Ivelisse Cortes Kercado


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Jaime Valdes -Guvera Mexico :::  Ivelisse  Cortes Kercado – Yume Puerto Rico ::: Roberts PolyPro – Aldo Arcieri ::: Christian Rosli ,Julian Tachella – BBDO Argentina ::: Bruno Dollo – Iris Router ::: Soledad Lopez -agency David ::: Gonzalo Fasson – Carlos and Dario Argentina ::: IPG Mediabrands – Jim Hytner  :::

Click here for previous Latam Changing Places editions

26acdd4Jaime Valdes has been appointed Commercial Director of Guvera in Mexico.Valdes is responsible for the Mexican expansion of Guvera, a music streaming service that provides consumers with unlimited access to local and international music. Before Guvera, Valdes was Sales Director at US Media Consulting’s Mexican office.

ivelisseIvelisse  Cortes Kercado is the Senior Account Executive of Yume in Puerto Rico, where she is leading the company’s expansion into the Puerto Rican market. Previously in her career, Cortes worked at Spanish Broadcasting Systems and Grupo Ferre Rangel.



descarga (4)Roberts PolyPro, powered by Pro Mach, has appointed Aldo Arcieri to be the company’s Latin America Sales Manager. His responsibilities include helping to grow Roberts PolyPro market share of multipack carriers, beverage handles, bottle carriers, and applicators in Latin America, starting with Mexico and Central America. His key objective is to build relations with customers and agents throughout Latin America.Aldo brings to his new position extensive experience managing consumer products, brands, and businesses, including Coca Cola, SAB Miller, and Dannon for multinational companies in Latin American markets. He is fluent in Spanish and will be initially based in Corpus Christi, Texas. He earned a B.S. in Business Administration from Universidad del Rosario, Bogotá, Colombia, and his M.B.A. from Webster University, St. Louis, Missouri.

descarga (5)Christian Rosli and Julian Tachella are BBDO Argentina  new creative directors.T hey have been part of the agency since 2013 and have been working together for almost 12 years. Throughout their careers, they have done several projects for brands such as Clarin, Brahma, Personal, Axe, Impulse, HSBC, Ford, Santander Rio, Nike, 7UP and Pepsi, among others.

descarga (6)Bruno Dollo has announced his departure from Iris Router.The brazilian  executive was the CEO of the agency and led the merger with Iris to open offices in San Pablo, in December 2013. He is leaving  Iris Router operations to become investment partner of Iris group globally.


descarga (1)Soledad Lopez has been promoted to Account Director at agency David. He is in charge of brands as Shell, Canal Trece, Coca Cola, McCain and Winery, among others.


descarga (7)Gonzalo Fasson is the New Director at Carlos and Dario Argentina.Prior to this, he worked at Kepel & Mata, where he held the position of General Manager. He was also account director at Young & Rubicam and Capurro y Asociados.
descarga (8)IPG Mediabrands has promoted Jim Hytner to Global COO.IPG Mediabrands is Interpublic Group’s media division.Hytner, who was formerly chief of Mediabrands’ G14 region, assumes his new duties in September. In his last role, he led Mediabrands’ three global agencies—UM, Initiative and BPN—and was responsible for global clients based outside the U.S., including Unilever and BMW. Earlier in his career, he was global marketing director of Barclays and also worked in television, most recently as ITV’s commercial and marketing director.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

ivelisseIvelisse  Cortes Kercado was recently hired by Yume as  Senior Account Executive in Puerto Rico, where she is leading the company’s expansion into the Puerto Rican market. Previously in her career, Cortes worked at Spanish Broadcasting Systems and Grupo Ferre Rangel.



0ae2d25Univision Communications Inc. (UCI), has  announced the appointment of Jessica R. Herrera-Flanigan to executive vice president, Government Relations and Public Policy, effective immediately. Herrera-Flanigan will be based in Washington D.C. and report to Jonathan Schwartz, general counsel & executive vice president, Government Relations.In this newly created position, Herrera-Flanigan will oversee the UCI Washington, D.C. office, where she will lead the Company’s federal and state government relations efforts and focus on developing strategies for addressing the key public policy issues impacting the Company and the U.S. Hispanic community.Bert Gomez, senior vice president, Federal & State Government Relations, and Belinda Garza, vice president, Government Relations and Public Engagement – who have been instrumental in building UCI’s political reach in Congress and at the state level – will report directly to Herrera-Flanigan.

3e800e3Chiqui Cartagena has been promoted to senior VP of the political and advocacy group at Univision. She will work with a team to provide guidance to political candidates and advocacy organizations interested in reaching Hispanics across the Univision platforms, and will report to Steve Mandala, executive VP of ad sales for Univision. Cartagena joined Univision in 2011 and was previously VP of corporate marketing.

descargaTelemundo has announced the promotion of Glenda Pacanins to Senior Vice President, Programming & Content and Leonor Sotillo to Senior Vice President, Programming Strategy.  Pacanins and Sotillo will continue to report to Jesus Torres Viera, Executive Vice President, Programming and Content, TELEMUNDO Network.In this newly created role, Pacanins will continue to be responsible for program content and market trend analysis in support of strategic program planning.  She also will develop, communicate and execute the network’s overall programming and content strategy and generate new content strategies working closely with key network teams to drive growth.  In addition, Pacanins will collaborate on scripted and non-scripted content and work closely with the network’s sales and IMS teams on revenue-driving ideas, as well as the network’s research team on analysis of in-house, industry, competitive and market data.Previously, Pacanins was Vice President, Programming Strategy Integration.  Prior to that, she was the Owner/Director of Ilumina LLC, a media and marketing consultancy firm and worked at Univision, where she worked in a variety of roles from Program Production and Development to Marketing Communications.

descarga (1)Sotillo was previously Vice President, Programming and Strategy.  In this newly created role, she was responsible for strategic analysis of programming development and planning, as well as ideation and execution of tactical programming strategies.  She worked closely with the Telemundo Studios team to ensure that the scripted development pipeline is aligned with the Network’s programming strategy.  Sotillo was the principal liaison between programming and the Telemundo Studios team for all current scripted programming, and worked closely with the promotions team to provide strategic feedback related to novela launch campaigns, daily promos and program stunts.Prior to her position as Vice President, Programming and Strategy, Sotillo worked with the network’s Programming team as Director of Novela Programming and in the International Cable group when she joined TELEMUNDO in 2005. Sotillo began her career in 1988 as a telenovela producer and programming director at Venezuela’s Radio Caracas Television (RCTV), one of the main broadcast networks in the country.

lisamain_webLisa Cochrane  has left her position as senior VP, marketing, at Allstate. She joined the insurance company in 2000 and under her watch the company instituted both the “Good Hands” and “Mayhem” campaigns. Prior to Allstate, she held assorted executive roles including a stint at Ogilvy & Mather


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