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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

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  • Loews Hotels  

descargaLoews Hotels is apparently looking for a new agency to handle creative and media in the U.S.Catch New York was the incumbent on the account. Avidan Strategies is leading the review. Loews Hotels has 23 hotels and resorts across the U.S. and Canada, with 7,900 employees. The New York-based company spent more than US$4.8 million on measured media in 2015, according to Kantar.

 

  • Swarovski  

Precision-cut crystal maker Swarovski has teamed with publishing house Condé Nast to relaunch Salt, a glossy print title. Salt will be published twice a year by Condé Nast Contract Publishing Division and will be available in English, Mandarin and Japanese editions. Darius Sanai, the editor in chief of Condé Nast Contract Publishing, conceived the title alongside Swarovski as a way for the brand to explore the many facets of its narrative. The first relaunched issue of Salt will hit newsstands this month, with a second issue set to launch in February. Swarovski and Condé Nast will distribute the title in the United States, United Kingdom, Europe, China, Japan and Southeast Asian markets. Salt will be available to Swarovski’s consumers as well as for purchase at select newsstands.

  • New Era/Chivas

New Era, the sports and lifestyle headwear brand, is proud to announce a partnership with Club Deportivo Guadalajara, the soccer club with the biggest Mexican fan base in the world.The debut collection, launching in Mexico in August and in the US later this year, celebrates 110 years of Chivas history. The collection is made up of 69 different styles and features six different club logos from the clubs history. The brand’s iconic 59FIFTY fitted cap will be featured alongside the 9FIFTY Snapback, 39THIRTY stretch fit and specific styles for kids and women.With 96 years of traditional sports heritage and as the official cap supplier for MLB, and the NFL, New Era is dedicated to bring consumers a mix of fan and lifestyle-inspired products through innovative designs and global partnerships.

  • MillerCoors

nnnmnMillerCoors will release an alcoholic version of aguas frescas, a traditional Mexican drink made with fruit, water and sugar, Adage reports. The brand is called Zumbida and is made with the Alcohol and Tobacco Tax and Trade Bureau. The label, which is in Spanish, shows a mango flavor with the words “aguas frescas” at top. “The label includes the words “con un toque de piquete” which means “with a touch of alcohol.” MillerCoors does not have a Mexican beer in its portfolio. While Zumbida will be made in the U.S., not Mexico, MillerCoors seems to be aiming to gain credibility with Hispanics by referencing aqua frescas.

 

 

 

  • Rémy Martin®

Rémy Martin Cognac is launching its 2016 Circle of Centaurs mentorship program with multi-talented actor, singer and photographer Jackie Cruz. The program is an extension of the brand’s One Life/Live Them campaign. The mentorship initiative with Jackie Cruz is one in a series of Rémy Martin Circle of Centaurs programs this year. Each initiative will give one individual the opportunity to be mentored by someone who has demonstrated an ability to explore his or her many inner talents.While Cruz is best known for her role as an actress on the Netflix hit series Orange Is The New Black, she is also an exceptional singer, talented musician, and aspiring photographer. Rémy Martin will launch the Circle of Centaurs mentorship contest with Jackie Cruz in the U.S. on August 17, 2016 and close on September 23, 2016. Entrants are asked to upload a video of themselves singing an original song and share on their personal Instagram page by tagging @remymartin along with #circleofcentaursjackie hashtag, or share on Facebook by posting on the Rémy Martin brand page along with #circleofcentaursjackie hashtag.

 

  • Domino’s®

bbDomino’s Pizza is bringing pizza and salad lovers to the same table. Domino’s is now delivering salads nationwide, because sometimes, there’s that one person who only wants a salad on pizza night.The prepackaged salads are now available in three varieties: Classic Garden, Chicken Caesar and the new Chicken Apple Pecan. Domino’s has teamed up with fresh foods innovator Ready Pac Foods, so that stores nationwide can deliver a salad option to customers looking to keep everyone happy, making Domino’s the largest national pizza chain to deliver salads.

 

  • INTUR

descarga (1)INTUR, Nicaragua’s national tourism board, tapped Myriad as its agency of record for U.S. and Canada. The agency will handle all tourism marketing, trade relations and press relations.

