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Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Fandango 

Fandango in Sales Leads LatAm

Fandango Latin America, the region’s leading online movie ticketing service, announced that it is leveraging CleverTap’s Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap’s Coeus Data-Science Engine to segment an audience based on how high (or low) their intent is to perform (or not perform) a set of actions such as uninstalling an app or purchasing a ticket. Using three Intent Segments – Most Likely, Moderately Likely and Least Likely – IBS enables highly-targeted messaging campaigns that drive niche user groups toward a path of conversion. Fandango LATAM is moving away from static rule-based marketing to goal-based marketing that identifies the most likely customer segments to accomplish an outcome based on dynamic, real-time digital interactions of users for a much more contextual and scalable approach.

 

  • Linio Colombia 

Linio Colombia in Sales Leads LatAm

Ingenico ePayments, the ecommerce division of Ingenico Group, announced that it will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience. Linio is a leading online marketplace in Latin America where customers demand smooth and intuitive payment. Ingenico will lead this effort by providing optimized payment solutions to Lino’s customers. Linio and its shoppers will benefit from Ingenico’s extensive experience working for leading ecommerce companies and global partners in more than 170 countries. Ecommerce is one of the most developed sectors in Colombia. Sales have increased by more than a whopping 230 percent from 2013 to 2017.

 

 

  • JetBlue 

Jetblue in Sales Leads LatAm

JetBlue announced it will introduce new nonstop service between New York’s John F. Kennedy Airport (JFK) and San José, Costa Rica’s Juan Santamaría International Airport (SJO) beginning November 1, 2019 (a). Service will operate three times weekly on Fridays, Sundays and Tuesdays.San José – Costa Rica’s capital and largest city – is home to more than 300,000 people and boasts museums, parks, cultural spots, as well as a variety of bars and restaurants. It also serves as a central jumping off point for travelers interested in hiking, visiting rain forests or exploring national parks.New York-JFK service in San José will complement JetBlue’s daily service between Costa Rica’s capital and the airlines’ focus cities in Fort Lauderdale and Orlando. Additionally, JetBlue also offers nonstop service, including seasonal Mint flights, to Liberia, Costa Rica from the airline’s home at New York-JFK. JetBlue first began serving Costa Rica with San José service more than a decade ago in March 2009.

 

 

  • Isolite

Isolate in Sales Leads LatAm

Latin America’s second-largest Coca-Cola bottler, Arca Continental has rolled out its Isolite functional soft drink brand. Produced and developed in Mexico, the coconut water-based beverage aims to bring hydration levels to consumers exposed to high temperatures, strenuous work conditions or to avoid a hangover.Isolite, which will be available in three flavours, was created by the Coca-Cola Center for Innovation & Development in the country. The brand has also secured ‘official rehydrator’ status for the Mexican Red Cross.Earlier this year, Arca confirmed a MXN13bn (US$680m) investment this year across its operations in Mexico, the US and South America.

 

 

 

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

 

  • Ford Motor Company 

Driving Dreams 2019 in Sales Leads LatAm

Ford Motor Company Fund, the philanthropic arm of Ford Motor Company,  returned to Panama to kick-off Ford Driving Dreams 2019 with a day of high-energy and goal-setting activities for 300 middle school students. It has invested more than US$400,000 in educational scholarships, grants and resources in Panama.The event was for students with good academic standing from ten public schools located in some of the most vulnerable areas of the province of Herrera, San Miguelito.The students from the participating schools will have the opportunity to compete in the “What Drives Your Dreams?” essay contest to win scholarships. These scholarships will help students and their families defray the cost of school supplies, books, transportation, and other basic needs that often prevent students from completing the school year and moving on to the next grade. Ford Driving Dreams was designed by Ford Motor Company Fund to help youth graduate on time and pursue higher education. The initiative has impacted more than 200,000 students across the United States, Puerto Rico, and Latin America since it was launched in 2012.

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Apple

Originally scheduled to open its doors in early 2019, Apple’s first Latin American flagship store is back on track for unveiling in an upscale Mexico City mall later this year after undergoing a major redesign to consolidate two stories of floorspace into one. Construction of the large single-story standalone structure at Antara Fashion Hall in Ciudad de Mexico’s (CDMX) Polanco district has been ongoing for months. Apple committed to plans to build a Latin American flagship in 2017, just six months after opening its first retail store in the region at Mexico’s Centro Santa Fe mall. The Antara location was selected over a nearby plot on Avenida Presidente Masaryk due to the first store’s strong enterprise sales, which currently account for more than 40% of all revenue.

 

 

  • PepsiCo/ Grupo Gepp

PepsiCo plans to invest US$4B in Mexico between 2019-2020 with partner Grupo Gepp and create around 3,000 new jobs. Part of the investment will go toward a US$109M new plant in the central state of Guanajuato, which should be operating at full capacity by 2025. Grupo Gepp markets Pepsi products in Mexico.

 

 

 

 

  • Adsmovil / Rappi 

Adsmovil, leader in mobile advertisement in Latin America and the Hispanic market in the United States, and all-purpose delivery application Rappi have joined forces to launch Click2Rappi. Software Click2Rappi is aimed at recognizing users’ taste through their searches and online purchases and offer them certain products according to their location. In addition, the software will make sure the product is actually available and deliver in time by the closest “Rappitendero”.The products will be offer through advertising display on the pages through which the person navigates.Rappi users will be able to buy what they want with a single click as the software  will send them directly to the payment. For those who do not have the application, it will allow them to quickly register and close the purchase.

 

 

 

 

  • Visit Orlando

 

A rise in tourists from Latin America helped push Visit Orlando to yet another record number of visitors last year, solidifying the region’s position as the country’s most-visited destination, Orlando Sentinel has reported. Officials with the tourism marketing agency announced that a record 75 million people visited Central Florida in 2018, a 4.2 percent jump from the previous year.The increase included an 8.1 percent jump to 893,000 visitors from Brazil and a 13.4 percent boost in tourists from Mexico to 382,000.The record comes as the region gears up for another string of hotel openings during the next two years, as dozens of projects are expected to finish.

