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Lufthansa has appointed Luis Monreal as the new General Director for Argentina, Bolivia, Chile, Paraguay and Uruguay, based in Buenos Aires. The company’s goal is to “consolidate” as the air choice between Europe and Latin America. Monreal comes to Buenos Aires after serving for five years as General Manager of Lufhtansa in Holland. From Argentina, he will coordinate the actions for the South American countries. Currently Lufthansa operates 73 flights per week, to 13 cities in 9 Latin American countries.

 

 

Twitter has appointed Pepe López de Ayala as general manager for Latin American Spanish-speaking markets. From this position, he will oversee the activity in Argentina, Chile, Colombia, Ecuador, Mexico and Peru. The executive will be based in Mexico City and will report to Guilherme Ribenboim, VP of the social network in this region. Previously, he spent six years at Google.

 

 

 

 

Paula Figueroa is the new video and content director for Telefónica Latin America. Prior to this appointment, Figueroa was marketing director for Chile. Now, from that country, she will oversee Argentina, Peru, Colombia, Venezuela, Brazil, Mexico and Central America operations.

 

 

 

 

 

Magdalena Neira is the new communications manager of Mars Chile. Neira joins Mars after having worked at Nestlé for almost six years in different roles.

 

 

 

 

Ivan Pollard has been appointed global chief marketing officer at General Mills. He was most recently senior VP-strategic marketing at Coca-Cola North America and spent six years with Coke. Pollard was also a global partner at Naked Communications and held posts at Wieden+Kennedy and DDB Needham.

 

 

 

PokerStars has appointed David Carrion as Director of Marketing to lead the global strategy of the PokerStars brand, including advertising, digital, social media, content marketing and live events. Carrion joined PokerStars in January 2010 as Director of Live Poker Operations for Latin America. Carrion, who has spent the last two years leading digital marketing efforts, will combine live events expertise, knowledge of the brand and digital understanding with his personal passion for poker to continue growing the game globally and authentically, online and live.Carrion will assume the role permanently on July 1 and will also be interim Director of Live Events until a new executive is appointed. Vadim Soloveychik, Director of Brand Marketing and Edgar Stuchly, Director of Live Events, will leave the company at the end of June.

 

 

Andre Richter Reis is the new Director of Retail Sales for Ingenico Group in the Latin America region.

 

 

 

 

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The early evening newscast will be anchored by Martin Borchardt. With more than 14 years of experience, Mr. Borchardt is one of the best-known anchors in the San Diego market.

 

 

 

 

The 11 p.m. newscast will be anchored by Estephanía Baez and Aranzazú Alvarez.

 

 

 

 

Ivan Pollard has been appointed global chief marketing officer at General Mills. He was most recently senior VP-strategic marketing at Coca-Cola North America and spent six years with Coke. Pollard was also a global partner at Naked Communications and held posts at Wieden+Kennedy and DDB Needham.

 

 

Global data-driven media and marketing firm, Headway has announced the recent hire of Michele Webb. Michele will join Headway as the Senior Director of Sales, U.S. In her new role, Michele will spearhead the introduction of Headway’s robust suite of advertising solutions. She will also be responsible for growing the team charged with supporting their entire line of performance, branding, and programmatic offerings in the U.S., including Headway’s MoBrain platform. Michele brings with her more than 15 years of successful experience in the digital advertising space, most recently with Cheetah Mobile as their Head of Performance Sales for the U.S. Webb will be based in Los Angeles.

 

Havas’ Arnold Worldwide is restructuring its North American leadership team by  elevating three executives to new positions, according to Mediapost.

 

 

 

 

Sasha Hartman, formerly EVP, executive marketing director, has been promoted to president, chief client officer at the shop’s Boston office.She will oversee the Boston client portfolio and lead the Marketing department.

 

 

 

 

 

Elliott Seaborn, formerly managing director, Boston, has been named chief growth officer for Arnold’s North American operations. Prior to Arnold Seaborn spent nearly a decade at Digitas.

 

 

 

 

 

 

 

 

Lisa Unsworth, managing partner, CMO, has been appointed managing director, director of growth platforms for North America. She will provide executive marketing leadership across several Arnold clients and serve as a growth advisor across the agency’s entire portfolio.

 

Entravision Communications Corporation announced that beginning July 3, 2017, the local news programming lineup for XHAS-TV will make an affiliation change to Azteca America in the San Diego market. The new affiliation partnership will allow Entravision the opportunity to strengthen its connection across multiple platforms to the diverse Latino audience who make San Diego and Tijuana their home.

 

Agency Grey has hired Alex Morrison as president of Grey West, tasked with overseeing the agency’s San Francisco and Los Angeles offices while working closely with Grey’s flagship New York office and  Grey New York CEO Debby Reiner.Morrison returns to Grey after spending over two years as vice president, global managing director for R/GA’s content studio.

 

 

The past April, Coca-Cola announced it would cut around 1,200 jobs as part of an organizational restructuring to cut costs. The company has already started implementing those changes with hundreds of layoffs in different offices, according to AgencySpy.

