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Global media and advertising technology company Entravision Communications Corporation has announced the appointment of Karl Alonso Meyer as Chief Revenue and Product Officer, effective immediately. Based in Los Angeles, Meyer will be responsible for leading all of Entravision’s sales and revenue strategy and initiatives.

 

 

 

 

 

Coty Inc. has appointed Fiona Hughes as Chief Marketing Officer, Coty Consumer Beauty, and as a member of the Executive Committee, effective June 12, 2019, reporting to Pierre Laubies, Coty CEO & Consumer Beauty President.

 

 

 

 

 

 

National Restaurant Association and National Restaurant Association Educational Foundation President & CEO Dawn Sweeney announced today that she will step down when her current contract ends at the end of 2019. Until then, she will continue to lead the Association and Foundation, gain Board approval for the 2020-2024 strategic plan, and assist Board leadership in the search for a new CEO.

 

 

 

 

 

Focus Brands Inc. announces that global industry leader Dan Gertsacov will join its executive team in the newly-created role of Global Chief Marketing Officer. Gertsacov joins Focus Brands from Arcos Dorados, the world’s largest independent franchisee of McDonald’s, where he held the title of Chief Marketing and Digital Officer.

 

 

 

 

 

KFC U.S. has named Monica Rothgery its new Chief Operating Officer, effective immediately. In her new role, she will oversee operational strategy and execution, improve processes, new labor models and technology integration. She joined KFC U.S. in August  and has worked at Yum Brands for nearly 30 years, originally joining in 1992 as a General Manager at Taco Bell.

 

 

 

 

 

Equinox hired Seth Solomons as the company’s new Chief Marketing Officer, reported AdAge. Vimla Gupta, Equinox’s previous Chief Marketing Officer, was appointed a year-and-a-half ago. According to his LinkedIn, Solomons started in the ’90s with Wunderman before becoming Global CMO at Digitas, where he spent 11 years. Since 2015, Solomons has been the global CEO at Wunderman.

 

 

 

 

Felix Palau is now Group Brand Director, Tequila at Proximo Spirits. He previously filled the role of SVP, Marketing, Heineken Brand at The Heineken Company.

 

 

 

 

 

 

 

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • USLThe United Soccer League (USL) announced a partnership with WSC Sports, the leader in AI-powered sports video content, to automate and simplify USL’s video creation capabilities. USL will be able to create automated video highlights for more than 500 games of the regular season and playoff games. This places the USL on the same level as other WSC Sports clients that include the National Basketball Association, FIBA, Turner Sports and Cricket Australia.
  • Canadian Premier League has granted a conditional club for Vancouver Island. The club will begin to play in 2019, upon the completion of a lease agreement at Westhills Stadium in Langford.
  • Univision Deportes has made deals with Heineken, KFC, Nissan, and Walmart as sponsors for its World Cup coverage content, which will include reporting and analysis of the month-long tournament.
  • Adidas will be outfitting 12 teams in the upcoming World Cup, over Nike’s 10 gear sponsorships, according to REUTERS. While team deals are important for sales of football jerseys, “more critical for sales of boots is the sponsorship of top players.” According to REUTERS data, Nike expects 60% of all players heading to Russia to wear its boots.

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  • Twitter released a blog post sharing new data on which of the World Cup’s teams are the most mentioned around the globe over the past month. These are the top five: 1. Argentina. 2. Japan. 3. France. 4. England. 5. Spain.
  • CONMEBOL.comMP & Silva has made a formal offer to hold the media rights for CONMEBOL’s Copa America 2019 edition until June 13. The sales tender process will be open to broadcasters, digital platforms and media companies that operate in the United States territory and internationally and divided into two packages: the right to exploit the media rights in the United States in the Spanish language; and the right to exploit the media rights in the United States in the English language.
  • FOX Sports has made a deal with adidas as the presenting sponsor of the full company streaming effort across all digital platforms for the 2018 FIFA World Cup Russia. Coca-Cola is sponsoring the short-form 90 in 90 match highlights, one of the top-performing FOX Sports digital offerings, as well as joining adidas as a co-sponsor of Team Channels.
  • FanDuel is launching World Soccer Pick’em, presented by GameCredits. This marks the company’s first fully integrated fantasy US product for a global sporting event. Soccer fans will have access to a wide range of fantasy contests for the World Cup. FanDuel’s World Soccer Pick’em is available starting today, June 7th on FanDuel.com and on the FanDuel app.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

 

  • KFC

Wieden+Kennedy, creative agency for The Yum Brands fast food chicken chain, has also been awarded its US$234 million U.S. media ad spending account, which includes media planning and buying across all platforms, including digital and social media. Publicis media agency Spark Foundry was the incumbent since 2017. W+K has handled KFC creative since 2015.

