Posts Tagged ‘juan manuel beltran’

juan manuel beltran

Chronicles from across the pond: Juan Manuel Beltrán “The “old-new” trends in advertising: Real Time Bidding (RTB)”

In our third installment of “Chronicles across the pond” Juan Manuel talks about one of the “old-new” trends in advertising: Real Time Bidding (RTB). This type of media buying and selling has generated several changes in the industry that may not necessarily be apparent at this time. What kind of changes are we talking about?


Chronicles from across the pond: Juan Manuel Beltrán “The “old-new” trends in advertising: Real Time Bidding (RTB)”

In our third installment of “Chronicles across the pond” Juan Manuel talks about one of the “old-new” trends in advertising: Real Time Bidding (RTB). This type of media buying and selling has generated several changes in the industry that may not necessarily be apparent at this time. What kind of changes are we talking about? Translated by […]


Chronicles from across the pond: JM Beltrán “Best Wishes”

We are very pleased to intoduce “Chronicles from across the pond”, a new regular feature by digital marketing expert Juan Manuel Beltrán. Based in Madrid , Spain, Beltrán will be writing insight and thought leadership articles twice a month. He will analyze the “marketing-tech revolution” that the advertising and media industries are going through and the wide implications this has for practitioners.


Chronicles from across the pond: JM Beltrán “Best Wishes”

We are very pleased to intoduce  “Chronicles from across the pond”, a new regular feature by digital marketing expert  Juan Manuel Beltrán. Based  in Madrid , Spain, Beltrán will be writing insight and thought leadership articles twice a month. He will analyze the “marketing-tech revolution” that the advertising and media industries are going through and the wide implications this has for practitioners.


MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.