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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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LUNA United, the modern content production agency within the communications group UNITED COLLECTIVE, announced that Adrian Castagna has joined as Head of Integrated Production. In this role, Castagna will propel in-house production to create content with cutting-edge design in response to the needs of today’s client and cultural demands.

 

 

 

 

Nancy Dubuc has been named CEO of Vice Media. Vice co-founder Shane Smith will take a new role as executive chairman. The news was announced a day after Dubuc stepped down from her position at A+E Networks.

 

 

 

 

 

Walt Disney Co. is reorganizing to create a direct-to-consumer and international unit. Kevin Mayer, Disney’s chief strategy officer since 2015, was named chairman of the new unit. The reorganization leaves Disney with four segments. In addition to the new unit, there are Media Networks; Studio Entertainment and a segment that combines Parks, Experiences, and Consumer Products.

 

 

 

 

MediaCom has promoted Kate Rowlinson to new managing director, Worldwide Hubs. She was previously joint managing director of EMEA.

 

 

 

 

 

 

BBC has named Kerris Bright as chief customer officer. In this newly-created role, she’ll be responsible for developing a “closer, more personal relationship” between the organization and consumers, namely license fee payers and those signing in to BBC services, the corporation said.

 

 

 

 

Jesús Chávez has been promoted from SVP of Operations to Chief Operating Officer at Latino digital media company mitú. Based in the company’s Los Angeles headquarters, he reports to CEO Herb Scannell.

 

 

 

 

 

 

Gastón Tourn is the new chief marketing officer of Badoo. He had previously worked at Google for almost 5 years.

 

 

 

 

 

Ogilvy Miami has announced the incorporation of two new creatives that will help expand the firm’s reach in the United States Hispanic market. Uriel Sanchez will take the role of Art Creative Director and Carlos Cervantes Perk will be Copy Creative Director. Both creatives have experience working at Ogilvy Mexico.

 

 

J. Walter Thompson Co. has announced it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to “pursue other interests.”

 

 

 

 

 

Dawn Hudson announced plans to step down from her role as chief marketing officer of the National Football League.

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Wunderman is appointing former SapientRazorfish’s Daniel Bonner to new global chief creative officer, replacing Lincoln Bjorkman. In this role, Bonner will lead Wunderman’s creative teams across 70 countries.

 

 

 

 

Marie Gulin-Merle, previously CMO at L’Oreal USA, has been named new chief marketing officer at Calvin Klein, filling a role that has been vacant for more than a year after Melisa Goldie’s resignation.

 

 

 

 

Maribel Viteri-Reyes is now director of marketing across the Americas at Japan Tobacco International.

 

 

 

 

 

 

John J. Camarillo is now head of Publisher Partnerships at SABIO Mobile.

 

 

 

 

 

 

Under Armour, Inc has announced that Karl-Heinz (Charlie) Maurath will retire as its Chief Revenue Officer effective March 31, 2018. Maurath joined Under Armour in September 2012 as President, International with responsibility for growing the company’s business overseas.

 

 

 

 

Dataprise, a managed IT services provider, has announced the appointment of Todd Mitchell as Chief Operating Officer. Mitchell will be responsible for implementing and overseeing all customer facing and service delivery functions.

 

 

 

 

SS8, a network intelligence company, has announced the appointment of Keith Bhatia as executive vice president of corporate and business development. He will be tasked to identify and build new business relationships for SS8’s market-leading network intelligence.

 

 

 

 

JWT‘s CEO Tamara Ingram has hired McGarryBowen U.S. CEO Simon Pearce as the chief executive of North America, a newly created position. He will take on the role, which includes running JWT New York, in April and will report to Ingram.

 

 

 

Walt Disney Co. has named James Pitaro as president of ESPN and co-chair of Disney Media Networks. Pitaro has been chair of Disney Consumer Products and Interactive Media since 2016. He replaces John Skipper, who stepped down last year because of personal issues.