 

 

 

 

 

 

  • Fiat Chrysler

Fiat Chrysler, One of the world’s largest automakers, has placed its´U.S. media account in review for the first time in nine years, Ad Age first reported. IPG’s UM, Incumbent media agency since 2009, will participate in the new review. UM’s offices in Detroit, New York and Los Angeles all work on the account, with Scott Russell overseeing the account out of Detroit. The review includes media buying and planning for all of the company’s major brands, including Chrysler, Jeep, Dodge and Ram. Global media is not included in this review.

 

 

 

 

  • HSBC

HSBC, The Hong Kong and Shanghai Banking Corporation, has awarded Omnicom agency PHD its´ US$400 million global media buying account beating 10-year incumbent agency Mindshare, The Wall Street Journal first reported. WPP’s JWT still handles some HSBC creative work. The switch comes under Leanne Cutts, who joined HSBC as chief marketing officer last year from Mondelez.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Jack Link´s

Jack Link’s Beef Jerky, an American snack company best known as the producer and marketer of the eponymous brand of beef jerky, has moved its media account from Carmichael Lynch, which handled media buying and planning for Jack Link’s for 13 years, to Cincinnati-based media agency Empower, Adweek reports. Jack Link’s spent about US$11 million on measured media in the U.S. in 2017, according to Kantar Media. Among Empower’s other clients are Wendy’s, Bush’s, Land O’Frost, Famous Footwear, Gorilla Glue and Ashley HomeStore. Carmichael Lynch did not participate in the media agency review.

 

 

  • Randalls

Randalls Food Markets, which operates 43 supermarkets in Texas, with 27 stores around the Houston area and 16 stores around the Austin area, is closing its third Houston-area store this year as the longtime local grocer continues to struggle in a hyper-competitive market.Last month, the company shuttered stores in Garden Oaks and in Stafford, leasing those locations to a Hispanic grocery chain called El Rancho.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Chipotle Mexican Grill

descarga-7Following a 4-month review, Chipotle Mexican Grill has finally appointed agency Venables Bell & Partners for creative advertising duties and agency MullenLowe Mediahub to handle media planning and buying business. Boston-based Mediahub is the global media planning and buying arm of MullenLowe Group, and represents a variety of brands including JetBlue, Netflix, Bose and Shinola, among others. Chipotle spent US$69.3 on advertising and marketing in 2015 according to its annual report for that year. Chipotle will continue its work with incumbent Omnicom’s GSD&M through the duration of its “Ingredients Reign” campaign.

  • KFC

descarga-1Yum Brands’ KFC has appointed Publicis’ Mediavest-Spark to handle its media planning and buying in the United States after a four-month review that began last September. Incumbent WPP’s MEC did not defend. Mediavest Spark will take over all media work on January 30.The assignment includes U.S. media planning and buying across all channels, including digital and social media. Wieden & Kennedy handles KFC’s creative while Edelman handles public relations.KFC spent US$218.8 million on measured media in 2015, according to an Ad Age Datacenter analysis of measured-media data from WPP’s Kantar Media.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Target Corp. / MLS

descarga-2MLS and Target just announced a landmark multi-year agreement that means Target will become the official partner of Major League Soccer beginning this upcoming season. In addition, Target becomes the official jersey/kit sponsor of MLS’ new Minnesota United FC franchise and official Retailer of U.S. Youth Soccer. Target will donate US$75,000 to the U.S. Soccer Foundation, which will support the after school program Soccer for Success.The partnership starts in 2017. Target’s relationship with MLS corresponds with the next phase of the League’s evolution. In 2017, MLS’ 22nd season will include two new clubs (Atlanta and Minnesota), new stadiums (Atlanta and Orlando) and new landmark media rights partnerships in Canada with TSN and TVA Sports. The 2017  MLS season kicks off on March 3. The partnership is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key MLS Events. The deal also includes on-field branding and in-stadium activation rights.

