James Quincey


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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descarga (14)Ana Luiza Santos has been appointed planning director of MullenLowe Brazil. She will lead the strategic planning area for clients such as Unilever, Coral, Smart Fit, 3 Corações and Fini, among others. For the past six years, Santos served as Regional Director at Leo Burnett.





descarga (17)Ironshore has expanded its mergers & acquisitions capabilities with a team of new hires in the Americas and broadened office presence to serve Canada and Latin America. In addition, to support heightened transaction volume throughout the Americas region, Ironshore increased business line capacity to US$150 million for mergers and acquisitions cover. Ironshore said it provides comprehensive, specialty M&A and tax cover for complex transactional risk throughout its global platform. Its M&A lines include representations and warranties, warranty & indemnity, as well as tax liability programs.

descarga (16)Christina Merry del Val, specialty line manager, will be based in Ironshore’s Miami office, serving Latin America and the Caribbean.





AAEAAQAAAAAAAAjvAAAAJGYzYjMyOGZlLWU4OTctNGM4Ny1iYjhjLTllZjFhMzNkYWY5ZQMauricio Serrano has been appointed vice president of operations of Grupo DDB. He will remain based in Medellín and report directly to the president and CEO of the group, Borja de la Plaza.







AAEAAQAAAAAAAA3CAAAAJGFiOGM4ZGIyLTI2OTYtNGExZC1iZmNhLTQ2ZjQ2YmE0YTQ0YQApex America has appointed Natalia Marzo as Social Responsibility and Sustainability and Corporate Identity manager. Marzo was previously head of Corporate Social Responsibility.







descarga (3)American Airlines announced new appointments as part of American’s succession plan to fill vacant positions:



descarga (18)Chris DeGroot has been promoted to Vice President – International Sales to oversee American’s sales strategy and commercial initiatives to drive performance of international flights. He will report to Alison Taylor, American’s Senior Vice President – Global Sales. DeGroot joined American Airlines in 2001.





bobBob Rupczynski has joined McDonald’s Corp. as  Global VP-media and customer relationship management.Rupczynski joins McDonald’s from Mondelez International Inc., where he was VP-head of global media and digital.Mr. Rupczynski reports to McDonald’s Exec VP and Global Chief Marketing Officer Silvia Lagnado. McDonald’s said he will work on accelerating the company’s push to “target, personalize and optimize its marketing effort.”




descarga (6)Marcos de Quinto is leaving his position as global chief marketing officer of Coca-Cola. He has held the post since Jan. 2015 and joined the Coke marketing department in 1982. De Quinto will not be replaced, however, Coke is restructuring by consolidating its marketing, customer and commercial leadership strategy into one function to be led by newly named chief growth officer Francisco Crespo, according todescarga (20) an Ad Age report. Crespo has been with Coke for 28 years and is currently president of the company’s Mexico operations.





descarga (19)As part of the restructure, president and chief operating officer James Quincey will take on the role of CEO from 1 May.





People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Click here for previous Latam Changing Places editions

aaeaaqaaaaaaaapbaaaajdniytjjytqzlwrhytytndfins04nwqwlwjmnwiwyjaxmzi0mgLong Island Iced Tea Corp., a growth-oriented company focused on the ready-to-drink (“RTD”) tea segment in the beverage industry, announced the appointment of Julio Ponce as Vice President of Southeast and Latin American Sales, effective as of January 1, 2017.Mr. Ponce will be responsible for developing and overseeing Long Island Iced Tea®‘s position in the Southeast of the US and Latin America, as well as growth of its recently acquired ALO Juice® brand in those markets. Mr. Ponce has over 15 years’ experience with Latin American based companies, distributors and South Korean manufacturers. Mr. Ponce began the operations of ALO Juice® over six years ago.Mr. Ponce has entered in to an employment agreement with the Company effective from January 1, 2017 through December 31, 2017. Mr. Ponce will continue to be based in Miami, Florida.

descargaNicolas Bidon has been promoted to Xaxis global president.Bidon was previously responsible for leading operations across the company’s 25 EMEA markets.Bidon will now guide the overall strategy including growth, client development and operational leadership across regions. Bidon succeeds Brian Gleason, who is joining GroupM’s new [m]Platform division as global chief executive officer.




