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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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unnamedEntrepreneur Michael Jones has joined La Voz Media Group’s Advisory Board. Mr. Jones an Internet entrepreneur and investor is currently the founder and CEO of Science Inc. in Los Angeles,where he has lived since 1997.Jones founded, advised, invested and sold numerous businesses, including application platform Userplane, which he led from startup to its acquisition by AOL; Tsavo Media; MoVoxx; People Media; Brizzly; and Myspace. Read More.

 

 

 

 

descarga (2)Publicis One has announced a new global and regional leadership. Publicis One is the umbrella organization for Publicis agencies in 50 countries and does not include the U.S.  As part of this new structure, Monica Gadsby, who was in charge of the overall Americas, including the U.S. Hispanic market, at Starcom Media Vest, is the new  Chief Executive Officer for Latin America at Publicis One..With 28 years of experience in advertising across the U.S. Multicultural and Latin America markets, Monica is seen as a pioneer in diversity marketing – having started and developed the top two U.S. multicultural media agencies today, Tapestry and 42 Degrees. Over the last six years, Monica doubled Starcom Mediavest Group’s revenue in Latin America  (Read about: Publicis Media’s new Multicultural Structures to be announced soon.)

descarga (3)Comcast Cable has announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services. Javier joined Comcast in late 2014. Prior to Comcast Cable, he served as the General Manager of Yahoo’s U.S. Hispanic business and led monetization, partnerships and operations for the company’s premium media, programmatic, and native advertising businesses.

 

 

 

26BFEF86D-CC6E-DEA2-9F75A885C3260F28Telemundo Network has named Mario Ruiz as Senior Vice President of Music and Entertainment Projects, effective immediately. Ruiz will continue to report to Luis Silberwasser, President of the Telemundo Network, and will be based in Miami. Previously, Ruiz was Senior Vice President, Talent Development & Strategy.

 

 

 

 

34b546dTelemundo 48 Area de la Bahia / KSTS has announced that Arlen Fernández has been named Reporter for Noticiero Telemundo 48 at 5:30, 6 and 11 PM. Fernández, whose first day at KSTS will be Monday, April 4, will join Telemundo 48’s dynamic team of reporters to deliver live, local breaking news for the Bay Area’s Hispanic community alongside news co-anchors Blanca Garza and César Bayona, weather anchor Gabriella Dellán and sports anchor Gabriel Sotelo.Fernandez joins Telemundo 48 from Univision Communications.Nicaragua, Fernández launched her journalism career at Canal 2, a local television station in Nicaragua. Fernández recently moved from Miami, Florida and has relocated to San Jose, California.

 

descarga (1)Telemundo has appointed Mara Arakelian to Senior Vice President of Talent Management, according to HispanicAd. She will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises.  She replaces Mario Ruiz who was recently named Senior Vice President of Music and Entertainment. Arakelian will report to Luis Silberwasser, President of the Telemundo Network, and will be based in Miami and Mexico.

 

 

 

 

descargaFormer AOL and Razorfish boss Bob Lord has joined IBM as chief digital officer, according to Mediapost.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

thumbMeruelo Media, Southern California media group, has appointed executive Rick Rodriguez General Manager for Meruelo Television. In addition to overseeing programming, production, promotions and operations for the company’s Super 22 channel, he will develop distribution and content strategies for its national expansion alongside Meruelo Media’s entertainment production business unit.Rodriguez served as Executive Vice President of Content for Discovery Networks International and as President and GM of the bilingual Qubo children’s network, a joint venture of Scholastic, NBC and ION Media.

Javier-Garcia-e1415215253259-224x300Javier Garcia joins Comcast Cable as Vice President and General Manager, Multicultural Services.He will report to Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable .Garcia will be charge of directing, designing and implementing Comcast’s multicultural services strategy across all Xfinity products. In this role, he will drive the long-term product vision and strategy and collaborate with various Comcast divisions, regions and business unit partners .He spent 8 years at yahoo! as General Manager of U.S. Hispanic business and led monetization, partnerships and operations for the company’s media, programmatic, and native advertising businesses. He also served as the Senior Director of Marketing Solutions for Y! Hispanic.

Hugo_Balta-e1414696489523Hugo Balta was named Senior Director of Multicultural Content for ESPN Digital & Print Media beginning December 1. He will report directly to Vice President & Executive Editor Kevin Jackson as well as advise Executive Vice President John Kosner on business strategies to better serve the domestic Hispanic audience.Balta’s priorities will be to target both English and Spanish speaking U.S. Hispanics across ESPN’s digital and print platforms. He will also be responsible for expanding ESPN’s efforts to serve sports fans worldwide by partnering with editorial leaders in Mexico and Latin America and across ESPN Deportes.Prior to joining ESPN in 2011, Hugo held several leadership roles at CBS, NBC, Telemundo and MSNBC over a career spanning 24 years.

