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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Coca-Cola Chile

The Coca-Cola Co.‘s KO affiliate in Chile and local bottlers of the brand entered into an agreement to buy Comercializadora Novaverde SA. The company specializes in juices, canned fruits and vegetables, mainly under the brand Guallarauco. Embotelladora Andina, Embonor, Coca-Cola del Valle New Ventures, and Coca-Cola de Chile entered into a stock purchase agreement under which 100% ownership of Comercializadora Novaverde shares will be transferred. On completion of the deal, while Coca-Cola del Valle New Ventures will own 2,999,994 shares, Coca-Cola de Chile and Embotelladora Andina will own three and two shares, respectively. Embotelladora Andina’s direct and indirect ownership in Novaverde will be approximately 35%, as it is already a shareholder of Coca-Cola del Valle New Ventures. The deal is valued at US$80 million, according to a Reuters report. The Novaverde takeover is expected to boost Coca-Cola’s portfolio in Chile enabling it to increase the number of nutritious and delicious products it offers.

  • Jaguar Land Rover

Jaguar Land Rover has selected Dentsu Aegis Network to handle its´ US$500 million global media account following a review. Mindshare was the car maker´s incumbent for 17 years.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Kenon Holdings Ltd.

Kenon Holdings Ltd., a holding company that operates dynamic, primarily growth-oriented, businesses, announced that Inkia Energy Limited, a wholly-owned subsidiary of IC Power Ltd. (“IC Power”), has completed the sale of its Latin American and Caribbean businesses to I Squared Capital (the “Buyer”), an infrastructure private equity firm.The sale is expected to generate proceeds of approximately US$1,332 million, consisting of US $1,110 million proceeds paid by the Buyer plus retained unconsolidated cash at Inkia of US $222 million. This reflects the base purchase price of US $1,177 million after certain adjustments, including estimated working capital, debt and cash at closing. As part of the transaction, the Buyer will assume Inkia’s US $600 million of bonds, which were issued in November and December 2017.

 

  • Intermex Holdings II / FinTech Acquisition Corp. II

Intermex Holdings II, Inc., the parent company of Intermex® Wire Transfer, LLC, a technology enabled wire transfer and financial processing solutions provider, and FinTech Acquisition Corp. II, announced that they have entered into a definitive merger agreement with Intermex’s owner, Stella Point Capital, LP (Stella Point Capital), whereby FNTE will acquire Intermex and will be renamed Intermex Wire Transfer, Inc. The merged company is expected to continue to be listed on the Nasdaq Stock Market. Post transaction, Robert (Bob) Lisy, President, Chairman and Chief Executive Officer and the rest of the existing Intermex management team will continue to lead the company.The merger is expected to close in the second quarter of 2018, pending Money Transfer License Approvals, FNTE stockholder approval and other customary closing conditions.

  • Santander Bank

Santander Bank is bringing respect back to banking with the introduction of new features and upgrades to its digital banking platform at the end of 2017. And, beginning this week with the launch of a new marketing campaign, including TV, radio, digital and social channels, Santander is kicking off the New Year by renewing its customer promise – to ensure respect is at the core of every customer interaction, every product, every service, and everything the Bank does.Santander Bank, N.A. is one of the country’s largest retail and commercial banks with more than US$79 billion in assets. With its corporate offices in Boston, the Bank has 9,700 employees, more than 650 branches, 2,100 ATMs and 2.1 million customers . The Bank is a wholly-owned subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN) – one of the most respected banking groups in the world with more than 125 million customers in the U.S., Europe, and Latin America.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Uber

MediaCom has been appointed Uber´s North American media agency. Incumbent Initiative did not defend the assignment. Uber spent an estimated US$70 million on measured media in the U.S. last year, according to Kantar Media.

