Tag

Julian King

Browsing

Awards in 8 different categories are up for grabs. Vote now! One of the most coveted categories is the Top Marketer to Hispanic Audiences, with major nominees such as Xavier Turpin, Multicultural Marketing Director Dunkin’ Brands, Julian King, SVP Marketing & Corporate Development, Xoom, Javier Delgado, Marketing Director, Walmart, Alejandro Juarez, Director of Communications and Education – UnitedHealthcare Latino Health Solutions, Trisha Ranes, Sr Marketing Manager, H&R Block and Fabian Castro all running! Check out the nominees and then vote!

2015 Hispanic Advertising and Media Award Nominees

15-logo-hispanic-awards copy

TOP MOBILE MARKETING CAMPAIGN

  • UEFA Champions League Champion the Match Promotion
  • Red Lobster Movil
  • T-Mobile
  • Home Depot/Briabe
  • Avianca Adsmovil Ad Exchange
  • AT&T Mobility

TOP 2015 SPORTS MARKETING CAMPAIGN

  • Coca-Cola/Estadio de Todos
  • ESPN Deportes
  • DishLATINO
  • El Clasificado
  • Coca-Cola/Jersey Exchange
  • Allstate

TOP CONTENT PROVIDER TO HISPANIC AUDIENCES

  • Batanga Media
  • Festival People en Español
  • Mercado Bilingue
  • OLYMPUSAT
  • El Clasificado

TOP HISPANIC ADVERTISING CAMPAIGN

  • Soccer.com/AC&M Group
  • DishLATINO
  • MetroPCS/Richards/Lerma
  • Pizza Patron/Richards/Lerma
  • Coffee-mate/Casanova Pendrill
  • Recreational Boating and Fishing Foundation – Lopez Negrete Communications
  • Coors Light
  • FURIOUS 7 / Universal Pictures

TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION

  • ​​Dias Grandiosos con Kellogg’s and Major League Baseball
  • Coca-Cola and Social@Ogilvy
  • Honda Fit
  • Tampico Moms – Roar Media
  • Kia/Identity
  • Corona Extra/Horizon Media
  • Recreational Boating and Fishing Foundation Hispanic Campaign – Lopez Negrete Communications

TOP INTEGRATED HISPANIC MARKETING CAMPAIGN

  • Verizon FIOS/Mercado Billingue
  • Ortho Nova/Latin2Latin Marketing
  • McDonald’s/D Exposito & Partners
  • Discovery en Español
  • DishLATINO
  • Ford Motor Company / Azteca America
  • Kimberly-Clark/Mindshare
  • Focus Features Insidious: Chapter One/BARU
  • Partnership for Drug Free Kids / Hilary Baris
  • Oscar Mayer Carving Board/SMG

TOP MARKETER TO HISPANIC AUDIENCES

  • Hispanic Heritage Foundation
  • Target
  • Xavier Turpin, Multicultural Marketing Director Dunkin’ Brands
  • Julian King, SVP Marketing & Corporate Development, Xoom
  • Javier Delgado, Marketing Director, Walmart
  • DishLATINO
  • Alejandro Juarez, Director of Communications and Education – UnitedHealthcare Latino Health Solutions
  • Trisha Ranes, Sr Marketing Manager, H&R Block
  • Fabian Castro / Universal Pictures

TOP MEDIA PROFESSIONAL OF THE YEAR

  • Phillip Morales, Editor in Chief, Mercado Bilingue
  • Juan Carlos “JC” Balarezo, ‎Director of Media Relations, EPMG
  • Elizabeth Barrutia, President & CEO, BARU Advertising
  • Gloria Constanza, Partner & Chief Contact Strategist, d expósito & Partners
  • Eder Holguin, Founder and CEO, Ideal Media
  • Pedro Rodriguez, Director of Integrated Marketing, People en Español

VOTE HERE!

descarga Online payments service PayPal recently acquired money transfer company Xoom, for US $890 million.The acquisition is aimed  at expanding its digital payments business before splitting from parent, eBay. Portada talked with Julian KingSr. VP Marketing & Corporate Development at Xoom (photo), about the acquisition and its implications for Xoom’s substantial Hispanic customer base and Hispanic marketing.

Portada: How do you see Paypals Acquisition of Xoom impacting the way Xoom operates in the Spanish and Portuguese speaking world?

Julian King: “We believe the transaction will bring tremendous benefits to Xoom, including access to PayPal’s massive global network and their installed base of 68 million active customers in the United States. With this, Xoom hopes to be able to efficiently grow its global footprint faster and with less execution risk and accelerate active customer growth through greater penetration of current markets and horizontal expansion into new markets.”

Portada: Will Xoom be integrated into the Paypal brand or remain independent?

Julian King: “Xoom will operate as a separate service within PayPal, and you can expect business as usual.”

Portada: How will the acquisition impact Paypal’s and Xoom’s marketing towards the U.S. Hispanic population?

Julian King: “We are pleased with the benefits and opportunities that will come from being part of a larger, global organization, expanding our ability to deliver the best possible experience for our customer. In the future, however, with the added benefit of having access to the resources and support of an industry-leading company like PayPal, we plan to innovate and bring feature improvements to our products faster.”

Join us at PORTADA Mexico!

Get our e-letters packed with news and intelligence!