Jack Griffin


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Medina_Blaya_LanticaMediaLantica Media announced the appointment of its current Board Member, Joaquin Blaya, as Executive Chairman of the Board of Directors, and Fred Medina as Chief Operating Officer.

Joaquín Blaya is a pioneer of Spanish-language media in the United States, widely known in the industry as a visionary, due to his contributions to the largest media companies in North America (Univision and Telemundo); as well as his involvement in the creation and development of new channels and programs, while working for the United States Broadcasting Board of Governors, whilst overseeing the renewed brand positioning of various BBG entities.

With an expansive media expertise in Latin America and the U.S. Hispanic market, and a wealth of experience in results driven leadership, Fred Medina has held senior roles with MTV Latino, HBO Latin American Group, E! Entertainment, A&E Olé Networks, Univision and Ericsson Telecommunications. Prior to joining Lantica Media, Medina was the Executive Vice-President and Managing Director for BBC Worldwide.In his newly created role of Chief Operating Officer, Medina is responsible for managing day-to-day studio operations and production services, supporting the company’s business strategy and financial objectives. Reporting to the Executive Chairman of the Board of Directors, he has now relocated from Miami to the Dominican Republic, where Lantica Media is headquartered, joining CEO Antonio Gennari and President of Lantica Pictures, Albert Martínez Martín.

descarga (4)Allied Hispanic – a division of Allied Integrated Marketing – has hired Stephany Echepetelecu to lead marketing strategies for current clients and to broaden the division’s entertainment roster to include TV networks and musicians who are looking to expand their reach to Hispanic audiences.Echepetelecu joins Allied from FOX and RCN’s Spanish Broadcast Television Network, MundoFOX, where she spent the last four years overseeing marketing operations and the network’s launch, as well as serving as the executive producer of MundoFOX’s national news entertainment segments. She also acted as a liaison with FOX’s theatrical and home entertainment divisions to launch MundoFOX’s entertainment presence.Prior to MundoFOX, she spent eight years at AA Music Management – a joint venture with music mogul Irving Azoff – managing day-to-day strategies and production initiatives for artists such as Christina Aguilera, Jennifer Lopez, Jaci Velasquez, Bacilos, and Sofia Carson among others. In addition, she also has a 20-year history in the music industry having managed an impressive 12 albums, seven world tours and over 550 shows for top Latin artist Luis Miguel.

20d01d9Fútbol De Primera Radio Network (FDP), the Hispanic sports radio network, announced that broadcast sales executive Robert Pantanini is returning to Fútbol De Primera Radio Network as Executive Vice President Network Sales, effective immediately. Pantanini will once again lead the radio network’s sales force, focusing on 2016 Copa America Centenario, 2017 FIFA Confederations Cup, Mexican National Team matches, and FIFA World Cup qualifying matches leading into the 2018 FIFA World Cup Russia. Pantanini served as FDP Radio’s EVP, Network Sales from 2007 to 2015. During Pantanini’s tenure, he oversaw day-to-day operations and was responsible for growing the network’s client base and ad revenue.

vbvbvFormer Tribune Publishing, Time Inc., Meredith, and Condé Nast executive Jack Griffin has been named Senior Advisor at media M&A advisory firm DeSilva + Phillips.Griffin will serve as senior advisor, effective immediately.






descarga (2)Dan Brown has been promoted to the newly created position of VP, director of digital experience at 22squared. He was elevated from VP, digital design director.






Young Living Essential Oils, LC, an essential oils company, has announced the expansion of its Global Sales leadership team. Seven global key sales managers were promoted to higher leadership roles, empowering them to expand Young Living’s presence and member support around the world. In addition, U.S.-based sales leaders were hired to provide market-specific sales leadership throughout North America.New U.S. Sales leaders include:

Mildred Muniz, Director, Latino Market

Piedad Montoya-Kuhl, Regional Sales Director, U.S. Central

Jeff Krommenhoek, Regional Sales Director, U.S. West

Jeff Pearson, Regional Sales Director, U.S. East

descargaViacom Media Networks head of sales and marketing Jeff Lucas is said to be moving to Snapchat in July 2016 to replace Snapchat’s chief operating officer, according to Mediapost. Although both companies have said reports are inaccurate, neither have gone as far as to issue a full denial.







descarga (3)InSkin Media has appointed Julia Burton Brown as international sales director. She will report to chief commercial officer Steve Doyle. Burton Brown comes from  Axel Springer-owned publisher Aufeminin, where she was responsible for building the international sales offering. She has also held senior commercial roles at Swapit and Realbuzz.




Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

TribunePubMichael Ferro, the Chicago tech entrepreneur who recently bought a stake in 16.6% stake in Tribune Publishing has made major personnel changes at Tribune including the ouster of CEO Jack Griffin who was substituted by Ferro’s long-term business associate Justin Dearborn. Michael Rooney, the chief revenue officer since 2014, has left the company, while Denise Warren, a former New York Times executive who became president of digital and CEO of Tribune’s East Coast newspapers last May, has been shown the door, too. Davan Maharaj, editor of the Los Angeles Times, has been named publisher as well, part of a sweeping reorganization by the newspaper’s parent company, Tribune Publishing Co. Editors at eight other Tribune papers will assume similar dual roles as editor-publishers, and many of the publishers to whom they once reported are leaving the company.

Barbara 1Barbara Miller has accepted a new position as VP, Sales and Marketing at FLUVIP, a programmatic platform for Influencer Marketing in the U.S. Hispanic and Latin American markets. Previously Miller worked at Latina.




MRMax Ramirez has been appointed Director of Advertising and Multicultural Sales at iHeart Media. As Director of Sales, Ramirez will lead the Multicultural advertising sales efforts for iHeart Media integrated properties which include radio, digital, mobile, social media, on-air influencers and live concerts such as: iHeartRadio Music Festival, the iHeartRadio Ultimate Pool Party, Jingle Ball, Fiesta Latina and Wango Tango.





descargaAlexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox, a full-service marketing agency to continue developing its strong Latin America business, as CEO and Partner. Hohagen will bring his experience with advertising and technology in these markets with the goal to further enhance the agency’s relevancy and footprint for its marquee clients including Netflix, PlayStation, Hotel Tonight, Marriott, Copa Airlines, Royal Caribbean and Volkswagen.Read more.

In addition to Hohagen, Pedro Cabral, founder and former CEO of Agencia Click in Brazil and former Chairman of Isobar Global, will become the new Chairman and Investing Partner.

descargaScripps Networks Interactive has announced the appointment of media and technology veteran Eduardo Hauser to the position of Managing Director, Latin America and the Caribbean. Hauser joins the company on March 7 and will be based in Miami.Read more.



y3hNp6BX_400x400Publicis Social and digital media-focused agency MRY continues with more staffing shifts, according to AgencySpy:





28697c4Vishal Sapra, VP of global brand development, and 2fbe9c4Evan Kraut, Chief growth officer, have left the agency. They both constituted the agency’s new business team.






descargaRani Melendez has joined The Mill’s studio in Los Angeles as Managing Director. Melendez comes from the Traktor collective, where for the last 17 years he progressed into Head of Production and then Executive Producer.Melendez’s appointment reinforces the focus of The Mill in Los Angeles in partnering with agencies and clients to help deliver outstanding work.

descarga (1)Anthony Nelson
has been named to the newly created position of head of content production at J.Walter Thompson New York. In this role, he will oversee development of video and film content for the agency’s clients. He was most recently an executive producer at Thursday Afternoon Films. Prior to that he was a director of production at Goodby Sliverstein & Partners New York. He also served as a group executive producer at BBDO, working on the General Electric account, and held positions at FCB New York and at Crispin Porter + Bogusky.

descarga (2)Benjamin Palmer, Chairman of The Barbarian Group, is leaving the company. Palmer co-founded The Barbarian Group with five others in 2001. Palmer has also served as president of The Art Directors Club and sits on the board of New York performance space The Kitchen.



The Tribune Co. today completed the spinoff of its newspaper business and changed its name to Tribune Media Company separating its broadcasting and entertainment assets from the Chicago Tribune,  Los Angeles Times , six other daily newspapers as well as the Spanish-language daily (Chicago) and weekly (Los Angeles) Hoy and associated Hispanic properties. The newspaper unit will be called Tribune Publishing and starts trading tomorrow at the New York Stock Exchange. Jack Griffin, CEO of Tribune Publishing, last week said that the “the overarching objective of his company “is to reestablish growth in the top line revenue”.  That includes acquiring newspapers.

Tribune Publishing In spite of all the rumors about a sale of Chicago Tribune, the Los Angeles Times and/or the other Tribune dailies, Tribune Publishing Co. CEO Jack Griffin says he is not selling newspapers, on the contrary, he is interested on expanding the newspaper group by acquiring more newspapers to offer a larger footprint to national advertisers, Adage reported. The newspaper company is facing industry obstacles and drawbacks like annual revenue declines, cost-cutting and the steady loss of print subscribers.

Mr. Griffin will be leading what has been a shrinking print operation that boasts eight major papers, Chicago magazine and 150 niche publications, such as Hoy and the Jewish Journal. Tribune Publishing does carry a substantial level of debt which may limit its financial capacity to acquire other properties.  Hence, Mr. Griffin will have to content himself with minor acquisitions that may not bring much revenue to a newspaper company with US $1.8 billion in revenue last year.