 

 

  • Mercado Libre

Online Marketing agency Interactivity will continue working with Mercado Libre to develop the content and manage the company´s LinkedIn profile, in order to amplify job searches of the leading e-commerce company in Latin America .Interactivity will develop the brand´s digital strategy, audiovisual content and manage the LinkedIn community for the entire region.

 

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • JetBlue

JetBlue announced that its new and expanded Guayaquil service, with daily nonstop flights between New York’s John F. Kennedy International Airport (JFK) and Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE), is now out for sale. JetBlue will launch the new service on December 5, 2019 (a). Flights will operate daily and the new route will become the longest in the JetBlue network, stretching beyond today’s longest route by more than 200 nautical miles.Home to more than two million people, Guayaquil, is buzzing with colorful cityscapes, outdoor gardens and zoos. The city is also a convenient gateway to the natural beauty of the Galapagos Islands. With quick and easy flight access from Guayaquil, travelers can get up close and personal with wildlife while surrounded by unique landscapes unlike anywhere else in the world.Guayaquil is the second city in Ecuador JetBlue serves and the sixth JetBlue city in South America overall. The airline first launched daily service between Fort Lauderdale and Quito in 2016. Existing service between Fort Lauderdale and Guayaquil launched February 2019.

 

  • Holiday Inn Piura

IHG (InterContinental Hotels Group) announced the opening of the newly-built 118-room Holiday Inn Piura hotel located in the coastal city of Piura, Peru. The Holiday Inn Piura hotel is the company’s first brand to open in Piura, which is the business hub of Peru’s northern region.Holiday Inn Piura is owned by Corporacion Hotelera Piura S.A.C. and operated by Grupo Agrisal Division Hotelera. The hotel is part of IHG’s diverse family of brands in nearly 100 countries and territories.Gerardo Murray, Regional Vice President Marketing, Commercial and Revenue Strategy, Mexico, Latin America and Caribbean, IHG, said: “We are proud to continue IHG’s growth in Peru with the opening of Holiday Inn Piura. We are excited to bring business and leisure travelers a welcoming stay they can count on while exploring new destinations within this magnificent country.”

 

 

  • Tapestry Collection by Hilton

Hilton has announced the signing of ROK Hotel, Kingston, Tapestry Collection by Hilton, representing the brand’s debut in Jamaica and the Caribbean.Slated to open in 2020, the 168-room property, owned by PanJam Investment Limited, sits in a multi-purpose complex on the Kingston Waterfront and will include retail, on-site entertainment and commercial office spaces.Under redevelopment to further revitalize the Kingston Waterfront, the 12-storey building originally opened in 1977 as the Oceana Hotel. Now, it is being transformed into ROK, Kingston, a contemporary hotel offering guests convenient access to the National Gallery of Jamaica and the historic landmark, Port Royal.

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Daimler

German auto giant Daimler has consolidated its global media business with Omnicom Media Group following a review. As of January 1, 2019, OMG will be responsible for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services). Daimler´s spending is estimated at US$950 million.

 

 

 

  • Visa

Visa announced a strategic minority investment in Conductor, a leading digital payments processing technology platform in Brazil, to help accelerate innovation in payments and enable Conductor’s product expansion. The investment reinforces the existing partnership between Visa and Conductor, as well as the companies’ shared vision for driving adoption of digital payments across e-commerce and mobile commerce in Brazil. Backed by Riverwood Capital since 2014, Conductor has become a key technology-processing platform for retailers, banks, and other companies in Brazil looking to issue different type of cards and digitize their payments, resulting in better engagement and increased loyalty amongst consumers.Visa’s investment in Conductor is part of a broader global strategy to open up the Visa ecosystem.Earlier this month, Visa announced it would expand its fast-track onboarding program to fintechs from Latin American and the Caribbean in December 2018 to provide them with the ability to more rapidly onboard to VisaNet, Visa’s global network.

 

  • La Salteña

Argentinean media agency Mídios, chaired by Héctor González, has won La Salteña account and will be in charge of developing the communication strategy and media planning for the brand. The agency has already started collaborating with the brand and implementing a campaign. General Mills´ La Salteña is one of the top marketers of high-quality refrigerated dough

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • JetBlue

JetBlue announced that new flights between Fort Lauderdale-Hollywood international Airport (FLL) and Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE) are now on sale with the route set to launch on February 28, 2019 (a). JetBlue is offering an introductory fare on the airline’s latest international route starting at just US$89 one way from Fort Lauderdale (b).Guayaquil becomes JetBlue’s sixth destination in South America, second in Ecuador and expands the airline’s broader reach into Latin America and the Caribbean. In recent years, the airline’s network strategy has focused on enhancing international markets which has translated into service in 22 countries. JetBlue’s footprint outside of the U.S. continues to grow as the airline adds and increases routes to more than a dozen unique island destinations in the Caribbean and in various cities in Mexico, Peru, Costa Rica, and Colombia.

 

  • Hilton

Canopy by Hilton, Hilton’s lifestyle brand, signed its first property in South America—Canopy by Hilton São Paulo Jardins, slated to open in Brazil in late 2019. The 98-room adaptive-reuse hotel will be owned by Tati Construtora e Incorporadora and managed by Hilton.Designed as a natural extension of the vibrant and pedestrian-friendly neighborhood of Jardins, Canopy by Hilton São Paulo Jardins will welcome guests with a strong sense of place inspired by the area’s local surroundings, including an intimate lobby with chic design elements that provide a glimpse of the area’s trendy, upscale offerings, according to the brand. There will be Canopy Central, an area with a restaurant and bar serving local contemporary cuisine and a flexible meeting space, as well as a lounge and fitness center.

  • Starbucks Corp

Starbucks Corp., the world’s biggest coffee chain is trimming down its European corporate operations and giving its long-time Latin American partner the rights to open and run cafes in four new countries. Under the licensing deal, Mexico City-based Alsea SAB will be allowed to expand the Starbucks brand in France, the Netherlands, Belgium and Luxembourg, where its presence is relatively limited compared to neighboring markets like the U.K.The coffee chain is under pressure to improve its business worldwide as demand dwindles for its signature Frappuccinos and customers — who once saw Starbucks as high end — trade up for more premium coffees.

