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Kepel & Mata

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Martín Seijas – Global Mind Argentina ::: Álvaro Yermoli y Rodrigo Díaz – Kepel & Mata ::: Delfina Flores – WebAir Interactive México ::: Karin Beovic – Grupo Consultores Chile ::: Alejandro Donzis – uosolutions ::: Álvaro Galvis – TBWAColombia ::: Gloriana López – Lay – Del Campo Saatchi & Saatchi en Buenos Aires :::

martín seijas-Martín Seijas has joined Global Mind Argentina as Strategic Planning director. He will be responsible for strengthening customer services and consolidating a 360° view of the creative area. Seijas has served as account Managing Director at Havas Buenos Aires and has a 17-year experience career in the advertising industry. In this new role, he will able to implement his experience with multinational agencies like Del Campo Nazca Saatchi & Saatchi, Euro RSCG, Grey Worldwide and Havas WorldWide Buenos Aires.

yermoli y diaz-Alvaro Yermoli and Rodrigo Diaz have been appointed General Creative Directors at Kepel & Mata; the former will work for the US office while the latter for Buenos Aires headquarters.

They both count at least with three years’ experience working as creative director of the agency and handling various accounts such as: Budweiser, Arcor, Clarín, Topper and YPF among others. In US headquarters, Yermoli will be responsible for Volkswagen account creativity regionally as well as Univision account, among other projects; Rodrigo Diaz will be responsible for all Buenos Aires Office customers.

delfina flores-Delfina Flores has taken over the Executive Management of WebAr Interactive Mexico, after having made ​​a commitment to lead the agency’s operation in the country. Flores will continue handling her agency CRM and Pipol SA, which she will operate from WebAr Interactive offices.

KarinBeovic-Karin Beovic has joined Grupo Consultores Chile as country manager. He will report directly to Cesar Padilla, CEO of Grupo Consultores Argentina and Chile. Due to the company growth in Latin America,  Beovic’s incorporation is aimed to increase work capacity and expertise in the local market.

uosolutions-UOSolutions has opened new offices in New York City that will be in charge of Alejandro Donzis, company partner and Regional Director for North America. In 2013, digital production company UOSolutions, led by Alan Ley, expanded its operations to Miami.

alvaro galvis-TBWA Colombia has announced the appointment of Alvaro Galvis as the new Planning Director. Galvis worked with various brands such as Avianca, Tecnoquimicas, Nokia, Danone, Bancolombia, ETB, Alqueria, Syngenta or Panasonic, and others.

gloriana lopez-lay-Saatchi & Saatchi has announced the appointment of Gloriana López-Lay as president of Del Campo Saatchi & Saatchi in Buenos Aires, Argentina. A 20 years industry executive, she will be responsible for the company’s creative center. López-Lay was Vice-president in the International Accounts office at Grey Advertising, where he managed the global business of Pantene. She has recently created an agency of its own and held executive roles at Wing Latino (WPP) in the United States and Grey Advertising in Mexico and Puerto Rico.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Fratelli Branca – Basso Brovelli ::: Fanta – Production Company ::: Limonadas Terma – Musimundo ::: Tortugas – Kepel & Mata :::OXL – Ogilvy & Mather Argentina  :::

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • Fratelli Branca – Argentina

BassoBrovelli-BrancaMenta-Basso Brovelli, an independent agency focused on innovation and digital solutions, has been chosen by Fratelli Branca for integrated management of digital campaigns of its’ brand Branca Menta .The agency will be in charge of developing strategies on social networks, mobile applications, design formats, promotions and other duties . It will also be responsible for planning and negotiating the brand digital media guideline.

  • Fanta – Argentina

fanta-Fanta has launched its new campaign, a Production Company effort, which includes TV, radio spots, OOH, digital efforts and an invitation to participate in a contest on social networks to find out “what the taste of the fun is”.Through the hashtag #MiDiversiónTieneSaborA, teens can share on Fanta’s fan page a picture telling what the taste of fun is and the first 50 photos with more likes will win a tablet.

  • Limonada Terma – Argentina

limonadas terma-“Listas para Disfrutar” (“Ready to Enjoy”) is Limonada Terma and communications agency Arthur Newton latest campaign. All throughout September, customers who purchase a refrigerator in any of retail Musimundo’s different branches in the country, will take as a gift a pack of new Ginger Terma Limonada and Lemongrass, in bottles of 130 0CC.

  • Tortugas – Argentina

Tortugas-Tortugas Open Mall has released a new campaign, in which “Lola” and “Nacho “are walking the halls of the mall while a voice narrates the journey of these two characters inside the building, as if it were a fashion show. The new campaign was created by advertising agency Kepel & Mata.

  • OXL – Argentina

olx-Ogilvy & Mather Argentina has been chosen by OXL as its’ advertising agency and is already working on the brand’s communication strategy.