Jaime de Toro


What: Hispanic Exchange offers marketing to U.S. Hispanic and Latin American through a varied list of media like newspapers, magazines, and also Fox Deportes.
Why it matters: HEX covers more than 30% of Hispanics audiences and pretends to reach them more effectively through high journalistic standards.

Hispanic Exchange is responsible for marketing to U.S. Hispanic and Latin American audiences through media such as El Mundo, Marca U.S., ABC, El Periódico, Sport, La Vanguardia, Mundo Deportivo, Expansión, Super Deporte and others.

Added to this list is Fox Deportes, instrumental in strengthening Hispanic Exchange’s connection to sports fans and providing the best support possible for the sale of “Advertising in top-quality editorial environments” both directly and programmatically.

“Our offering is unique for these markets. We cover more than 30% of the Hispanic audience in the United States and Latin America. We make available a wide array of digital advertisement options, through an assortment of 100%-premium media, which is highly prestigious, especially within the Latin community”, remarked HEX CEO Jaime de Toro.

HEX is the sole distributor of digital advertisements in such media, featuring over 100 sites, which, combined, cover more than 70 million unique users per month in desktop and mobile traffic, with a range of display, rich media, and video formats, reaching category-specialized audiences.

“We acknowledge the tremendous potential of programmatic digital advertising, but little good will do if it takes place in low-quality environments, or if it fails to reach the right audiences. Our aim is to get to the type of users in the United States and Latin America who are interested in being informed or entertained by serious media with the highest journalistic standards”, added de Toro.

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