 

 

 

  • Uber Eats

Uber Eats has tied up with Café Coffee Day (CCD), to launch the country’s largest network of virtual restaurants. It will start ‘delivery-only’ restaurants exclusively on the Uber Eats app, for which both the companies will come up with various brands. The first restaurant brand is scheduled to launch in November. Uber Eats would provide the technology, backend and delivery logistics.Depending on its success, the company plans to take this to other markets where it is eyeing rapid expansion such as Latin America.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Grupo Aeromexico

Grupo Aeromexico announced offer to acquire Aimia‘s stake in PLMPLM Premier, formerly known as Premier Loyalty and Marketing , owns and operates Club Premier, a coalition loyalty frequent flyer program. As a current shareholder of 51.145% of PLM Premier, Grupo Aeromexico has made a non-binding proposal for the acquisition of the shares currently held by Aimia Inc (“Aimia”), representing 48.855% on a fully diluted basis, for an amount of US$180 million US dollars. Aeromexico has informed Aimia that the current contract between PLM and Grupo Aeromexico, that establishes the basis of operation for the loyalty program Club Premier, will not be extended beyond its current expiration date. Given the long-term intention of Aeromexico to take full control of its loyalty program, Aeromexico does not consider an IPO of PLM as an acceptable option. For this reason it is Aeromexico’s view that the best long term solution for all stakeholders is for Aeromexico to acquire the equity stake currently held by Aimia. The proposed transaction offer is valid until midnight of August 3, 2018. Didier Stahl, VP of Strategic Partnerships and Loyalty, Aeroméxico is a member of Portada´s Travel Marketing Board.

 

 

  • Saba

Saba, Mexican leading feminine protection and daily intimate care brand, and its agency Circus present “Tampon Mode”, a new digital campaign that continues the brand’s commitment with young women’s intimate care education and the knocking down of taboos.This is Saba’s third campaign in its efforts to overcome current barriers regarding the use of tampon and to position the product as an ally to continue with your routine during your period.”The work we do with Circus on digital platforms allows us to reach a larger audience of current and potential users, in a realistic, fun and simple way, ” said Carlos Luna, Brand Manager at Saba. Saba® is one of the leading brand of feminine protection products and daily intimate care in Mexico and Central Americas, offering them a broad portfolio of products of the highest quality. Bruno Lambertini, CEO of Circus Marketing, is a member of Portada´s Council of the Americas.

 

 

  • Vero Water®

Vero Water®, a leading provider of luxury still and sparkling water to the hospitality industry, announced its rapid expansion in the Caribbean and Latin America in partnership with OneLink Global, a world-class distribution and service partner with unique experience and insight in the region. OneLink is committed to providing sustainable solutions to the hospitality industry. The exclusive distribution agreement expands Vero’s global footprint into regions where hotel and resorts dominate the landscape and are seeking an eco-friendly alternative to traditional bottled water. Through the OneLink partnership, Vero Water has rapidly expanded in the region, establishing a presence in many of the leading hotel and resort operators such as Iberostar Hotels & Resorts who have made a corporate strategic commitment to “go green”, incorporating Vero Water into the total guest experience.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • JetBlue

JetBlue announced the addition of two new routes to feature the airline’s popular premium service with lie-flat seating. Later this year, JetBlue will begin operating seasonal Saturday Mint service between New York’s John F. Kennedy International Airport (JFK) and Liberia, Costa Rica’s Daniel Oduber Quirós International Airport (LIR), and between Boston Logan International Airport (BOS) and St. Lucia’s Hewanorra International Airport (UVF). Liberia becomes JetBlue’s first Mint city in Latin America and JetBlue will be the only airline to operate regularly scheduled flights with a lie-flat premium seat between Costa Rica and the U.S. With the addition of Liberia, JetBlue will now serve 12 cities with Mint flights from its New York-JFK focus city. In Boston, where JetBlue is the top airline in both number of flights and number of customers, new St. Lucia Mint service will bring Mint to nine routes from Logan. No other airline in Boston offers a premium lie-flat seat on as many routes.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

What: Former Red Sox Star David Ortiz maintains a large presence in Boston, home of his greatest achievements on and off the field.
Why it matters: The Santo Domingo native remains one of most significant stars in Boston as well as a prized partner for brands in and out of the sports world.

There may be no better —or more unlikely— example of a city connecting with a superstar athlete in the 21st century as that of Boston and David Ortiz (@davidortiz). The Dominican Republic native slugged his way to what most feel was a Hall of Fame career on field, swatting 541 home runs, driving in 1768 runs and thrilling fans with post-season heroics, in particular against the Red Sox’s fiercest rivals: the New York Yankees.

But Ortiz, a.k.a. “Big Papi,” is beloved in Beantown for more than his tremendous accomplishments at Fenway Park. His ebullient personality, as larger-than-life as his dramatic hitting, made him a big hit in a town not known for connecting with Latin American stars or sports heroes of color.

Ortiz’s retirement tour in 2016 didn’t mean the end of his viability as a spokesman.

A virtual castoff by the Minnesota Twins, who after Ortiz’s breakout 2002 season elected to release him rather than pay what would have likely been a US $2 million-plus salary, the Red Sox signed the designated hitter, who rewarded his new employers with the first of 14 storybook seasons.

And in the wake of the 2013 Boston Marathon bombing, the anniversary of which is this Sunday, it was Ortiz who spoke for his team —indeed, for the whole city— and the “Boston Strong” movement. The Red Sox went on to win their third World Series in 10 years, further cementing Ortiz’s permanent place as one of Boston’s all-time favorite sons. JetBlue Airways (@JetBlue), with a strong Red Sox partnership that includes a team-logo plane, naming rights for its Spring Training “Fenway South” home in Fort Myers, Fla., and community initiatives in Boston, even going as far as dedicating Gate 34 at Logan Airport to Ortiz, in honor of his uniform number, last year.

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The Coca-Cola Company

Big brands followed during his career, with companies in the sports world like ’47 Brand (@47brandand Marucci Sports (@MarucciSports) joining mainstream names like L.L. Bean (@LLBean), John Hancock (@johnhancockusaand Turbo Tax (@turbotaxin parlaying Ortiz’s popularity and personality into sponsorship deals.