225e486Debra Natasha Pogorelsky is no longer part of AdParlor, Inc.Since September 2014, the executive has joined Staterdaily, an Advertising and Marketing News & Employment portal for Latin America, as Contributing Writer and PROsimity.com as Marketing and Business Development Consultant. Pogorelsky joined Adparlor in 2013 to hold the position of Pan-Regional Sales Director, Latin America in Miami.

Brand culture and communications firm (add)ventures is expanding its Miami office with new additions:

Susan-Tremblay-3411941-220Sue Tremblay will be vice president of insights/analytics. Tremblay will oversee the Miami office and explore new partnerships and expansion opportunities. She will split her time between Providence and Miami. Prior to joining (add)ventures, Tremblay was vice president, account director at Nielsen in New York City. Sue previously served as the business development director of Nielsen’s Business Media unit.

15ee5feJoel Velez will be director of strategy/creative. A Miami resident, will operate from (add)ventures’ Miami office.He will be responsible for the strategic plans of (add)ventures’ Miami-based client partners. Prior to working at (add)ventures, Velez was the interactive marketing director for a cross-cultural marketing and branding firm. He also spent four years at Corporate Communications Inc., a full-service agency located in San Juan, Puerto Rico.

Samsung Electronics is making changes to its U.S. marketing team:

descarga (1)Todd Pendleton, Samsung CMO of the U.S. mobile business, will now oversee creative content for mobile and other units. In addition to his role as CMO of STA, Pendleton is the chief creative officer for the combined businesses in the U.S.

 

descarga (2)Vince Hudson, hired from P&G in March, will lead Samsung’s brand strategy.
They will both report to Gregory Lee, President and CEO Samsung Electronics North America

 

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Karina Moises- Yume ::: Lazaro Stern- Datorama  :::  Leonardo Pinto-AlternaTV :::   Javier Garcia – Yahoo  ::: Joe Tripodi – The Coca Cola Company global ::: Richards/Lerma -Quim Gil ::: Dauquén Chabeldín – Circus México ::: Pablo Lacasia – Unilever ::: Paulo Giovanni – Leo Burnett Tailor Made Argentina ::: 

karina-moisesKarina Moises is the new Senior Manager Pan-Regional Sales, Latin America at YuMe.Moises has been been Yahoo!’s Regional Sales Manager for Latin America since september 2011.

 

38e0ec1Lazaro Stern is the new Regional Director Latam at Datorama, an Omni-Channel-Analytics Platform that last month closed a US$ 15 million round of Series B funding from investors includingGoogle Executive Chairman Eric Schmidt’s Innovation Endeavors. Datorama recently relocated from Tel Aviv to New York City. Stern previously worked at Sizmek (former DG/MediaMind).

 

Leo PintoAlterna’TV, a subsidiary of Eutelsat Americas based in Miami, has announced the appointment of Leonardo Pinto as Marketing and Distribution Director for Latin America. Leonardo joined Alterna’TV on October 20 to boost the penetration of channels distributed in Latin America. He had been Director of Distribution for BBC Worldwide channels for Latin America and the US Hispanic markets since 2010. He was previously Marketing and Affiliates Sales Manager at TVE Radio Televisión Española from 2007 to 2010, International Label Manager for Univisión Music at Universal Music Latin America from 2004 to 2007 and International Label Manager Anglo Repertoire at EMI Music Latin America from 2001 to 2004.

 

2bcd5a3Javier Garcia is leaving Yahoo after almost 8 years as US Hispanic GM & LatAm Market Development Lead. Garcia has  taken a job at Comcast as VP of Multicultural Products, where  he will help to grow revenue generation from Hispanic and other key target multicultural segments.

 

 

descargaThe Coca-Cola Company has announced that Joe Tripodi will retire after seven years of service as  Chief Marketing and Commercial Officer at the end of February 2015.He will be succeeded by Marcos De Quinto, currently President of the Iberia Business Unit & Vice President, Europe Group. Tripodi joined Coca-Cola in 2007 from Allstate Insurance Company, where he was Chief Marketing Officer. He also served in Chief Marketing Officer roles for The Bank of New York, Seagram Spirits & Wine, and MasterCard International.

 

2f0d883Agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.Mr. Gil’s has worked with multinational agencies such as McCann Erickson, Added Value, Ogilvy, and Synovate. He also received his MBA from ESADE, Europe’s top business school. Most recently he was the strategic planning director at LatinWorks, where he led strategy for brands such as Anheuser-Busch, Pepsi, Mountain Dew, Target, Capital One, Kleenex, Huggies and Pull-Ups.