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Fred Medina – BBC Worldwide  ::: Tim Scott – McGarryBowen  :::  Sean MacDonald – McCann Worldgroup :::  JWT – Christian Caldwell ::: Antonio Lucio – Visa Inc. Vicente Valjalo –  JWT Chile :::

Click here for previous Latam Changing Places editions

descargaFred Medina, executive VP and managing director of BBC Worldwide for Latin America and the US Hispanic market for the last three-and-a-half years, is to quit his position on July 1. During his time at BBC Worlwide, Medina was in charge of all the business areas in the region, including channels, content sales, digital platforms, formats and co-productions, leading the company across Latin America and the US Hispanic market from Miami.”I’m honoured to have led the reorganisation process of BBC Worldwide Latin America, which has consolidated different business in the region and brought content to million homes through several platforms,” stated Medina. “But now is time to look for new professional challenges.” “Fred established and led a team which reverted our business in Latin America,” added Paul Dempsy, BBC Worldwide’s president for global markets. “He helped BBC’s brand to grow and created a solid base for the company’s future.”

descarga (1)Tim Scott, international CEO and president of the McGarryBowen’s Chicago office, is leaving the agency. Mr. Scott’s departure is the second leadership change in under a month for McGarryBowen, after Simon Pearce ,president and chief client officer, departured. Scott started at McGarryBowen as managing director in 2009, two years after McGarryBowen opened the Chicago office.McGarryBowen said it will begin a search for a new Chicago president with the added title of chief client officer. Laurel Flatt, who has been group managing director on accounts like Disney, will be interim general manager of the Chicago office while the agency looks for a new leader.

descarga (2)Sean MacDonald will join McCann Worldgroup. He will be in charge of the global area.

cr-caldwell_christian570-15After 10 years at J. Walter Thompson office in Costa Rica, Christian Caldwell, who served as CCO, left the agency. Caldwell’s exit was completed on April 16 and it is still unknown who will replace him.

descarga (1)Antonio Lucio, chief brand officer at Visa Inc., who oversees marketing, advertising and communications, is leaving the company to join Hewlett-Packard Co. The executive, of 55, has been working in Visa since 2007. His departure will take effect on April 24.

Vicente Valjalo_J Walter Thompson Chile 1Vicente Valjalo is the new CEO of J. Walter Thompson Chile.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

SMG – Kim Kadlec, Jodie Stranger ::: Norberto Noriega – Y&R Peru ::: Wendy Clark – Coca-Cola ::: Mathias Harbek ,Yago Fandiño – JWT ::: Cristina Omura – FCB Brazil  :::

Click here for previous Latam Changing Places editions

2AJb2qv1_400x400Starcom MediaVest Group, a division of Publicis Groupe , has announced the appointment of Kim Kadlec to the newly created role of President, GNC Americas and the promotion of Jodie Stranger to the also newly created role of President, GNC EMEA. SMG’s Global Network Client (GNC) practice creates a seamless global organization for its clients that operate in multiple markets, providing brand growth and innovation. As GNC Presidents, Kadlec and Stranger will ensure leadership, strategy, top to top connections and greater consistency throughout their regions. Kadlec and Stranger will partner with market CEOs and global account leaders to drive GNC initiatives.

kimKadlec will be based in SMG’s New York City office and report to Laura Desmond, SMG’s Global CEO. Kadlec joins SMG from AOL, where she was Global Head of Strategic Partnerships. Prior to AOL, Kadlec was Worldwide Vice President, Global Marketing Group at Johnson & Johnson.

 

strangerStranger will continue to be based in London and report to John Sheehy, President, Global Operations.A veteran of the media business with over 20 years of experience, Stranger was most recently Executive Director of Global Network Client Operations for SMG’s EMEA region. She joined SMG from Aegis, where she served as the New Business and Marketing Director, Vizeum EMEA. Prior to this position, Stranger was the Vice President of Aegis Media Global Clients.

descargaNorberto Noriega is Y&R Peru new creative director. Noriega will handle Cristal beer account. He has worked for agencies such as Mayo, Draft FCB, JWT, DDB and TBWA. He also served as creative director at agency Causa Peru.

 

hvG_YY4Y_400x400Wendy Clark will return to her position at Coca-Cola on April 6, after a three-month license. When that license was announced, Coca-Cola said Clark would return on March 31.

 

 

fotoNoticiaG45351Mathias Harbek and Yago Fandiño are J. Walter Thompson new creative directors . Before joining the agency, Harbek and Fandiño were part of DraftFCB, TBWA and Don, where they worked for brands such as Personal, FiberTel, DirecTV, ICBC, Mini Cooper , Nissan, Medicus and Adidas, among others.

cris_400x400Cristina Omura has been promoted to FCB Brazil media director. In this new position, she will report to Alexandre Ugadin, vice president of media. She will lead a team of 15 professionals and its main objective will be to renovate digital and offline media offer. Omura worked for various agencies like Borghierh / Lowe, Giovanni + Draft FCB, J Walter Thompson and F / Nazca.

Everything is ready for our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), starting tomorrow morning at 8:15 am in the the Hotel Presidente InterContinental in Mexico City.