Ortiz’s retirement tour in 2016, which included various gifts from teams the Red Sox visited all year, didn’t mean the end of his viability as a spokesman. Ortiz still counts Coca-Cola, MasterCard, DXL Men’s Apparel (@DestinationXL) and Skechers among his endorsers, and JetBlue recently continued its Red Sox partnership and community outreach by enlisting #34 to surprise South End students with free Red Sox hats.

“They love it,” said Ortiz to media gathered to cover the visit to the Hurley School. “Every athlete in the city should do that once in a while and see the kids.”

Boston Mayor Marty Walsh concurred, as kids saved their biggest cheers not for the owner or team president, but for Big Papi, who Walsh understatedly introduced to the Hurley students as “one of the greatest Red Sox of all time.”

Ortiz has also shown that he “gets it,” wearing a “Girl Power” shirt while joining Olympic gold medalist Aly Raisman to start the Sox season last week. And his David Ortiz Children’s Fund, which provides pediatric care for kids in Boston and his native D.R., keeps his Boston connections strong.

Check out the stars of Portada’s Sports Marketing Board, who will meet at Portada Miami on April 18-19 to discuss various topics related to the future of marketing and innovation in sports. Register now!

Cover Image credit: Arturo Pardavila III

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Didi

Chinese ride-hailing company Didi Chuxing has advertised online for a range of jobs in Mexico as it prepares to break into the country, one of rival Uber’s regional strongholds. Didi Chuxing plans this year to launch a smartphone app in Mexico and to recruit drivers to the platform, Reuters reported last month. The expansion underscores Didi’s growing interest in Mexico and, more broadly, Latin America, a market where Uber Technologies Inc doubled down after Didi drove it out of China.The company is the second-most highly valued, venture-backed private firm in the world, after Uber. Uber stressed its commitment to Mexico, noting its presence in 43 cities.Didi has been outspoken about its global ambitions, but the Mexico expansion marks a turning point. The company’s plans had previously been limited to financial commitments to ride-hailing companies in other countries and a research lab in Silicon Valley that opened last year. Didi has invested in a variety of Uber rivals around the world.The Chinese firm agreed to acquire control of Brazil’s ride service 99, the companies announced earlier this month. Didi will likely face regulatory battles in Mexico, just as Uber has.

  • Flybondi.com

Argentina’s first Low-Cost airline has officially begun selling airline tickets through its website. The company will invest US$ 1375 million in the country during the next 4 years. Within the first 16 routes, Flybondi.com will operate 11 from El Palomar airport in Buenos Aires, 3 from Córdoba city and the remaining 2 from Mendoza city.

 

 

  • JetBlue

JetBlue announced it is adding even more travel choices in its Fort Lauderdale-Hollywood focus city in 2018 with new service between South Florida and two top Caribbean markets: Santiago, Dominican Republic’s Cibao International Airport (STI) and Grand Cayman’s Owen Roberts International Airport (GCM).Flights between Fort Lauderdale and Santiago, D.R. will operate once daily roundtrip beginning June 14, 2018, subject to government approval. Seats are on sale today starting at US$99 one way (a).Santiago and Grand Cayman become the 58 [th] and 59 [th] nonstop destination offered from Fort Lauderdale-Hollywood and will open up a variety of new connecting opportunities between the Caribbean destinations and U.S. cities such as Washington, D.C., Philadelphia, Atlanta and multiple west coast markets.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Virtuoso

Insight Vacations and Luxury Gold have been accepted into Virtuoso’s portfolio of luxury travel partners, which comprises more than 1,700 preferred suppliers in 100 countries. Inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s more than 16,000 luxury travel advisors around the world and their highly desirable clientele. Virtuoso agencies sell more than US$21.2 billion annually.Insight Vacations, a premium guided Vacation Company, and Luxury Gold, a luxury travel company, join Virtuoso’s collection of hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners secure Virtuoso clients superior offerings, rare opportunities and exceptional value. These providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week. Insight and Luxury Gold’s acceptance into Virtuoso gives them direct relationships with leisure travel agencies in North and Latin America, the CaribbeanEurope, Asia-Pacific, Africa and the Middle East.

  • Liberty Global

Global cable and communications giant Liberty Global has spun off its Latin American and Caribbean business into a separate corporate entity, Liberty Latin America.With more than US$3.7 billion in annual revenue, Liberty Latin America operates under a number of brands in the region, including VTR, Flow, Liberty, Más Móvil, and BTC.The carrier has positioned the de-merger as an opportunity for investors to tap higher growth in Latin America, with its CEO Mike Fries saying that the new company will have access to the capital and resources necessary to achieve “superior financial and strategic growth“.Liberty Global, whose subsidiaries in the region include Cable & Wireless Communications (CWC), has more than 3.7 million subscribers in the region. C&W owns and operates a sub-sea terrestrial network that connects over 40 markets in the region.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

GET YOUR FREE TRIAL to PORTADA’s Interactive Database! 15 NEW LEADS HAVE JUST BEEN UPLOADED. If you have questions, please  e-mail Research Sales Manager Silvina Poirier at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Marriott

descarga-3Marriott International, Inc. is planning the debut of its independent hotels and resorts brand, Tribute Portfolio, in Latin America. By December, the brand will add two independent hotels to its portfolio in Argentinean regions. Arelauquen Lodge, A Tribute Portfolio Hotel, will debut in Patagonia, while Auberge du Vin, A Tribute Portfolio Hotel, will be located in the heart of Argentina’s wine country.The signing of these properties is a significant step in Marriott’s expansion, not only reflecting the growing global traveler demand for independent travel experiences around the world, but also serving as a direct response to its loyalty reward members’ desires for more hotel options in both adventure travel and wine country destinations, according to the brand.

