J. Walter Thompson


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


Michelle Wasserman, senior VP of format licensing and content development at Endemol Shine Latino, is moving from Argentina to the company’s headquarters in Miami. Added to her current responsibilities, she will now be a fundamental part of the firm’s operations in Miami, and her role will be related to the growth of Endemol Shine across all genres and platforms.




María del Carmen Padilla Briseño has joined Latcom as commercial director for Mexico and Central America. She will focus on empowering and generating new business, offering a comprehensive solution including everything from strategy to buying media through a single point of contact.





Creative production agency MediaMonks has opened operations in Mexico City. The leaders of this effort will be Alexander van Rijn, Head of Partnerships LATAM (left) and Marcelo Planchart, Head of Expansion LATAM (right). 




Havas Colombia has appointed Enrique Samper Posada as new managing director, as reported by AdLatina. His main role will be to oversee all the development processes of the branch, boosting the Havas Village concept, and bringing in new clients. He will use his digital expertise to achieve these goals.




J. Walter Thompson has named Miguel Oscariz (right) as new CEO of Mexico. He had been leading the agency’s branch in Peru for three years. The new CEO of J. Walter Thompson Peru is Néstor Ferreyro (left), hitherto global business director for Avon.



Manuel Montalvo is the new director of professional products at L’Oréal Argentina. He had been previously commercial director of the same brand in Mexico. His main role will be consolidating the vision of the brand in Argentina.





Javiera Rodríguez is the new marketing manager of Ferrari and Maserati at SKBergé Luxury, the luxury retail division of SKBergé Santiago de Chile. She had previously worked at the marketing division of Mars since 2015.





Mars has promoted Ignacio Inda to marketing manager for the Southern Cone. He had already been leading the marketing sector in Argentina, Paraguay and Uruguay since 2005.





A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Younique Cosmetics & Skin Care – Mexico ::: Massive – Argentina ::: G6 Hospitality – LatAm ::: J. Walter Thompson – Grupo Modelo’s Cerveza Victoria ::: Contigo Peru – Movistar – Y&R ::: Agency Grey – Otro Mundo:::

Click here for previous Latam Sales leads editions

  • Younique Cosmetics & Skin Care/ Mexico

1380587_737869989578161_1928917076_nBeauty company Younique brings its groundbreaking cosmetic and skin care brand to the Mexican marketplace.Its flagship mascara product — Moodstruck 3D Fiber Lashes+ — is widely shared on social media due to its demonstrable nature and immediate results. The product gives natural lashes the ultimate beauty boost — boasting an average increase in lash volume of up to 400 percent.*In addition, Younique offers the Mexican consumer a wide range of cosmetic and skin care products in a variety of colors and shades to fit any mood or personality. Huscroft continues. Customers can purchase from the full range of products that Younique offers. In addition, residents of Mexico may now also become a Presenter for the company and receive the exclusive new Product Presenter Kit containing an assortment of cutting-edge cosmetic and skincare products such as Moodstruck 3D Fiber Lashes+, Addiction Eye Shadow Palette, Opulence Lipstick, Precision Pencil Eyeliners and more.

  • Massive/Argentina

mmDigital agency Selnet will now be named Massive in Argentina. Its main goal is to position itself as a regional leader. The key services the agency performs are: creative, social media, media and production. Its’ clients’ portfolio include: LAN, Disney, Universal music, Miller, Staples, Club Med, Yahoo!, Coca Cola, McDonalds and Samsung, among others. The agency has presence in Argentina, Mexico, Ecuador, United States, Dominican Republic (and will also have presence in Peru, Colombia and Chile too.)

descarga (4)Hotel chain G6 Hospitality continues its expansion plans in Latin America, as the company announced the development of its second Estudio 6 property in Puerto Vallarta, Mexico, and its first Hotel 6 property in Santa Cruz, Bolivia.The new Estudio 6 Puerto Vallarta will be located in the heart of the pacific coast destination known for its beaches, history and nightlife scene. Once completed, the Estudio 6 in Puerto Vallarta will offer suite-type rooms with fully equipped kitchenettes, microwave, stovetop, coffee maker and refrigerator, expanded work areas, HDTVs with premium channels, free Wi-Fi, laundry, and on-site parking. The projected opening date for the Estudio 6 Puerto Vallarta is the second quarter of 2016.In addition to the fast development of the brands in Mexico, G6 Hospitality also announced the signing of a franchise agreement with Andermatt S.A. to develop its first Hotel 6 property in Santa Cruz, Bolivia. The agreement includes plans to develop additional Hotel 6 properties in other major cities in Bolivia.

  • “Día de los muertos”/Mexico

CQfh1CxUAAAqiWuWith Gabriel Vazquez overall creative direction, agency J. Walter Thompson presents its new campaign for Grupo Modelo’s Cerveza Victoria. The spot focuses on the concept “Lo que nos hace Mexicanos” (“What make us Mexicans”) developed some time before by the brand. The effort includes five graphics that will be on public roads till November 2 and will be shared under the #Loquenoshacemexicanos hashtag.The photographs were taken by renowned American photographer Tim Tadder and reinterpret “La Catrina”, giving an attractive and regional aspect. There are 5 Catrinas: the Azteca, the Poblana, the Oaxacan, the Tapatia and the Purepecha.

  • “Steve Chopp”/Argentina

CQUUXkwWwAAcB1JWith the overall creative direction of Diego Medvedocky, Grey launches its new spot for beer brand Otro Mundo, to celebrate its 10th year anniversary. The effort pays tribute to the founding father of Apple, Steve Jobs. It is part of the campaign “Para los que hacen de este mundo, Otro Mundo” (“For those who make of this world, another world”). Steve Chopp is the first in a series of videos that will honor people who have changed things or done a diference.


  • “Contigo Perú”/ Peru

embarazadaContigo Peru is Movistar’s new campaign by agency Y&R. It was made to support the Peruvian selection in qualifying for Russia 2018.The effort was based on the observation that almost all chants to encourage the Peruvian selection are adaptations of foreign chants. Therefore, fans were encouragd to sing a hymn that only they could sing: the famous song “Contigo Peru” interpreted by Arturo “Zambo” Cavero and Oscar Aviles. The song was a special request was made to the musician Augusto Polo Campos in 1977, during Argentina 78 World Cup to encourage the Peruvian team. Peruvian musician Jorge “pelo” Madueño was in charge of changing the song into a hymn and the spot was produced by Peruvian filmmaker Claudia Llosa.