  • Hyundai/Kia

_m06naep_400x400Hyundai Motor America is back for Super Bowl 2017 edition with a new Ad, according to Mediapost. The brand will film a 90-second documentary during the game that will capture some of the best Super Bowl moments. The spot will run in the “post-gun” slot, the first commercial break that immediately follows the conclusion of the game, prior to the trophy ceremony.  Hyundai will also release two teasers during the AFC and NFC Championship weekend. Innocean Worldwide is the creative agency behind the efforts. The brand’s Super Bowl marketing program will also include an on-site activation in Houston at Super Bowl Live. Kia Motors America will also release a Super bowl ad featuring actress Melissa McCarthy. Lexus Super Bowl spot will feature the voice of actress Minnie Driver.

https://youtu.be/p3IPvYaNLuw

  • Chevrolet

xtai37gz_400x400Chevrolet has consolidated multicultural/African American marketing for its main brand with Oakland-based Carol H. Williams Advertising after Brooklyn-based agency SpikeDDB handled that business for more than 6 years. SpikeDDB, partially owned by Omnicom, will no longer work on the main Chevrolet brand but will, however, retain its multicultural agency of record status on Cadillac. McCann’s Casanova has been Hispanic AOR for Chevrolet since early 2014, when the automaker moved its business from LatinWorks.

 

 

 

  •  Johnnie Walker

descarga-9LA-based Latino soul band Chicano Batman and Johnnie Walker are proud to release a reimagined version of the iconic American folk song “This Land Is Your Land,” along with a music video, that is poised to be an inspirational message of hope for modern America. Johnnie Walker first reintroduced the lyrics of Woody Guthrie’s powerful anthem as spoken word with a :60 national TV spot in November 2016, launching the brand’s new campaign, Keep Walking America which celebrates cultural progress and America’s rich diversity. Chicano Batman give a fresh, vibrant sound to the decades-old classic, speaking to a new generation of Americans with the same hopeful messages of positivity, possibility and unity as the original.The song’s music video, created by Anomaly and directed by Ghost + Cow of ALLDAYEVERYDAY Production, takes people on a spirited journey through Chicano Batman’s local Los Angeles community, showcasing the many cultures that have influenced the band and have uniquely shaped our country. The music video can be viewed on the brand’s YouTube channel.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • KFC

descarga-1After more than a decade with WPP’s MEC, the KFC chain has launched a media agency review. Los Angeles consultancy Select Resources International will be in charge. Incumbent agency has opted not to defend the business. According to Kantar Media, KFC spent just over US$55 million on measured media during the first quarter of 2016.

 

 

  • Diageo

prog-2-11Diageo, owner of brands like Smirnoff, has decided to retain Dentsu Aegis Networks’ Carat in North America (including in the U.S.), Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia. The brand concluded a global review of its US$2.3bn that began last May.Diageo spent US$105 million on measured media in the U.S. last year, down from US$147 million in 2014, according to Kantar Media. The firm indicated that its advertising remained focused on Cîroc, Crown Royal, Smirnoff, Captain Morgan, and Johnnie Walker and increased on Don Julio and Bulleit.

 

  • Sun-Maid Growers of California

descargaFarmers’ cooperative Sun-Maid Growers of California has selected Meredith Xcelerated Marketing (MXM) as its Agency of Record (AOR), including media duties, Mediapost reported. The appointment follows a formal review. MXM, in partnership with LA-based media agency MBMG, will run the account from its’ office in Los Angeles.

 

 

 

  • Ram Truck

descarga-2The Ram truck brand launches a new Spanish-language multicultural and multinational campaign celebrating hard working people who are their own bosses and get the job done day after day. The “Boss” television and digital campaign focuses on many of the class-leading and class-exclusive innovations of the Ram 1500 Limited, while emphasizing values such as hard work and determination shared by the brand and Latin cultures. The ads also promote Ram brand’s ‘America’s Longest-lasting Pickups’ title. A 60-second anthem “Boss” spot and two 30-second “Boss” product feature commercials, one focusing on strength and capability and the other on power and efficiency. The campaign will run in the United States and Mexico. In addition, FCA markets in South America plan to run their own customized versions of the campaign.Ram teamed up with independent Venezuelan rock band La Vida Bohème for the campaign soundtrack with their song, “La Bestia” (The Beast).All spots will be available for viewing on the Ram Trucks brand’s YouTube channel, www.youtube.com/RamTrucks.The “Boss” campaign was created in partnership with Houston-based Lopez-Negrete Communications.

https://youtu.be/7JsfD5svxL4

  • Dos Equis

descarga-3Dos Equis released a feature-film style trailer, titled “Cantina,” revealing a glimpse of the new Most Interesting Man in the World.  This October, Dos Equis will release a full-length commercial that will illuminate how interesting has changed and how the new character continues to embody the legendary status.Actor Augustin Legrand is the new face of one of the campaigns, bringing a contemporary twist to the legendary character. The new Most Interesting Man is a man of our times, and in this first glimpse, he shares hints of being a resourceful, rough and tumble guy, who remains a jack-of-all-trades hero that one would expect from the man bearing this infamous title. Viewers get a quick preview of his latest adventures and new friends including his love of sports, as he emerges from a well, ball in hand to save a game of soccer.The campaign was created by Havas New York, Dos Equis’  creative partner. On October 19, synced with Dos Equis’ College Football Playoff sponsorship, the brand will fully reveal the new Most Interesting Man with their classic vignette-style commercial. The October launch will be supported by social integrations on Snapchat, including a national lens available for College Football Game Day, Saturday, October 22.

