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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Burberry has appointed Rod Manley as Chief Marketing Officer after the exit of Sarah Manley (Rod’s sister) earlier this year. He will relocate to London from New York, where he was most recently executive vice-president for influence marketing and communications at Calvin Klein. He will report directly to CEO Marco Gobbetti.

 

 

 

 

Turner Duckworth, a global design firm, has a new leadership team. Former COO Joanne Chan will be global CEO, and Creative Director Sarah Moffat steps up to Global Chief Creative Officer, running the agency’s three locations in London, New York and San Francisco. Both women have spent more than 20 years at the firm.

 

 

Hero Digital has appointed Kenneth Parks as first-ever Chief Marketing Officer, a position he had previously served filled at Dentsu Aegis Network. Parks will oversee brand strategy, marketing and sales enablement. He’ll report directly to Hero Digital co-founder and chief executive David Kilimnik.

 

 

 

 

Dunkin’ Brands Group, the parent company of Dunkin’ and Baskin-Robbins, has named Tom Manchester as Senior Vice President, Integrated Marketing, Dunkin’ U.S. In his new role, Manchester will have responsibility for Culinary Innovation, Consumer Insights, Brand Marketing, and Field Marketing. He will continue to report directly to Tony Weisman, Chief Marketing Officer.

 

 

 

 

The Kellogg Company has promoted its SVP of integrated marketing Gail Horwood to the newly-created role of Chief Marketing Officer, North America.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Javier Campopiano is rejoining FCB as partner, CCO for FCB Mexico. He will be responsible for leading the office’s creative direction in Latin America and beyond, across its client roster.

 

 

 

 

José María Giraldo has replaced 43-year veteran Tony Gutiérrez as director of American Airlines in Mexico.

 

 

 

 

 

Mariana Fresno Aparicio was named Argentina CEO at Kantar Millward Brown & Kantar TNS. Both companies are a part of Kantar’s Insights division.

 

 

 

 

Kellogg Company has named Anna Consolato as the new regional director of breakfast products. She will head operations in Bolivia, Colombia, Ecuador, and Peru.

 

 

 

 

 

Florencia González Vallejo is the new retail marketing director at NCR Latin America. In her role, she’ll be in charge of retail solutions, as well as strengthening the brand’s position in the market.

 

 

 

 

We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.

Portada Sports Marketing Board Members

    • John Alvarado, VP Brand Marketing, Crown Imports
    • Analia Benedetti, Director of Shopper Marketing and Multicultural, Kellogg
    • Ed Carias, Sr. Brand Manager el Jimador Tequila – North American Region, Brown-Forman
    • Ramiro Crespo, Multicultural Channel Strategy, Sprint
    • Jeff Garrant, Senior Partner, Director Sports & Entertainment Marketing, Maxus
    • Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
    • Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
    • Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
    • Felix Palau, VP Tecate, Heineken
    • Mike Tasevsky, SVP U.S. Sponsorship, MasterCard
    • Ivonne Kinser, AFM ‎Director Digital Strategy & Innovation, Avocados From Mexico
    • Kymber Umana, ‎Hispanic Marketing Manager, Sprint

Meet the Board

Subscribe to Portada daily Sports Marketing Updates!

Creating a space to learn from each other

As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.
“Sports offer the opportunity to establish a meaningful, authentic connection with our consumers and create (and deliver) great content, and successful shopper programs. I personally love Portada’s initiative: by putting this board together, Portada is creating a great space for us to learn from each other, share best practices and bounce ideas,” says Analia Benedetti, Director of Shopper Marketing and Multicultural.

Daniel Keats, the Director of Sports and Sponsorships for consumer marketing at Allstate Insurance, notes that “sports are a major passion point impacting consumers across all segments,” and that t is important to have a specific focus on unique content, programming, and market intelligence when engaging consumers through this powerful medium.”
“It is a real privilege to have the backing of this outstanding group of brand marketing and agency executives. This sports marketing board will be essential to our efforts to produce high-quality events and provide value for our partners and sponsors,” says Marcos Baer, the publisher of Portada. “Due to their rapidly growing popularity among overall U.S. and multicultural audiences, we are substantially increasing our coverage of soccer and sports marketing,” Baer adds.