 

 

  • Jaguar Land Rover

Jaguar Land Rover has selected Dentsu Aegis Network to handle its´ US$500 million global media account following a review. Mindshare was the car maker´s incumbent for 17 years.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • TurboTax

TurboTax, the tax preparation software to file taxes online, has released four spots, including one for the Hispanic market, as part of its´ latest campaign called “There’s Nothing To Be Afraid Of,” and one of two new TurboTax campaigns launching this month. The fourth spot, in Spanish, explores the legend of the Chupacabra, a mysterious creature that supposedly attacks and drinks the blood of livestock, especially goats. The legend is particularly resonant in Puerto Rico. TurboTax is also preparing to launch a second campaign, also via W+K, themed “Hey, At Least Your Taxes Are Free.” The 2018 campaign was created by Wieden + Kennedy Portland in partnership with multicultural agency Gallegos United.

https://youtu.be/TaldfjkrHy4

  • LendingTree

LendingTree, an online lending exchange that connects consumers with multiple lenders, banks and credit partners who compete for business, has appointed R2C Group as its new media agency following a formal review. Oxford Road was the incumbent. LendingTree spent US$126.56 million on advertising in 2016, according to Kantar Media. R2C will handle media planning, buying and analytics for TV and radio.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Johnny Rockets

descarga-6Johnny Rockets continues to experience international growth, opening new restaurants in Latin America and Asia and signing development deals. Recent openings include the brand’s first restaurants in Peru and Bangladesh, while also reaching more than 25 restaurants in both Mexico and South Korea. As part of this strategic growth, Johnny Rockets opened new restaurants in Mexico, Brazil, Chile, Colombia, Paraguay, Peru, Bangladesh, Pakistan, Saudi Arabia and South Korea. Many of these new restaurants are located in malls, as the brand has solidified itself as a leader in this niche market due to its flexible footprint and offering of better burgers, shakes and fries to shoppers. The all-American brand started 2017 with key development agreements, partnering with groups to bring Johnny Rockets to the Caribbean, Singapore, Switzerland and the United Kingdom. Johnny Rockets’ franchise partners currently operate more than 170 restaurants outside the U.S., and the brand plans to continue its aggressive expansion in 2017, with plans to open in more than a dozen new countries, including Australia, Guyana, Sri Lanka and Uruguay.

 

 

  • AT&T

descargaAT&T’s focus on growing its newly acquired Mexican operations appears to be successful, helping the company offset ongoing its US weaknesses. In Mexico, AT&T added 1.3 million wireless net subscribers in 4Q16, as compared to 0.6 million in 4Q15.Total Mexican wireless subscribers for the company are now 12 million in more than 160 markets with 78 million 4G LTE (long-term evolution) POPs (points of presence). In Latin America, DIRECTV lost 21,000 video subscribers in 4Q16, primarily driven by declines in Brazil.Through its DIRECTV acquisition, AT&T has become the leading pay-TV player in the US. AT&T media account in Latin America is run by Omnicom’s Hearts & Sciences. An office in Mexico is currently being set up by Hearts & Science.

 

 

  • PepsiCo

descarga-4Pepsico has released its’ new bottle #Selfie, which suggests a new way to enjoy a refreshing drink and share the experience this summer. Pepsico’s brands Pepsi, 7up, H2Oh !, Paso de los Toros and Mirinda , will come in new 250ml. bottle  packagings that will be available at different stores and supermarkets in Argentina. The launch was introduced through a digital campaign and a video that shows how the new bottle adds to those practical and cute objects that fit in a hand, and in this case, they are also refreshing.

 

 

  • Cerveza Victoria

vickychelada_4Victoria, the Mexican beer that promotes Mexican culture and traditions, has recently added the new  Vickychelada, a combination of BEER VICTORIA, LEMON, SALT AND TOMATO, to its’ brand portfolio. Prior to its official launch, there were some Vickychelada sales promotions at strategic points for the brand. This drink is already on sale in different parts of Mexico like CDMX, Guadalajara, Puebla, Guerrero, Aguascalientes, Leon and San Luis Potosí, but with a vision of expansion. It can be found in self-service chains, convenience and traditional channels.

