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Javier Chanfreau

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What: NGL Collective has announced the expansion of its publishing division and the arrival of Javier Chanfreau as president.
Why it matters: Chanfreau brings his unique experience as a publishing industry veteran to NGL. With his leadership, the publishing division will expand its multitude of solutions and will create new relationships that drive growth.

NGL Collective has announced the expansion of its NGL Publishing division that works with premium Latinx digital publishers to create and implement strategic video revenue growth plans. NGL utilizes its proprietary video technology to create new desktop and mobile inventory with top publishers, leveraging a multitude of brand-friendly video ad solutions. NGL’s team then works with publishers to monetize the inventory created through its direct sales team and programmatic buying partners.

Javier Chanfreau, a publishing industry veteran, has been named President. Chanfreau brings a unique perspective to the NGL publishing team as he comes from the publisher side, most recently as the CEO of Medula Network, which was owned jointly by Grupo Clarin and other major Latin American publishing groups. Previously at Grupo Clarin, Chanfreau also led sales for Latin America and the U.S. Other key leadership positions were held by Chanfreau at major global companies such as Microsoft, Telefonica, Ybrant, and CMD.

Also joining the NGL team are Matias Borrell, Publisher Relations Manager, and Rocio Dominguez, Manager of Demand Side Partnershipswho will be responsible for establishing and maintaining strategic partnerships with key publishing partners for NGL’s core video platform, as well as display which NGL launched earlier this year. The expanding NGL Publishing team has already secured key publishing groups including Grupo Clarin, OPSA, Infobae and others. New team members will be based in Miami and Buenos Aires, and will report into Ben Leff, NGL Collective, COO and Co-Founder.

Javier Chanfreau

“As the leading independent Latinx digital video company, NGL Collective has always been focused on working with our publisher partners to build out video growth strategies leveraging our proprietary technology,” said Leff. “Javier’s experience and deep publisher relationships make him the perfect person to lead our expanding best-in-class team as we continue growing our premium publisher relationships, delivering the highest quality video impressions in our space,” he added.

“I am honored to be named President of NGL Publishing,” said Chanfreau. “My team and I look forward to staying fully engaged with our key publishing partners and creating new relationships as well that drive revenue and inventory growth, leveraging all that NGL has to offer.”

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Javier Chanfreau – Medula ::: Ricardo Sternbach – Olympusat ::: Yahoo – Lisa Utzschneider ::: Carat- Rodrigo Remón and Manuel Melerio  ::: Álvaro Rodrigues – Asociación Brasileña de Propaganda ::: Aníbal Pérez Zarlenga – McCann Buenos Aires ::: Grey Mexico – César Salazar Golding :::

Click here for previous Latam Changing Places editions

3b2395eMiami based Medula has appointed Javier Chanfreau as its new CEO.Chanfreau (photo) has secured several business relationships and exclusive commercial representations with Microsoft Advertising for Central America, Chile and Peru, Shazam covering the majority of Latin America and Miami, and Opera Mobile for the Miami’s Pan-regional market, among other companies.For the last two years, Chanfreau had been the VP of Sales for the US Hispanic and Latin America markets for all the company’s products. Based in Miami, Chanfreau has held different executive positions in companies such as: Regional Sales Manager Grupo Clarin, Country Manager Ybrant and South America Sales Manager Microsoft Advertising/Ybrant. Javier has a Bachelors Degree from Universidad Catolica in Argentina and a Masters Degree in Higher Management from ESADE, Spain.Read More.
descarga (1)Ricardo Sternbach has been apointed Ad Sales Director at Olympusat based in West Palm Beach. He is tasked with developing an Advertising Sales Unit for the U.S. Hispanic and Latin American markets. Previously Sternbach worked as Regional Sales Manager at EstrellaTV in New York City.

 

descargaJust nine months after her initial hire as head of sales for Yahoo in the Americas, Lisa Utzschneider has been promoted to chief revenue officer for all markets globally.Utzschneider has worked for advertising’s biggest sales organizations. She sold advertising at Microsoft for a decade before leaving for Amazon in 2008, when the online retailer first entered the advertising business.Utzschneider’s predecessor, Ned Brody, has officially left Yahoo.Also out is Kevin Gentzel. Appointed to a senior sales role two weeks before Utzschneider’s hire, he left in mid-May and now serves as CRO of Gannett and USA Today.

Foto Manuel Marcelo RodrigoCarat, Dentsu Aegis Network group’s media agency, has added Rodrigo Remón and Manuel Melerio as Digital & Innovation Heads, to continue with its growth, innovation and development plan.

Rodrigo Remón was Digital Creative Director at Dentsu Aegis Network Argentina.

Manuel Melerio was Digital Media Planner at iProspect.

 

alvaro_rodriguesÁlvaro Rodrigues, president of Africa Rio, has been appointed president of Asociación Brasileña de Propaganda (Brazilian Association of Propaganda.)Former presidents Adilson Xavier, Armando Strozenberg, Cyd Alvarez and Ronaldo Rangel (newest president) will be part of the Council of Notables.

