AB InBev to Review US $2 Billion Global Media Assignment
Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
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Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
What: Wells Fargo has shifted its Media and Digital Business after a review that started in February and has not yet been finalized. OMD will pick up
Johnson & Johnson has shifted its US $1 billion-plus U.S. media buying account holding from Interpublic’s J3, a J&J-dedicated unit of UM, to OMD. The shift is effective immediately. Still, J3 will continue to handle media planning, which is the largest piece of the media business concerning revenue. The media-buying account includes all the J&J U.S. businesses.
What? MRM, the global digital and direct agency within McCann Worldgroup, has acquired the Brazilian agency E/OU. Why it matters? This acquisition increases MRM’s global presence
What? UM won Hershey’s Media buying and planning account, previously held by OMD. Why it matters: The Hershey company spends more than US $500 million in
UM just won Hershey’s global media buying and planning account, previously held by OMD. Hershey will be included in IPG/UM’s new integrated programmatic buying program which includes the U.S. Hispanic market.