  • MediaMonks

descarga-4Global production powerhouse MediaMonks opens its tenth international office in Buenos Aires. The office launches with a team of 60 and is led by industry veterans Sebastian Caramés, Alejandro Lazos, and Richard Nieuwenhuis. MediaMonks Buenos Aires operates from a transformed warehouse in the heart of Palermo. MediaMonks Buenos Aires is the company’s second office in South America after opening MediaMonks São Paulo in April. Latin America is the world’s fastest-growing advertising market in terms of ad spend and media investment. MediaMonks Buenos Aires was set up under direction of MediaMonks veteran and Director of Operations, Richard Nieuwenhuis. Together with managing partners Alejandro Lazos and Sebastian Caramés, MediaMonks spent close to a year building its BA team and operations. The office has assembled an international team of the top digital talent in Latin America and a group of long-time Monks from MediaMonks’ Amsterdam HQ.

Find out who the brand and agency executives behind these campaigns/moves are. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting LatAm consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

  • Sabre

igackidy_400x400Sabre announced plans for a new regional headquarter in Montevideo, Uruguay, which will be “fully established in early 2017” and expands on Sabre’s global customer service center there. The global facility will unify and standardize Sabre’s support and software implementation consulting in the region.Sabre also operates regional offices in Mexico City; São Paulo; Bogota, Colombia; Buenos Aires, Argentina; Lima, Peru; and Santiago, Chile.

 

 

  • JetBlue

descarga-18JetBlue expanded its service to Cuba, operating the airline’s first flight to Camagüey’s Ignacio Agramonte Airport (CMW). With daily nonstop flights from Fort Lauderdale-Hollywood International Airport (FLL), Camagüey becomes the second city served by JetBlue on the island nation since operating the first commercial flights in more than 50 years between the US and Cuba in August. Camagüey expands JetBlue’s Caribbean presence and the airline’s overall reach to 98 cities in 22 countries across the US, Caribbean and Latin America.

 

  • Hyatt

vmc1vbc2_400x400Hyatt Hotels Corp. has announced the opening of Hyatt Place São José do Rio Preto, marking the brand’s debut in Brazil. Hyatt intends to develop several more destinations in Brazil through a joint venture with Elandis. Recently, the corporation’s global portfolio extended with openings in Australia and Croatia. Luciano Julio is the regional director of Latin American operations for Hyatt Place and Hyatt House.Hyatt Place has more than 255 Hyatt Place locations in the United States, Armenia, Chile, China, Costa Rica, Honduras, India, Mexico, Morocco, Nicaragua, Panama, Puerto Rico, Thailand, The Netherlands, United Arab Emirates, and United Kingdom.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
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A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S.-HISPANIC MARKET

JetBlue Technology Ventures announced its investment in Mozio, the San Francisco based tech startup, specializing in providing holistic ground transportation solutions that streamline the traveler experience to and from the airport.

This is JetBlue Technology Ventures’ second investment. Since launch, JetBlue Technology Ventures has captured the attention of hundreds of interested startups, as well as the investment community, recently being named the 2016 Global Corporate Venturing New Entrant of the Year. JetBlue Technology Ventures also recently partnered with the like-minded Cockpit Innovation Hub based in Tel Aviv.

American Express Global Business Travel has come to an agreement with Airbnb to offer their accommodation options to their customers. This will give Airbnb the opportunity to connect with more business travelers. According to the company, 10% of all their guests are company travelers.

Virgin America and Alaska Air Group, the parent company of Alaska Airlines, announced the approval of their merger agreement to combine to create a premier airline for West Coast travelers. The two airlines anticipate completing the transaction in the fourth quarter of 2016.

Skyscanner improved its mobile app to let users search and book flights, hotels, and car rental all in the same platform.

TripAdvisor introduced a redesigned flight search, including user reviews of airlines. It has also launched a “flyscore” feature within its search results. On a 1 to 10 scale, “flyscore” measures a flight based upon reviews of the airline, type of aircraft used, amenities offered on the flight and length of itinerary.

Google added a few tricks to its flights and hotels metasearch on both desktop and mobile. Users can now choose to track price changes for date and route combination on specific flights. The tool will appear within the next month in the 26 countries where Google Flights is offered.

In addition, Google is adding filters, based on more granular shopping needs, such as hotel rating or rate range, with one tap on mobile devices.

LATIN AMERICAN MARKET

Latam Airlines will stop its flights to and from Venezuela starting July 30th. The airline explained it would cease its activity in Venezuela given the “complex macroeconomical scenery in the region.”

Qatar Airlines acquired 10% of Latam for US$ 613 million worth in stocks.

Grupo Presidente, one of the leading hotel chains in Mexico, has selected eRevMax to manage its online distribution through dynamic channel management and price intelligence.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan 347-840-1311 or e-mail her at jennifer@portada-online.com. SEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

 

  • Volkswagen

Mp8XZFZT_400x400German carmaker Volkswagen has completed its global media planning and buying review and appointed Omnicom Media Group’s PHD to handle the estimated US$3bn account, Mediapost reports. The appointment marks the end of an 18-year relationship with MediaCom. VW includes its Audi, Skoda and Seat brands.

 

 

 

 

 

  • Hampton by Hilton

descarga (2)Hilton Worldwide announced the signing of a franchise license agreement with Free Way Group to build Hampton by Hilton Bariloche, marking the entry of the global mid-priced brand into Argentina. Scheduled to open early Q2 2018, the new property will be located in Argentina’s renowned international tourist destination of San Carlos de Bariloche. The project is part of an expansion plan of Free Way Group, which turns its expertise of 50 years in the tourism business in the region, including travel agencies and tour operators, now to the development of an international branded hotel.As part of the Hilton Worldwide portfolio, Hampton by Hilton Bariloche will participate in Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s 13 distinct hotel brands. Hampton by Hilton is rapidly expanding its portfolio in Latin America this year-in addition to the Bariloche signing, the brand is opening properties in Bucaramanga and Medellin, Colombia, and breaking ground in Antogasta, Chile. In Argentina, there are two hotels in construction.

 

  •  “Huevosanta Chalet” by Telekino

descarga (1)Agency Almacen and Telekino have released “Huevosanta Chalet” a new piece of the campaign “huevo.”  The protagonist of the campaign represents the “misery Exorcist “, an allusion to the famous character of Alberto Olmedo. The spot highlights one of the recurring desires of all those who have the fantasy of ever winning the lottery. The spot was directed by Martin Donozo and 3D animation and postproduction were handled by Barraca Post.