descarga-2As Coca-Cola CEO Muhtar Kent is stepping down from that role next year, the company has named James Quincey as its’ successor.




descarga-3Chief Operating Officer Quincey will take over leadership of the beverage maker on May 1, while Kent will remain as chairman of the board.Quincey, 51, spent much of his career with the company in Latin America and was named president and chief operating officer last year.




daniel-fierroCoupé has appointed Daniel Fierro multiplatform creative director. Fierro returned to Argentina after two years as creative director of Quorum Soho Square Lima. The executive has more than two decades of experience in agencies such as Ratto / BBDO, Agulla & Baccetti, Del Campo Saatchi & Saatchi, Grey and Leo Burnett. He worked at local and regional level with brands such as P & G, GSK, Arcor and Alicorp.


descarga-4Huawei has appointed Denise Sommerfeld new Marketing Director for Argentina, Uruguay and Paraguay.




descarga-5Red Hat named Ezequiel Picardo as the company’s new Country Manager for Chile and Peru.







People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Starcom Mediavest Group – Victor Garcia, Nicolas Gruschetsky  ::: ZenithOptimedia – Diego Fernandez  ::: Eduardo Lima – Nazca Saatchi & Saatchi Brazil  ::: The Coca-Cola Company – James Quincey, Ahmet Bozer  :::

Click here for previous Latam Changing Places editions

yBuhgoyv_400x400Victor Garcia has been appointed SVP, Managing Director for SMG Latin America at Starcom Mediavest Group.Garcia will report to Monica Gadsby, CEO, US Multicultural & Latin America.Read more.



053d3e2ZenithOptimedia named Diego Fernandez,  who formerly held Garcia’s new role, SVP, Client Services, Latin America.Fernandez will report to Sergio Lorca, CEO, Iberia and Latin America, ZenithOptimedia.Read More.



LS109_EduardoLimaAfter almost 21 years at the agency, Eduardo Lima is leaving Nazca Saatchi & Saatchi Brazil to settle in Los Angeles. According to the shop, he plans to dedicate exclusively to his family, at least in the short term. Following this announcement, Fabio Fernandes will take over the overall creative direction. According to the agency, the rest of the creative structure will remain unchanged, with Rodrigo Castellari, Pedro Prado and Theo Rocha as creative directors.


CMN6TPhW8AA1yK4Starcom has announced that Nicolas Gruschetsky has been appointed category manager  and coordinator of the Coca-Cola account in Argentina. He will be in charge of Coca-Cola, Zero, Light, Life, Fanta, Sprite  and Schweppes brands. In 2013, he joined the agency as senior planner. And, over the years, he has collaborated with Kimberly Clark, Prosegur, Alba, Gol Airlines, Ledesma, Siemens, Alcatel, and IAE Universidad Austral, among others.


descarga (1)The Coca-Cola Company has announced James Quincey has been named President and Chief Operating Officer (COO), effective immediately. As President and COO, Quincey will have responsibility for all of the Company’s operating units worldwide. He will report directly to Chairman and Chief Executive Officer Muhtar Kent.



descargaAhmet Bozer, Executive Vice President and President of Coca-Cola International, will retire after a distinguished 25-year career in the Coca-Cola system. Bozer will stay with Coca-Cola until March 2016, to ensure a smooth transition and serve as an adviser to Muhtar Kent and the Company on key strategic initiatives.Bozer, 55, began his career with Coca-Cola in 1990 as a Financial Controller Manager in Atlanta, and has advanced to serve in numerous leadership roles throughout the Coca-Cola system, including Managing Director of Coca-Cola Bottlers of Turkey (now Coca-Cola Icecek A.S.), President of the Eurasia Group and President of the Eurasia & Africa Group, where he led the Company’s business activities in more than 90 countries. He was named President of Coca-Cola International in 2012.Before joining Coca-Cola, Bozer spent five years in various audit, consultancy and management roles with Coopers & Lybrand in Atlanta. He holds a Master of Science in Business Information Systems from Georgia State University in the U.S. and a Bachelor of Science in Business Administration from Middle East Technical University in Ankara, Turkey.

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