Dieste Named AOR in the U.S. for Mexican Grupo Lala
What: Borden Dairy Company, parent for the LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Why it matters: Dieste will
What: Borden Dairy Company, parent for the LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Why it matters: Dieste will
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Liberty Tax, Inc., parent company of Liberty Tax Service, has launched SiempreTax+, a national tax preparation brand focused on the Hispanic community. Carlos Perez SiempreTax+ COO .
Amazon has reached an agreement to acquire Twitch Interactive, Inc., a live video platform for gamers. , for US $970 million beating Google, which was said to had been in talks to acquire the platform in July. Variety first reported news of Google’s interest in May, citing sources claiming it would acquire the streaming video game company for YouTube.
NUVOtv parent company SiTV Media, Inc. and The Madison Square Garden Company have made an agreement for SiTV Media to acquire the Fuse network from MSG. NuvoTV will use Fuse TV to expand its audience.
Neustar, Inc. (NSR), provider of real-time information and analytics, has closed up a definitive agreement to acquire .CO Internet S.A.S. — formerly a domain extension specific to Colombia —and certain associated assets for US $109 million . .CO Internet is an operator of the worldwide registry for Internet addresses and the highest domain assigned to Colombia.
Demandbase, Inc., the B2B targeting and Personalization Company, has wrapped up a US $15 million round of equity financing. Greenspring Associates, a global venture with nearly US $3 billion in committed capital, led the round.
Demandbase, Inc., the B2B targeting and Personalization Company, has wrapped up a US $15 million round of equity financing. Greenspring Associates, a global venture with nearly US $3 billion in committed capital, led the round.
Google Sites had the highest average engagement among the top ten properties.