 

 

 

  • Uber

descarga-8Omnicom Media Group’s OMD has won Uber’s international media business, so it will handle planning and buying in several key markets. OMD is now responsible for Uber’s media in the UK, France, Russia, Italy, Poland, Ukraine, Egypt, Saudi Arabia, South Africa, Nigeria, Kenya, Tanzania, Ghana, Uganda and Pakistan.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Jaguar Land Rover

descarga-9Car maker Jaguar Land Rover (JLR) is launching a review of its global media planning and buying business. Mindshare is its’ incumbent since 2000. Creative and digital accounts are handled by agency Spark44.The review goes across its media strategy, planning and buying services.Other media agencies have been contacted but its unclear who else is involved.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sidral Mundet 

photoSidral Mundet and the ( anónimo ) agency, led by Raul Cardós, have launched a campaign aimed at strengthening national pride.The traditional soft drink brand ̶ produced in Mexico and exported to the United States ̶ now carries something more than the taste of home to those who’ve emigrated: it delivers messages from loved ones who’ve stayed behind in Mexican territory and for some reason cannot cross the border.To record a message, the user simply downloads the Un poco de México app, which also allows scanning Sidral Mundet bottles and watching videos.The campaign also features a truck driving through U.S. streets shows greetings from Mexicans to the community, as each soft drink bottle carries a personalized message recorded by friends and relatives of migrants. Dallas based Walo Creative is Novamex (Sidral Mundet’s mother company) agency of record, including for media buying.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Jaguar Land Rover

descarga-9Car maker Jaguar Land Rover (JLR) is launching a review of its global media planning and buying business. Mindshare is its’ incumbent since 2000. Creative and digital accounts are handled by agency Spark44.The review goes across its media strategy, planning and buying services.Other media agencies have been contacted but its unclear who else is involved.

 

 

 

  • Under Armour

descarga-4Under Armour is reviewing its’ media agency, according  to Adage. Omnicom Media Group’s Optimum Sports is the incumbent on the business since 2011. Droga5 will continue handling creative. Under Armour spent US$20.6 million on measured media in the U.S. in 2015, according to Kantar Media and about US$10.1 million on measured media in the U.S. from January to November of last year.

 

 

 

 

  • Colonial Savings, F.A.

Leticiacolonial_Logo Mijes has joined Colonial Savings, F.A. in the newly created position of Multicultural Market Manager. Mijes will work with Colonial’s Consumer Retail Lending Division to expand Colonial’s efforts in developing strategic relationships with community partners, reach potential customers from multicultural backgrounds and assist in new product development.With more than 21 years of experience in the mortgage finance industry, Mijes has a proven track record of success as a mortgage loan officer and multicultural market manager. Mijes is fluent in both English and Spanish and is an active member of the National Association of Hispanic Real Estate Professionals (NAHREP) and served as the President of the Houston chapter in 2014. She is also actively working with the national chapter of NAHREP to assist in expanding chapters in Texas.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Nissan

descarga-10Nissan United, Omnicom’s dedicated unit for the brand, is moving from L.A to the East Coast as part of a restructuring of its US$750m US relationship with the Japan-based auto giant. The move is said to be  part of a larger push for better collaboration amongst Omnicom’s dedicated agency personnel, comprising staff at TBWAChiatDaily, Zimmerman Advertising OMD and other Omnicom agencies, which started about a year ago.The move includes the hiring of 72andSunny’s Joe Garcia in a newly created role based in Nashville, leading the US Nissan business as senior vice president-Omnicom. Jon Castle will continue to lead Omnicom’s global Nissan United unit.

 

 

  • Dacor

r8xpqom1_400x400Team One was awarded work for Dacor, a subsidiary of Samsung Electronics America that designs, manufactures and distributes American-made, ultra-premium kitchen appliances. Team One will handle creative, strategy, public relations, social, digital, experiential and media planning duties, while Samsung’s media agency, Starcom, will handle media buying.

