What: PortadaMX will take place next Wednesday October 17 at Casa Lamm in Mexico City. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech presented by major brand marketers from companies including Best Buy, PepsiCo, Rappi and GBM.
Why it matters: At PortadaMX you’ll have the chance to network with high-level executives, participate in interactive workshops, and enjoy the beautiful and historic Casa Lamm in Mexico City.
The seventh edition of Portada Mexico is less than two weeks away, and we are thrilled to say that the contents of this year event will be more surprising than ever. The newest addition to the already enticing agenda is an exclusive breakfast presented by Band of Insiders, an agency that counts influencer marketing as one of its specialties. Get tickets for PortadaMX and join us for a provocative panel titled: “How powerful is influencer marketing? Success, mistakes, and points of confusion behind a strategy”. Why can’t you miss it? Influencers have gained strength during the past couple of years to the extent that it has permeated marketing strategies everywhere, but sometimes marketers are not fully aware of the power of this part of the industry, or they are discouraged by the risks.
In the panel, you’ll hear from brand marketers about the mistakes to avoid and the strategies to follow when putting together an influencer marketing campaign, and moreover, the role of big data and the importance of a quality audience beyond followers. Vivian Baron, president and founder of Band of Insiders, will moderate the discussion between Pepsico’s Director of Innovation & Marketing Yamile Elias and Best Buy Mexico’s Subdirector of E-commerce José Camargo.
Other Content You Can’t Miss at PortadaMX
After the insightful breakfast, you’ll get the unique opportunity that only Portada can offer with its new Portada Meet-Up service. As part of your ticket, you will receive four one-on-one meetings with major brand executives to be present at the event. These are leaders of the marketing and advertising industry in Latin America, and most of them will be having their closed-door Portada Council System meetings throughout the day.
Later, Carlos Leal, Marketing Director at Rappi, will lead an interactive workshop on App-Marketing, one of the key trends to look at starting now. Then, we will introduce Javier Martínez Morodo, Director of Grupo Bursátil Mexicano, who will conduct another interactive workshop on the topic of innovation and Fintech.
Finally, members of the Agency Star Committee Latam including Vilma Vale-Brennan (Deputy General Manager of Vale Network) and Fernanda Campos (General Manager of PHD Mexico)will take the stage to discuss how to measure and report consumer engagement in the best possible way for brand marketers.
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