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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • HerbalifeESPN networks and ESPN+ will get together to present all 2018 Canadian Football League regular season and postseason games. ESPN2 and ESPNEWS will broadcast more than 20 games, this includes the Eastern and Western Finals and 106th Grey Cup. Also, ESPN+ will stream close to 70 games.
  • Telemundo Station Group will have a team of 12 local station journalists from Los Angeles, Miami, Houston, Chicago, Dallas-Fort Worth, McAllen and its news bureaus in Washington, D.C., and Miami sent to the 2018 FIFA World Cup Russia. This marks the largest group of Telemundo station journalists to ever report from an international, live sporting event.
  • Herbalife Nutrition extended its multi-year sponsorship with soccer player Cristiano Ronaldo until 2021. Herbalife Nutrition continues as the exclusive rights holder to promote Ronaldo in connection with the nutrition, wellness, and sports performance products category.
  • DraftKings and Jägermeister announced “The Real Shot,” a bracket-style soccer competition by which US soccer fans will be able to adopt a team and carry with them throughout the World Cup. “Sports is one of the fastest growing forms of content, accelerated by fan engagement and participation, and we are committed to bringing top-tier content to our extremely engaged customer base,” stated Ezra Kucharz, Chief Business Officer of DraftKings

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  • Telemundo Deportes presented its World Cup broadcast theme song and music production. “Sueño de Campeones” or “Champions Dream,” was produced by Yoav Goren. The song will be used across Telemundo Deportes’ live broadcasts, pre- and post-games and additional World Cup programming.
  • HFX Wanderers FCMLS announced that FC Cincinnati will become the league’s newest expansion team. The squad will continue to use the University of Cincinnati’s Nippert Stadium as its home until its own venue is completed. “The rise of Cincinnati as a passionate soccer market in recent years, coinciding with the city’s growing economy and reputation as a top destination for young professionals makes it an ideal city for our growing league,” said MLS Commissioner Don Garber.
  • The Canadian Premier League confirmed that HFX Wanderers will be one of the founding clubs to play in the professional men’s soccer league set to debut in Spring 2019. Based in based in Halifax, Nova Scotia, the team will be the primary tenant at a new soccer stadium at Wanderers Ground, downtown.
  • SportsEngine will partner with Telemundo Deportes to promote participation in youth soccer programs across the US. SportsEngine’s youth sports directory will dedicate its homepage to soccer programs, during this summer World Cup on Telemundo. In addition, SportsEngine is launching its first bilingual advertising campaign, in partnership with Telemundo, to promote soccer to youth across the United States.
  • Telemundo Deportes is partnering with David Villa and his production company, Designated Player, to produce a wide range of soccer content around the World Cup to air across all Telemundo network and digital platforms. As part of the partnership, Villa will narrate a video series entitled Como Llegaron.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Jägermeister

Phaedrus has apponted media agency Trade for Jägermeister’s communication. The media agency will be in charge of strategy, planning and implementation of the beverage brand next digital campaign.

 

 

 

 

  • Southwest Airlines

Southwest Airlines will start cargo service to four destinations – Mexico City, Cancun, Los Cabos and Puerto Vallarta – this May, with plans to add more markets. Photo: Provided By Southwest Airlines / Ashlee Duncan/Southwest AirlinesSouthwest Airlines said it will start cargo service to four destinations – Mexico City, Cancun, Los Cabos and Puerto Vallarta – this May, with plans to add more markets. Southwest said it will start service to four destinations – Mexico City, Cancun, Los Cabos and Puerto Vallarta – this May, with plans to add more markets throughout the year. The Dallas-based carrier said it still needs government approval, but seemed confident that won’t hold up its plans.The launch of international service is enabled by a new technology system to handle sales and back office accounting that’s being rolled out next month.

  • Radisson

Leading hotel group Radisson has announced the opening of a new property in Curicó, Chile.The new Radisson Hotel Curicó features a modern design with exceptional amenities. Located in Curicó, the hotel is minutes from beautiful vineyards and the many attractions in the nearby commercial district.

 

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • IHG

IHG on February 20 announced that avid hotels, its new high-quality midscale brand, is now available for franchising in Mexico.The launch of the brand in Mexico closely follows the introduction of avid hotels in the U.S. and Canada last fall, where the company has already signed 75 franchise agreements. This milestone further demonstrates the brand’s rapid start and growth potential, according to IHG.The franchise fee for the brand will be five percent of gross rooms revenue, and all avid hotels franchise agreements for Mexico executed before Sept. 30, 2018, will be eligible for a two-point franchise fee discount in year one and a one-point franchise fee discount in year two. This incentive can only be earned if the hotel opens by Sept. 30, 2020.