Portada Sports Marketing Programming

March 22: Launch of Portada’s Sports Marketing site in Beta
April-May 2017: The 2018 Soccer World Cup Golazo Marketing Pitch Contest
June 7, 2017: The Portada Sports Marketing Platform Launch Party and Webinar at the PortadaLat conference, Miami
September 13,2017: The Portada Sports Marketing Forum, NYC, part of Portada17 (September 13-14)

For information on sponsorship opportunities and other creative ways to align your brand with Portada’s Sports Marketing Platform, please reach out to Sales/Marketing Director Kelley Eberhardt at kelley@portada-online.com

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Kellogg

descarga-9Kellogg Co. is buying a maker of Latin American snacks for 1.38 billion Brazilian reais (US$429 million), as it continues to expand into emerging markets.Kellogg is buying Ritmo Investimentos, the controlling shareholder of Parati SA, Afical Ltda and Pádua Ltda, known as the Parati Group. Kellogg said the move aligns with its goals of becoming a global snacking giant and expanding its presence in emerging markets. It is Kellogg’s fourth emerging-market acquisition in the past two years.Brazil-based Parati makes regional food brands including Parati, Pádua, Minueto, Zoo Cartoon and Hot Cracker biscuits. It also makes Trink powdered beverages, Parati Lamen instant noodles and Parati dried pasta.Parati revenue is expected to be about BRL600 million (US$190 million) and the deal is expected to close by the end of the year.Parati has 3,200 employees, including a sales force of about 1,300 people serving about 60,000 customers directly. Parati has a “strong presence” in small to medium high-frequency retail stores in Brazil, which help Parati reach the country’s growing population.

  • Hyatt Place

ggggggHyatt Place Celaya is opening its doors, marking the fifth Hyatt Place hotel to open in Mexico. The brand’s global growth throughout Mexico and Latin America illustrates the success of the select service model as Hyatt Place hotels continue to create value for guests and owners. Hyatt Place Celaya is owned by a joint venture between affiliates of Hyatt and Grupo Hermosillo. Other joint ventures formed by affiliates of Hyatt and Grupo Hermosillo also own Hyatt Place Los Cabos and Hyatt Place Tijuana.

  • Uber

descarga-11Uber’s future depends on international growth-especially in Latin America. Uber operates in more than 65 cities in Latin America and is planning to double that by the end of next year. Brazil is Uber’s third biggest business after the U.S and India. Mexico City is Uber’s busiest city in the world. Sao Paulo is number two. But for Uber to win over Latin America, it will need to navigate disparate regulations and cultures in dozens of countries. Buenos Aires, the most populous city in Argentina, has issued Uber multiple notices that it should stop operating since it is not registered as a taxi service. Uber has said that since it isn’t a taxi service, the company has the right to operate there. In Bogota, Colombia, the country’s taxi unions have campaigned vehemently against Uber. Lima, Peru, has a flourishing taxi industry, which has made it harder for Uber to find a foothold. In September, Uber rolled out its carpooling service in hopes that it could beat out its competitors by driving prices down.Jeff Jones, the chief marketing officer for Target, has just been named as Uber’s new president, in charge of its global business. Andrew Macdonald oversees all of Uber’s operations in Latin America and Asia.While the company wouldn’t put a number on how much it was spending in Latin America, its Mexico City offices now have more than 150 employees and the company has hired more than 350 employees in Latin America.

  •  Granja Iris

zvmqmcin_400x400Brand Granja Iris has launched the first of its new campaign for its’ sausage brand, created by  agency Grey Argentina. Each spot contributes to highlight the main benefits of the product with a strong focus on digital. The campaign will be release on social networks and the brand’s web platforms. The campaign includes 4 spots: “3 minutos”, “Romina”, “Ketchup” y “Jacuzzi”.

