John Sintras


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Omnicom Media Group Mexico –  Sandra Ramirez, Patricia Martinez, Diana Arboleya-Comas ::: Mindshare Argentina- Ariel Pelliza ::: Teads – Javier Silva::: John Sintras, Mat Baxter – IPG Mediabrands ::: Javier Suso – Grey Spain :::

Click here for previous Latam Changing Places editions

46b1cc323b4965eda0a1ad6fc080448a_400x400Omnicom Media Group Mexico has announced significant changes and appointments, as well as a new OMG operations area. In addition, it was established that Trading & Operations is an area that will serve the two agencies of the group: OMD and PHD. The new executive announcements are listed below.



365db06Sandra Ramirez, former OMD Mexico Managing Director, has been promoted to Head of Trading & Operations at Omnicom Media Group Mexico. Sandra will be responsible for negotiating with media seeking a better deal for brands and to improve relationships with them.



martinez-15Patricia Martinez is OMD Mexico new CEO. Patricia, a communications expert with over 25 years’ experience in advertising and media industry, will replace Sandra Ramirez. She has led Mediacom’s strategic areas, as VP of Strategic Planning and Insights / Insights/Regional Managing Partner LATAM (where he also served as Group Director for P&G); as Director of Strategic Communications and Universal McCann, where he lead the Media Intelligence area.

descarga (1)Diana Arboleya-Comas joins OMD Mexico as Director of Strategic Planning for OMD, reporting to Shawn McDonough, Strategy Director of the Group. She was part of the media research area at IBOPE AGB and later, she was TGI Director at Kantar Media researcher. More recently, Diana collaborated with TVAzteca / Grupo Salinas in market research.



descarga (2)Mindshare Argentina has announced the appointment of Ariel Pelliza as its new Director of Business Planning Insights & Analytics.The executive will lead the area’s team that delivers support in the development of strategies for brands and research ad-hoc projects.32-year old Pelliza has a degree in Advertising from Universidad de Palermo. He joined Mindshare Argentina in 2005 and a year later,he joined the area of Business Planning, a team which he has been coordinating since 2010.


16a1a72Teads has announced the appointment of former VC Multichannel executive, Javier Silva, as the Business Director for their new office in Colombia. Silva joins Teads with more than 10 years of experience in advertising, and will play a crucial role in leading and developing Teads’ growing business in Colombia with the objective of becoming the leading video advertising platform in Latin America. This addition to Colombia comes within months of new appointments to both the Brasil and Argentina offices reflecting the rising demand for viewable video advertising.


descarga (3)John Sintras has been appointed president, global business development and product innovation at IPG Mediabrands.



descarga (5)Mat Baxter was appointed global chief strategy and creative officer of IPG Mediabrands New York team.In his new role he will take control for the network’s overall strategic product.

They will both will report to worldwide chief executive Henry Tajer.

descarga (4)Javier Suso
has been appointed CEO of Grey Spain. He will replace John Lynn who is assuming a new role as regional leader for Y&R and Wunderman across Latin America.Grey Spain servs clients such as Procter & Gamble, GlaxoSmithKline, Vodafone, Allianz, Volvo, Domino’s and Big Cola with capabilities across the whole communications spectrum.Javier comes to Grey from VCCP Spain.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Cinemax Latin America – Bernardo Iturriaga ::: Kraft Heinz Company – Eduardo Pelleissone, Francisco Sa  ::: Ariadna – Marco Vinicio Corrales, Alejandro Mora, Andres Rodriguez, Jaime Chavez ::: John Sintras – IPG :::

Click here for previous Latam Changing Places editions

bernardo_iturriagaCinemax Latin America has strengthened its presence in Mexico, appointing Bernardo Iturriaga as director for ad sales in the country.Through the appointment, the HBO network intends to improve its strategic planning and capitalise on the brand’s engagement with the local audience.Iturriaga will report directly to Reanata da Conceiçao, VP for advertising sales. Iturriaga has over 19 years experience working in the advertising sales  business, having been working at Mexico’s TV Azteca as director of national sales, a position in which he was in touch with many free-to-air (FTA) TV advertisers and ad agencies in the country.In Mexico, Cinemax offers exclusive access to all HBO and MAX series, such as Game of Thrones, in addition to films from Warner Bros, Disney Studios, Universal Pictures or Sony Pictures, among other production houses.


zyO6i4lG_400x400Kraft Heinz Company has announced a new senior leadership team in the wake of the the soon-to-be-completed merger between Kraft and Heinz.Effective upon the close of the merger transaction, The Kraft Heinz Company senior leadership announcements include:


Eduardo Pelleissone as EVP of Global Operations. In this role, Mr. Pelleissone will have direct accountability for the Company’s supply chain, quality, procurement and operations functions in North America and globally. Mr. Pelleissone joined Heinz in July 2013 as Head of Operations.

Francisco Sa as Zone President of Latin America. Mr. Sa joined Heinz in June 2014 as Zone President of Heinz Latin America. Mr. Sa served as Zone President for AB InBev’s Latin America South business from 2012 to 2014.

descarga (1)Ariadna has new vice presidents at the local and regional level:





Marco Vinicio Corrales is the new executive VP regional managing director for Latin America.
Alejandro Mora is the new Senior VP managing director of Colombia.

The below were also promoted:

Andres Rodriguez as senior VP of product and strategy for Latin America.

Jaime Chavez as senior VP of new business in Latin America.

descarga (2)Starcom Mediavest Group chairman John Sintras will join IPG’s New York operations as president of global business development and product innovation.The SMG chairman role in Australia will not be filled, while the global role will be occupied by US-based Kathy Kline, a member of SMG’s Global Product Committee.Globally, he led SMG’s Global Experience Product and recently added the responsibility of leading the Human Experience Strategy global teamHis departure date from SMG is yet to be announced. He will join IPG next year.

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