 

  • American, Frontier, JetBlue, Silver Airways, Southwest and Sun Country

descargaSix airlines won permission  to resume scheduled commercial air service from the U.S. to Cuba for the first time in more than five decades.The airlines — American, Frontier, JetBlue, Silver Airways, Southwest and Sun Country — were approved by the Department of Transportation for a total of 155 roundtrip flights per week. They’ll fly from five U.S. cities to nine cities in Cuba other than Havana.U.S. law still prohibits tourist travel to Cuba, but a dozen other categories of travel are permitted, including family visits, official business, journalist visits, professional meetings and educational and religious activities. Most of the airline service is expected to begin this fall and early winter.Approval is still required by the Cuban government, but some carriers say they plan to start selling tickets within the next few days while they wait for signoffs from Cuba.All flights currently operating between the two countries are charters, but the agreement the administration signed with Cuba in February allows for up to 110 additional daily flights — more than five times the current charter operations.Currently, 46 airlines fly to Cuba, including Air France, Aeromexico, KLM, Air Canada, Aeroflot and Iberia.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Maxus Argentina – Essen ::: Maruti Suzuki India Ltd. ::: PUMA ::: Jetblue :::

Click here for previous Latam Sales leads editions

  • ESSEN

TPfHe5A5_400x400Maxus Argentina, part of the WPP’S GroupM media agency holding, has been chosen by Essen, as its new media agency. Maxus will be offering the new client media planning and buying services for the brand.ESSEN is a national company founded in 1980 with the aim of accompanying those who cook at home and promote healthy food.

 

  • Maruti Suzuki

CSOu2CwXIAAQeYTIn a first-ever move, Maruti Suzuki India Ltd. will start exporting its newly-launched premium hatchback Baleno to to Latin America, Europe, Sri Lanka and japan, among several other countries from next year onwards.The car is available exclusively from its Nexa outlets and is produced at its Manesar plant in Haryana.The official said MSIL’s much-anticipated compact SUV will be launched by March 31, 2016.

  • PUMA

zE15Yvye_400x400PUMA has launched three new products in Argentina; evoSPEEDSL soccer cleats and IGNITE XT running shoes, using Usain Bolt and Rihanna as their ambassadors. A mobile strategy for Argentina was added to its global advertising campaign, developed by Optimedia and with Kickads as its mobile partner, which achieved great results and provided some insights on mobile advertising. The afternoon is the “prime time” for mobile, and while 80% of page views are from Android, iOS has the highest CTR.There were three product launch campaigns with targets 100% focused on Branding. They developed a media strategy, creative process as well as formats especially designed for mobile devices, using the full potential of this medium to reach the youth target as is well as to appeal to three senses (visual, auditory and tactile), in order to employ higher levels of segmentation and interaction.At the launch of the evoSPEED SL soccer cleats, Kickads developed a mobile ad based on the concept of “levitation” and managed to highlight the product’s main attribute: it’s the most light-weight soccer cleat the market. The evoSPEED SL soccer cleat ad was on for 14 days as part of a group of quality soccer mobile apps and web mobile apps targeting male soccer/sport lovers older than 18 years of age. This action had 50% engagement (half of those who were exposed to the ad interacted with the piece) and with 15,000 clicks it reached almost 200,000 Argentine males.

  • JETBLUE

descarga (2)JetBlue has announced its intent to expand the airline’s service to Barbados by adding a daily roundtrip flight between Fort Lauderdale International Airport (FLL) and Grantley Adams International Airport (BGI) in Barbados. The new daily roundtrip service is set to begin in April 2016, subject to government approval, with seats going on sale in the coming weeks. JetBlue’s Fort Lauderdale-Hollywood focus city will become the third JetBlue city with non-stop flights to Barbados.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 8 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Church & Dwight

descarga (4)New Jersey-based company Church & Dwight Co. is reviewing its media agency business after a decade with the same shop, Adage reports.The company owns brands like Arm & Hammer, Trojan and Oxiclean.It has worked with WPP’s Maxus for about 10 years. The packaged-goods giant is spending over US$200 million a year. More than 20% of the company’s media budget is allocated to digital platforms.Church & Dwight follows an unprecedented number of marketers reviewing their media agency business this year, including Procter & Gamble, Unilever, Coca-Cola, L’Oreal and Sony, among others.

 

  • El Jimador Tequila

El Jimador Tequila kicks off one of the biggest celebrations among bicultural consumers in the United States, Day of the Dead or “Día de los Muertos.” This holiday, commemorated on Nov. 2, honors those who have passed away and celebrates them through altars, music, food and art. To make this year memorable, el Jimador is launching a national contest giving adults 21 and older a unique opportunity to win a Day of the Dead painted coa (tool used for harvesting agave plants) created by American artist, David Lozeau.Furthermore, el Jimador is launching a microsite that will serve as a one-stop-shop for consumers 21+ who want to enhance their celebrations with thematic cocktails, authentic food recipes, and party tips.

  • AVON

descarga (5)Singer Fergie launches the next chapter in her partnership with Avon with Outspoken Party! by Fergie, a new fragrance for women that captures the electric feel of a party through deliciously fruity and floral notes.To celebrate the fragrance launch, Avon hosted an event in New York, featuring an exclusive panel discussion with Fergie and three Avon Representatives. Outspoken Party! is the fifth scent in Fergie’s best-selling Outspoken line with Avon. To celebrate the launch, throughout the month of October, Avon is donating US$5* to the Avon Foundation for Women with each Outspoken by Fergie full size EDP purchase to help conquer breast cancer.The Avon Representatives in attendance are starring in this new branding effort, which is largely powered through digital channels, tapping into high-reach editorial, video and social media platforms.

  • Avocados From Mexico

afm-contestAvocados From Mexico is making its second Super Bowl appearance, after its success during the big game in February with an ad from its “First Draft Ever” campaign.GSD&M will be in charge of the effort while Havas Media handles the buying chores. The ad will run during the first commercial break of the Feb. 7, 2016 telecast on CBS and is part of a new marketing push, “Always There,” touting the year-round availability of Mexican-grown avocados.For the upcoming game, 30-second ad slots have been selling for US$5 million.Avocados From Mexico views the Big Game telecast as one key component in a broader campaign.