  • The Story Room

vvvvAntoinette Zel and Diego Prusky have joined to create The Story Room, a new digital, content and performance marketing company specializing in the US Hispanic and Latin American markets.The Story Room will leverage Zel’s unique experience heading content-centric media businesses and Prusky’s digital expertise into a one-stop shop of digital services for brands targeting 700 million US Hispanic and Latin American online audiences.Clients roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.Based in Miami, The Story Room has a staff of 50 employees across offices also in Mexico City, Buenos Aires and Montevideo.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • quiroga Publicidad

Media Buying Agency quiroga Publicidad has opened an office in Orlando, FL targeting the U.S. Hispanic market. quiroga Publicidad has offices in several Latin American countries including Mexico, Colombia and Argentina. The agency’s clients include Nikon, Barcelo Hoteles and Alcatel.

  • Nissan

Azteca America announced that it has signed Nissan as presenting sponsor of the Liga MX Games on Azteca stations through March, 2016 in a total of 27 markets. This deal reflects the Station Group’s ongoing efforts to execute national marketing opportunities with local extensions for client partners.

  • KIA MOTORS

yyGwmBoj_400x400Telemundo and Kia Motors America (KMA) have partnered on the network’s brand new web series “El Maestro: Unplugged” , which launched on Thursday, May 21. Starring Latin Grammy® winner Luis Enrique, the ten-episode web series follows three up-and-coming artists as he offers advice on how to achieve success in the music industry. Luis Enrique will be featured in the 2016 Kia Sorento and each episode will feature an artist discussing his or her dream of making it in the music industry while taking an inspirational ride in the 2015 Kia Soul. The web series will roll out three new episodes each week, with the finale airing on June 11. This is the first time Kia and TELEMUNDO have partnered for an original web series, which will include on-air promotions and related digital activations.As the official sponsor of “El Maestro: Unplugged,” Kia’s sponsorship will include integration of the 2015 Kia Soul and 2016 Kia Sorento in each episode, a Kia-branded custom landing page for ‘El Maestro’ within Billboard En Español, and weekly social posts highlighting the Kia brand on Facebook, Twitter and Instagram.

      • Mondelez

6D3DK65E_400x400Mondelez has kicked off a review of its global media buying and planning business in an effort to consolidate its roster.The agencies competing to share for Mondelez’s global business are the company’s two incumbent global media agency networks, Dentsu Aegis Media and Starcom MediaVest. The groups will seek more business across five regions and multiple snack categories, including the company’s Gum and Candy, Biscuit and Chocolate divisions. Mondelez’s two incumbent regional agencies — PHD for UK and Madison in India have been invited to participate in the review.The review is expected to close by early fall, with appointments effective on Jan. 1.Mondelez, which touts snack brands like Chips Ahoy, Wheat Thins and Ritz, spent US$1.76 billion on measured media globally in 2013, according to Ad Age. In 2014, the company spent us$179 on measured media in the U.S., according to Kantar Media.In 2012, when it spun off from Kraft, Mondelez cut its roster to 4 media agencies from 12.

      • Modelo Especial

descarga (3)Constellation Brands has announced that internationally-renowned soccer players Clint Dempsey and Miguel Layún will serve as brand ambassadors for Modelo Especial, a pilsner-style lager brewed for 90 years in Mexico. The brand, which recently became the second most imported beer in the United States, has partnered with Dempsey and Layún as part of its summer marketing campaign, which begins today and centers around the sport of soccer.The summer campaign positions Modelo Especial as the “Official Beer of the Beautiful Game” and offers consumers a chance to win a trip to meet either Clint Dempsey or Miguel Layún and watch them play in a regular season match. Layún, a member of the Mexican national soccer team and star player for Watford, England, joins Clint Dempsey, the U.S. men’s national soccer team captain and Seattle Sounders FC player, to support the brand with a series of activation programs. Both players are expected to play in the 2015 CONCACAF Gold Cup, an international soccer tournament with 12 qualifying nations from North America, Central America and the Caribbean. The Gold Cup takes place in the United States from July 7-26, 2015.