 

 

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

Latam-Awards-450x253

Check out the Award Finalists for the Top Panregional Integrated Advertising Campaign Category below! The Winner will be announced at the Award Ceremony during #Portadalat on June 4.Tickets are going fast! Register to #Portadalat !

Sandoz Latin America and VIVA Partnership Agency

EL-Logo-WhiteWe created a regional campaign to raise the awareness of the irrational use of antibiotics in Latin America in 3 languages: www.mejorcuidado.com,

www.bettercaremorehealth.com and

www.cuidamosdasaude.com.br.

This is an important issue in our region since the purchase of antibiotics continues to exist without prescriptions. With a 360 approach on how to reach out target with the main drive being the online push from the website and media bought behind, this became a valuable patient initiative that provided information and created awareness of a sensitive topic for all stakeholders: Patients, Payes, HCPs.

Multichannel marketing approach included: website, email marketing, search marketing, print ads, e-learning for internal salesforce, online knowledge certificate for patients, QR code, eDetail on tablets, endomarketing, folders, brochures, POP stands, videos, etc.

Center of the message was on providing knowledge and tips around the topic.

Sony/Havas Media International

Untitled-112Leveraging the connection between content and brand, Havas and Sony build a multi-channel sponsorship of “The Voice” including social media and POS activations. Shakira Wild, was the catalyst for building stronger bond with consumers through a unique opportunity to travel to the final taping of the show and see Shakira live. Experiences are important for this target group, who value and expect brands to be the enabler to unique experiences.

Kellogg’s/Nickelodeon

This integrated campaign celebrated and rewarded kids who took initiative to transform their world, and recognized them with the “Transform your world Award” at the Nickelodeon Kids Choice Awards in Mexico and Colombia, whose category garnered over 1M votes. The campaign consisted of On-air spots (CTA, Voting Stage, Winner Stage), Online microsite, Orange Carpet, On the Ground booth activation. Because of its resourcefulness  created awareness for social initiatives, increasing pro-social interest in Mexico 65% and 15% in Colombia.

Jon Suarez-Davis is VP global media and digital strategy at Kellogg Company. In this role, he is responsible for global media strategy, including the U.S. Hispanic and Latin American markets, and all forms of digital marketing – consumer and shopper. Suarez is going to be one of the major speakers at our #Portadalat events in Miami on June 3 – 4. Check out the video of our Interview with Suarez Davis below!

Key Insights

  • “The opportunity marketers face is to understand human behaviour much better than we ever have. Grasp the opportunities that are truly meaningful and deliver experiences throughout the path of purchase. It’s a dynamic and also daunting time to be a marketer.”
  • “Latin America is undergoing demographic explosion in several markets. Many of its markets are adapting technology at a very rapid clip.”
  • “There are two areas of disruption. From my perspective. Two major things. First, fragmentation of media. We are seeing hyper media fragmentation across traditional media broadcast, TV  as well as online channels. That fragmentation is both a barrier as well as an opportunity for marketers. The second area of disruption are consumer Expectations for brands. Consumer Expectations are rising. Consumer want to know more about the brands they are buying, what they stand for, where the goods are produced etc. On both these areas of disruption the key is to truly understand the need of the consumer and deliver.”
  • “Brazil is leading the way in online usage upwards of 6-8 hours online a day. It’s exciting for marketers to see how consumers are adapting technology and device specific components at a very rapid pace.”
  • “The world of consumer packaged goods is quite crowded and highly competitive. How we distinguish ourselves is through our brands. Understanding the diversity in a very high dynamic region like Latin America is critical for us.”Tickets to #Portadalat are going fast! Register here!

