Posts Tagged ‘Influencer Marketing’

Influencer Marketing

Secrets to Successful Influencer Marketing Campaigns

What: In a recent study, more than half of all marketers surveyed reported investing in Influencer Marketing in 2016, and more than one in five estimated their corporate-wide Influencer Marketing budgets to be in excess of $1 million. Why It Matters: While brands are certainly excited about Influencer Marketing, they are still learning how to identify […]


@PortadaLat: Debating the Role, if any, of Influencer Marketing

The role of Influencers in Latin American Marketing efforts, often in real-time, was a pervasive theme during last week’s #PortadaLat. Comments from Social Influencers as well as from  Brand Marketers in CPG, Cosmetics/Health and the Luxury Goods and Services Categories. As Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies and Manuel Medina […]


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Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.


Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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