A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Midea

descargaMidea, a global leader in air conditioning and appliances, present in more than 150 countries, will invest US $30 million in expanding its business to Latin and Central America. The operation’s headquarters will be in Miami, where the the project is officially being launched today  ,January 23, at the Pullman Hotel. The company, with worlwide revenues of over US $ 22 billion and, more than 20 factories and 124 thousand employees, aims to reach a key area for its global expansion strategy, Latin America and the Caribbean, which in 2016 only, had a volume of 12 million units sold.Currently, Midea is present in the region in Brazil, Argentina and Chile, through the joint venture with American Carrier. Midea will market air conditioners; heaters, fans and humidifiers; water heaters; complete kitchen line; small appliances; vacuum cleaners and laundry line. The products will be produced in factories in China and Brazil.

  • Marriott Inc.

mmmmMarriott International has selected JeffreyGroup as its PR AOR in Latin America after a competitive pitch that began in mid-October in which five firms participated. Budget information was not disclosed.The agency will manage corporate and brand communications for Marriott International and its 20 hotel brands in the region. It will also support Marriott on press trips, events, influencer management, and property-focused initiatives.The agency’s pan-regional team in Miami will be leading the account work, and its offices in Mexico and Brazil are providing full-time support.Marriott operates more than 200 properties in 33 countries and territories in Latin America, with plans to grow that to close to 300 by 2020.In September, Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands including St. Regis, W Hotels, Westin, and Sheraton for US$13.6 billion. Other JeffreyGroup clients include Airbus, American Airlines, Johnson & Johnson, and Sony. Mediaedge (MEC( is Marriott’s LatinAmerican media agency.

  • Merck

merck_consumer_healthcareMerck’s Consumer Healthcare division has appointed Publicis Media’s Starcom as its global media agency following a competitive pitch. The agency will take full responsibility for the division’s brands across all the markets in which it operates including Neurobion, Bion3, Nasivin, Seven Seas, DoloNeurobion and Femibion. Recently, Starcom won Mars global media planning business while Mediavest|Spark won KFC’s and MTV’s US media accounts.







  •  Telecom

descarga-1GroupM’s Mindshare Argentina has been appointed Grupo Telecom media agency of record following a competitive pitch that began last November. Mindshare wilMindshare will start working immediately for the telecommunications company, which until now was working with Quiroga Medios for its’ media business.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Meliá Hotels

descarga-3Meliá Hotels International will be launching its Gran Meliá luxury brand in Brazil this March with the official opening of Gran Meliá Nacional Rio.Located in Rio de Janeiro’s most exclusive neighbourhood, São Conrado, the hotel will be the brand’s flagship property and will open its doors following extensive renovations to its original structure.Meliá Hotels International already has 17 hotels in the country’s top tourist destinations, including Angra dos Reis and São Paulo, with three new hotels set to open in 2018.



  • Hard Rock

descarga-2Hard Rock International announced plans to bring the Hard Rock Hotels experience to Costa Rica with the all-inclusive Hard Rock Hotel Papagayo, Costa Rica. Hard Rock, in collaboration with Sunwing Travel Group, is set to open Costa Rica’s first Hard Rock Hotel by early 2019. With Hard Rock and Sunwing Travel Group’s shared vision of providing authentic experiences in word-class destinations, this new partnership paves the way for potential collaborations in both the Caribbean and Latin America.



