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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

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Skyword, a content marketing and services company, announced the appointment of George Levy as Director of Brand Partnerships for the US Hispanic and Latin American markets. In this position, George will lead the efforts to help major brands build meaningful connections with customers in these markets through original storytelling. Fluent in English, Spanish, and conversational in Portuguese, Levy comes to Skyword with 15 years of experience creating and executing digital marketing strategies across Latin America and the US Hispanic market. Most recently Levy worked as Chief Engagement Officer at The Mundial Sports Network, a leading Latino sports network ranked #1 by comScore.

MariaLopez-KnowlesEntravision Communications Corporation, a diversified media company serving Latino audiences and communities, has announced that it has promoted María Lopez-Knowles from Chief Marketing Officer (CMO) of its Pulpo Media business unit to the newly created position of CMO of Entravision.Lopez-Knowles will oversee Entravision’s multimedia marketing efforts across its diverse broadcast, radio and digital properties, as well as develop and manage Entravision’s corporate marketing strategy in order to achieve the company’s strategic objectives. Lopez-Knowles will report directly to Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.Read more.

imagesChris Thomas has been promoted to CEO of the Americas at BBDO Worldwide.He will oversee 21 agencies in the U.S., Canada and Latin America. He will also continue in his role as chairman of I&S BBDO Japan and as chairman of BBDO digital unit Proximity. As CEO of the Americas, Thomas fills the role last held by Troy Ruhanen in 2013. Thomas will give up his post as CEO of Asia, the Middle East and Africa.

0e0967bRob Reifenheiser  has been promoted to managing director, North America, at independent digital media agency Essence. He takes on the role that was previously filled by Christian Juhl. Reifenheiser, will oversee all U.S. offices for the agency, including those in New York, San Francisco and Seattle.

 

 

cathycarlcannes_reasonably_smallCathy Carl, global marketing director, was given the additional title of head of North America business development at Essence.

 

 

 

170a11eKarla Fernandez Parker has been named Sensis new Texas office’s managing director, effective immediately. Fernandez Parker is a brand engagement and marketing veteran specializing in total market and Hispanic advertising. She founded K. Fernandez Marketing over 18 years ago. Her career includes work with clients like Proctor & Gamble, Wells Fargo, McCormick & Company, Bank of America, M&M/Mars, and UnitedHealthcare.Read more.

2f6c331Charo Henriquez has been named Executive Editor of peopleenespanol.com, reporting to PEOPLE en Español Editor-in-Chief Armando Correa.Charo is responsible for overseeing the creation and distribution of content for audiences in the U.S. and Latin America, including video and social media.  With extensive experience in digital, Henriquez joins PEOPLE en Español with a proven track record in content optimization, audience analytics and social media strategies.Charo began her journalism career in 1996 as a business reporter for El Nuevo Día in San Juan, Puerto Rico.  During her tenure there, he served as a Senior Producer, Multimedia Editor, Digital Program Manager and Associate Business Director.Most recently, she was Innovation Editor at GFR Media—Puerto Rico’s leading media organization—where she was responsible for digital strategy for the newly merged El Nuevo Día and Primera Hora, Puerto Rico’s most visited news sites and largest paid circulation newspapers.She holds a Bachelor in Journalism and Telecommunications, from Universidad del Sagrado Corazón, in San Juan, as well as a Juris Doctor from the University of Puerto Rico.

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What: After merging with K. Fernandez Marketing of San Antonio, cross-cultural agency Sensis is opening  an office in Austin today March 2.K. Fernandez Marketing Founder, Karla Fernandez Parker has been appointed  Sensis’ managing director of Texas.
Why it matters: The Texas office is Los Angeles-based Sensis’  fourth office after Washington DC, Atlanta and Los Angeles. Texas offers exponential returns and growth for marketers, specially in relation to the Hispanic market.

sensislogo_2012_400x400Cross-cultural agency Sensis will open an office in Austin on March 2 after merging with K. Fernandez Marketing of San Antonio. Karla Fernandez Parker will start immediately as Sensis managing director of Texas.

