jwt brazil


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Juan Pablo Buffa joins Geometry Mexico as Head of Digital Strategy.







AMC Networks International announced new leadership roles in its senior management team for its key regions. Ricardo Debén has been named EVP/MD for AMCNI Latin America.





Agency JWT Brazil has appointed Cássio Moron and Rodrigo da Matta new Executive Creative Directors (ECD), reporting directly to Ricardo John, JWT Brazil CEO & LatAm CCO.






Hemisphere Media Group, Inc., the U.S. media company targeting the high growth U.S. Hispanic and Latin American markets with leading broadcast and cable television and digital content platforms, and MarVista Entertainment, a major independent film and TV production company, have named veteran Mexican producer Ana Celia Urquidi General Manager of Production of their production joint venture committed to producing top-quality international television content. Urquidi will oversee all major original productions and will manage the production portion of many of the company’s co-projects.




Ana María Gutiérrez De Piñeres joins Agora Public Affairs & Strategic Communications as the new Digital Regional Director.







Hotelbeds, one of the world’s leading bedbank, has announced a further senior management appointment, naming Jason Soss as the new Global Head of Strategic Partnership for Hotelbeds.





IMS Internet Media Services (IMS) has announced the appointment of Diego Abadie as Country Manager for IMS Chile.







What: JWT Brazil has acquired Blinks, a leading search engine marketing agency and largest advertisers of Google in Brazil.
Why it matters: The move is aimed to offer WPP  clients a wider array of digital marketing services.

Paula Puppi - Stefano Zunino-WPP ‘s wholly-owned operating company global marketing communications agency JWT  has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks“), a leading Brazilian search engine marketing agency in Brazil strengthening its digital media market share.

Since its launch 5 years ago, Blinks specializes in sponsored-links campaigns and other performance media, to meet the growing demand of digital media services. Clients include Bom Negócio, CVC, Netfarma, Staples, BB Box, Giuliana, and Sem Parar. Founded in 2009, the company employs 81 people and is based in São Paulo.

With Paula Puppi (ex F.biz and Microsoft) as CEO, Blinks is one of the largest advertisers of Google in Brazil.

As the Internet continues to grow, clients are focused on effective search-engine marketing (SEM) strategies in a complex effort to achieve top search engine rankings. As a result, clients are increasingly turning to SEM solutions, such as Blinks, to play a strategic role in maximizing their Internet presence and their effective return on investment.

This investment continues WPP’s strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout the dynamic Brazilian market. In Latin America, WPP companies (including associates) collectively generate revenues of over US$1.6 billion and employ 20,000 people.

“We have a very strong digital media culture; we understand that brands communication requires services expertise in this area. We could not have closed a better partnership,” says Stefano Zunino, president of JWT Group Brazil, Global Head Digital and CEO of J. Walter Thompson LatAm.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

José Mollá – Riney San Francisco ::: Marcia Kuperman – Grey Brasil ::: Polo Garza – JWT Mexico ::: Paulo Fogaca – David Miami ::: Eva Santos – Proximity Spain ::: Gustavo Leite – JWT Brazil ::: Francisco Di Paola – Di Paola Chile ::: Cecilia Canaro – Freixenet Group  ::: Paula Jacomo – SAP LatAm :::  Victoria Wolcoff – Midios Argentina ::: María Luz Penín Rodríguez – Starcom :::

José Mollá -The One Club has appointed José Mollá, co-founder and creative director of La Comunidad – part of SapientNitro-, as its new chairman. He will replace Kevin Roddy, president and general director of  Riney San Francisco, USA.


Polo Garza -Polo Garza has been named chairman of JWT Mexico to replace José Luis Betancourt who is leaving the agency to join an independent Mexican entrepreneur group. Garza maintains its position as WPP´s chairman. Garza will lead JWT Mexico until the agency finds a new chairman to replace Betancourt.


Marcia Kuperman -Grey Brazil has appointed Marcia Kuperman as new operations director. She will be in charge of all the production areas like digital projects, RTB, print media, art buyer studio, among others.


David -David has announced the opening of a new office in Miami. David is part of Ogilvy and is leaded by Gastón Bigio, Anselmo Ramos and Fernando Musa. Paulo Fogaca will manage David Miami as managing director and head of account services. Fogaca has previously worked in Ogilvy & Mather New York. Nazia Du Bois has been appointed head of strategy and Veronica Beach head of production.

Eva Santos - Proximity -Proximity Spain has promoted Eva Santos to general creative director of the agency in the country.



Gustavo Leite -Gustavo Leite, has been promoted to planning strategy director at  JWT Brazil. He will report to Fernand Alphen, head of strategy.

Leite has worked with clients like Telefónica, Ford, Petrobras, Caixa Econômica, Parmalat and Melitta. In Brazil, the executive has worked with Vivo, Walmart and Kroton, among others.

Cecilia Canaro -Cecilia Canaro has been appointed general director of Freixenet Group for South America. Canaro has previously worked for the group in Spain as regional sales manager.



Di Paola -Francisco di Paola, CEO of the agency Di Paola in Argentina, will lead the Chilean agency. Also, María de los Ángeles Besnier has been appointed account director for the country and Eduardo Araya, creative general director.


Paula Jacomo -SAP has appointed Paula Jacomo as new human resources VP for Latin America.



V. Wolcoff -Victoria Wolcoff has been named research director at Midios Argentina.



María Luz Penín -María Luz Penín Rodríguez joins Starcom Argentina as research director.