 

 

0946ff6Aníbal Pérez Zarlenga is McCann Buenos Aires new CEO. He will be in charge of developing and monitoring the strategy of all brands as well as helping to strengthen creativity and effectiveness of projects. He will seek to generate campaigns that are incorporated into people’s everyday language.

 

sanabria-Grey Mexico has appointed César Salazar Golding new Vice President of strategic planning for the agency. From this new position, he will be responsible for developing and monitoring the strategy of all brands and help to strengthen the creativity and effectiveness of all projects. Golding, with over 15 years experience, has worked in Mexican agencies like Y&R, Publicis and Ogilvy & Mather.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

descarga (1)Ricardo Sternbach has been apointed Ad Sales Director at Olympusat based in West Palm Beach. He is tasked with developing an Advertising Sales Unit for the U.S. Hispanic and Latin American markets. Previously Sternbach worked as Regional Sales Manager at EstrellaTV in New York City.

 

descarga (2)Medula has appointed Javier Chanfreau as its new CEO. Since his designation, he has secured several business relationships and exclusive commercial representations including with Microsoft Advertising for Central America, Chile and Peru, Shazam covering the majority of Latin America and Miami, and Opera Mobile for the panregional market. For the last two years, Javier has been the VP of Sales for the U.S. Hispanic and Latin America markets for all of the company’s products. Based in Miami, Chanfreau has held different executive positions including: Regional Sales Manager Grupo Clarin, Country Manager Ybrant and South America Sales Manager Microsoft Advertising/Ybrant. Chanfreau has a Bachelors Degree from Universidad Catolica in Argentina and a Masters Degree in Higher Management from ESADE, Spain.

Lucia Ballas Traynor recently left CafeMom’s MamasLatinas.com. Ballas Traynor was MamasLatinas.com CEO and Co-Founder since the site’s launch in 2013.

AAEAAQAAAAAAAAJwAAAAJDY0YTc2NDcyLTU3MmMtNGI3MS1hOTA2LTc1ZWUxOTU4ZTE2YgTubemogul, a enterprise software company for brand advertising, has announced that Matthew Dybwad has joined the company as Head of Political and Public Affairs and will open the company’s new Washington D.C. office. Dybwad will report directly to TubeMogul’s VP of Media, Mark Rotblat. Dybwad brings over 15 years of experience as a digital media executive in political and public affairs advertising. Before joining TubeMogul, he co-founded CRAFT, an integrated political communications agency, where he was responsible for building and overseeing the digital practice, including the formation of the agency’s internal programmatic unit.

descargaJust nine months after her initial hire as head of sales for Yahoo in the Americas, Lisa Utzschneider has been promoted to chief revenue officer for all markets globally.Utzschneider has worked for advertising’s biggest sales organizations. She sold advertising at Microsoft for a decade before leaving for Amazon in 2008, when the online retailer first entered the advertising business.Utzschneider’s predecessor, Ned Brody, has officially left Yahoo.Also out is Kevin Gentzel. Appointed to a senior sales role two weeks before Utzschneider’s hire, he left in mid-May and now serves as CRO of Gannett and USA Today.

descarga (3)Balsera Communications has promoted Sonia Diaz to Director of Public Relations and Digital Strategies, effective immediately. In her expanded role, Sonia will support new business development while managing messaging, strategy, objectives and partnerships for Balsera’s U.S. Hispanic, public affairs and government affairs clients.Diaz joined Balsera Communications in 2011 as a Senior Account Executive supporting the agency’s U.S. Hispanic practice. During this time, she has led the creation and implementation of U.S. Hispanic and public affairs campaigns that include grassroots, grasstops, and public policy engagement for consumer, trade and online audiences. In 2014, her leadership won Balsera Communications the awards for PRWeek Multicultural Campaign of the Year and the Hispanic Public Relations Association (HPRA) Best Media Event of the Year.

 

andyamendola_thecommunitycroppedThe community, part of SapientNitro, has announced the addition of Andy Amendola as Director of Digital Strategy. Based in Miami, Amendola will report directly to Andrew Speyer, Head of Strategy, ensuring the seamless integration of digital and social thinking into all strategic work at the agency.Prior to joining the community, Amendola was Director of Digital Strategy at the Miami office of Y&R/Bravo .Before that, he helped Campbell’s Soup Company drive social strategy across all its brands. Amendola was also Director of Strategy at the New York office of Fanscape, part of The Marketing Arm. He has also held digital strategy positions with increasing responsibility at Universal McCann, DeVries Global, 360i and Ogilvy & Mather.

descarga (4)Luis Jimenez has left his post at Spanish Broadcasting System’s (SBS) “Amor 93.1” WPAT-FM Paterson, NJ/New York and from his syndicated morning show less than a year after returning to the network. This was his second opportunity with SBS, after a failed effort on across the street rival Univision Radio.

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bbcfd17a0ef008606c53d1da081c10ae_400x400Miami based Medula has appointed Javier Chanfreau as its new CEO.

3b2395eChanfreau (photo) has secured several business relationships and exclusive commercial representations with Microsoft Advertising for Central America, Chile and Peru, Shazam covering the majority of Latin America and Miami, and Opera Mobile for the Miami’s Pan-regional market, among other companies.