 

 

 

  • WordPress.com

gj7dkvjwxsm4pwxizb0g_200x200MDC’s media agency Assembly has been appointed agency of record for publishing platform, WordPress.com, Mediapost reports. The account was awarded following a review. There was no incumbent. The agency will handle media strategy, planning and buying, data analytics, and modeling.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • AT&T

descargaAT&T has consolidated its creative, digital and media accounts with Omnicom.”We have selected Omnicom via its BBDO and Hearts & Science units to be AT&T’s integrated creative and media agency,” said Lori Lee, senior executive VP and global marketing officer at AT&T  in a statement. MEC is the incumbent for the media account. Multicultural creative has not been affected by the review and continues to be handled by several agencies. Media buying for Cricket, AT&T’s smaller wireless brand, will move to Hearts & Science from MEC. AT&T is the second largest advertiser in the U.S. after Procter & Gamble. In 2015, the carrier spent a total of $3.87 billion on both measured and unmeasured media, according to Kantar Media.

  • Jaguar Land Rover (PR, Sponsorships, Influencers)

descarga (1)Jaguar Land Rover has appointed Havas Formula as its automotive and lifestyle PR agency of record in the U.S., following a competitive review. In addition to media outreach and sponsorship support, Havas Formula will engage relevant influencers.

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  • AARP

descarga (3)AARP has taken a new approach to increase brand awareness among Hispanics with the launch of its new, multi-generational Spanish-language brand campaign, “Dedicarte a ti es hacer más por tu familia” (Doing more for yourself helps you do more for your family). AARP bets on original in-language and in-culture creative, at a time where much of Hispanic/Latino advertising is an adaptation of total market campaigns.  The creative uses the voices not only of the Hispanic 50+, but of the people they care about the most to remind them that it’s their time to celebrate life – a life that can be enjoyed through “Salud, Dinero y Amor” (a popular Hispanic saying tied to the cultural concept of a complete, happy life).“Dedicarte a ti” is a 360® multi-channel campaign created by d expósito & Partners, scheduled to run in traditional and digital media through October 31, 2016.Below one of two 30 second campaign TV spots.AARP’s new Hispanic market strategy also includes the change of its existing tagline “Posibilidades a tu alcance”, an adaptation of the total market tagline “Real Possibilities”, to “Juntos es Posible” (Together it is possible). The refreshed approach aims to further build relevance with Hispanics who traditionally feel a strong sense of community and, therefore will be able to illustrate how with AARP’s offerings they can achieve more than if doing the same alone. AARP media agency is Mediacom.

  • sociedAd

unnamedAdvertising veterans Jorge Moya, Carla Trum Mercado and Federico Mejer have founded sociedAD, a new cross-disciplinary agency that offers full-service advertising and public relations capabilities aimed at Hispanic consumers. Clients Include HBO Latino, ITT Technical Institute and MilkPEP. sociedAD is a partnership with Campbell Ewald. sociedAD has dedicated staff of more than 20 Hispanic advertising and PR specialists, including account, strategic planning, media, creative, digital and social media professionals, in New York and Miami, with plans to expand in Detroit and Los Angeles.

  • AT&T/ Red Bull

descarga (2)AT&T will launch “Full Speed,” the fourth installment of AT&T’s “Power of &” campaign to highlight its relationship with the Red Bull Racing Formula One team, according to Mediapost.The 30-second ad highlights how AT&T’s network helps Red Bull Racing transfer data from their race locations around the world back to the AT&T Operations Room in near-real time. The ad was created by BBDO and will air until Sept. 11. In addition to the TV spot, the campaign will also be promoted across AT&T’s digital and social channels. AT&T provides Red Bull Racing with global network and connectivity services.AT&T began working with Red Bull Racing in 2012.

  • Aeromexico

Aeromexico, Mexico’s global airline, has announced the expansion of its service to the south central United States from Mexico City with the addition of Austin to its route network on November 17, 2016, making this its fourth destination in the state of Texas.Austin is the fourth destination Aeromexico serves in the State of Texas, in addition to Dallas/Fort Worth, Houston, and San Antonio. Many large companies are based in Austin, and the capital city is among the major U.S. metropolises experiencing the most significant growth.The addition of this new destination increases Aeromexico’s extensive global route network to meet its domestic and international customers’ growing demand for both business and leisure travel from Mexico and Latin America to the United States.

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

Join us at PORTADA Mexico!