Posts Tagged ‘JWT’

JWT

Changing Places LatAm: Fred Medina, Tim Scott, Sean MacDonald, Christian Caldwell…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Fred Medina – BBC Worldwide  ::: Tim Scott – McGarryBowen  :::  Sean MacDonald – McCann Worldgroup :::  JWT – Christian Caldwell ::: Antonio Lucio – Visa Inc. Vicente Valjalo –  JWT Chile ::: Click here for previous Latam Changing Places editions Fred Medina, executive VP and […]


Changing Places LatAm: Kim Kadlec, Jodie Stranger, Norberto Noriega, Wendy Clark…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. SMG – Kim Kadlec, Jodie Stranger ::: Norberto Noriega – Y&R Peru ::: Wendy Clark – Coca-Cola ::: Mathias Harbek ,Yago Fandiño – JWT ::: Cristina Omura – FCB Brazil  ::: Click here for previous Latam Changing Places editions Starcom MediaVest Group, a division of Publicis Groupe […]


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.


FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.