Different aspects of Online Video Marketing were front and center during the first day of #PortadaLat in Miami’s Hyatt Regency Hotel. Major Thought Leaders including Jan Riemens, CEO of ZoominTV, Maya Kosovalic, Digital and Media Communications Manager at L”Oreal Travel Americas, Adriana Grineberg, Head of Operations Miami at Facebook and Carlos Espindola, Gerente eHub Latin America, 3M took the stage.
The entrance of Online video into the Latin American region is certainly very exciting. Will mostly U.S. based Online Video and Advertising Technology providers really be able to deliver the goods when it comes to the Latin American Online Video Market? What are the main challenges ahead? In order to find out more about this year’s outlook, we asked the experts what online video formats they see growing the most in 2015. Below, their answers.
The Latin America media and advertising markets are almost ruled by huge TV budgets. In this context, non-linear TV properties (e.g. native digital properties as well as digital properties of magazines and newspapers ) have a tremendous opportunity to capture some of these TV advertising monies.
How can we reach millennials through online video? This was the overall theme of the panel moderated by Bob Oliva, business development director of Portada, and made up of Jorg Nowak, Head of Latin America and US Hispanics, YuMe; Maximiliano Vaccaro, Director- Digital Media Latin America – Brazil and US Hispanics, Discovery Networks; and Noel Gladstone, VP Research and Consumer Insights, Viacom International Networks.
How can we reach millennials through online video? This was the overall theme of the panel moderated by Bob Oliva, business development director of Portada, and made up of Jorg Nowak, Head of Latin America and US Hispanics, YuMe; Maximiliano Vaccaro, Director- Digital Media Latin America – Brazil and US Hispanics, Discovery Networks; and Noel Gladstone, VP Research and Consumer Insights, Viacom International Networks.
WALT WHITE, meet Walter Blanco. The meth cook/criminal mastermind/chemistry teacher will live again, as Sony and Teleset remake Breaking Bad in Spanish for audiences in
Jorg Nowak is Head of Latin America and US Hispanics at YuMe. “Most of us know, US Hispanics are one of the fastest-growing US populations, and they will contribute an even greater share (60% +) of all population growth over the next five years. Major brands and agencies are realizing that US Hispanics are where their future is. Don’t find yourself caught on the sidelines”.