John Osborn


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


The Kraft Heinz Company has appointed Miguel Patricio as CEO effective July 1, 2019. Patricio will succeed Bernardo Hees. Patricio will join the company after a successful career spanning two decades at Anheuser-Busch InBev, where he most recently served as Global CMO.





Digital trading platform Gumtree has announced the appointment of newly-installed CMO Claire Howard-Jones, who has assumed responsibility for marketing across Gumtree’s full product portfolio. She has two decades of experience with brands such as eBay, Amazon, Sainsbury’s, and British Airways.




Snapchat has named former McDonald’s marketer Kenny Mitchell as its first CMO. Mitchell will report directly to founder Evan Spiegel. He will be tasked with leading all consumer and product marketing for the business and its flagship app.




Amazon has hired Andrew Saunders to head its entertainment marketing division. Saunders has been tasked to educate customers by “building meaningful connections for them across entertainment and culture”. The marketer previously served as head of global brand strategy and marketing at Tastemade, a digital food and travel publisher.




LatinWorks, one of Austin’s most recognized advertising firms, announced that it is changing its name to Third Ear as part of a rebranding effort aimed at expanding its market capabilities. The decision is is not being directed by LatinWorks’ parent company, Omnicom Group, according to co-founder and CEO Manny Flores.




Omnicom Group media agency OMD USA is cutting five senior executive positions. The jobs being eliminated are: OMD East President Patty Sachs; OMD West President Greg Castronuovo; OMD Midwest President Lisa Bradner, CMO Laurel Rossi; and a managing director role at OMD Create, the agency’s innovation and prototyping unit, now held by Kerry Perse. The regional teams will report directly to OMD USA CEO John Osborn.

Media Global Group is proud to announce Vanessa Wallin as the new Director of Sales. Wallin will be responsible for the sales team.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Herb Scannel has been appointed CEO of Latino media company mitu. He was most recently president of BBC America. Prior to that he was CEO of online video platform Next New Networks, vice chairman of MTV Networks and president of Nickelodeon.





Victor X. Cerda, SVP of Corporate Strategy  at V-me Media has been named to the Federal Communications Commission (FCC) Advisory Committee on Diversity and Digital Empowerment (ACCDE). The ACDDE will hold its first meeting on Monday, September 25, 2017.





Havas Media has launched its out-of-home division Adcity in the U.S., following its rollout in Europe, Asia and Latin America. Alissa Ananieva, a media and OOH advertising veteran, has been appointed Director to run the U.S. operation. Previously, Ananieva was director of growth programs at UK OOH media company Exterion Media.





John Osborn has been appointed CEO at OMD U.S. He will succeed Monica Karo, who was appointed chief client officer at OMD Worldwide. Osborn was most recently CEO of BBDO New York. He had spent more than 20 years at BBDO. 






Kirsten Flanik was promoted to succeed Osborn as CEO at BBDO New York. She was previously president and will also retain that title.






Florian Adamski has been named global CEO of OMD, succeeding Mainardo de Nardis, who was elevated to the newly created position of vice chairman of Omnicom Media Group, of which OMD is a part.






Kyung Soo (Kenny) Lee has been named president and CEO of Hyundai Motor America. Mr. Lee will be responsible for Hyundai’s U.S. sales and marketing and will take over president and CEO duties starting on September 18. Jerry Flannery has returned to his position as the company’s executive vice president, chief legal and safety officer.






UNITED COLLECTIVE has hired Kristin Jackson as Chief Financial Officer and Chief Operating Officer. UNITED COLLECTIVE was formed in January and consists of creative agency GALLEGOS United, business planning consultancy POLY United, content creation and post-production offering LUNA United, digital agency CANVAS United and public relations firm ROX United. Jackson comes from Huge, where she spent three years as Group Vice President, Finance for the West Coast.  Prior to Huge, she was Vice President of Business, Finance & Administration at EDC Communications a division of Vision 7 International.




Yale Wang has joined sports-first streaming live service fuboTV as VP and head of North America marketing.






Paul Alfieri has joined advanced TV ad company Cross as chief marketing officer. He was previously senior VP for the Turn Marketing Platform (now Amobee Marketing Platform).






VML has hired Fabio Seidl as executive creative director, overseeing VML New York‘s creative department and work for brands such as New Balance, Greater Miami Convention & Visitors Bureau, AMC cable television, LEGOLAND Florida Resort and the United Nations. Originally from Rio de Janeiro where he started as a copy writer, Seidl brings global experience and a unique perspective, having worked at Ogilvy Brazil in Sao Paulo and McCann Europe. Most recently, Seidl was at 360i in New York as a group creative director.




Gina Oliva has been named Senior Director of Marketing for NBCUniversal Owned Television Stations,  effective Monday, September 18th.In this role, Gina will provide strategic marketing guidance and support to NBC and Telemundo station Brand Directors. She will also collaborate with our cross-divisional and syndication partners on marketing priorities. In addition, she will lead the strategic development and management of all division-wide initiatives and tent pole events. She will report to Therese Gamba, Senior Vice President of Marketing and Acquired Programming and work with Kelly Bohling.Gina joins NBCUniversal from WABC-TV where she worked as marketing producer and account executive for the last three years.