Our upcoming Portada LatAm Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4 is getting an amazing speaker roster with top executives of the Global and Latin American Marketing and Media World. We just got the confirmation of the following 4 major speakers:

2

Jon Suarez, VP, Global Media & Digital Strategy, Kellogg Company

 

Erich.Wasserman.1

Erich Wasserman, Co-Founder, Chief Revenue Officer, MediaMath

 

 

Tomas Salvagni, Gerente-Division Comercial, Grupo Clarin

 

 

Manuel Medina Riveroll Marketing Director Mexico Bayer

 Manuel Medina Riveroll, Marketing Director Mexico, Bayer

 

 

 Early bird tickets are going fast! Register now!

Check out more confirmed speakers here!

Join us at PORTADA Mexico!

@KelloggCompany, @ClarinCom, @MediaMath, and @BayerMexico added to great Speaker Roster! @erichwasserman, @tsalvagni

Our upcoming Portada LatAm Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4 is getting an amazing speaker roster with top executives of the Global and Latin American Marketing and Media World. We just got the confirmation of the following 4 major speakers:

2

Jon Suarez, VP, Global Media & Digital Strategy, Kellogg Company

 

Erich.Wasserman.1

Erich Wasserman, Co-Founder, Chief Revenue Officer, MediaMath

 

 

Tomas Salvagni, Gerente-Division Comercial, Grupo Clarin

 

 

Manuel Medina Riveroll Marketing Director Mexico Bayer

 Manuel Medina Riveroll, Marketing Director Mexico, Bayer

 

 

 Early bird tickets are going fast! Register now!

Check out more confirmed speakers here!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 18 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • McFarland, USA

descarga (2)Latin music superstar Juanes has recorded the end title track, “Juntos (Together)” for Disney’s “McFarland, USA,” a song that was released digitally and serviced to Latin Radio across the country on January 20. “Juntos (Together)”will also be included on the full original motion picture soundtrack, with score from Brazilian composer Antonio Pinto, set to be released by Walt Disney Records on February 17. “McFarland, USA” will arrive in theaters on February 20, 2015.Juanes traveled to McFarland, California and filmed a music video for “Juntos (Together).” The “MC Farland USA” release by Walt Disney Pictures (agency OMD) is one of the first movie releases whose marketing is led by Hispanic insights.

  • Kellogg’s

descargaThe Kellogg’s company has launched “Open for Breakfast” campaign in the U.S. The latest marketing effort is aimed to push the growth of cold cereals, which have seen declining consumption since 2008. Through this campaign, Kellogg is inviting consumers to ask questions and engage in conversation through social media and OpenforBreakfast.com, which features a link to a form used to submit questions (registration, including email address, is required). The company is also using the platforms to offer content highlighting facts and statistics about the nutritional benefits of Kellogg products and breakfast cereal in general. The formats used include infographics and a series of videos. The launch video, which is viewable on YouTube as well as the hub site and Kellogg’s social media assets, shows consumers talking about the nutritional and sustainability concerns behind their decisions about which foods to buy. Future videos will feature Kellogg employees and third parties including nutritionists, teachers and farmers, as well as consumers, according to Kellogg.

  • Unilever

anW5fha__reasonably_smallUnilever is reviewing its multi-billion dollar, global media buying and planning business.The firm held its last review in early 2012, and tends to review every three years. For this matter, the company has invited the incumbents to participate.In 2012, incumbents included: Mindshare for North America, parts of Africa and Europe, Interpublic Group of Cos.’ Initiative in Latin America, Europe and Russia; and Omnicom’s PHD in various parts of Asia and Europe. Mindshare has worked on Unilever communications planning in North America, Western Europe and elsewhere since the late 1990s.Unilever reported US $8.3 billion last year in global advertising spending, which would include around US$1.4 billion in agency and production fees. Unilever’s digital spending increased 20% last year and now accounts for around 20% of the company’s global media spending.

  • On The Border

1TZAPjw1_reasonably_smallSq1 has been named digital agency of record Mexican grill and cantina On The Border, following a review. The agency will lead On The Border’s digital plans to grow the business both domestically and internationally. Sq1 has previously led digital campaigns for Papa Murphy’s, Wonderful Pistachios and The Portland Trail Blazers. On The Border spent US $6 million on measured media in 2013 and US $2.6 million between January and September of 2014.