  • JetBlue/Seaborne Airlines

_u6w7zXG_400x400JetBlue and Seaborne Airlines have begun selling flights under a codeshare agreement that will offer customers increased travel options and new destinations throughout the Caribbean. Connections will be made via San Juan’s Luis Muñoz Marín International Airport (SJU).Customers flying on JetBlue and Seaborne will enjoy the benefit of traveling on a single ticket . Flights are available for purchase  on JetBlue.com.JetBlue will place its ‘B6’ designator code on eight Seaborne Airlines routes allowing JetBlue customers to reach more destinations in the Caribbean on a single itinerary:Anguilla (AXA),Tortola, British Virgin Islands (EIS),Dominica (DOM),Nevis (NEV),St. Kitts (SKB),St. Maarten (SXM),St. Thomas, U.S. Virgin Islands (STT),St. Croix, U.S. Virgin Islands (STX).The routes add to JetBlue’s already extensive list of destinations in the Caribbean and Latin America including Grenada, Curacao, Antigua and Mexico City. Additionally, flights to Quito, Ecuador begin in February 2016.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: JETBLUE ::: Kit Kat ::: Illusion ::: Sony ::: General Mills ::: Volkswagen ::: Sony :::

Click here for prior Latam Sales Leads issues

  • JETBLUE/Ecuador

_u6w7zXG_400x400JetBlue Airways has announced plans to add a new destination to its expanding Latin America and Caribbean network. The airline intends to launch service to Quito, Ecuador’s Mariscal Sucre International Airport (UIO) with once daily service from Fort Lauderdale-Hollywood International Airport (FLL), subject to approval of government operating authority.The new route is expected to launch in the first quarter of 2016. Flights will be available for sale pending government approval.From Fort Lauderdale-Hollywood, JetBlue currently offers 37 nonstop destinations, with up to 85 daily flights. The airline continues to strengthen its position in this key market as it ramps up its schedule to 100 daily flights to meet increasing customer demand in South Florida.Quito is the closest capital city to the sun at 9,350 feet above sea level, and lies on the equator, making it one of the few places in the world where you can simultaneously have one foot in the Northern Hemisphere and the other in the Southern Hemisphere.

  • Kit Kat / Argentina

oLOrgI2c_400x400Walter Thompson has been added the brand Kit Kat to its portfolio.The agency will be in charge of digital development, landing social networks and brand activations. The Nestle brand, which will be handled by J. Walter Thompson, was launched in Argentina last March.

 

 

  • “Coated novia”,  Illusion/Mexico

thumb.Z0Gl9Q2Z.6Ogilvy & Mather Mexican subsidiary has released its latest work for lingerie brand Illusion. It consisted of several women who convert their dresses in lingerie pieces to regain the passion in their marriage.

 

 

 

  • General Mills/Global

General_MillsGeneral Mills, a marketer that also devotes substantial resources targeting the Multicultural community, is reviewing its global media account. General Mills is jumping on the media review bandwagon, joining about a dozen other big advertisers that have called reviews in the last two or three months.Publicis Groupe’s Zenith Media is the long-time incumbent on the assignment. The cereal and snack foods giant spends more than US$800 million annually on ads in the U.S., according to Kantar.Joanne Davis Consulting has been retained to assist with the review process.

 

  • Volkswagen/Global

8680b8a54b32c17d28a9c5d6a175fa42_400x400 (1)Volkswagen Group is holding a global media agency review.VW Group, which owns both Audi and Porsche, currently works with WPP’s Mediacom in various markets. The shop retained its business after a review that took place a couple of years ago.The upcoming review is likely part of a multi-year routine, according to one industry executive.The company spent US$605 million on U.S. measured media in 2014, according to Kantar Media.

 

 

  •  Sony/Global

u24Glc4J_400x400Sony has kicked Off Global Media Agency Review.The Japanese company spent US$620.3 million on U.S. measured media in 2014.Interpublic Group’s Mediabrands, which owns UM, Initiative and BPN, will likely defend. The network’s UM has worked with the company for over a decade and currently supports Sony Pictures.In 2013, Sony awarded WPP’s Mediacom global duties for mobile devices.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Lancôme – Lupita Nyong´o ::: Comité Olímpico de Brasil – Ogilvy & Mather ::: Lácteos Tremblay – Hermida Publicidad ::: Schweppes – Fred & Farid París ::: ABESO – WMcCan :::  DDBtl – DDB :::

Lancôme – Global

Lupita - Lancome -

La Maison Lancôme has named Lupita Nyong’o as brand ambassador. Of Kenyan origin but born in Mexico, Lupita, a recent Oscar-winning, is joining the select group of actresses who have been representing beauty: Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins.
In the latest Oscars ceremony, Nyong’o received a “Best Supporting Actress” Academy Award for her performance as Patsey in the Steve McQueen´s film called “12 Years as Slave.”

Nyong’o will be appearing this summer in star photographers Mert Alas and Marcus Piggott campaigns. Françoise Lehmann, CEO of Lancôme International, pointed out that among the aspects which influenced in selecting Nyong’o as brand ambassador, were their talent and beauty.

Olympic Committee – Brazil

Ogilvy_Olimpiadas -

Ogilvy Olympics –Following a selection process, the Olympic Committee has decided to hire the services provided WPP group´s agency , in view of next Rio 2016 Olympic games.

Ogilvy & Mather will take on most advertiser advertising campaigns during 2014.Next Year, either a new contest could be made or a commercial contract renewal with existing partners.

Tremblay – Argentina

Tremblay -

Tremblay- The dairy products brand Tremblay, has selected Hermida Publicidad to handle its advertising account and to be responsible for the creativity, production, media planning and buying . This brand manufactures cheese, cream, yogurt ,butter ,among other products.

The agency chaired by Carlos Hermida, has informed that a television campaign will be aired in in mid-April and OOH to the inner parts of Argentina.

Schweppes – Global

Penélope -

Paris-based agency Fred & Farid, has created the new Schweppes campaign featuring actress Penelope Cruz.  The campaign is named after the Spanish actress “Penelope” and also features graphic pieces.

