
Total Wireless, Bank of America, Jarritos…
Total Wireless partners with the UFC, Bank of America with the U.S. Soccer Federation and more brand initiatives.
Total Wireless partners with the UFC, Bank of America with the U.S. Soccer Federation and more brand initiatives.
Portada recently had a conversation with Rakesh Shalia, Vice President of Marketing, Communications, and Customer Experience at FedEx, Latin America and the Caribbean, who provided a comprehensive overview of the booming e-commerce landscape in Latin America and how brands can capitalize on it.
The present monetization of first-party data generates extraordinary returns for companies.
Constellation Brands’ Rene Ramos discusses evolving soccer marketing strategies, addressing fragmentation, sponsorship challenges, and impactful future investments for Modelo and Corona.
President Trump signed an executive order on Monday to delay enforcing a federal ban on TikTok for 75 days. It is unclear whether such a move will override the ban. Mid-term a ban or sale, without including the coveted TikTok algorithm, to a new U.S. owner is likely. 8 questions and their answers by brand, media agency and music industry experts, interviewed by Portada.
Portada has heard from various members of the Los Angeles-area-based marketing community; some of them have lost their homes due to the devastating losses caused by the wildfires.
We have also heard from all types of small businesses in the area that have lost not only their homes but their entire livelihoods. How the USHCC, LiftFund and HITN are stepping up.
The recent Portada article, “PHD, UM, and D’exposito Urge for Multicultural Data Improvements,” highlights the urgent need to address multicultural audience data issues in the face of privacy legislation and evolving consumer expectations. “As someone deeply invested in advancing data-driven marketing for diverse audiences, I’d like to present survey-based data as the solution to the challenges outlined,” says Mario Carrasco, Co-Founder and Principal at ThinkNow, and author of this article.
Hyundai launches national advertising campaign highlighting the convenience of “Add to Cart”… and five more brand initiatives targeting the U.S. consumer right now.
Our INSIDER feature focuses on insights and moves Portada has recently learned about.
Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
Twenty one U.S states will have enacted consumer privacy laws by 2026. These laws take new steps to prohibit collecting, processing or sharing sensitive data, including race, color, ethnicity, and religion. While these new privacy regulations reflect a critical right for citizens, they also make effective multicultural audience measurement and advertising more difficult.
Verizon mixes it up for the Super Bowl…and six more brand initiatives targeting the U.S. consumer right now.
Nissan and Honda spend more than US$ 800 million a year in advertising in the U.S. What is the rationale for the merger and what implications does it have for the way the merged company will conduct its marketing and sponsorship strategy? Who are their current agencies and marketing service providers? Nine questions and their answers.
JAGUAR achieved “visual Esperanto” in its rebranding, using universal visual language to transcend cultural barriers and connect with a global audience through powerful imagery.
Johnson & Johnson, Jameson, McDonald’s…and five more brand initiatives targeting the U.S. consumer right now.
With the holidays approaching, Portada asked brand and media agency executives about their plans. They have lots of fun to look forward to!
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.
The latest brand initiatives impacting the U.S. consumer right now.
Omnicom Media Group (OMG) is buying Interpublic Group (IPG), What does the merger mean for the advertising and marketing sector? 6 Insights.
Pedro Araujo, SVP of Marketing and Brand at Orlando City SC (MLS) and Orlando Pride (NWSL), talks about the ins and outs of his marketing strategy.