For the last two years, Chanfreau had been the VP of Sales for the US Hispanic and Latin America markets for all the company’s products. Based in Miami, Chanfreau has held different executive positions in companies such as: Regional Sales Manager Grupo Clarin, Country Manager Ybrant and South America Sales Manager Microsoft Advertising/Ybrant. Javier has a Bachelors Degree from Universidad Catolica in Argentina and a Masters Degree in Higher Management from ESADE, Spain.

Exclusive Representation Model

Chanfreau referred to these business deals saying “Regarding the exclusive representation business model, we have seen exponential growth, we are working closer to Microsoft Advertising and have added two new partners: Opera and Shazam, both absolute leaders in their categories” also added “We believe having a unique reach for commercial purposes in the region, is the biggest asset when evaluating our growth. We will follow this path, always Premium focused which represents our vision in the short, mid and long term” concludes Chanfreau.

U.S. Hispanics is clearly a consolidated market where we get similar numbers between direct and programmatic sales either in volume and rates. Whereas in LatAm, we see a huge opportunity because the basis of the business is still being developed.

Chanfreau adds that he is  delighted to be part of Medula and continue its consolidation as the main player for the Premium Hispanic and Pan-regional markets. We have had an excellent first half of the year with above 50% of growth. According to Chanfreau, the growth is mainly due to Medula’s offering for the U.S. Hispanic and Latin American markets, as well as its business model of exclusive representation agreements”.

Latin America and the U.S. Hispanic market are the two markets in which Medula offers its services. Chanfreau explains the differences  between them. “We are seeing two realities in terms of the maturity phase these markets are going through. U.S. Hispanic is clearly a consolidated market where we get similar numbers between direct sales and programmatic sales either in volume and rates. Whereas in LatAm, we see a huge opportunity because the basis of the business are still being developed, but we believe the growth will be higher that the one seen in the US Hispanic Market”.

Medula has increased its reach in the region establishing fully owned local operations in Mexico, Colombia, Argentina and Panama to cover the Central America region. Alvaro Bejarano was added to the sales team and appointed Country Manager for Mexico.  “During Q3’15, we will be expanding our operation to Chile and Peru, consolidating our company and offering as the number one option in the region,” Chanfreau concludes.

 

bbcfd17a0ef008606c53d1da081c10ae_400x400Miami based Medula has appointed Javier Chanfreau as its new CEO.

3b2395eChanfreau (photo) has secured several business relationships and exclusive commercial representations with Microsoft Advertising for Central America, Chile and Peru (UPDATE 12/3/2015: Medula represents Microsoft Advertising in all Latin American countries except Brazil and panregionally out of Miami), Shazam covering the majority of Latin America and Miami, and Opera Mobile for Miami’s Pan-regional market, among other companies.

For the last two years, Chanfreau had been the VP of Sales for the US Hispanic and Latin America markets for all the company’s products. Based in Miami, Chanfreau has held different executive positions in companies such as: Regional Sales Manager Grupo Clarin, Country Manager Ybrant and South America Sales Manager Microsoft Advertising/Ybrant. Javier has a Bachelors Degree from Universidad Catolica in Argentina and a Masters Degree in Higher Management from ESADE, Spain.

Exclusive Representation Model

Chanfreau referred to these business deals saying “Regarding the exclusive representation business model, we have seen exponential growth, we are working closer to Microsoft Advertising and have added two new partners: Opera and Shazam, both absolute leaders in their categories” also added “We believe having a unique reach for commercial purposes in the region, is the biggest asset when evaluating our growth. We will follow this path, always Premium focused which represents our vision in the short, mid and long term” concludes Chanfreau.

U.S. Hispanics is clearly a consolidated market where we get similar numbers between direct and programmatic sales either in volume and rates. Whereas in LatAm, we see a huge opportunity because the basis of the business is still being developed.

Chanfreau adds that he is  delighted to be part of Medula and continue its consolidation as the main player for the Premium Hispanic and Pan-regional markets. We have had an excellent first half of the year with above 50% of growth. According to Chanfreau, the growth is mainly due to Medula’s offering for the U.S. Hispanic and Latin American markets, as well as its business model of exclusive representation agreements”.

Latin America and the U.S. Hispanic market are the two markets in which Medula offers its services. Chanfreau explains the differences  between them. “We are seeing two realities in terms of the maturity phase these markets are going through. U.S. Hispanic is clearly a consolidated market where we get similar numbers between direct sales and programmatic sales either in volume and rates. Whereas in LatAm, we see a huge opportunity because the basis of the business are still being developed, but we believe the growth will be higher that the one seen in the US Hispanic Market”.

Medula has increased its reach in the region establishing fully owned local operations in Mexico, Colombia, Argentina and Panama to cover the Central America region. Alvaro Bejarano was added to the sales team and appointed Country Manager for Mexico.  “During Q3’15, we will be expanding our operation to Chile and Peru, consolidating our company and offering as the number one option in the region,” Chanfreau concludes.

 

 

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