Posts Tagged ‘jim gibson’

jim gibson

Sounding Off: Jim Gibson ‘Social Media Completes Buying Cycle – Doesn’t Compete With Search’

Jim Gibson is a seasoned entrepreneur, publisher and certified online marketing professional who speaks regularly at established industry events. Lately, I’ve been reading a ton of articles that discuss how social media is impacting search. The most common question is whether social networking is changing the way people search for information online? Or more importantly, […]


Sounding Off: Jim Gibson ‘Social Media Completes Buying Cycle – Doesn’t Compete With Search’

Jim Gibson is a seasoned entrepreneur, publisher and certified online marketing professional who speaks regularly at established industry events. Lately, I’ve been reading a ton of articles that discuss how social media is impacting search. The most common question is whether social networking is changing the way people search for information online? Or more importantly, […]


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FIFA Adds Women’s Soccer Strategy

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For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences' motivations and behaviors around today's dynamic video landscape.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.