  • Ram Trucks

descarga (3)Ram Trucks’ latest commercial features Miranda Lambert stars with her song “Roots and Wings” that she wrote exclusively for this campaign, which has been designed to broaden the appeal of both Ram and Miranda beyond their core audiences. The spot will play at concert venues just before she takes the stage after intermission.The “Roots and Wings” video elements include TV commercials as well as a digital spot that will run on targeted media. The first print ad will run in the Feb. 2 edition of Country Weekly magazine, where Ms. Lambert is on the cover. On their social-media channels, both Ram and Ms. Lambert will share behind-the-scenes video footage, upcoming partnership announcements, and “Roots and Wings” creative elements.The spot was created with Ram Trucks’ advertising agency The Richards Group and G7 Entertainment Marketing.

https://www.youtube.com/watch?v=xyurxBtdofM

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

 

Shopper Marketing, or in other words understanding how the consumer behaves as shopper and leverage that intelligence to improve his/her experience and increase sales, is a key element of the marketing strategy of any major company. Kellogg Company is the world’s leading producer of cereal and convenience foods. We interviewed Analia Benedetti, Senior Manager, Multicultural Marketing, Kellogg’s on her Multicultural Shopper Marketing Strategy.


Analia Benedetti, Kellogg'sPortada:  How would you characterize Kellogg’s Multicultural shopper Marketing strategy?
Analia Benedetti, Senior Manager,  Multicultural Marketing, Kellogg Company: “At Kellogg  we believe that every shopper marketer needs to be strategic, needs to know the shopper and needs to have the right insights to assess the opportunity, develop a great strategy, and a execute a successful plan- Multicultural Shopper Marketing is no exception. We begin with key data and relevant insights and go the extra mile to understand and respect the unique characteristics between different shoppers and their cultural background. We don’t believe in the old “one size fits all” approach. Instead, we create programs that work for that specific shopper, in that specific retailer.”

We create programs that work for a specific shopper, in a specific retailer.

How does Kellogg’s work with retailers to reach out to the Hispanic consumer, what tools do you have to maximize sales?
A.B.: “We have a strong collaborative approach and strongly believe in partnering with our customers to create and execute programs that will make an impact with their shoppers, while positively impacting their Sales. We have developed a complete set of traditional in-store and digital tools that enable  us to impact on each one of the stages of the Path to Purchase.”

Co-ops are a one of our favorite ways to partner with retailers.

What role do co-ops play (where Kellogg’s partners with retailers for advertising /marketing efforts). Do you have an example of a recent co-op effort you did to attract the Hispanic consumer?
A.B.: “Co-ops are a one of our favorite ways to partner with retailers because it is meaningful to them and their shoppers. It shows our support & commitment to their multicultural consumer  community and to our partnership. Hispanic retailers, in particular, design their programs with a strong community focus that coincides with our own approach to multicultural shopper marketing. This year, for example, we have participated in co-ops celebrating pretty much all Hispanic Holidays and festivities (5 de Mayo, Hispanic Heritage month etc).”

 In-store signage: What impact does Kellogg have over in-store signage at retailers?
A.B.: “We have full control of our own POS of course. We favor a “Spanish Lead” bilingual approach to signage for our programs, respecting regional language nuances and other cultural considerations. We also customize our pieces to fit the needs of each one of our retailers and to honor their partnership and trust.”

In what way do you see Kellogg’s Multicultural shopper marketing evolving in 2015?
A.B.: 
“Our Multicultural Shopper Marketing is in constant evolution. We have a test, learn and scale approach and run post-analysis for each one of our programs to improve and are always looking for new opportunities that might arise. As a result, with each program we have seen more shoppers’ participation, and deeper engagement. For 2015, we see more mobile and digital being integrated into our Shopper offerings to connect with Multicultural Shoppers.”