We have exciting last minute additions of major brand marketing and ad agency execs:
Jorge Inda Meza, Marketing Director Corona, Grupo Modelo
Lorenzo Ruiz, Director General, Tommy Hilfiger Mexico
and Aurora Sanabria, Planning VP, JWT

DOWNLOAD the complete #Portadamex program.

Register here!

The United States Marine Corps wants to engage multicultural Milennials around the 2014 World Cup. This is why it created “The Marines Minute”, a custom integrated solution with several key partners.

Marines MinuteThe concept was created within MLS and adjusted to more closely align with The Marines’ initiatives through feedback from the Marines media buying agency Mindshare. Multicultural Advertising Agency Uniworld ensured that the final product included brand integration that exceeded The Marines standards. The involvement of MLS Digital Properties shows that while media buying agencies use DSP’s and programmatic buying to reach consumers on mass awareness campaigns, for more targeted efforts like the Marines Minute, there is more of a focus on content providers such as MLS. “During each weekday of the World Cup, we produce a 60 second recap of the most pressing news stories that soccer fans need to be apprised of in order to intelligently participate in the World Cup conversation. Recognizing the consumption habits of the intended audience, we’ve designed the series to be a quick hit packed with key information that can be easily consumed and shared,” says Tom O’Connor Director of Sales Development, Media Partnerships at MLS.  The Marines Minute is English language only but it can be accessed through our Spanish language sites in addition to our English language sites.

The Marines Minute is a collaboration between The Marines’ AOR  JWT , media-buying agency Mindshare in Atlanta, multi-cultural agency Uniworld Group, and MLS Digital Properties.

Marines_Minute

The campaign is supported by banners on the same page the video is displayed which drive users to the Marines’ site and YouTube channel where they can engage with the brand through content that features the core values of the U.S. Marines: Pride, Knowledge and Courage. The primary goal for the campaign is messaging engagement. This could be in terms of completed video views, interaction rate, and completion rate. Exposure to Marine Corps  is a secondary measure which is quantified with impression delivery.

What Language?

Hispanic marketing for the U.S. Marine Corps is typically done on English-language sites since the Marines target audience (potential recruits)  must be able to read and write English. Additionally, research shows Millennials are less likely to differentiate between English and Spanish language content when consuming media.

Recognizing the consumption habits of the intended audience, we’ve designed the series to be a quick hit packed with key information that can be easily consumed and shared.

 Distribution

Got StipesAn important piece in Online Video Marketing is to get enough distribution partners so that enough impressions are provided to the advertiser. In the case of the Marines Minute campaign, the videos were shown at  MLSSoccer.com, Goal.com, MedioTiempo.com and SB Nation. All these are properties which are either owned by MLS or MLS has  sales representation agreements with. O’Connor adds that “as we continue to find and convert fans of all demographics, we’ve established relationships with a variety of premiere content distribution partners, each of which bring their own unique audience to the table. With the Marine campaign looking to focus on 18 to 29-year-old Hispanics as well as general market Millennials, we worked with our distribution partners to place the Marines Minute series in relevant areas to maximize views with their target audience.”

Soccer’s Cross cultural appeal

The beauty of content around soccer, even more so around the Soccer World Cup, is its global and cross cultural appeal. According to the MLS’s O’Connor, “one of the advantages of working within the soccer landscape is the global appeal and built-in multicultural fan base, placing MLS Digital Properties with the highest comScore index among professional sports league sites against the Hispanic Millennial. With The Marines Minute we’ve utilized this advantage to allow the Marines to reach their target audience through our platforms in both English and Spanish.”

Castrol and Tabasco, too

The World Cup brings an incredibly heightened awareness to soccer.  Other major brands besides the Marines have used MLS properties  to focus on both the Millennial and Hispanic audience, they’ve used both English and Spanish language creative throughout MLS to reinforce their message as a compliment to sponsorship positions such as the Mexican Player Spotlight sponsored by TABASCO on Goal.com and the Castrol Brazil Bound video series on MLSsoccer.com.

DOWNLOAD Portada’s 2014 Soccer Marketing Guide compiled in partnership with Soccer.com and AC&M Group.

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Diego Muñoz – Latin3 ::: Gustavo Martinez – JWT ::: Eduardo Camargo – EVERTEC ::: Martin Anderon, Carolina Vazquez and Jean Fischer – ZAGG ::: James Morris – GroupM ::: Juan Carlos Sosa – Venevision :::

Latin3 has appointed Diego Muñoz as the new Country Manager for its Mexico offices.Diego Muñoz will be responsible for business strategies for the Latin3 Mexican clients, developing and implementing work plans to achieve profitable developments.