At the core of Mr. Griffin’s plans are initiatives to boost digital advertising and circulation revenues, including new websites; a metered digital paywall; native advertising; and expanding digital marketing services across all eight properties.
“We think there are more of these opportunities around the country that are geographically adjacent to where we run big papers and big brands, and that over time we can achieve similar kinds of consolidation and acquisition opportunities that are going to add meaningfully to our footprint and our revenue and our profit,” Mr. Griffin said.”The overarching objective of our company is to reestablish growth in the top line revenue,” he added.

My guess is that they probably will not acquire newspapers in  New York, but certainly both in Los Angeles and Chicago if the right opportunity presented itself.

Mr. Griffin claimed that an additional newspaper will not only strengthen the advertising base of the company’s larger publications but also help to set up its new digital products.The publishing group also includes some 60 digital properties, which are an increasingly important part of the strategy, he said.Tribune Publishing may buy more print publications in or near the company’s existing major markets, anchored by the company’s big papers, hoping to bolster its bid to attract national advertisers, as it did with its’ US $30 million acquisition of two Maryland newspapers in May — the Annapolis Capital and the Carroll County Times — to broaden the company’s footprint around in Baltimore Sun (the acquisitions increased its market penetration to 61% from 52%,.) In February, the company also purchased the Baltimore City Paper.

Where will Tribune buy Newspapers?

Owen Van Essen, president at Dirks, Van Essen & Murray in Santa Fe, New Mexico, talked to Portada about Tribune’s plans and possible acquisition of additional newspapers. When asked on the markets he sees stronger opportunities for Tribune to expand, he said: “I believe they would look to add on to any of their existing footprints. We have recently been involved with transactions where they have bought a group of weekly newspapers near their Hartford operation and another two transactions in the Baltimore area both with synergies to their Baltimore Sun. Regarding other major markets, my guess is probably not New York, but certainly both Los Angeles and Chicago if the right opportunity presented itself.”

Hispanic publications

Tribune has also a significant presence in the Hispanic market. Lead by its brand which is a weekly in Los Angeles that also has large sports and home delivered publications and a daily in Chicago. Tribune also publishes the weekly in Fort Lauderdale (part of the offerings of the Fort Lauderdale )., publisher of in Los Angeles tells Portada that is well positioned to grow. He adds that in addition to the print publications, he considers digital as an important growth area where distinctive products for the Hoy audience and its advertisers can be offered.
Tribune has also a significant presence in the Hispanic market. Lead by its Hoy brand which is a weekly in Los Angeles that also has large sports and home delivered publications and a daily in Chicago. Tribune also publishes the weekly El Sentinel in Fort Lauderdale (part of the offerings of the Fort Lauderdale Sun Sentinel). Roaldo Moran, publisher of Hoy in Los Angeles tells Portada that Hoy is well positioned to grow. He adds that in addition to the print publications, he considers digital as an important growth area where distinctive products for the Hoy audience and its advertisers can be offered.

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

A significant development in the upcoming Unidos en el Sur de California (Freedom Communications) launch is the promotion of Orlando Ramirez as Publisher. Ramirez has served in various editing roles since joining The Press-Enterprise in 1995, including the last 10 years as editor of La Prensa. Tiffany O’Hare, a former employee of impreMedia’s La Opinion,  is Unidos’ General Manager.

Frank Escobedo
Frank Escobedo, publisher, The Brownsville Herald

AIM Media Texas announced the appointment of Frank Escobedo as Publisher at the The Brownsville Herald in Brownsville, Texas. In this new role, Escobedo will be responsible for The Brownsville Herald serving Brownsville and surrounding communities in Cameron County, El Nuevo Heraldo, the daily Spanish language newspaper based in Brownsville, Texas and serving Cameron and Hidalgo Counties, El Extra, the free, weekly Spanish language publication with distribution across the entire Rio Grande Valley and all related web sites and digital assets. Escobedo had served since November 2013 as General Manager, Hispanic Media, Southern California Region, for Freedom Communications, Inc (see related develpment above). with responsibility for Los Angeles, Orange, Riverside and San Bernardino Counties in California. In this role, he was directly responsible for the Spanish language publications La Prensa serving Riverside County and Excelsior serving Orange County. The combination of these two publications made them the largest single copy, free Hispanic publication in the U.S. In conjunction with the appointment of Escobedo, Daniel Cavazos will step down from his current role as publisher at The Brownsville Herald and El Nuevo Heraldo.

Hilda Garcia is Entravision’s new VP Content & Community Development. García was most recently VP of Multiplatform Content and Information and Digital Content Director for ImpreMedia, based in New York City.

