A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Visa Inc., the exclusive payment provider at the Olympic and Paralympic Games, launched an integrated global Olympic Games campaign in the company’s history. Marking a bold new direction in Visa’s marketing and communications, the “Carpool” campaign will run globally across all media channels from digital to broadcast as an integral part of Visa’s overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team Visa athletes.The campaign features more athletes, more ways to pay, more geographies and more marketing channels than any other Olympic Games campaign in Visa’s 30-year sponsorship of the Olympic Movement. The film follows these athletes as they join a fun and light-hearted carpool to the Rio 2016 Olympic Games, leveraging payment innovations to make purchases on route, using technologies such as Visa Checkout, Samsung Pay and chip cards, among others.In addition to television, Visa will leverage its digital, social and technology partnerships to amplify the campaign during critical times throughout The Olympics. Visa will also host fun, experiential activations onsite to drive local product and merchant preference.
China-based smartphone manufacturing company Nubia announced that the consumers in Argentina, Mexico, Germany, Russia and Spain will soon get the chance to purchase the Nubia Z11, Z9 Mini and Z9 Max smartphones. In addition to this, Nubia elaborated why Mexico and Argentina in specific. These two countries represent the second and third largest economy in Latin America, so it makes sense. Their 4G infrastructure is developing quickly, and e-commerce is growing as well, so Nubia sees these two companies as perfect targets in Latin America.There’s a good reason why Nubia is aiming for fast expansion worldwide, Suning actually invested 1,93 billion Yuan (US$297 million) recently, and they’re both interested in expanding Nubia’s business. It is also worth mentioning that a football superstar, Cristiano Ronaldo, recently became Nubia’s brand ambassador, and Nubia is hoping this will help the company expand its brand awareness even further.
- Staybridge Suites® Brand
InterContinental Hotels Group (IHG®) has announced the opening of the new-buildStaybridge Suites San Luis Potosi hotel in Mexico. As the first Staybridge Suites® in the city, the 97-suite property joins IHG’s other hotels nearby including Holiday Inn Express San Luis Potosi hotel and Holiday Inn San Luis Potosi-Quijote hotel. This is IHG’s sixth Staybridge Suites property in Mexico with other hotels located in Chihuahua, Guadalajara, Monterrey, Puebla and Queretaro.The new property is located at Alpes # 200 Fracc. Alpes, San Luis Potosi and is near the Convention Center and the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) area. San Luis Potosi is in north-central Mexico and is easily accessible by air, both domestically and internationally.
ECosmetics International Salon, a professional hair products company out of Bahia, Brazil, is about to go international and chose to begin with the United Arab Emirates. It is currently working on opening a distribution center in the country and hopes to do so before the year is over.The brand has a catalog of 300 products, all intended for hairdressers. The company’s road to internationalization sets it apart from most Brazilian businesses, which will often go for Latin American countries first when it comes to exportation. ECosmetics chose to begin with the Arab world.The next step for ECosmetics was restructuring its production process. At this time, ECosmetics makes six tons’ worth of product a day, but its full capacity is for 24 tons a day. Borgo says the company is hoping to see revenue increase by up to 25% this year from 2015.ECosmetics is based in Teixeira de Freitas, Bahia and has an 80-people staff.
Jaguar Land Rover has released footage from a brand new assembly facility opened in Brazil. It will be responsible for making the Evoque and Discovery Sport models for several markets and is the first factory outside of the UK that’s entirely owned by JLR.The popularity of crossover SUVs seems to know no end and clearly they are catching on in South America as well. Jaguar Land Rover is being smart about this, targeting the only emerging market with growth potential left in the world.The investment isn’t huge, as the factory will only cost £240 million or about us$340 million. Located in Itatiaia, the Brazilian facility will directly employ only 300 people with another 700 added to the supply chain. The new Evoque and Disco models will begin arriving in dealerships this month.