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Kelley Eberhardt at 1-212-685-4441 or e-mail her at kelley@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Heinz

heinzHeinz has shifted Its US $250 Million Global Media Account to OMG and to IPG’s UM leaving incumbent Cramer-Krasselt out.While UM (Universal McCann) will handle the Heinz U.S. business, it is not yet clear how OMG media agencies PHD and OMD will split the international business. According to MediaPost , the company’s total ad spend, about 25% is in the U.S. Cramer-Krasselt, which did not participate in the review, continues to handle the creative account for now.The review followed the acquisition last June of Heinz by an investment consortium that included Berkshire Hathaway and 3G Capital.

 

  •  Frozen-Food Makers

frConAgra, General Mills, Kellogg, Nestle, Heinz and Hillshire Brands have joined to launch an US $30 million campaign  that aims to revive frozen-food sales, according to an Ad Age report. The campaign, titled “Frozen. How Fresh Stays Fresh,” will try to portray freezing “as nature’s pause button.” McCann will be the lead creative agency. The campaign will include TV, digital and print. The strategy is unusual, but the entire category has been negatively impacted by consumer apathy reason why all these competitor have joined forces.

  • Kraft

Kraft Foods Group brand is launching its “For Almost Everything. Almost” new campaign that plugs the sauce for everything from pork to tofu.CP&B, Los Angeles is the agency in charge of it.This marks the brand’s return to TV advertising after five-years . Consumer trends have changed, and Kraft did not have any other option but to broaden the sauce’s appeal. This new campaign will return the brand to its historic roots as a classic table sauce.It consists of two TV spots featuring the peculiar habits and tastes of some people.Here is ¨same siders¨spot:

http://youtu.be/-vs_dICP7eA

The brand is also presenting a video on Facebook and YouTube, showing how is breaking up with steak and how “friends” like  fish tacos, crab legs, green beans and more, like its status:

  • PriceRite

This summer, PriceRite will open its first New Jersey store in Garfield, a town where 32 percent of the 31,000 residents are Hispanic (2010 U.S. Census). The store will be owned by Inserra PriceRites, a family business which also owns and operates 22 ShopRite stores in New Jersey and New York. PriceRite stores have traditionally been corporately owned.Like other PriceRites, the 41,000 square foot store will offer a limited number of brands in a no-frills environment. PriceRite says products are priced at about half what they are in traditional supermarkets. PriceRite’s self-service format offers fresh produce delivered daily, packaged meats, baked goods, a variety of private label and national grocery brands and dairy and frozen food products. The Garfield location will feature some of the industry’s leading “green technologies,” including glass doors on dairy cases and energy-efficient lighting and refrigeration throughout the store. PriceRite operates more than 50 locations in the Northeast.

  • Buen Sabor

Buen Sabor has introduced eight ready-made frozen meals oriented around Hispanic cuisine but embodying new flavors and culinary techniques.From carne to frijoles, offerings from the new company contain all-natural ingredients. They include such dishes as Pastelon de Pavo Picante y Lentejas (Spicy Turkey and Lentil Pastelon), a one-dish meal of ripe plantains and turkey picadillo inspired from Puerto Rico and the Dominican Republic. Other new dishes include: “Buen Sabor products offer a convenient way to discover both old and new flavors of Latin American cultures in a way that is exciting for today’s modern, health-conscious consumer,” said Yvette Marquez-Sharpnack, author of “Muy Bueno” cookbook and founder of MuyBuenoCookbook.com. “These unique dishes offer those that crave Latin American cuisine something flavorful and attainable that no other food company has been able to do.” Buen Sabor launched in 2014. It is staffed by what it says are world-class CPG executives from Kashi, PepsiCo, Hain and Pinnacle Foods Group. These executives are working closely with a team of Hispanic chefs to dish up innovative foods. The first eight Buen Sabor products are now available in 32 states in many retail locations nationwide. Plans are in place to rapidly expand retail locations and product offerings.

SEE A DEMO OF THE DIRECTORY!

CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhardt at 1-212-685-4441