 

 

 

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Olympusat Holdings, an independent media company specializing in the ownership, distribution, production and technical services of Spanish and English-language networks, has appointed Carlos Lopez as Vice President of Marketing and Communications – beginning May 2017.Carlos Lopez has over 25 years of Marketing and Product Management experience over a wide spectrum of public and private entities in the U.S. and Latin America, working on the agency and client side for brands such as AT&T, Bank of America, Geico Insurance, the Department of Commerce, DHL, U.S. Postal Service, among others. As Vice President of Marketing and Communications, Mr. Lopez will lead and oversee multiple facets of marketing initiatives covering fields as the affiliate, digital, social, product, international, public relations and industry events, as well as business to business projects, consumer and brand strategies.

 

 

Ivan Pollard, who oversees Coca-Cola‘s media operations in North America, is leaving the company as the beverage giant continues to reshape its marketing leadership structure. Mr. Pollard, senior VP-strategic marketing, will depart the company  immediately after six years.

 

 

 

 

Lori Senecal will no longer be global CEO of Crispin Porter + Bogusky at the end of this year. The MDC Partners’ agency will be interviewing for a successor Senecal joined CP+B in 2015.

 

 

 

 

Jack Morton has expanded its U.S. team with six senior hires, all effective immediately:

Cynthia Kuker joins Jack Morton New York as vice president, senior creative director.

Daniel Macena joins the New York office as vice president, creative director.

Elyse Marks joins Jack Morton San Francisco as an associate creative director, following a stint as an associate design director at George P Johnson.

Colette Crespin joins the San Francisco office as executive producer.

Lauren Lazarus will serve as an executive producer for Jack Morton’s New York and Detroit offices.

Lauren Abernethy will serve as regional account director for Jack Morton Detroit.

Former Rubicon Project CMO Mari Kim Novak has been appointed Advertising Week new president.She will be tasked with overseeing the flagship New York City edition and global sales and marketing as Matt Scheckner and Lance Pillersdorf continue to expand the brand’s footprint worldwide.Novak is taking on Pillersdorf’s president title and day-to-day operations in the U.S., particularly for the flagship New York business.

Pillersdorf, also co-founder and chief operating officer of Stillwell Partners, will retain his title of chief operating officer and work on production as well as global expansion.

 

Automaker Ford Motor Co.  is planning to cut 10% of its salaried employees in North America and Asia to cut costs amid slowing sales and growing investments in new technology.The automaker will offer voluntary early retirement and special separation packages to roughly 1,400 white-collar workers in the two regions combined.

 

 

 

 

Jonathan Schaaf has been appointed chief agency officer at Conde Nast. He will oversee the media company’s agency relationships and sales efforts. He was most recently president of enterprise partnerships for Omnicom Media Group, where he oversaw the North America and global partnerships teams, as well as the audience-based programmatic private marketplace.

 

 

 

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)
For prior Changing Places editions, click here.

Hilda Garcia

Univision Digital, the digital division of Univision Communications, Inc., announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media. A native of Mexico City, García is based in Miami, reporting to Borja Echevarria, vice president and editor in chief, Univision Digital, and to Kevin Mills, vice president of Digital Strategy. Before joining Univision Digital, García was vice president of Multimedia Content and Community Development for Entravision Communications Corporation, where she managed the company’s online communities and digital initiatives.

The New York-based digital media Refinery29  has appointed Amy Emmerich to the newly created position of chief content officer and added “global” to the title of long-serving editor-in-chief Christene Barberich. The promotions come as Refinery29 has seen a year of growth both in original content creation and total video view counts — spurred by a $50 million investment from Scripps and WPP earlier this year.

Sprint named a new CMO and a new president for one of its four national regions. Roger Solé will replace Kevin Crull as the carrier’s CMO and Crull will now head up the Central region. Until now Roger Solé was working as  SVP at Sprint and had focused on expanding the carrier’s presence in the Hispanic market. Solé is also credited with launching Sprint’s Switch and Save 50% promotion, its $1 iPhone promotion and Sprint Open World. Pennsylvania. Sprint CEO Marcelo Claure is restructuring the company into four geographic areas: West, Central, Northeast and South. As president of the Central region, Crull will have responsibility for Kansas City, Sprint’s headquarters, as well as for Chicago, Indianapolis and Minneapolis.

nittiJohn Nitti has been named chief media officer at Verizon. He was most recently chief investment officer at Zenith Optimedia. He joined Zenith in 2009, and prior to that was director of U.S. media & sponsorships at American Express. He has also served as a media director at Dentsu and as an associate media director at Y&R earlier in his career.

 

 

LG80IkKI_400x400Coca-Cola has created a USA Operations unit focused on its domestic beverage and food-service business as well as Minute Maid and Coca-Cola Canada:

 
hendrickHendrik Steckhan will lead USA Operations.
Marketing chores will be split between two executives promoted to new roles:

 

 
stuartStuart Kronauge, who will oversee branding, a mandate that covers Coke, Sprite, Glaceau and flavored drinks, as well as tea and coffee beverages.

 
ivanIvan Pollard will handle strategic efforts including content, connections, investments and innovation.
Over the summer, Coke named Interpublic’s UM its lead North American media partner.

 

 

Gwen-Conley-newGwen Conley has been named VP, group media director at RPA. She was most recently a group media director at Saatchi & Saatchi Los Angeles. Prior to that she was a media director at David&Goliath.

 

 

 

214f029Jennifer Comiteau has been appointed executive director of corporate communications at independent and employee-owned agency group Project: Worldwide. She was most recently senior VP, North America director of corporate communications at FCB. Prior to that she was a journalist at Adweek.