Joel Velez


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fiore4Emmy Award-winning broadcaster Fernando Fiore, and recent #Portada15 speaker, who has spent his career working exclusively on Spanish-language television, makes his English-language debut this month as he joins FOX Sports’ coverage of the CONCACAF Cup, the winner-take-all playoff match between the U.S. Men’s National Team and Mexico for a berth in the prestigious 2017 FIFA Confederations Cup. The announcement was made by David Neal, Executive Producer, FIFA World Cup on FOX. The bi-lingual Fiore makes his English-language television debut on Saturday, Oct. 10 as a contributor to FS1’s special 90-minute pregame show kicking off at 8:00 PM ET, live from one of two sets at the Rose Bowl in Pasadena. In addition to his role on FS1, Fiore pulls double-duty, contributing to FOX Deportes’ news magazine show FOX DEPORTES EN VIVO at 7:00 PM ET.

9Z8KZq4d_400x400beIN SPORTS, the international sports network, has announced the addition of several executives that include:
John Duff as Director of Business Development and Strategy.With over 20 years of experience in multi-platform content management, John Duff joins beIN SPORTS as Director of Business Development and Strategy to support affiliate sales and marketing and content acquisitions efforts.


PDH_400x400Peter Hering as East Coast Sales Manager. With a background in both advertising agencies and network sales, Peter Hering joins beIN SPORTS as the East Coast Sales Manager. Hering brings a deep rolodex in the marketplace and in this capacity will cultivate client relationships along the East Coast while also leading the sales efforts in New York with the Group M conglomerate of agencies, Carat and Zenith.


Alex Almirall as Senior Account Executive of Sales.Rounding out the sales team is Alex Almirall, who has been brought on as Senior Account Executive in New York and will also lead client development efforts in the West Coast.
Valerie Boldrin as Public Relations and Corporate Communications Manager. In an effort to strengthen the public relations and communications arm of the marketing team at beIN SPORTS, Valerie Boldrin joins the network as the Public Relations and Corporate Communications Manager.The network, which has been growing at a rapid pace since its launch in 2012, works to offer viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS CONNECT.

06eca11Television sales executive Nicolas J. Valls is MundoMax’s new SVP of Advertising Sales. He will oversee network and local affiliate sales for Miami, Houston, and Los Angeles. Valls comes from Hemisphere Media Group. Prior to that, he worked at Univision for more than 25 years.



mukherhee060407Ann Mukherjee has joined SC Johnson as the company’s first global chief marketing officer. She was most recently president for global snacks and insights at PepsiCo. Simon Lowden will succeed Mukherjee at PepsiCo. He was previously chief marketing officer for Pepsi Beverages North America. Seth Kaufman will replace Lowden. He was most recently a senior VP for Pepsi North America.



descargaTony Ruiz is the new Local Sales Manager of Telemundo’s WNJU-YV in New York/ New Jersey from October 2015.
15ee5fe(add)ventures’ Miami office has promoted Joel Velez to managing director, strategy/creative. Velez will oversee the operations and staff of the Miami office and manage client relationships through collaboration with (add)ventures’ multidisciplinary teams to ensure that project deliverables meet client needs.Velez started at (add)ventures as director, strategy/creative for the firm’s Miami office in 2014. Prior to working at (add)ventures, Velez was the interactive marketing director for a cross-cultural marketing and branding firm. He also spent four years at a full-service agency located in San Juan, Puerto Rico, providing integrated marketing services to clients.

