Javier Campopiano


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Javier Campopiano is rejoining FCB as partner, CCO for FCB Mexico. He will be responsible for leading the office’s creative direction in Latin America and beyond, across its client roster.





José María Giraldo has replaced 43-year veteran Tony Gutiérrez as director of American Airlines in Mexico.






Mariana Fresno Aparicio was named Argentina CEO at Kantar Millward Brown & Kantar TNS. Both companies are a part of Kantar’s Insights division.





Kellogg Company has named Anna Consolato as the new regional director of breakfast products. She will head operations in Bolivia, Colombia, Ecuador, and Peru.






Florencia González Vallejo is the new retail marketing director at NCR Latin America. In her role, she’ll be in charge of retail solutions, as well as strengthening the brand’s position in the market.





People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Javier Campopiano-Saatchi & Saatchi ::: Michele Leridon – AFP ::: William Creech – ERBA ::: Ivo Totev – Unit4:::

javier-campopiano-draftfcb-hed-2013Javier Campopiano was named chief creative officer of Saatchi & Saatchi Latin America and will also oversee the agency’s multicultural unit, Conill. He was previously chief creative officer at FCB Garfinkel New York. Prior to that he was regional creative director of FCB’s Latin America operations and before that was executive creative director of DraftFCB Argentina.

afp.new.directorEmmanuel Hoog, President and CEO of AFP, this morning announced the appointment of Michèle Léridon as the agency’s Global News Director. On August 1 she will succeed Philippe Massonnet, who has decided to give up his duties as Global News Director at the end of July, after having served in that position since May 2009. He said:  “This is entirely my own decision, and it is due to private considerations”.

Her initial experience at the agency came on the France desk, and then in the media section, before she created the « city-suburbs » section in the police and justice service. She then became Abidjan bureau deputy director and then deputy head of the social affairs service before serving as deputy editor-in-chief for Europe-Africa. From 2004 to 2006, Michèle Léridon headed the social affairs service. Since 2009, she has been Rome bureau chief, after serving as editorial director from 2006 to 2009.

erbaERBA Diagnostics has appointed William Creech as Vice President Sales and Marketing. Headquartered in Miami, ERBA is an integrated in vitro diagnostics company with presence in the US and Mexico (in Latin America).



unit4The software company UNIT4 has announced a new management team after the purchase of Advent International. Ivo Totev has been named CMO, and will lead the global marketing organization. He will be responsible for UNIT4’s global marketing strategy including Product Marketing, Demand Generation and Communications. Ivo will join UNIT4 from Software AG where he serves as CMO and Head of the Cloud Business with responsibility for global marketing and product marketing and is a member of the Group Executive Board.

Also, Paul Vogel has been appointed to the UNIT4 Executive Committee as Executive Vice-President Global Sales. Paul joins from Siemens where he was Executive Vice-President Global Sales and Services of the Software Product Lifecycle Management division. Paul has extensive enterprise software experience having held international leadership positions with JD Edwards and Peoplesoft.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Jose Manuel Montenegro was recently appointed VP, Global Media Director at Sharp Communications. Montenegro until recently worked as Media Director at The Vidal Partnership and before that at digital agency Sensis.

Andrea Slodowicz has joined  Coconut Grove based MARCA as Media Director. Unil recently she was VP Marketing at Cafe Mom’s Mama’s Latinas. Before that she worked as  VP, Director of Content Development and Ideation at Starcom MediaVest Group Multicultural.

Lucio Grimaldi has been  promoted to the position of Vice President – Latin America at Publicitas in  Miami. Grimaldi joined Publicitas in May 2012 as Executive Director – Latin  America.

Lucio GrimaldiGrimaldi will also be in charge of Publicitas  U.S. Hispanic efforts. In the U.S. Hispanic marke Publicitas places a strong   emphasis in monetizing Latin American websites that are visited by U.S.  Hispanic audiences through geotargeting techniques. Grimaldi is based in the Publicitas Miami office and reports to Simon Taylor,  CEO Europe & Americas at Publicitas.


Porter Novelli has appointed Univision Interactive Media executive Diana Valencia to serve as SVP of multicultural communications, a newly created position at the agency.Valencia, who most recently served as senior director of mobile sales development at Univision, started at Porter on January 14. She is reporting to Darlàn Monterisi, the recently named EVP and MD of the firm’s New York office. One of her main goals is to build Porter’s multicultural marketing practice and help clients grow relationships with African-Americans, Asian-Americans, Hispanics, and the LGBT community, said Valencia.

Javier Campopiano New Draftfcb New York CCO Javier Campopiano has been named chief creative officer Draftfcb New York, filling a position that had been vacant since early 2012. Most recently, Campopiano was regional creative director of Draftfcb Latin America. He joined Draftfcb Argentina in 2010 as executive creative director.

America CV Network is welcoming Nelson Montes as its new Senior Director of Promotions and Creative Services. Additionally, America CV Network is also announcing two major promotions in the sales department. Isidro Gonzalez has been named Local Sales Manager for TEVEO (the network’s new television station in South Florida) and Gina Garcia has been named Infomercial Sales Manager.



Diana Bald has been named EVP, Director of Marketing and Business Development of media agency TargetCast.  It’s a newly created position, where she will head up new business and marketing initiatives. She was most recently Sr Vice President, Director of Marketing at ID Media.

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