The just introduced Cadmus AI 3.0 elevates real-time cultural targeting; we interview Dr. Ramon Cendejas, CTO and Co-Founder, Mundial Media to better understand the science, vision, and innovation behind the technology.
Portada Marketing Conferences in 2027 will be Portada Miami (February 25), Portada Chicago (March 18), Portada Los Angeles (June 10), and Portada Live New York City (September 16).
President Donald Trump announced that he will again postpone enforcement of the TikTok sale-or-ban. Mid-term a ban or sale, without including the coveted TikTok algorithm, to a new U.S. owner is likely. 10 questions and their answers by brand, media agency and music industry experts, interviewed by Portada.
What do we know about the economics of Spanish-language Super Bowl advertising? What is the Spanish-language audience size, and how big is the Hispanic audience including English broadcasts, overall? How does it compare with audiences at soccer matches? Lets find out.
Total Wireless partners with the UFC, Bank of America with the U.S. Soccer Federation and more brand initiatives.
Portada recently had a conversation with Rakesh Shalia, Vice President of Marketing, Communications, and Customer Experience at FedEx, Latin America and the Caribbean, who provided a comprehensive overview of the booming e-commerce landscape in Latin America and how brands can capitalize on it.
The present monetization of first-party data generates extraordinary returns for companies.
Constellation Brands’ Rene Ramos discusses evolving soccer marketing strategies, addressing fragmentation, sponsorship challenges, and impactful future investments for Modelo and Corona.
Portada has heard from various members of the Los Angeles-area-based marketing community; some of them have lost their homes due to the devastating losses caused by the wildfires.
We have also heard from all types of small businesses in the area that have lost not only their homes but their entire livelihoods. How the USHCC, LiftFund and HITN are stepping up.
The recent Portada article, “PHD, UM, and D’exposito Urge for Multicultural Data Improvements,” highlights the urgent need to address multicultural audience data issues in the face of privacy legislation and evolving consumer expectations. “As someone deeply invested in advancing data-driven marketing for diverse audiences, I’d like to present survey-based data as the solution to the challenges outlined,” says Mario Carrasco, Co-Founder and Principal at ThinkNow, and author of this article.
Hyundai launches national advertising campaign highlighting the convenience of “Add to Cart”… and five more brand initiatives targeting the U.S. consumer right now.
Our INSIDER feature focuses on insights and moves Portada has recently learned about.
Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
Twenty one U.S states will have enacted consumer privacy laws by 2026. These laws take new steps to prohibit collecting, processing or sharing sensitive data, including race, color, ethnicity, and religion. While these new privacy regulations reflect a critical right for citizens, they also make effective multicultural audience measurement and advertising more difficult.
Verizon mixes it up for the Super Bowl…and six more brand initiatives targeting the U.S. consumer right now.
UPDATE February 17, 2025. The presidents of Honda and Nissan announced separately that their respective companies would not be merging. Nissan and Honda spend more than US $800 million a year in advertising in the U.S. While the merger is unlikely to happen in the short term, the analysis of the drivers for the merger and its marketing implications shed light on where Nissan, Honda and other players are situated in the competitive U.S. automotive market. How would the merged company have conducted its marketing and sponsorship strategy? Who are their current agencies and marketing service providers? Nine questions and their answers.
JAGUAR achieved “visual Esperanto” in its rebranding, using universal visual language to transcend cultural barriers and connect with a global audience through powerful imagery.
Johnson & Johnson, Jameson, McDonald’s…and five more brand initiatives targeting the U.S. consumer right now.
With the holidays approaching, Portada asked brand and media agency executives about their plans. They have lots of fun to look forward to!
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.