Mobile Captures More Than Half Of All U.S. Internet Ad Revenue
What: Mobile has captured more than half of all U.S. internet advertising revenue for the first time ever, while total digital ad spend hit a landmark
What: Mobile has captured more than half of all U.S. internet advertising revenue for the first time ever, while total digital ad spend hit a landmark
Advertisers are spending on average more than US$10 million annually on Digital Video, representing an 85% increase from 2 years ago, based on“Digital Content NewFronts: Video Ad Spend Study,” a study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB).68% of those marketers and agency executives believe that original digital video will become as important as original TV programming in the next 3 to 5 years.