      • “para chuparse los dedos”/KFC

descargaKFC has launched a new Hispanic marketing campaign called “ para chuparse los dedos,”  created by the Louisville-based KFC Hispanic agency of record, Scoppechio.The campaign announces the return of one of the most famous slogans in advertising history, “Finger Lickin’ Good™.”The new Hispanic work includes TV, digital, radio and out-of-home components to celebrate the Colonel’s timeless menu and the value Hispanic families place on a home-cooked meal. In the television spot, a young mother finds herself hosting a surprise family reunion when loved ones unexpectedly drop by. Stunned yet excited, she realizes she has nothing to feed them— but KFC saves the day. Everyone gathers to enjoy a family meal from KFC, featuring new Kentucky Baked Beans with Pulled Chicken, and, of course, KFC’s Original Recipe® chicken that is always “Finger Lickin’ Good™.”The Hispanic TV spots premier nationally May 25 on Univision, Galavision, UniMas, Telemundo, Fox Deportes, ESPN Deportes and Mun2.

  • Zico 

descarga (2)Jessica Alba is coming back for year two of Zico’s “Crack Life Open” campaign. The new summer ad comes as the coconut water category continues to expand beyond the confines of shelves at Whole Foods and into the mainstream. Zico sales increased from US$86 million in 2013 to US$115 million in 2014.Brand Zico spent a little more than US$8 million on measured media in 2014.For the sopt, Zico is expanding its multimillion dollar national campaign to more “digital, custom content and influencer programs across the U.S.” said Zico spokeswoman Amy Driscoll.Zico’s campaign is by David & Goliath, which picked up the account in February after it was previously handled by Butler, Shine, Stern & Partners.The brand is using Ms. Alba again because she juggles so many aspects of her life and is relatable to consumers, said Lorna Peters, Zico’s chief marketing officer, and David & Goliath’s Chief Creative Officer Colin Jeffrey. The ads feature illustrations of floral designs from illustrator Adam Larson that accompany images of Ms. Alba in a white dress set to a blue backdrop. The campaign features lines such as “Feel beautiful on the inside” and “Flourish from the inside out.”The campaign will be supported with print, out of home and digital ads as well as experiential, Ms. Peters said. Zico is owned by Coca-Cola Co.The campaign will be featured through out-of-home, digital and social in addition with its TV spot. We “didn’t want anyone to overthink coconut water,” Mr. Gallego said. “You should find simpler moments in life.”

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Jägermeister

Jagermaister SinIgualJägermeister, the spirit brand that is deeply rooted in history and heritage, has announced the launch of the brand’s first campaign ever developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share.Jägermeister is embracing the importance of celebrating the cultural diversity of our consumers. Staying true to the brand’s daring authentic and iconic spirit, the “Sin Igual” campaign was developed by following a non-traditional approach of randomly selecting every day Latinos while out with friends. Without any styling, makeup, model casting or the formal setup of a studio, the campaign now features the faces of Juan Salas Jr., Aaron Alexander Correa, and Andres Leyva, who embody the cultural diversity, essence and untold stories that Jägermeister proudly celebrates. With a keen focus on Houston, where 44 percent of the population is Hispanic according to the U.S. Census, Jägermeister’s Sin Igual campaign features out-of-home billboards in high visibility intersections, social sharing of #SINIGUAL, and an experiential showcase from February through March, inviting consumers to participate in real-time photo shoots to be featured on Jagersinigual.com. Join the social conversation using #SINIGUAL or at Jagersinigual.com.

  • KFC

imagesKFC has launched a new broadcast initiative showing how KFC’s chicken nuggets are the nuggets kids didn’t know they were missing, until they tried them. The campaign includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Scoppechio.In the Hispanic spot, entitled “Let’s Talk,” children take a second to talk directly to their parents through the camera and tell them how much they enjoy KFC’s popcorn chicken nuggets. Amazed by how crispy and crunchy the nuggets are, the kids ask why they weren’t given them before. One girl even states, “With these nuggets, I don’t need any toys.”The spot was originally based on the core idea of the general market campaign entitled “Outraged Kids.” In this version, kids were upset with their parents for being fed less satisfying chicken nuggets.The spot airs nationally February 2-22 on Univision, Galavision, UniMas, Telemundo, Azteca, Fox Deportes, Espn Deportes, Mun2, Discovery en espanol and Estrella TV.