 

  • Copa Holdings

Copa Holdings continued its strong operating momentum in the fourth quarter of 2017 in LatamThe number of flights, passengers, and miles flown were up, and the cost to fly was down, driving solid profitability. Stronger results were driven by a growing fleet, which allows for more available revenue miles. But costs were also down after management adjusted how long the company would depreciate aircraft. Here are the operating highlights to understand for the quarter:In January, Copa took delivery of a 737-800 aircraft, increasing the fleet size to 101. There isn’t a lot differentiating airlines, but Copa Holdings has distinguished itself as one of the best operators in the world.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Tequila Corralejo®

descarga (2)Tequila Corralejo®, marketed by Infinium Spirits, unveiled the premium brand’s first out-of-home advertising campaign in the U.S. created by NYC-based SwellShark, the outdoor ads will run for six weeks in California (Los Angeles & Sacramento) and Texas (Austin, Dallas, Houston & San Antonio). A beloved brand in its home country of Mexico, the line of tequila has been gaining traction in the U.S. in recent years, especially among acculturated and unacculturated Hispanics in the U.S. The new advertisements seek to raise awareness of Tequila Corralejo among second and third generation Hispanics between the ages of 25-45. The brand chose locations concentrated around Hispanic communities and high traffic/night life areas. The bottles featured in the ads, which stand out above other tequilas, inspired the campaign slogan: Those With Pride Stand Tall. Infinium Spirits is a family-owned spirits company founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands.This is an out-of-home campaign only, that’s running in CA & TX for six weeks.

 

  • Ashley HomeStore

UiWzv4oc_400x400Furniture retailer Ashley HomeStore has appointed Cincinnati, Ohio-based agency Empower Media Marketing for media planning and strategy across all markets. Icon International will continue to handle media buying.Empower clients include Footwear and Gorilla Glue. HomeStore has 700 mostly licensee-owned locations across 36 countries.The incumbent was McCann Minneapolis. Ashley Furniture Industries spent US$161.7 million in measured media in 2016 for its HomeStore furniture stores, according to Kantar Media.

 

 

  • Jagermeister

Pvl-7Rt3_400x400Agency Crossmedia has been named media agency of record for Jägermeister, following a review.  The agency previously handled the account in 2014. Crossmedia together with Opperman Weiss, Ogilvy, Geometry and Red Peg will launch a multi-channel integrated campaign in the second quarter of 2017 to run though the end of the year. Jägermeister spent US$522,000 on measured media the first 11 months of 2016, down from US$756,000 spent in 2015, according to Kantar Media.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription!.

  • Dynamic International Airways

imagesDynamic International Airways, a low cost carrier, has announced they have launched a new airways route between JFK in New York and Guayaquil, Ecuador.Scheduled to provide one daily rotation beginning in JFK, arriving at GYE, and returning back to JFK, Dynamic International Airways will be offering the route five times per week with the exclusion of Tuesdays and Wednesdays from June 1 to the 30, 2017.After the initial launch in June, the airlines will offer one daily rotation, seven times per week, from July 1 to October 28, 2017.Customers will enjoy the comfort of bilingual – Spanish and English speaking – flight attendants and customer support agents.

 

  • Heineken USA

descarga (3) - copiaHeineken has shifted U.S. creative duties on Tecate to Mexican-based agency Nomades, ending beer marketer’s relationship with Saatchi & Saatchi New York. The brew’s new shop is Nomades, which was founded in Mexico and Argentina in 2013 by Pablo Batlle, an Argentine creative and DDB veteran. The agency would handle Tecate from its Mexico City office. Mediavest Spark handles Heineken USA’s media business while TracyLocke is Heineken’s agency for shopper marketing and InMarketing and for channel driven retail solutions.

 

  • Chipotle

images - copiaChipotle Mexican Grill has released “As Real as it Gets” campaign, the biggest to date. The campaign includes  TV and online videos and features comedians Jillian Bell, John Mulaney and Sam Richardson walking into a burrito and entering a luxurious circular living room. The campaign from Venables Bell & Partners. In January, Chipotle picked Venables for creative and MullenLowe Mediahub for media, each replacing GSD&M. Chipotle plans to spend about 2% of projected sales on marketing and 1% on promotions in 2017. Last year it spent 2.6% of sales on marketing and 2.4% of sales on promotions. The “As Real as it Gets” campaign is set to run in the spring and fall, with the majority of the media buy spent on TV and other forms of video, along with radio, social, search and out-of-home.The effort will likely include reward for its best customers and will debut when Chipotle is ready to launch new versions of its iOS and Android apps.

https://youtu.be/jSnmiKVBvvs

  • Taco Bell

descarga (1)The Ethical Treatment of Animals (PETA) has launched an out-of-home campaign encouraging people to eat at Taco Bell, particularly for its vegan menu.The ad, running on billboards and in bus shelters in Florida, Georgia, and New York, plays off Taco Bell’s brand tagline, showing a chicken confronting passersby with copy demanding: “Let’s All ‘Live Más.’ Would It Kill You to Get a Bean Burrito?”Taco Bell is owned by Yum Brands. Although bean burritos are among its best-selling items, Taco Bell isn’t publicly embracing PETA’s campaign.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Jägermeister

