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The Miami Dolphins announced the appointment of Sebastian Trujillo as Senior Director of Multicultural Partnerships. Trujillo will lead efforts to drive revenue through the multicultural sector. He brings vast experience in sales strategies, multi-year deal campaigns and brand development investments for the U.S. Hispanic market and Latin America.

 

 

 

 

 

Matthew Anderson is departing BBH New York to join Havas New York as CMO. This is a newly created position at parent Havas.

 

 

 

 

 

 

Havas Creative has appointed Tracey Barber, currently Group CMO UK & Europe, to the role of Global CMO, effective immediately. Additionally, Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies.

 

 

 

 

 

GroupM agency Wavemaker has hired Adam Puchalsky, previously managing director of UM Studios North America, as Global Head of Wavemaker Content.

 

 

 

 

 

 

Omnicom Media Group CEO John Wren announced that the company is integrating its agencies Accuen (the group’s programmatic shop) and Resolution Media (specialized in search and social media) into its three main media agency brands: OMD, PHD, and Hearts & Science.

 

 

 

 

 

 

What: Omnicom’s Q4 2014 results showed a net income of US $329.5 million versus US$300.5 million in the year-ago quarter. Worldwide total revenue increased by 5 per cent to US $15.3 billion. Interestingly, Omnicom disclosed that programmatic revenues were around US$ 140 million or 1% of total revenues.
Why it matters:  While programmatic is growing, Omnicom’s leadership was somewhat cautious about the future growth prospects of automated media buying and associated technologies and services.

imagesOmnicom Group shared fourth-quarter 2014 results showing a net income of US $329.5 million or US$1.30 per share versus US$300.5 million or Us$1.13 in the year-ago quarter Worldwide total revenue increased by 5 per cent to US $15,317.8m.

Programmatic trading added almost US$20 million in incremental revenue to Omnicom Group’s top line in Q4 2014, suggesting that media buying trend continues to drive growth for agencies. Programmatic revenues were around US $140 million for full-year 2014,  about 1% of total revenues (US$15.3 billion).

For full-year 2014, the holding company’s programmatic revenues were around $140 million, CFO Philip Angelastro told investors during the company’s earnings call. That’s about 1% of total revenues ($15.3 billion).

“Good Growth”

But on the company’s earnings call with investors, CEO John Wren seemed to tamp down enthusiasm over the potential business uplift from the programmatic trend. “I’m expecting good growth from it but not the type of growth we had as we were starting it up,” he said.

Adexchanger notes that in a followup research note, Pivotal Research analyst Brian Wieser cautions that  “a wild card for Omnicom is how much incremental revenue will be generated via media trading revenues associated with principal positions it takes. If growth from this activity moderates, then the impact should be limited,” he said.

Wren added that “We are building digital, data and analytical capabilities by investing in our agencies and partnering with innovative tech companies.” “Our creative talent is working side by side with engineers from Facebook, Google, Instagram, Twitter and others,” he said.

Omnicom’s Q4 results include US $13.3 million in pre-tax charges, mostly comprised of professional fees, due to its terminated merger with Publicis Groupe. Organic growth represents change in revenue without taking into account the impact of acquisitions or disposals or currency fluctuations.

 

 

What: Publicis Groupe and Omnicom Group have decided to called off a US $35 billion “merger of equals, ”  that would have created the largest marketing and advertising agency holding company in the world.
Why it matters:Agencies called for a 50-50 ownership split of the equity in the new company.No termination fee will be paid as a result of the cancelled deal.

poPublicis Groupe and Omnicom Group have called off their US $35 billion “merger of equals, “  deal only nine months after having made the official announcement .

Both agencies alleged the reasons were mainly due to  “the difficulties in completing the transaction within a reasonable timeframe,” according to a Omnicom´s  statement. However, the issues ranged from complex tax structure to the firms’ opposing cultures , leading to difficulties on taking decisions about the executive team and which company would officially acquire the other. Agencies were also losing major work – more than US $1.5 billion in the past month alone – and apparently high-profile clients including Microsoft, Vodafone and Danone.

If the deal had gone forward, it would have created the largest marketing and advertising agency holding company in the world.It would have even casted a shadow on Dentsu Inc.’s US $4.9 billion acquisition of Aegis Group in March 2013 and WPP’s US $4.7 billion purchase of Young & Rubicam in 2000.
 

According to a statement , no termination fees will have to be pay by either party. A US $500 million termination fee would have applied if either company had walked away unilaterally, but this is not the case. As the process dragged on, however, there will be furthers costs. Not to mention, the money Omnicom has already invested (more than US $48 million) on pre-tax expenses into merger preparations so far, according to filings.

The merger was unanimously approved by the management board and the supervisory board of Publicis Groupe and the board of directors at Omnicom. Both agencies called for a 50-50 ownership split of the equity in the new company, Publicis Omnicom Group.

jm“I want to emphasize that while the proposed merger was time-consuming, we never took our eye off the ball in terms of what we needed to deliver for our clients, our people and our shareholders,” Publicis Chief Executive John Wren (photo:right) said in a statement from Omnicom. “And that has been reflected in our reported results. We’re bullish on 2014,”he added.

“The decision to discontinue the process was neither pleasant nor an easy one to make, but it was a necessary one,” co-CEO Maurice Levy (photo:left) said in a statement from Publicis. “Prolonging the situation could have led to the diversion of the Group’s management from its principle function: to best serve our clients.”

Domino effect

Some time after word leaked out that the deal was called off, Omnicom shares fell US $1.80, or 2.7%, to US $64.40 in after-hours trading, pushing the stock below the price where it traded before the merger was announced last July (US $65.11). WPP and Interpublic Group of Cos. shares, both rivals to Publicis and Omnicom, consequently climbed 8.7% and 10.0%, respectively.