The Austin-based office, located in a technology corridor, is the fourth office for Los Angeles-headquartered Sensis. In addition, the agency also has an office in Washington, D.C. and most recently opened an office in Atlanta to capitalize on the Hispanic growth in the Southeast.

170a11eA brand engagement and marketing veteran, Fernandez Parker specializes in total market and Hispanic advertising. She founded K. Fernandez Marketing over 18 years ago. She has worked with clients like Proctor & Gamble, Wells Fargo, McCormick & Company, Bank of America, M&M/Mars, and UnitedHealthcare.

“Texas is the exemplar minority-majority state making it fertile ground for our cross-cultural approach,” Sensis founder and President José Villa said. “Austin remains an intersection of creativity and technology, affording us the opportunity to serve clients in ways they’re not used to. Add to that Karla’s expertise in cross-cultural branding and engagement and we’re delighted by the potential Texas holds for us.”

“I’m very pleased to be joining the Sensis Team,” Fernandez Parker said. “With my knowledge of the Texas marketplace from the border to every major metropolitan area and even semi-urban markets, the sky is the limit for the impact we can make for clients by joining forces.”

Sensis has grown in the last 17 years from a company building websites to a strategic marketing firm harnessing the power of digital communications to reach a multicultural world. Texas offers exponential returns and growth for marketers. It is rich with Hispanic families who made their mark on Texas generations ago. Some hold steadfast to their Hispanic traditions while others have embraced the culture of their adopted country. There is also a continued influx of recent immigrants working to adapt to their new environment while still rooted in their countries of origin.

A measured approach is necessary for reaching this diverse and valuable market.

“A measured approach is necessary for reaching this diverse and valuable market,” Villa said. “There is no magic bullet. Karla understands that and we expect our partnership will yield great results for the regional marketers in Texas who are still trying to find the right approach for this ever-growing audience.”

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

IvonneKinser_PhotoAFM, Inc., the marketing group recently created to manage the advertising budget of the brand Avocados from Mexico, has appointed Ivonne Kinser as Head of Digital Strategy and completed a world-class marketing team. Kinser will report to AFM’s president Alvaro Luque.Read more.

2e20feaKarla Fernandez Parker, a brand engagement expert, has announced the rebranding of her agency K. Fernandez Marketing, to reflect the agency’s Total Market and
Hispanic marketing expertise in multicultural advertising, brand positioning and cultural training. Born and raised in Brownsville, Texas, Fernandez Parker earned her advertising degree from the University of Texas in Austin and has used her own cultural background, experiences and knowledge as resources to effectively reach Hispanic consumers. Fernandez Parker has been recognized for her entrepreneurial acumen.

descarga (2)WPP media agency Maxus has appointed Jonathan Adams to the role of Chief Digital Officer in North America. In his role, Adams is tasked with harnessing digital performance and maximizing its potential, while mentoring and designing frameworks with Maxus planning teams to optimize communications across all platforms. He will be based in New York and report to Williams.Having previously worked at OgilvyOne, and The Media Edge (now MEC). He joins Maxus from iCrossing, where he was Senior Vice President and Lead of North American Media.

imagesLiz Ross has been named to the newly created position of global chief marketing officer of IPG Mediabrands. She is expected to retain her current position as North America president of IPG media agency BPN.

descarga (3)Jenniffer Hohman was promoted to executive VP, global head of account management at IPG Mediabrands. She was most recently managing partner and executive VP at the company.

 

1b3044cAngel Meza Soto will start working as a freelance editor for Impremedia. He Also serves as Editor and publisher of various media products for the newspaper La Opinion in Los Angeles and New York Journal.He worked for ESPN TheMagazine Mexico and Diario mexicano Excélsior, both as an editor.

Ebuzzing & Teads, a video advertising company, announced the appointment of Christophe Parcot, former head of Yahoo! EMEA, as Chief Operating Officer. Christophe will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

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