  • American Standard

c9e2e1350c871cf7c872b69bb196a84f_reasonably_smallAmerican Standard has released a series of new commercials by 22squared.One of them opens with a woman speeding into a parking lot in a station wagon and cutting the wheel sharply, leaving tracks. A second spot features an elderly couple eating outside on their patio. The husband squeezes a plastic ketchup bottle that splatters—with a Whoopee-cushion sound—all over his shirt. Yet another opens with a woman piggybacking on her boyfriend’s back and repeating, “I love you!” The boyfriend says, “No one likes a clinger. “The ads debut Feb. 2 on cable networks including History and the Discovery Channel, as well as on Scripps nets like HGTV and DIY; American Standard did not seek out broadcasters, but the spot will appear on NBC.com. Projected ad expenditure for the campaign is US$5 million.

  • Papa John’s

descargaPizza chain Papa John’s has selected Interpublic’s Initiative as its new media agency. Initiative’s will focus on strategy and buying for digital and traditional media and social.The pizza retailer spends about US $130 million on ads annually, according to Kantar.The selection came without a formal review. The incumbent was Zimmerman Advertising, a Fort Lauderdale, FL-based agency. Initiative will handle the account out of its New York office.

  • Honda: looking to include TV spots 

Honda launched a new campaign, aimed at the Hispanic market, for its 2015 Honda CR-V. The campaign, which is scheduled to run through the end of April, includes a big emphasis on video pre-roll promotions and native video ads; the agency couldn’t disclose the specific media properties for the ad buy. It will also run with paid amplification on Twitter, using its established @HondaLatino handle, as well as #CRVSueños. While this was conceived as a digital campaign, Honda liked the footage so much that it also hopes to create a 30-second TV spot – and carve out a budget to air it. Television placements will be handled by MV42, Mediavest’s multicultural desk, according to Orcí . (Read today’s feature: Honda Invites Parents to Let Their Kids Dream Big.)

  • Dior

7S7YzuoD_reasonably_smallDior’s new spot features Natalie Portman as a runaway bride.In the spot,Natalie Portman walks halfway down the aisle before abandoning her black-and-white world to escape with her helicopter-pilot boyfriend.The ad is titled “It’s Miss, Actually,” for the latest Miss Dior fragrance.The spot was a Anton Corbijn’s effort.

https://www.youtube.com/watch?v=52Z5ob-6jNI

  • Subway

G0s4y_GC_reasonably_smallThe fast food brand has released the new spot ‘Fall in Love’, in which a couple celebrating Valentine’s Day, enjoy the new Monterey Chicken Melt at Subway. The Monterey Chicken Melt is made up of melted cheese and delicious grilled chicken, no artificial preservatives or flavors included. The spot was developed by agency NBS. Group M buys media for Subway.

https://www.youtube.com/watch?v=jxBMJ0VHitU
Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Kentucky Fried Chicken

flLRwyCl_reasonably_smallKFC has launched a new Hispanic broadcast initiative aimed to bring back the slow and savory into lunch with KFC’s “US $5 Fill Ups.” Airing nationally through January 18th, KFC is helping adults; including Billennials (Hispanic millennials) pamper with five lunch alternatives.The spot, which has been entitled “Almuerzo” (the Spanish word for lunch), was created by Louisville-based ad agency Scoppechio. Media buying decisions were taken by MEC Global. Media was bought nationally for:
Univision (UNI), Galavision (GALA), UniMas (TEFN),Telemundo (TMG), Azteca (AZTA), Fox Deportes (FSW), Espn Deportes (ESPD), Mun2 (MUN), Discovery en espanol (DESP) and Estrella TV. (ESTR)

  • Progreso Financiero

descargaProgreso Financiero, a mission-driven financial services company serving the credit needs of the growing Hispanic market, will soon be named Oportun.The company will adopt its new name over the coming months as it shares the name “Oportun” with customers and business partners. The name change will be completed by year’s end.Read more.

 

  • Avocados from Mexico

descarga (4)Avocados from Mexico has extended its Guac Fiesta campaign to reach the Hispanic trade in key markets.The program has been designed to drive consumption of Avocados From Mexico through aggressive retail promotions in key Hispanic markets during the height of the NFL season and through to the Super Bowl.The Guac Fiesta Hispanic program is running until the 1 February in California, Arizona, Texas, Chicago, New York and Miami, targeting 1,000 Hispanic chain stores and independents.The program will feature a mobile sweepstakes and an AFM coupon offer that also gives shoppers a fun new recipe to try. Additionally, the campaign will include digital and social media, merchandising, and trade and consumer public relations efforts.