GroupM’s MediaCom unit this morning named James Morris the first global head of its burgeoning content marketing practice, the aptly named MediaCom Beyond Advertising.Morris, who previously was head of the unit’s operations in the EMEA region, will oversee an organization of 435 content marketing execs operating in 42 countries for such brands ad Volkswagen, Procter & Gamble, Sony, Universal Music and Shell.Morris, who is based in London, joined the unit in January 2011 from U.K. production company TwoFour, where he was director of digital strategy and content.Concurrent with Morris’ appointment, MediaCom said MBA’s regional and international leadership team would be comprised of: Palle Diederichsen (EMEA), Mark Fortner (head of innovation, MBA U.S.), Lizzie Nolan (APAC), Dan Brown (LATAM), Ortensia Castagno and Tom Curtis (U.K. and international), and Paul Chard (Global Content Officer).

Cisneros Media, the corporate division that encompasses the Cisneros’ media and entertainment businesses, announced the appointment of Juan Carlos Sosa as Executive Vice President of Operations of Venevision Studios, which incorporates all of the company’s production units. Sosa will report directly to Cisneros Media President Jonathan Blum.

Gustavo Martinez will become JWT’s global president and future successor to its chief executive, Bob Jeffrey. Martinez will take over as global president in February next year and assume Jeffrey’s role in 2015, when Jeffrey will become non-executive chairman. Martinez has been the president of McCann Worldgroup’s Europe and Asia regions and has also worked at Ogilvy & Mather in Argentina and for Saatchi & Saatchi. The only other non-American to have run JWT was Britain’s Chris Jones.

ZAGG, a mobile device accessories company, has hired three new professionals to strengthen its international sales efforts. Martin Anderson, Jean Fischer and Carolina Vasquez will direct the company’s international sales accounts, as well as specific efforts in France and South America.

Martin Anderson, ZAGG’s new international sales director, has more than 30 years of sales experience. Most recently, Anderson served as vice president of international sales at Built NY, Inc., a B2C company. Carolina Vasquez has been appointed Latin America sales manager. She has previously worked for Canon Latin America. And Jean Fischer will be based in France,  she will be in charge of expanding the company’s distribution in France and neighboring countries.

EVERTEC has appointed Eduardo Camargo as Executive Vice President and Chief Information Officer. Mr. Eduardo Camargo will be responsible for managing EVERTEC’s information technology organization and infrastructure. Mr. Camargo will report to Peter Harrington, EVERTEC’s President and Chief Executive Officer. Mr. Camargo’s career spans over 30 years in the Latin American financial services and payments industry. Mr. Camargo joins EVERTEC from Bank of America Merrill Lynch Brazil where he served as Chief Information Officer and Chief Technology Officer for the last two years.

Ford is launching ‘Mustang Countdown,’ an online video series to throw the spotlight on the legendary sports car and the culture that has formed around it all across the globe, and to continue the celebration leading up to the 50th birthday of the car on April 17, 2014. JWT is implementing the campaign which is centered at Ford Mustang’s YouTube channel . The campaign will last until the 50th birthday of the car on April 17, 2014.

Mustang 64The ‘Mustang Countdown’ reveals the stories behind Ford Mustang and how it has touched people all around the world.Videos include behind-the-scenes looks at the Mustang 1 concept car, the build of the 1 millionth Mustang at Flat Rock Assembly Plant, and the burgeoning toy industry spawned by consumers’ connection with the brand while future episodes will cover restomods, racing and more. Kicking off the series – Where It All Started: The Mustang 1 Concept – turns the clock back to the 1962 debut of the first concept car to wear the pony badge. From there, other episodes lift the lid on Ford’s exhaustive Mustang archives, Mustang toys, custom Mustangs and more all featuring unique and often rare footage, exclusive new interviews and expert insight. “RC Movie Magic: Filming a Chase”, takes a behind-the-scenes look at the creation of filmmaker Zach King’s recent project “The Cliché RC Action Chase.” That short film went viral earlier this year, garnering nearly 3 million views on YouTube. Just like the extensive filmography featuring Ford Mustang over the past 49 years, King’s video puts the Mustang in a prominent role. A pair of radio controlled Ford Mustangs star in an action-packed sequence that features drifting around corners, tight racing and helicopter gunships, all without any computer-generated imagery. Upcoming episodes will tackle video games, Mustang’s competition heritage custom restomods and more.