Juan Manuel Hoyos


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Leo Burnett Madrid has brought Dani Sáenz back to the team after 8 years. He’ll be creative director, filling in for the role after the departure of Mercedes Lucena, who will start a new phase of her career in Mexico.





Vivendi-owned video platform Dailymotion has announced the appointment of David L. Rios to Head of Latin American & US Hispanic Content Partnerships.






Bernardo Geoghegan has been named director of future strategy and tendency prevision in Latin America at Kantar, reported AdLatina. He had been general manager of the firm since 2010.






Indiana Quiñones will be head of business development in Latin America at Adsmovil. Previously she had been working at Adcolony. Both firms announced their exclusive partnership recently. Matias Godoi is also joining Adsmovil, as head of programming and platform development. He has over 12 years of experience in media and 5 years of experience in the videogame industry.



Juan Manuel Hoyos has been appointed to marketing director at Nissan Latin America. He’ll be replacing Rodrigo Centeno, who is now general manager of the operation in the region. Hoyos will be in charge of marketing strategies from the company’s Mexican headquarters.






Xerox has combined its marketing operations in Latin America and the Caribbean, and has placed Mariana Ferola as head of the region.





Adecco has promoted Aldo Sepúlveda Tobar to new commercial director for Latin America. He’s been a part of the company since 2003.






Natura has appointed Juan Salgado to marketing manager in Argentina. His main role will be boosting growth and leadership, as well as improving the brand positioning in South America.







People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Nissan LatAm has announced new management changes:




Blanca García joins Nissan Latin America as Regional Communications Director. Garcia joined Nissan Mexico in 2014 as Senior Communications Manager. She will replace María Eugenia Santiago, who led Nissan Mexico’s Communication team for 5 years and Nissan LatAm Communications’ team later.





Juan Manuel Hoyos has been appointed Latin America Marketing Director. He will be based in Nissan Mexico City’s offices. Hoyos will be responsible for leading regional strategies and will work together with local teams to implement them in order to strengthen the brand presence in all the markets of the region.




Wavemaker, GroupM’s media, content & technology agency created from MEC and Maxus merger, has arrived in Peru where it will be led by recently appointed CEO Marcel Garreaud. Previously, Garreaud served as Managing Director of Havas Media Peru and Bolivia for 11 years. Wamaker has offices in 90 countries with more than 8,500 employees. Its main global clients are L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount, among others.





Coca-Cola has appointed Mexican Eduardo Pérez Eusebio as global director of research, innovation and trends, Marketers by Adlatina has reported. The executive joined the beverage multinational in 1999.Prior to Coca-Cola, the Pérez Eusebio worked for Colgate-Palmolive.





Unisys Corporation has announced the appointment of Luis Carlos Rego as Vice President and Financial Services Vertical Leader for Latin America. Rego is based in Sao Paulo and reports to Eduardo Almeida, VP of Enterprise Solutions and General Manager of Unisys for Latin America.





Hilton has appointed Kellyn Smith Kenny as marketing director. As of January 29, 2018, the executive will oversee the business marketing strategy for the hotel company and its portfolio of 14 leading brands in the industry.





Alberto Llera is Paramount Pictures Mexico new Marketing Director.

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