Kantar

Do Agencies Like the ComScore-Kantar Partnership?

WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.

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WPP Acquires Stake in Comscore, Announces Global Partnership with Kantar

Reston-based company ComScore, whose measures of Web, mobile and other digital consumer behavior are often used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.

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WPP Acquires Stake in Comscore, Announces Global Partnership with Kantar

Reston-based company ComScore, whose measures of web, mobile and other digital consumer behavior are used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.

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Kantar buys majority stake in IBOPE Media

Kantar, the data investment management arm of WPP and one of the world’s largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America’s leading media measurement business, IBOPE Media.

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