 

 

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What: Just as we announced a few days ago, CafeMom launched the new property Vivala.com, which claims to be the first online platform of its kind. The property is fueled by user participation highlighting real stories, video and images that represent the unique voices of the millennial Latina.
Why it matters: Vivala has launched seven original web series as a key component of featuring its audience’s voices, showcasing relevant topics and well-known Latina bloggers and celebrities as “Founding Creators” like Jackie Cruz, Ary Nuñez, Natalie Suarez and Alejandra Ramos. Winning User Engagement Strategy Marks CafeMom’s First Foray Beyond Moms.

XvDpM43u_400x400CafeMom has launched Vivala.com, the first online platform of its kind fueled by user participation highlighting real stories, video and images that represent the unique voices of the millennial Latina.  In its first month of beta launch, Vivala reached more than 300,000 unique visitors with its share-worthy content, mobile-first design and activation among its social audience of over 20,000 fans.

Vivala is led by Editor-in-Chief, Zuania Capó, who brings years of expertise in leadership roles as Executive Editor for People en Español and Siempre Mujer.  She has recruited a best-in-class team that reflects the millennial Latina audience from properties including CNN, Vogue.com, The Huffington Post, xoJane, Latina, and more.

CafeMom has grown its business reaching 30 million visitors and 260 million pageviews each month on its owned and operated properties.  The company is already a leader in the Latina market with its property for Hispanic mothers, MamásLatinas, which reaches more than 4 million Hispanic women in the United States each month.

“We are thrilled to apply what we’ve learned serving moms to other key audiences, starting with the critically important millennial Latina market,” said CafeMom CEO and Co-Founder, Michael Sanchez. “We are confident in our ability to scale an audience with our highly participatory and sharable content, and bring partners custom solutions that resonate with the young Latina.”

“Vivala is redefining sharable and culturally relevant content for Latinas,” explained Capó.  “Our Latinas are savvy, bold and real. We want to provide a platform that highlights their voices where they can find the stories that matter most to them. We felt there was a void of smart and authentic editorial offerings that truly spoke to this audience.”

Vivala is already breaking the mold by tackling topics including workplace empowerment, beauty tips that embrace the diversity of Latinas and stories of women who are making an impact in their communities.  Reflecting the language of the target audience, Vivala’s content is offered primarily in English, but with some Spanish and a heavy dose of Spanglish.

Original Web Series 

In partnership with influential Latinas, Vivala has launched seven original web series as a key component of featuring its audience’s voices, showcasing relevant topics such as career, fitness, style, food and more.  Vivala recruited well-known Latina bloggers and celebrities as “Founding Creators” who are hosting their own video series on the new property.  Founding Creators include Jackie Cruz, singer and star of Netflix’s Orange is the New Black, celebrity fitness trainer to the stars Ary Nuñez, model and fashion blogger Natalie Suarez, and food blogger and lifestyle expert Alejandra Ramos.

“I just love that Vivala is focused on real people and not what people think of you,” explained Vivala Creator & actress Jackie Cruz.  “That’s what’s really cool about being part of Vivala – I get to show people the real Jackie, not just the actress. Vivala gives girls like me the opportunity to share what we enjoy and what we are passionate about.”

Vivala Spotlight Search for Video Stars

descargaIn addition to being a Founding Creator, Cruz is part of the judging panel in the groundbreaking Vivala Spotlight Search, a contest providing undiscovered talent the chance to become one of the next generation of video stars.  Vivala has put a call-out to its audience to share their ideas for a video series.  Five winners will each star in their own video series produced by and featured on Vivala, with an estimated production value of US$20,000 per series plus tens of thousands of dollars in promotional and advertising support.  The judging panel includes the true experts – vloggers and online video stars including Cruz and VinylBlush YouTube star, Cindy Diaz.

Embracing user participation on a new level, Vivala gives its audience a channel to have their voices heard on the rapidly growing platform.  Through its Insiders Program, Vivala gives hundreds of top users the chance to contribute original content as well as help shape the direction of the site.

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