Posts Tagged ‘Kantar’

Kantar

Do Agencies Like the ComScore-Kantar Partnership?

WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.


IBOPE Media’s Antonio Wanderley: “Technology and Kantar Media’s investment will accelerate our expansion”

Late last year consultancy group Kantar acquired the majority interest and control of Latin America’s leading media measurement business, IBOPE Media  for an undisclosed amount of money.Portada talked to Antonio Wanderley, COO of IBOPE Media, on the acquisition  and its implications for the Latin American research space. Portada: What does the majority stake of Kantar in Ibope mean in […]


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FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.