We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
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Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Audio.Ad – Nestor Perinot ::: Matt Neidl  – UFC ::: JeffreyGroup – Cristina Iglecio and Mariana Villarreal ::: Teradata – Fabio Fernandez ::: Karisma Hotels & Resorts – Heather Krasnow  ::: McCann Bolivia – Samuel Torres, Ruben Sanjinés,  Julio Gallegos, Jorge Marín, Alejandra Ortega ::: Marcio Borges – WMcCann Rio de Janeiro ::: WPP’s MEC – Stuart Bowden ::: CNN International – Rani Raad ::: McGarryBowen Brazil- Renata Valio :::

Click here for previous Latam Changing Places editions
descarga (3)Audio.Ad, a provider of digital audio advertising solutions in Latin America, has announced its commercial expansion into in the U.S. Hispanic market. The company will be based in Miami, Florida. Nestor Perinot, a veteran advertising executive with more than 12 years of experience in the digital industry, was appointed Vice President of Sales and will head Audio. Ad’s operations in the United States.Before joining Audio.ad, Mr. Perinot was Vice President of Sales during his 11-year tenure at Orange Advertising.


h8h5fjmf_400x400Matt Neidl has been appointed Head of U.S. Multicultural and Latin American Sales at UFC (Ultimate Fighting Championship), Neidl tells Portada that his new position will entail the offering of sponsorship and media sales opportunities for brands targeting the U.S. Hispanic segment as well as companies wanted to leverage UFC properties in Latin America. UFC properties include fighting championship live events, including UFC, UFC Fight Night and UFC Fight Pass, as well as “The Ultimate Fighter: Latin America” Reality Show, In Studio Show “UFC Ahora” and “UFC Golpe a Golpe.”

JeffreyGroup, the Latin America marketing and corporate communications agency, has named Cristina Iglecio and Mariana Villarreal to the newly-created positions of regional executive directors. Both will serve on the agency’s executive management committee, along with CEO Brian Burlingame and founder/chairman Jeffrey Sharlach.

cristina_iglesioIglecio, currently managing director of JeffreyGroup Brazil, has been named president of the operation and will oversee offices in São Paulo, Rio de Janeiro and Brasilia.



Mariana-Villareal_AboutVillarreal, who had been MD of Mexico, was also named chief strategy officer for Spanish-speaking markets.




descarga (2)Karisma Hotels & Resorts, a luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, has announced the appointment of Heather Krasnow to Director of Marketing. In her new role, Krasnow oversees advertising, marketing, public relations, social media and partnerships across each one of its brands, including El Dorado Spa Resorts & Hotels, Azul Hotels & Villas, Generations Resorts, Allure Hotels, and the new Nickelodeon Hotels & Resorts.

Teradata has appointed Fabio Fernandez as an account manager for Teradata Argentina, according to Ebizlatam. Prior to this appointment, Fernandez worked at Prisma Medios de Pago (ex Banelco), Informix and NCR Argentina.

5McCann Bolivia has announced the appointment of four creative directors:

Samuel Torres, former editor of TBWA Colombia; Ruben Sanjinés, former DGC at Lola Bolivia, and Art Directors duo of O&M Colombia, Julio Gallegos and Jorge Marín.

In addition, the agency has promoted Alejandra Ortega as new General Account Director.

imagesMarcio Borges is the new CEO of WMcCann Rio de Janeiro. Borges will continue as executive VP and report to Martin Montoya, chairman of W McCann Brazil. In 2011, Borges worked as regional director of the Coca Cola LATAM account.


AC07CE45-CCBD-9974-34FE8E2B3D530445WPP’s MEC agency has appointed Stuart Bowden global chief strategy officer.Bowden was previously Co-CEO MEC UK.



descargaCNN International has appointed executive vice president and chief commercial officer Rani Raad as president of CNN International Commercial. Raad will continue to handle commercial functions outside of the US, as well as developing Turner International’s programmatic trading strategy. Raad has been leading CNN International Commercial group since 2013.


descarga (1)McGarryBowen Brazil has announced the appointment of Renata Valio as vice president of media, according to Adlatina. Valio will lead a team of over 50 professionals who handle clients like Bradesco, Intel, Microsoft, Even, Syngenta, Embratur, Grupo Center Norte. Valio left her position as head of media at W+K Brazil to join McGarryBowen. Prior to this, she worked at J. Walter Thompson, AGE, F / Nazca Saatchi & Saatchi.