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TikTok ban

TikTok Ban: 8 Things Marketers in a Multicultural America Need to Know

President Trump signed an executive order on Monday to delay enforcing a federal ban on TikTok for 75 days. It is unclear whether such a move will override the ban.  Mid-term a ban or sale, without including the coveted TikTok algorithm, to a new U.S. owner is likely.  8 questions and their answers by brand, media agency and music industry experts, interviewed by Portada.

LA Wildfires and the Marketing and Small Business Community

Portada has heard from various members of the Los Angeles-area-based marketing community; some of them have lost their homes due to the devastating losses caused by the wildfires.
We have also heard from all types of small businesses in the area that have lost not only their homes but their entire livelihoods. How the USHCC, LiftFund and HITN are stepping up.

Survey Data

Survey-Based Data: The Key to Solving Multicultural Data Challenges

The recent Portada article, “PHD, UM, and D’exposito Urge for Multicultural Data Improvements,” highlights the urgent need to address multicultural audience data issues in the face of privacy legislation and evolving consumer expectations. “As someone deeply invested in advancing data-driven marketing for diverse audiences, I’d like to present survey-based data as the solution to the challenges outlined,” says Mario Carrasco, Co-Founder and Principal at ThinkNow, and author of this article.

Nissan Honda merger

Nissan – Honda Merger: Implications for the U.S. Marketing Industry

Nissan and Honda spend more than US$ 800 million a year in advertising in the U.S. What is the rationale for the merger and what implications does it have for the way the merged company will conduct its marketing and sponsorship strategy? Who are their current agencies and marketing service providers? Nine questions and their answers.