 

Chaubeldin_Dauquen-Dauquén Chabeldín  is joining Circus, an independent network with offices in Mexico DF, Los Angeles, Buenos Aires and Madrid, as chief creative officer, after serving in agencies like Grey Group and Ogilvy & Mather, Leo Burnett and La Comunidad.

 

leo-burnett-Leo Burnett Tailor Made Argentina has announced that Paulo Giovanni, partner and president of the firm, will be the agency Charmain.  Marcelo Reis,partner and VP of Creativity and Marcio Toscani, VP of Operations and Finance, will take up the chairmanship of Leo Burnett Tailor Made Argentina.

 

pablo-lacasia-Unilever has appointed Pablo Lacasia Sustainability Leader for the Southern Cone region, as such, he will lead the strategy of the company’s Sustainable Living Plan in Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay.The Sustainable Living Plan was launched in 2010 and focuses on participation and promotion of a new way of doing business. Through more than 50 goals, the plan seeks to invest in business growth and at the same time reducing environmental impact and multiply human development for 2020.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

2bcd5a3Javier Garcia is leaving Yahoo after almost 8 years as US Hispanic GM & LatAm Market Development Lead. Garcia has  taken a job at Comcast as VP of Multicultural Products, where  he will help to grow revenue generation from Hispanic and other key target multicultural segments.

38e0ec1Lazaro Stern is the new Regional Director Latam at Datorama, an Omni-Channel-Analytics Platform that last month closed a US$ 15 million round of Series B funding from investors includingGoogle Executive Chairman Eric Schmidt’s Innovation Endeavors. Datorama recently relocated from Tel Aviv to New York City. Stern previously worked at Sizmek (former DG/MediaMind).

338cfbeOscar Leon Walker is Briabe Mobile, Inc. new  Sales Director, West .Prior to this appointment, he worked as Regional Sales Director of Mobile Advertising at Cisneros Interactive (Adsmovil) and as Director of Sales at EPMG.

 

Jesus E. Ramos has left MEC in New York where he worked as Senior Associate.

descargaThe Coca-Cola Company has announced that Joe Tripodi will retire after seven years of service as  Chief Marketing and Commercial Officer at the end of February 2015.He will be succeeded by Marcos De Quinto, currently President of the Iberia Business Unit & Vice President, Europe Group. Tripodi joined Coca-Cola in 2007 from Allstate Insurance Company, where he was Chief Marketing Officer. He also served in Chief Marketing Officer roles for The Bank of New York, Seagram Spirits & Wine, and MasterCard International.

0a40550Agency Xaxis has announced the promotion of Wally Sabria, a member of The Axis Agency senior management team and head of the agency’s Miami office, to Executive Vice President of Digital and Social Media. As part of his new role, will continue to lead the agency’s digital and social media practice and develop a new phase of digital-forward solutions and service products for the agency’s roster of Fortune 500 clients. Wally spearheads the agency’s digital and social practice for high-profile clients such as MasterCard, The Clorox Company and Mattel, among others. A South Florida native, Sabria is a graduate of Florida International University with a degree in Mass Comunications.

EricGarciaLargeSpanish Broadcasting System Inc., has appointed Eric Garcia as Revenue Chief of radio division for Spanish Broadcasting System Inc. (SBS). Mr. Garcia will be responsible for the management and oversight of Local and National Radio Division and Event Sponsorships areas as well as the overall impact of Station Operating Income. Eric Garcia will be responsible for growing and overseeing the revenue in all of the radio divisions. He will report to Albert Rodriguez COO of SBS and continue to manage SBS New York radio station operations as General Manager.Eric Garcia has been with Spanish Broadcasting System (SBS) since 2004.

3eff00bPeter Dobrow has joined NBCUniversal’s mun2 as VP of Communications. He’ll report to mun2 president Ruben Mendiola .In his new position, Dobrow will be working with Alfredo Richard, SVP, Corporate Communications at Hispanic Enterprises and Content, NBCUniversal. Their areas of focus include trade and consumer media trade relations, internal communications and corporate brand positioning.Dobrow comes from Comcast Corporation where he was executive director of Corporate Communications.Dobrow, who is based in Los Angeles, earned his bachelor’s degree in communications at Rutgers University.

tim-spenglerVeteran media executive Tim Spengler has left radio/digital/outdoor media company iHeartMedia. Spengler, who had joined the company a year ago, was president of content marketing and revenue strategy at iHeartMedia, formerly Clear Channel Communications.Spengler will now work with emerging companies, including IgnitionOne, KillerSpin, Mandalay Digital, and CoCo TV — all of which he has advisory roles.

