MLS has announced a series of partnerships reflecting and promoting the diversity of its teams and fans. More than any other league in North America, MLS thinks and act multilingual in almost every business action it has.
World Cup activations and partnerships have begun as the tournament kicked off last weekend. Companies are leveraging stars like Lionel Messi and Ronaldo while soccer interest is highest globally.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
More and more major clients are embracing programmatic buying and, as importantly, they are keen on keeping the data obtained through their digital buys all to themselves. Mondelez just announced a global online video partnership with TubeMogul (press release) The partnership aims at optimizing Mondelez International’s online video advertising strategy – including media planning, buying and ad serving − using TubeMogul’s software.
Kellogg’s, recently launched a new Spanish language content marketing program called Dias Grandiosos with Latina women as a target. What are the content challenges a Hispanic content marketing program needs to meet? What are the main objectives and the resources that have to be put behind it? We talked to Christopher Rivera, associate director of Multicultural Brand Marketing at Kellogg’s to find out.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers