Dentsu and Meta Build the Infrastructure to Scale Enterprise Influencer Campaigns
Dentsu and Meta are redefining influencer marketing automation by integrating creator discovery, paid activation, measurement, and scalable campaign infrastructure.
Dentsu and Meta are redefining influencer marketing automation by integrating creator discovery, paid activation, measurement, and scalable campaign infrastructure.
Threads has now reached 500 million monthly active users. Here’s why Meta’s platform could become one of the most important environments for content, audience development, data, and advertising strategies in the years ahead.
Max Ramirez, Senior Director of Content Marketing at MediaNews Group, provides advice and discusses key trends impacting the creator economy with a special emphasis on Southern California.
TikTok is reshaping digital advertising with formats that feel more embedded—and more intrusive—within the user experience. Here’s what that means for MadTech, AdTech, and the future of attention.
TikTok travel trends reveal short videos, saves, and shares drive discovery, reshaping how users plan trips and engage with content.
What changes with the new U.S. owned TikTok? Which creators should be selected going forward? Watch out for the impact of regulations, algorithm tweaks and more…Eight things to know, according to Orci’s Randy Gudiel, UM Worldwide’s David Queamante, Dario Betti from the Mobile Ecosystem Forum and other experts in the Portada network.
The average annual influencer marketing budget grew 171% year-over-year, with 71% of organizations reporting increased spending. Nearly two-thirds of those increases came at the expense of paid media, according to a new report by CreatorIQ Media.
Social Media Drives Consumer Shopping Habits, as 67% of U.S. consumers shop via social media monthly, a GRIN Survey finds out.
Here the key takeaways from Advertising Week LATAM 2024, focusing on trends like transmedia storytelling, influencer marketing, and the growing influence of AI in advertising.
Changes in milk consumption have increased the challenges for dairy marketers, mainly when marketing to younger millennial and Gen Z consumers.
How live sports broadcasts and digital, social, and event activations will be critical to the campaign’s success.
The answers from Diageo and RocketMortgage senior marketing executives at a recent Portada Live event.
Influencer Marketing Trends: Julia Estacolchic, Sr. Director of Brand Marketing at Match, provides Portada with first-hand input about the evolving influencer marketing practice.
Influencer Platforms’ use by brands is changing with UGC and microinfluencers as critical factors. The influencer marketing market size is expected to grow to $17.4 Billion in 2023. This is a 14.47% increase from 2022 when the influencer marketing market size was $15.2 Billion, according to recently published study by Collabstr.
What is the effectiveness of influencer marketing? How have conversion rates evolved? Is influencer marketing really helping brands to convert or is it more of an upper funnel awareness tool? We talked to Julia Estacolchic Sr. Director, Brand Marketing at Match and other brand marketers in the Portada network to find out.
Aprende engages with celebrity experts Mariela Bagnato, Anabelle Blum, Andreina Espino, and Adriana Martin to share their knowledge through a masterclass program. Aprende Institute, a
Coca-Cola Racing’s Daniel Suarez is the sole Mexican-born driver currently on the NASCAR Cup Series circuit. He is the face of and focal point of an industry-wide initiative that began in 2019, Daniel’s Amigos, to drive awareness and grow the Hispanic and Latino fan base in the sport of NASCAR. Portada talked to Suarez about how he reaches out to the Hispanic sports fan.
Tecate announced expanded distribution for its new premium beer Tecate ALTA in stores throughout California, Nevada, New Mexico, Arizona and southern Texas. To understand the rationale behind the new product launch and the Tecate Alta marketing campaign by the Heineken-owned Mexican import beer brand, Portada talked to Belen Pamukoff, Brand Director, Tecate. 5 things you need to know.
The World Surf League (WSL) ranks third among sports leagues in social interactions and video views, behind just the NFL & NBA. Tim Greenberg, Chief
Radisson Anápolis, GM Bets on LatAm Market, Fazenda Futuro©´s Vegan Sausages & More Sales Leads LatAm For prior Sales Leads LatAm editions, click here. Radisson