2f0d883Agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.Mr. Gil’s has worked with multinational agencies such as McCann Erickson, Added Value, Ogilvy, and Synovate. He also received his MBA from ESADE, Europe’s top business school. Most recently he was the strategic planning director at LatinWorks, where he led strategy for brands such as Anheuser-Busch, Pepsi, Mountain Dew, Target, Capital One, Kleenex, Huggies and Pull-Ups.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

YahooUSH_HomeRunYahoo! today announced the launch of a new design for the home page of its U.S. Hispanic market and Latin America sites. Portada interviewed Javier Garcia, General Manager for the Hispanic market, about these changes.

Translated by Candice Carmel

The new home page features optimized content from the site’s main page, plus a new directory of useful links, and is optimized for mobiles and tablets.

The new page is “more functional and intuitive,” says Yahoo!, allowing users to filter and save news stories. New applications on the home page were also announced, and content will be “more relevant and updated.”

javier.garcia.yahoo.ushPortada interviewed Javier Garcia, General Manager of Yahoo! U.S. Hispanic, about these changes. Garcia has over 15 years’ experience in digital media and has re-launched and expanded Yahoo! en Español’s advertising business. He has also launched bicultural properties such as Shine Latina, and negotiated agreements with Sony Music Latin for co-producing entertainment programs.

Portada: How will Yahoo customize the home page?

Javier Garcia: It will be based on clusters of interest. The more we know about your preferences ― at the aggregate level of our users ― the better we can program content of interest to each group’s common interests.

Portada: How do you decide what content will appear on the home page?

Javier Garcia: The content is curated and passed through a rigorous editorial filter, and the personalized algorithm decides what content to present from the high quality content that is pulled.

Portada: How does Yahoo! produce its content?

Javier Garcia: We have local and specialized regional editorial teams in each market that produce original content. The team also selects an exclusive group of content providers and is responsible for curating that specific content.

Portada: How will this new design affect advertising? Will you have more advertising space? New formats?

Javier Garcia: The new page includes new formats and opportunities to advertise, and will later include the opportunity to place “native ads” such as those now offered on Yahoo.com.

Portada: How will you market your advertising? Will there be any changes in this regard?

Javier Garcia: We will continue to focus on the Hispanic market by emphasizing our new audience and programmatic products that were announced at CES, on a scale that only Yahoo! can offer as the number one online destination for Hispanics (according to Comscore).

Portada: What is behind these changes? Are they related to Yahoo!’s recently published 2013 results?

Javier Garcia: The changes are the result of executing the company’s strategy to focus on the daily habits of our consumers at the Hispanic level and in Latin America.

 

YahooUSH_HomeRunYahoo! today announced the launch of a new design for the home page of its U.S. Hispanic market and Latin America sites. Portada interviewed Javier Garcia, General Manager for the Hispanic market, about these changes.

Translated by Candice Carmel

The new home page features optimized content from the site’s main page, plus a new directory of useful links, and is optimized for mobiles and tablets.

The new page is “more functional and intuitive,” says Yahoo!, allowing users to filter and save news stories. New applications on the home page were also announced, and content will be “more relevant and updated.”

javier.garcia.yahoo.ushPortada interviewed Javier Garcia, General Manager of Yahoo! U.S. Hispanic, about these changes. Garcia has over 15 years’ experience in digital media and has re-launched and expanded Yahoo! en Español’s advertising business. He has also launched bicultural properties such as Shine Latina, and negotiated agreements with Sony Music Latin for co-producing entertainment programs.

Portada: How will Yahoo customize the home page?

Javier Garcia: It will be based on clusters of interest. The more we know about your preferences ― at the aggregate level of our users ― the better we can program content of interest to each group’s common interests.

Portada: How do you decide what content will appear on the home page?

Javier Garcia: The content is curated and passed through a rigorous editorial filter, and the personalized algorithm decides what content to present from the high quality content that is pulled.

Portada: How does Yahoo! produce its content?

Javier Garcia: We have local and specialized regional editorial teams in each market that produce original content. The team also selects an exclusive group of content providers and is responsible for curating that specific content.

Portada: How will this new design affect advertising? Will you have more advertising space? New formats?

Javier Garcia: The new page includes new formats and opportunities to advertise, and will later include the opportunity to place “native ads” such as those now offered on Yahoo.com.

Portada: How will you market your advertising? Will there be any changes in this regard?

Javier Garcia: We will continue to focus on the Hispanic market by emphasizing our new audience and programmatic products that were announced at CES, on a scale that only Yahoo! can offer as the number one online destination for Hispanics (according to Comscore).

Portada: What is behind these changes? Are they related to Yahoo!’s recently published 2013 results?

Javier Garcia: The changes are the result of executing the company’s strategy to focus on the daily habits of our consumers at the Hispanic level and in Latin America.