The companies had initially assured the deal could be completed as soon as the end of 2013. But the two sides were never even able to file certain required securities filings.

“That the deal broke off is by now not much of a surprise, but to the extent that it fell apart because the management teams did not agree on sufficiently clear organizational structure or key management appointments ahead of time, this is in retrospect surprising that appropriate pre-merger planning was never completed,” said Pivotal Research Analyst Brian Wieser.

Source: Adage

Publicis Group and Omnicom have agreed to merge and the combined company is expected to be called Publicis Omnicom Groupe. Consolidation of advertising agencies is being driven by growth opportunities in emerging markets such as Latin America (particularly Brazil) Russia, India and China to offset weak growth elsewhere. “Particularly in a fast growth region like Latin America, the merger brings unparalleled depth of resources to advance our client needs and opens enormous possibilities for our talent”, Julián Porras, CEO Latin America, Omnicom Media Group, tells Portada.

Publicis Omnicom Groupe Publicis Group and Omnicom have agreed to merge and the combined company is expected to be called Publicis Omnicom Groupe. On Sunday, New York based-Omnicom Group and Paris-based Publicis Groupe announced they would combine in a “merger of equals” that has a market cap of $35 billion. The company will be called Publicis Omnicom Group and be led by Omnicom CEO John Wren and Publicis CEO Maurice Levy.  They will be co-chief executives.

Particularly in a fast growth region like Latin America, the merger brings unparalleled depth of resources to advance our client needs and opens enormous possibilities for our talent.

Consolidation of advertising agencies  is being driven by growth opportunities in emerging markets such as  Latin America (particularly Brazil) Russia, India and China  to offset weak growth elsewhere. “Particularly in a fast growth region like Latin America, the merger brings unparalleled depth of resources to advance our client needs and opens enormous possibilities for our talent”,
Julián Porras, CEO Latin America, Omnicom Media Group, tells Portada.

Porras adds that ” I believe it will help us get to the future faster and provide scalable solutions with more speed, while protecting at all times client confidentiality through separation.  We will of course remain respectful of the essence and positioning of our Agency Brands.  This is a win for our clients and employees.”

The merger brings together well-known ad firms such as Omnicom’s BBDO Worldwide, TBWA Worldwide and DDB Worldwide with Publicis’ Saatchi & Saatchi and Leo Burnett. The new company will have more than 130,000 employees. The deal could close as soon as the fourth quarter, Publicis and Omnicom said in a joint statement. The combined company is expected to be listed on the New York Stock Exchange and Euronext Paris under the symbol OMC. Revenue for both firms was $22.7 billion in 2012.

Publicis Omnicom Group have some of the world’s largest advertising clients including, Johnson & Johnson, Mars, McDonald’s, Pfizer, Procter & Gamble. Potential for conflicts could arise between the new holdings Advertising Agencies  for clients including Pepsi and Coca-Cola, AT&T, Sprint, T-Mobile and Verizon.

“For many years, we have had great respect for one another as well as for the companies we each lead,” said Messrs. Levy and Wren. “This respect has grown in the past few months as we have worked to make this combination a reality. We look forward to co-leading the combined company and are excited about what our people can achieve together for our clients and our shareholders.”

Efficiency Gains

The merged holding is also aiming for US$500 million in savings due to efficiency gains.  To achieve this savings the companies are likely going to require consolidation of real estate, companies and possible headcount elimination. In their Sunday conference call the Publicis and  Omnicom Group CEO’s declined to explain how those cost-savings will be achieved.

The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the  “Big Three”. Publicis Group and Omnicom have agreed to merge and the combined company is  expected to be called Publicis Omnicom Groupe.
On Sunday, New York based-Omnicom Group and Paris-based Publicis Groupe announced they would combine in a “merger of equals” that has a market cap of $35 billion. The company will be called Publicis Omnicom Group and be led by Omnicom CEO John Wren and Publicis CEO Maurice Levy. They will be co-chief executives. The merger brings together well-known ad firms such as Omnicom’s BBDO Worldwide, TBWA Worldwide and DDB Worldwide with Publicis’ Saatchi & Saatchi and Leo Burnett. The new company will have more than 130,000 employees. The deal could close as soon as the fourth quarter, Publicis and Omnicom said in a joint statement. The combined company is expected to be listed on the New York Stock Exchange and Euronext Paris under the symbol OMC. Revenue for both firms was $22.7 billion in 2012.

Publicis Omnicom Group have some of the world’s largest advertising clients including, Johnson & Johnson, Mars, McDonald’s, Pfizer, Procter & Gamble. Potential for conflicts could arise between the new holdings Advertising Agencies  for clients including Pepsi and Coca-Cola, AT&T, Sprint, T-Mobile and Verizon.

“For many years, we have had great respect for one another as well as for the companies we each lead,” said Messrs. Levy and Wren. “This respect has grown in the past few months as we have worked to make this combination a reality. We look forward to co-leading the combined company and are excited about what our people can achieve together for our clients and our shareholders.”

Growth Opportunities in Emerging Markets and Efficiency Gains

Advertising agencies are feeling the pinch in the US and Europe, where conditions are flat. Consolidation is being driven by growth opportunities in emerging markets such as Brazil, Russia, India and China and Latin America to offset weak growth elsewhere.
The merged holding is also aiming for US$500 million in savings due to efficiency gains.  To achieve this savings the companies are likely going to require consolidation of real estate, companies and possible headcount elimination. In their Sunday conference call the Publicis and  Omnicom Group CEO’s declined to explain how those cost-savings will be achieved.

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