Jack Griffin will take over as CEO of Tribune Publishing, which publishes eight daily English-language newspapers, including the Los Angeles Times and the Chicago Tribune. Tribune Publishing also publishes Hispanic newspapers Hoy Los Angeles (daily) and Hoy Chicago (weekly) as well as El Sentinel in Fort Lauderdale. Los Angeles Times publisher Eddy Hartenstein  will become chairman of Tribune Publishing. Griffin, a longtime media executive,had been consulting with the Tribune Company. Before that, he served as CEO of Time Inc., a job he lost in 2011 after just six months. Griffin also led Meredith Corporation.

FOX Deportes announced today that Carlos Sanchez, will join the company as Executive Vice President and General Manager. Sanchez will report to Jeff Krolik, President, FOX Sports Regional Networks. Sanchez joins FOX Deportes from Telemundo WNJU-TV in New York, where he served as President and General Manager, leading the station to multiple New York Emmy® Awards, including best “Evening Newscast” in 2012. In addition, Sanchez oversaw a major overhaul of the station’s content and technology, which included launching new weekend and morning newscasts and upgrading its facilities into a state-of-the-art studio, set, and control room.


Robin Torres recently was hired by the San Marcos Daily Record as Advertising Consultant. Before that, Torres worked as National Advertising Sales Manager at the Rio Grande Valley Network (owned by AIM Texas). The San Marcos Daily Record is five-day daily newspaper published in San Marcos, Texas, in the afternoon on weekdays (Tuesday through Friday), and on Sunday mornings. It is owned by Moser Community Media, LLC.

borja-echevarría-de-la-gándaraUnivision News has announced the appointment of Borja Echevarría de la Gándara (photo) as vice president, Digital. He will be based in Miami and report directly to Daniel Coronell, senior vice president and executive director of News at Univision. In his new role, he will direct strategy for Univision News’ digital platforms, including NoticiasUnivision.com and La Huella Digital, oversee the integration of digital and TV newsrooms and participate in all editorial meetings, helping to establish editorial strategy across all platforms. In addition, he will be charged with creating a state-of-the-art data journalism unit for Univision News. A veteran Spain journalist, Borja was recently deputy managing editor of El País. Upon graduating from Universidad Complutense de Madrid with a degree in Information Science, Echevarría de la Gándara began practicing journalism at Spain’s El Mundo newspaper in 1995, moving up from reporter to online deputy editor in 2002. In 2007 he co-founded Soitu.es and in 2012, he became a Nieman-Berkman Fellow in Journalism Innovation at Harvard University.

Manuel Abud fotoManuel Abud (photo) was named president and chief executive officer of Azteca America, effective immediately. In his role, Abud will lead the Azteca America broadcast network in the US and its newly created Station Group, managing over 25 local stations, and will report directly to Gustavo Guzmán, Senior ranking member of the Executive Committee and one of the founders of TV Azteca.Abud’s leadership team will include Martin Breidsprecher, newly appointed COO, Court Stroud as EVP of Network Sales, and Enrique Pérez as EVP of Station Group.Prior to joining Azteca America, Abud was President of the Telemundo. He held senior leadership positions over his nearly 20-year media industry career: He was president and general manager of several TV stations, president and founder of Mun2, as well as President of CBS Telenoticias. A Native of Mexico City, Abud started his career in the Mexican media industry.

Carlos Hermosillo has joined Deportes Telemundo as a sportscaster and analyst. Hermosillo is the second highest scorer in Mexican soccer history. In addition to his play in the Mexican leagues and as a member of Mexico’s World Cup teams, Hermosillo also played in the U.S. for the Los Angeles Galaxy. Since retiring, he has served as director of Mexico’s National Commission of Physical Culture and Sports and pursued a career as a sports commentator. His will make his first appearance as a commentator for Deportes Telemundo on March 22 when the network televises Leon vs. Liga MX.


Fernando GonzalezFernando Gonzalez, who has been The Associated Press’ senior producer in Havana for the past 11 years, will begin a new role as regional video editor for Latin America. Gonzalez will lead AP’s video newsgathering operation as the news cooperative expands its video coverage across Latin America. “Fernando takes on this job at an exciting time for AP in Latin America as we strengthen our coverage there,” said Derl McCrudden, head of newsgathering for AP global video news. “He has a wealth of experience, having traveled and worked throughout the region for 20 years, much of it for AP. He is an outstanding leader and will help AP maintain its dominant position in the region.” Gonzalez, a native of Uruguay, will be based in Washington, D.C. Besides increasing the number of regional stories available to Latin American broadcasters, he will lead an operation that also serves the needs of AP’s wider network of global video customers.

 Read prior Changing Places weekly editions.