Jagermaister SinIgualJägermeister, the spirit brand that is deeply rooted in history and heritage, has announced the launch of the brand’s first campaign ever developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share.Jägermeister is embracing the importance of celebrating the cultural diversity of our consumers. Staying true to the brand’s daring authentic and iconic spirit, the “Sin Igual” campaign was developed by following a non-traditional approach of randomly selecting every day Latinos while out with friends. Without any styling, makeup, model casting or the formal setup of a studio, the campaign now features the faces of Juan Salas Jr., Aaron Alexander Correa, and Andres Leyva, who embody the cultural diversity, essence and untold stories that Jägermeister proudly celebrates. With a keen focus on Houston, where 44 percent of the population is Hispanic according to the U.S. Census, Jägermeister’s Sin Igual campaign features out-of-home billboards in high visibility intersections, social sharing of #SINIGUAL, and an experiential showcase from February through March, inviting consumers to participate in real-time photo shoots to be featured on Jagersinigual.com. Join the social conversation using #SINIGUAL or at Jagersinigual.com.

  • KFC

imagesKFC has launched a new broadcast initiative showing how KFC’s chicken nuggets are the nuggets kids didn’t know they were missing, until they tried them. The campaign includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Scoppechio.In the Hispanic spot, entitled “Let’s Talk,” children take a second to talk directly to their parents through the camera and tell them how much they enjoy KFC’s popcorn chicken nuggets. Amazed by how crispy and crunchy the nuggets are, the kids ask why they weren’t given them before. One girl even states, “With these nuggets, I don’t need any toys.”The spot was originally based on the core idea of the general market campaign entitled “Outraged Kids.” In this version, kids were upset with their parents for being fed less satisfying chicken nuggets.The spot airs nationally February 2-22 on Univision, Galavision, UniMas, Telemundo, Azteca, Fox Deportes, Espn Deportes, Mun2, Discovery en espanol and Estrella TV.

  • American Standard

c9e2e1350c871cf7c872b69bb196a84f_reasonably_smallAmerican Standard has released a series of new commercials by 22squared.One of them opens with a woman speeding into a parking lot in a station wagon and cutting the wheel sharply, leaving tracks. A second spot features an elderly couple eating outside on their patio. The husband squeezes a plastic ketchup bottle that splatters—with a Whoopee-cushion sound—all over his shirt. Yet another opens with a woman piggybacking on her boyfriend’s back and repeating, “I love you!” The boyfriend says, “No one likes a clinger. “The ads debut Feb. 2 on cable networks including History and the Discovery Channel, as well as on Scripps nets like HGTV and DIY; American Standard did not seek out broadcasters, but the spot will appear on NBC.com. Projected ad expenditure for the campaign is US$5 million.

  • Papa John’s

descargaPizza chain Papa John’s has selected Interpublic’s Initiative as its new media agency. Initiative’s will focus on strategy and buying for digital and traditional media and social.The pizza retailer spends about US $130 million on ads annually, according to Kantar.The selection came without a formal review. The incumbent was Zimmerman Advertising, a Fort Lauderdale, FL-based agency. Initiative will handle the account out of its New York office.

  • Honda: looking to include TV spots 

Honda launched a new campaign, aimed at the Hispanic market, for its 2015 Honda CR-V. The campaign, which is scheduled to run through the end of April, includes a big emphasis on video pre-roll promotions and native video ads; the agency couldn’t disclose the specific media properties for the ad buy. It will also run with paid amplification on Twitter, using its established @HondaLatino handle, as well as #CRVSueños. While this was conceived as a digital campaign, Honda liked the footage so much that it also hopes to create a 30-second TV spot – and carve out a budget to air it. Television placements will be handled by MV42, Mediavest’s multicultural desk, according to Orcí . (Read today’s feature: Honda Invites Parents to Let Their Kids Dream Big.)

  • Dior

7S7YzuoD_reasonably_smallDior’s new spot features Natalie Portman as a runaway bride.In the spot,Natalie Portman walks halfway down the aisle before abandoning her black-and-white world to escape with her helicopter-pilot boyfriend.The ad is titled “It’s Miss, Actually,” for the latest Miss Dior fragrance.The spot was a Anton Corbijn’s effort.

https://www.youtube.com/watch?v=52Z5ob-6jNI

  • Subway

G0s4y_GC_reasonably_smallThe fast food brand has released the new spot ‘Fall in Love’, in which a couple celebrating Valentine’s Day, enjoy the new Monterey Chicken Melt at Subway. The Monterey Chicken Melt is made up of melted cheese and delicious grilled chicken, no artificial preservatives or flavors included. The spot was developed by agency NBS. Group M buys media for Subway.

https://www.youtube.com/watch?v=jxBMJ0VHitU
Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!