ABESO – Brazil

WMcCann ABESO -
WMcCann ABESO-WMcCan, the agency owned by Interpublic Group, was awarded the Brazilian Association for the Study of Obesity and the Metabolic Syndrome (ABESO) account.

Its´ first job was a 30-second spot and the magrecacominformacao.org.br website. The site provides information on how to lose and manage weight, with the assistance of experts connected to the association.

DDB – Mexico

DDB_BTL -

DDB_BTL. DDB Group Mexico launches DDBtl, a new area that will join the range of services provided by the agency in the areas of Strategic Planning, Digital Media and PR.

This operation will focus on generating non-massive forms of communication, directed to specific segments.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at  xavier@portada-online.com
SEE A DEMO OF THE DIRECTORY!

  • JetBlue

jetblueJetBlue Airways has launched a new advertising and marketing campaign, ‘Air on the Side of Humanity,’ which showcase the challenges of modern air travel by giving a voice to the most overlooked, unappreciated frequent fliers of all,pigeons,while reminding customers that there is a better way to fly. The campaign faces conventional airline branding with JetBlue´s statement about flying with humanity. The 360-degree campaign includes TV, online advertising, a first of its kind web video series, microsites, mobile, social, experiential and out-of-home advertising, all dedicated to bring JetBlue’s Humanity mission to life.There are also TV spots running in Boston, Fort Lauderdale and New York and multi-channel components. There are also new components, which will help to expand the campaign. These are: an experiential launch event in New York City and a video series collaboration with Funny Or Die. This series, custom JetBlue Spotify playlists, the mobile app that utilizes accelerometer functionality to entice audience interaction, and custom Buzzfeed posts with messages tailored to each market. The media strategy is video-led (television and online) featuring both long and short-form messaging.In a five-part video series entitled “Shoo’s Bird’s Eye View,” JetBlue delivers multi-media narratives from the perspective of a pigeon that draw playful comparisons on how people are treated by other carriers including cramped spaces, limited snacks, flying on someone else’s schedule and the feeling of being ignored.The humorous shorts live on JetBlue’s digital experience and social hub, CentralPerch, as well as FunnyOrDie.com, and leverage the social media footprint of the two brands through social activation and promotion.Here is the spot:

In this series, that began on April 2nd and continues throughout the month with new content weekly, JetBlue also does  regional section online takeover featuring a high impact push down unit while cross-device HTML 5 synched digital media units will roll out on select digital channels.Rounding out the campaign in Boston and Florida, consumers will experience similar print executions in the Boston Globe, Fort Lauderdale Sun Sentinel and The Miami Herald and interactive homepage takeovers on Boston.com and MiamiHerald.com. Boston will bring back a first-to-market execution of pigeons riding on taxi tops and expand with strategic Out-of-Home to reach the business traveler, while Florida will reach Hispanic audiences via television and digital executions across Univision, Telemundo and Telefutura networks.Customers can tune in weekly to Shoo’s Bird’s Eye View in JetBluecentralperch.com.The creative, media and online experiences were  done by Mullen’s Boston office, JetBlue’s agency-of-record since 2010.

  • Volkswagen

vwgnMediacom has held the account with Volkswagen since 1998, which includes strategic media insight, as well as media planning and buying for all VW Group brands: VW, Audi, SEAT and Skoda. The agency will extend its global Media Partnership with the German brand by adding commercial vehicle brand MAN to its responsibilities, as well as all VW brands in Poland, according to MediaPost. The extension came without a formal review, yet VW held competitive pricing talks with several agencies.This means a big step for the agency, as VW ad spending globally, according to RECMA, is more than US $3 billion.However, it was not totally unexpected. MediaCom has produced several award-winning campaigns for VW brands, including the Beetle Shark Cage in the U., which won numerous awards, including at Cannes Lions.

  • Mike’s Hard Lemonade

mhlMike’s Hard Lemonade Co. is facing growing competition in the flavored-malt-beverage category from Diageo and Anheuser-Busch, among others. To keep pace, the brand has switched creative agencies, changed its logo and is moving off TV, where it spent almost US $19 million in 2012 and 2013, and all into digital advertising, according to Ad Age. The brand is expected to spend about US $13 million this year on digital sites that include Woven, Vevo, BuzzFeed, Discovery, the Weather Company, Onion and Complex Media targeting millennials. Its digital video ads were created by independent agency Tri3sect out of Chicago.With major competitors and heavy TV users A-B (Bud Light Lime) and MillerCoors (Redd’s Apple Ale) gearing up promotions, abandoning TV may be risky for Mike’s, but time will tell.

  • McDonald’s

mcdonall´sMcDonald’s will give away free small cups of McCafe coffee during its breakfast hours from March 31 through April 13. This is the first time the chain has ever given out free coffee, according to USA Today .But apparently, it is a move in response to recent Taco Bell commercial, which was mentioned in our previous Sales leads edition.
To McDonald’s, the free offer is just a way to get customers to try its McCafe coffee, but, clearly the chain is smarting from the Taco Bell commercials and this is its way of fighting back. McDonald’s and Taco Bell are both major ad spenders, so this might just be the opening salvo between the two.

  • Meijer

meijerRegional grocery chain Meijer has shifted its media account after a review. From now on, Doner Media in Southfield, Michigan. will handle planning and buying for the retailer, which is based in Grand Rapids, Mich. and has some 204 stores in Michigan, Ohio, Indiana, Illinois and Kentucky. its’ annual media spending is estimated at more than US $30 million.
The new agency got ahead Empower Media Marketing in Cincinnati. The review, which was managed by Potomac Group in Fredericksburg, Va., pitted Empower against Doner, Bernstein-Rein in Kansas City, Mo., and Zimmerman Advertising in Fort Lauderdale, Fla., according to AdWeek.Doner Media, a unit of MDC Partners’ Doner, also works for Arby’s, AutoTrader.com, Smithfield Foods, the PGA Tour, O’Charley’s and the UPS Store. Creative responsibilities were not in play and remain split at The Distillery Project in Chicago.

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CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.com