219605fAccuWeather, Inc., a global leader in weather information and digital media and one of the world’s leading digital publishers, has announced it has appointed Karen Bressner as Head of Digital Advertising Sales. Based in New York City and reporting directly to the Global Chief Revenue Officer, Marie Svet, Karen brings to AccuWeather years of experience successfully developing strategies and managing teams across traditional and digital media. Most recently, Karen worked with The Topps Corporation, Inc. overseeing partnership sales for its mobile apps. She has also served in Ad Sales leadership positions for REVSHare, TiVo, and MTV Networks. She will be helping to expand AccuWeather’s agency and brand partnerships.=

VlZju3OP_400x400Katherine Doble has joined Schwartz Media Strategies as Director of Digital Media and Branding. Doble will lead the firm’s digital practice, overseeing all facets of content creation, branding and social media for its real estate, professional services, public affairs and hospitality clients.She most recently served as CEO of Miami-based branding and marketing firm Siren Marketing, where she developed campaigns targeting U.S. Hispanic audiences on behalf of national brands.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

thumbMeruelo Media, Southern California media group, has appointed executive Rick Rodriguez General Manager for Meruelo Television. In addition to overseeing programming, production, promotions and operations for the company’s Super 22 channel, he will develop distribution and content strategies for its national expansion alongside Meruelo Media’s entertainment production business unit.Rodriguez served as Executive Vice President of Content for Discovery Networks International and as President and GM of the bilingual Qubo children’s network, a joint venture of Scholastic, NBC and ION Media.

Javier-Garcia-e1415215253259-224x300Javier Garcia joins Comcast Cable as Vice President and General Manager, Multicultural Services.He will report to Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable .Garcia will be charge of directing, designing and implementing Comcast’s multicultural services strategy across all Xfinity products. In this role, he will drive the long-term product vision and strategy and collaborate with various Comcast divisions, regions and business unit partners .He spent 8 years at yahoo! as General Manager of U.S. Hispanic business and led monetization, partnerships and operations for the company’s media, programmatic, and native advertising businesses. He also served as the Senior Director of Marketing Solutions for Y! Hispanic.

Hugo_Balta-e1414696489523Hugo Balta was named Senior Director of Multicultural Content for ESPN Digital & Print Media beginning December 1. He will report directly to Vice President & Executive Editor Kevin Jackson as well as advise Executive Vice President John Kosner on business strategies to better serve the domestic Hispanic audience.Balta’s priorities will be to target both English and Spanish speaking U.S. Hispanics across ESPN’s digital and print platforms. He will also be responsible for expanding ESPN’s efforts to serve sports fans worldwide by partnering with editorial leaders in Mexico and Latin America and across ESPN Deportes.Prior to joining ESPN in 2011, Hugo held several leadership roles at CBS, NBC, Telemundo and MSNBC over a career spanning 24 years.

225e486Debra Natasha Pogorelsky is no longer part of AdParlor, Inc.Since September 2014, the executive has joined Staterdaily, an Advertising and Marketing News & Employment portal for Latin America, as Contributing Writer and PROsimity.com as Marketing and Business Development Consultant. Pogorelsky joined Adparlor in 2013 to hold the position of Pan-Regional Sales Director, Latin America in Miami.

Brand culture and communications firm (add)ventures is expanding its Miami office with new additions:

Susan-Tremblay-3411941-220Sue Tremblay will be vice president of insights/analytics. Tremblay will oversee the Miami office and explore new partnerships and expansion opportunities. She will split her time between Providence and Miami. Prior to joining (add)ventures, Tremblay was vice president, account director at Nielsen in New York City. Sue previously served as the business development director of Nielsen’s Business Media unit.

15ee5feJoel Velez will be director of strategy/creative. A Miami resident, will operate from (add)ventures’ Miami office.He will be responsible for the strategic plans of (add)ventures’ Miami-based client partners. Prior to working at (add)ventures, Velez was the interactive marketing director for a cross-cultural marketing and branding firm. He also spent four years at Corporate Communications Inc., a full-service agency located in San Juan, Puerto Rico.

Samsung Electronics is making changes to its U.S. marketing team:

descarga (1)Todd Pendleton, Samsung CMO of the U.S. mobile business, will now oversee creative content for mobile and other units. In addition to his role as CMO of STA, Pendleton is the chief creative officer for the combined businesses in the U.S.


descarga (2)Vince Hudson, hired from P&G in March, will lead Samsung’s brand strategy.
They will both report to Gregory Lee, President and CEO Samsung Electronics North America


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