Posts Tagged ‘Inc.’

Inc.

Sales Leads LatAm: Aloft Asuncion, Royal Enfield, Penfolds…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer […]


Changing Places LatAm: Jorge Chavez, Rodrigo Ortuzar, Robert L. Fornaro…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: IPG Latin America – Jorge Chavez  ::: Rodrigo Ortuzar – BBDO Chile ::: Spirit Airlines, Inc. – Robert L. Fornaro ::: Juan Lucca – D2L ::: Alexandre Gama – BBH  ::: Click here for previous Latam Changing Places editions Andrea Suarez, CEO of IPG Latin America, announced […]


Changing Places LatAm: Manuel Aguilera, Carlos Bustos, Guido Righetti…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Manuel Aguilera – Hispanopost.com ::: Red Hat, Inc. – Carlos Bustos ::: Guido Righetti  – Carat and Vizeum ::: Starcom  MediaVest Group Argentina – Guillermo Bonmatí  ::: Renata Lena and André França –  WMcCann Brazil  ::: Click here for previous Latam Changing Places editions Spanish Journalist Manuel Aguilera, former […]


Meredith Media General is Created as Multiplatform Media Company

What: Media General, Inc. and Meredith Corporation have announced a merger agreement under which Media General will acquire Meredith in a cash and stock transaction currently valued at approximately US$2.4 billion. Media General will also take on Meredith’s net debt of US $772m, giving the deal an enterprise value of $3.1bn. Why it matters: Media General will create a […]


Univision Files Registration Statement for IPO Offering and Strengthens Relationship with Televisa

Univision Holdings, Inc. and Grupo Televisa, S.A.B.  have announced that, together with Univision’s major shareholders, they have entered into a Memorandum of Understanding (“MOU”) and that certain subsidiaries of Univision and Televisa entered into an amendment to their existing Program Licensing Agreement (the “PLA Amendment”).In addition, Univison filed a registration statement on Form S-1 with the SEC ( the U.S. Securities and Exchange Commission) relating to a proposed initial public offering.


Laurie Silverman, new VP, Strategic Partnerships & National Accounts at Eclipse Marketing

Laurie Silverman has assumed the position of VP, Strategic Partnerships & National Accounts at Eclipse Marketing Services, Inc. She will lead the agency’s Strategic Partnerships team, assuring clients are provided with the insights, strategy, and marketing partnerships and campaigns needed to maximize their growth and revenue. Laurie will also be responsible for expanding the agency’s […]


Dieste Named AOR in the U.S. for Mexican Grupo Lala

What: Borden Dairy Company, parent for  the LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Why it matters: Dieste will assume AOR role in the United States for Latin America’s largest dairy company (Grupo Lala). It expanded into the United States in 2008 acquiring a manufacturing plant in Omaha, Nebraska and […]


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Major League Teams Need to Truly Connect with Hispanic Fans

Major League Teams Need to Truly Connect with Hispanic Fans

Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.


Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.