  • General Mills

descarga (5)General Mills Inc., creator of Hispanic digital platform,Qué Rica Vida, has announced the launch of “Celebra lo Rico”, a new multi-episode branded web series (10) that will empower Latinas living in the U.S. to celebrate their culture and connect through the experiences and inspiration of three dynamic food bloggers. The series began airing on the Qué Rica Vida YouTube channel today, and will continue through Mother’s Day, with a new episode available every other Thursday.The web series will be supported with extensions across Qué Rica Vida’s online ecosystem, including QueRicaVida.com, the QRV Facebook page, and weekly e-mail newsletters.The Celebra lo Rico series was created and produced by Canela Creative, and directed by RAVA Films. “We are exploring various paid content distribution partners, as well as advertising on GeneralMill’s other owned platforms (including BettyCrocker.com, Pillsbury.com and Tablespoon.com) todrive traffic to the Qué Rica Vida YouTube channel,” Natalia Ortega, Media Site planner at General Mills tells Portada.

  • Cheerios

N5B5zvrj_400x400The Cheerios “How To Dad” campaign has made its US debut after appearing in Canadian ads all year. The U.S. version of the spot is quite similar to the version running in Canada, except that the U.S. spot plugs Honey Nut Cheerios, while the Canadian ad is for Peanut Butter Cheerios. Rather than reshooting the spot, General Mills simply refreshed Honey Nut Cheerios boxes.Below the U.S. ad followed by the Canadian version:

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • U.S. Army

The U.S. Army has begun a review of all of its marketing services,  see the RFP on the U.S. Army site, The U.S. army is an account with annual media expenditures of close to US$ 200 million that’s now shared by units of McCann Worldgroup, principally McCann Erickson (lead creative) and UM (media). The contest will stretch deep into next year, with the goal of having an agency team on board by March 2016. Casanova Pendrill, which is also a part of IPG like UM, does Hispanic Media buying and planning for the U.S. Army. Lately Casanova Pendrill has also been support by New York city based D’Exposito & Partners for some projects.

    • Kohl’s

Kohl’s kicked off its holiday campaign with an emotionally-charged TV spot, highlighting the magic of the holidays with a father-son moment.The ad is the centerpiece of Kohl’s holiday marketing. It marks a new approach for the retailer, which usually diversifies its brand push during the season. “This year we really wanted to break through and have a strong commitment to the spot that we know will touch millions of hearts,” said Nancy Carruth, senior VP of brand creative at Kohl’s. Zenith Media is Kohl’s media agency.

      • Liberty Tax, Inc.

descarga (1)

Virginia Beach-based Liberty Tax, Inc., parent company of Liberty Tax Service, has launched SiempreTax+, a national tax preparation brand focused on the Hispanic community. Siempre, which means “always”, will provide tax preparation plus a wide array of services and solutions to Spanish-speaking customers, including driver’s license assistance, notary and immigration help, in the language they prefer — English or Spanish.

      • Garnier PEOPLE en Español

descarga (6)Time Inc.’s PEOPLE en Español is celebrating the holiday season with the second installment of Chica, the brand’s English-language insert targeting the modern bi-cultural Latina woman. Chica will appear in the December/January issue of PEOPLE en Español, on newsstands November 14. Garnier® is returning as the exclusive sponsor.Chica debuted earlier this year in PEOPLE en Español’s June issue, as a response to the brand’s key insights on the Hispanic market, and specifically on trends related to acculturated Latinas. This latest installment of Chica features a Q&A with Puerto Rican singer-songwriter, model, actress, producer and writer, Roselyn Sánchez– best known for TV hits Devious Maids and Without A Trace-. The insert also includes PEOPLE en Español editors’ top picks for festive fashion and expert beauty tips for the season.

      • KFC

descarga (7)KFC has launched a new effort named “Festive Feast,” aimed at becoming the official food of the unofficial holidays.The broadcasting execution, entitled “The Calm Before the Storm,” includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Scoppechio (formerly known as Creative Alliance).In the Hispanic TV spot, a young family is preparing their home for a crowd of guests arriving for the holiday season. A mobile camera goes throughout rooms, following the youngest child as the family hurriedly works in anticipation; blowing up air mattresses, rearranging furniture and arranging mismatched chairs into their dining room.As the family relaxes with a sigh of relief, the mother comes out of the kitchen and surprises them with KFC’s Festive Feast. The spot was shot in Miami by Uruguayan director Guillermo Peluffo.
https://www.youtube.com/watch?v=yjewVdb82LU

