What: Kantar has released the results of its yearly Brand Footprint report, based on research of 72% of the global population. Why it matters: In
Consumer Insights Roundup: Mothers’ Day Spending to Reach US$25 Billion, 27.4% of Parents More Likely to Buy Products They’ve Seen Online…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
BrandZ, WPP and Kantar have released their annual report of the top 50 more valuable brands in Latin America. Mexico is home to more of the most valuable brands than any other Latin American country, but Brazil is catching up.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
BRAND MARKETING RESEARCH: ‘Personable, Emotional and Less Functional’ Branding Key to Increased Brand Awareness
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.
Reston-based company ComScore, whose measures of Web, mobile and other digital consumer behavior are often used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.
Reston-based company ComScore, whose measures of web, mobile and other digital consumer behavior are used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.
IBOPE Media’s Antonio Wanderley: “Technology and Kantar Media’s investment will accelerate our expansion”
Late last year consultancy group Kantar acquired the majority interest and control of Latin America’s leading media measurement business, IBOPE Media for an undisclosed amount of