Chivas Will Not Return to TV, Says José Luis Higuera, CEO
José Luis Higuera, CEO of Club Guadalajara, announced that his team would not return to television, neither open nor cable.
José Luis Higuera, CEO of Club Guadalajara, announced that his team would not return to television, neither open nor cable.
A lot is going on in the Sports Marketing front. First and foremost FIFA’s controversial decision to extend 2026 World Cup Rights without consulting with former right holders Univision and ESPN. What are the implications of this decision? Plus ESPN’s Vince Doria retires, Kingsford Charcoal new bags and more…
As the biggest show in the world, the 2014 Soccer World Cup, starts this Thursday June 12 at 4pm EST with the match between World Cup host Brazil and Croatia, Portada interviewed Juan Carlos Rodriguez, president of Univision Deportes, to talk about this major global marketing and advertising event.