      • Nestle USA

NestleVTwitter_400x400After a long-lasting review process that began this spring, Nestle USA cut down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep Focus, Interpublic’s Huge and WPP’s Grey, as well as independent shops Resource/Ammirati, Threshold Interactive, SmithBrothers and Swift, Inc.Dentsu’s 360i, which is new to the roster, was tapped to handle Skinny Cow, Coffee Mate and Lean Cuisine. Zenith Media is Nestle’s media agency. The shop also won some business for Nestle Waters.Engine Group’s Deep Focus arose with Tombstone, Ovaltine and Edy’s and Dreyer’s ice cream brands. The shop also won some Nestle Waters business. Agency Resource/Ammirati, which already handled Digiorno and California Pizza Kitchen frozen pizzas, added Nestle Tollhouse. The shop also works on some Purina brands.Stouffer’s and Outshine won Swift. Threshold Interactive will handle Butterfinger and Hot Pockets.Huge will support Nescafe, Dolce Gusto and Nescafe Classico. And Grey, the only traditional creative shop, will handle digital work for Haagen Dazs.Including all divisions, Nestle ranks as the 41st-largest advertiser  in the U.S. .

      • True Value

KdNlYQPy_reasonably_smallUM, the IPG Mediabrands media agency, has been awarded U.S. media-buying duties for True Value, a national hardware cooperative. The award came after a formal review.Minneapolis-based Solve will continue to handle the client’s media-planning assignment. True Value spent approximately US $7 million on ads in both 2012 and 2013 according to Kantar.Effective immediately, UM will handle local and national buying duties for True Value, which is headquartered in Chicago. The agency will handle the account from its Detroit office.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas.

kfcKFC: Something in the Bucket for Everyone

A new TV campaign from the fast-chicken restaurateur makes visually explicit the notion that Hispanics are far from homogenous – even if family dinners are important to most. The KFC spot aims to deliver a one-size-does-not-fit-all message, according to Restaurant News. It’s extra-smart to acknowledge that even within a single family there may exist many different cultures and even ethnicities. The campaign is by Creative Alliance, the agency of record for KFC’s Hispanic network.

Total Market, Holistic or Multiculti: Success Stories from the Broadcasting & Cable/Multichannel News Hispanic TV Summit

Multichannel News provided a deep dive into the discussions and presentations at the Summit. Presenters remain divided about the need for multicultural agencies or agency desks, as well as whether the total market approach works. But there were plenty of success stories, from the NBA’s efforts to attract Hispanics to Sony’s use of Facebook to test creative and languages used to reach this audience.

No One Size for All Hispennials

This whole millennial thing has gotten out of hand. To hear some marketers tell it, they’re all the same: free-spending, constantly texting, socially progressive — and they looove those brands. As part of Advertising Week’s “Debunking the Millennial Myth” program, two execs from national marketing firm Pinta, Mike Valdes-Fauli and Joe Gutierrez, told the audience that Hispennials are more like Hispanics than millennials.

“Hispanic millennials also openly embrace pop culture and yet understand that associating with Hispanic roots is important, particularly when addressing one’s country of origin. Sixty-seven percent want to stand out and be recognized as Latino,” according to the Latin Post’s writeup.

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active during November. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from KFC.com.mx, Sabritas and Lions Gate.

 

KFC.com.mx

kfc

Advertiser: Yum! Brands, inc.

Campaign: “Cenas para Recordar”

Language: Spanish

Description: Submit story of a “Cena para Recordar” to win one of 500 KFC dinners

Sites: EsMas.com (Mexico), Prodigy.MSN.com, TelevisaDeportes.com (Mexico), Terra.com.mx

Servers: msn.com (Microsoft Advertising), GoogleSyndication.com (GoogleAdSense)

Lions Gate

lions.gate

Advertiser: Lions Gate Entertainment Corp.

Campaign: “Los Juegos Del Hambre: En Llamas” Movie

Language: Spanish

Description: Spanish-language version of “Hunger Games: Catching Fire”

Sites: Chilango.com, Yahoo! Mexico

Servers: ads.yldmgrimg.net (Yahoo.com), GoogleSyndication.com (GoogleAdSense)

 

 

Sabritas

kkwates

Advertiser: PepsiCo, Inc.

Campaign:  “KKWates” (Kkwates.com.mx)

Language: Spanish

Description:  “KKWates” snack Sabritas

Sites: EnFemenino.com, RincondelVago.com (Mexico), Starmedia Mexico

Servers: mdn.net (Google DoubleClick)

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.