A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Delta

Delta Air Lines has consolidated all of its media work with the PHD, Adage has reported. The airline had appointed PHD as its primary media agency in the U.S. two years ago. Digitas, which used to be the incumbent,  still works with Delta on customer relationship management.Delta Airlines spent around US$34.8 million in measured media in the U.S. in 2017, according to Kantar Media.




  • Mercedes-Benz

Mercedes-Benz, the German automaker and a division of the German company Daimler AG, has kicked off a global media agency review, Adweek first reported. The review comes less than three months after hiring Publicis Groupe as its global agency network for creative and digital. Omnicom’s PHD is currently incumbent on the business in the U.S. It is unclear if any of the global regions would be excluded. Mercedes-Benz spends more than US$1 billion on media advertising annually globally.




  • Revlon

>Cosmetics brand Revlon has placed its´ global media account back into review after having consolidated with Mediacom less than a year ago. MediaCom will not  defend. Revlon spent US$420 million on advertising in 2016. Spending on measured media in the U.S. in 2017 was US$81.7 million, according to Kantar Media.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Vallarta Supermarkets

Vallarta Supermarkets, one of the nation’s largest Hispanic supermarket chains has announced it is contributing $110,000 to local education organizations to support Latino students seeking a university or college education in markets the company serves.  “We will be using multiple platforms to inform our customers of our scholarship contributions in local markets including: Vallarta Supermarket’s website, social media, and employee briefings,”  said Rick Castillo, Marketing Director of Vallarta Supermarkets.”We hope our customers will take advantage of this wonderful educational opportunity.”

  • Jarritos®

Entravision Communications Corporation, a diversified media company serving Latino audiences and communities, announced  a partnership with Novamex to air and promote its “Destapa Tu Fortuna” campaign on all of Entravision’s radio stations nationally. The campaign, which started on May 1st and will end on September 15th is designed as a way to recognize and give back to Jarritos customers. It will be supported by Entravision’s syndicated radio personalities who will leverage their on-air and social media influences to drive awareness.The “Destapa Tu Fortuna” campaign includes the drinks Jarritos, Mineragua, Sidral Mundet and Sangria Señorial with consumers looking under the cap for a winning code. Prizes include US$300,000 in cash, six cars, and millions of purchase discounts on Vudu and Fanatics. The campaign is in part sponsored by entertainment service Vudu which lets consumers rent, buy, and watch movies and TV shows, and Fanatics, the ultimate sports apparel store and fan gear shop.Customers can find a registration code on the caps of these four drinks – Jarritos, Mineragua, Sidral Mundet y Sangría Señorial and register the code on website, www.MyPrizes.net. The website will prompt you when a winning code is entered and the steps to claim your prize. Jarritos is one of the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Avon

o0qmqhiy_400x400Avon has appointed Horizon Media as its Offline Media AOR to handle all of its non-digital media planning and activation in the U.S., following a review. Horizon will work alongside Creative AOR Terri & Sandy (T&S). Horizon is also Avon’s current media agency in the US.






  • Allstate 

Allstate Insurance Company has announced the launch of a new Hispanic advertising campaign, “Estar en buenas manos nos da más,” emphasizing the importance of being in good hands.The campaign is the Hispanic iteration of Allstate’s “It’s good to be IN good handsSM,” which launched in May.  The campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers’ lives easier and demonstrating the value of being in Good Hands.To give the campaign a boost, the Hispanic launch leverages international reggaeton singer-songwriter Daddy Yankee. The first spot began airing October 11, highlighting the functionality and benefits of Allstate’s innovative mobile app, Drivewise, including discounts and rewards that consumers can obtain just for driving safely.The “Estar en buenas manos nos da más” campaign rollout will continue into 2017 and be seen across a variety of national advertising and marketing mediums, including television, digital and mobile, online video, social media and radio. The ad campaign was developed by Allstate’s longtime Hispanic agency partner Lápiz USA.

  • Fiesta Mart

nnnFiesta Mart, L.L.C. is continuing on its path to reinvigoration with five Dallas/Fort Worth stores celebrating grand reopenings in October. The first Minyard store to officially transition to Fiesta opened last week at Lake June Road in Dallas; two additional previously acquired Minyard stores and two remodeled Fiesta stores will also host grand reopenings this month. The newly remodeled Fiesta store on Pioneer Parkway in Arlington and the former Minyard on Shady Grove in Irving will both host celebrations October 19.The first 200 customers at each store’s celebration will receive a US$10 Fiesta gift card. Festivities will continue with free prize giveaways during the weekend. The full October schedule is as follows.Ongoing transitions of former Minyard stores will be occurring weekly through January.

  • Jarritos

Director, Diego Jarritos_LogoLuna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey“. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.Luna collaborated with Jarritos, along with agency of record, WALO Inc. because of his belief in the importance of sharing the challenges, triumphs, and unity of the immigrant journey during this season when negative rhetoric seems to be running rampant. Today, Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon.

Jarritos - "The Journey"

  • Droga5

c9danqu2_400x400Creative agency Droga5 will add media planning to its capabilities. The new offering will be delivered via Droga5’s communications strategy department led by Colleen Leddy.





  • Post Consumer Brands

Post Consumer Brands LogoFollowing a competitive review, Post Consumer Brands announced LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands.LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLESTM brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.Spark-MediaVest will remain Post Consumer Brands‘ media agency of record.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

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