“Tropicalizar”: the Key When Marketing Content to Latin Audiences
“Tropicalize”, or in Spanish “tropicalizar,” is perhaps the word that best describes the “Content Marketing in Latin America and the U.S. Hispanic Market” event, which
“Tropicalize”, or in Spanish “tropicalizar,” is perhaps the word that best describes the “Content Marketing in Latin America and the U.S. Hispanic Market” event, which
Miami Headquartered Agency Media 8 is rebranding as M8. The rebranding reflects the fact that in today’s world advertising and media are a component of the marketing discipline but donot represent its entirety. “We’re much more than media; we’re multicultural, multiscreen, marketers headquartered in Miami,” John Santiago, CEO of M8, tells Portada. The rebranding happens after Santiago bought out his former busines partner Paul Suskey. A new executive leadership has been appointed and new personnel is being added in NYC, Los Angeles and Mexico City.