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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • HSBC

HSBC wants to triple both onshore and offshore revenues, profits and ebitda in Brazil within five years.HSBC sold its corporate and wholesale banking operations as part the sale of its full Brazil business to Bradesco in 2016.The global bank immediately opened a new Faria Lima-adjacent office in São Paulo to support the international business for Brazilian clients.  At the end of last year, the bank had 65 employees; it now has 100 and expects to close the year with a headcount of between 120 and 140. Alexandre Guião, president of HSBC Brazil,expects HSBC to have around 180 to 190 employees in Brazil by the end of 2020, Euro Money reported.The strategy behind that growth is to become a full-service wholesale and investment bank; there are no plans to re-enter retail or onshore private banking.

 

 

  • Palace Resorts

Palace Resorts – the company that sets the standard in five-star, luxury all-inclusive resort accommodations- announced the restructuring of its in-house marketing teams. Palace Resorts, which has previously managed its marketing and public relations efforts alongside some of the best marketing & advertising agencies, has decided to bring its efforts completely in-house, by building a global marketing team.Palace Resort’s various brands market to a variety of segments in the travel space on a global level including direct consumer, travel industry professionals and those selling meetings and incentives. These marketing efforts are done not only in key markets such as the United States & Canada, but also to other international key vital markets that include Mexico, Latin America, the UK, and Japan among others. To maintain synergies across all world markets, it was important to build a stellar team that could accomplish the task of maintaining brand voice regardless of location or market segmentation. This approach allows the brand to have better control of its brand identity on a worldwide scale.The in-house global marketing & public relations structure is comprised of a team of over thirty talented professionals that include, creative, strategy, digital and content marketing, as well as a team of communication pros. Gerardo Garcia, Vice President Sales & Marketing at USA PALACE RESORTS is a member of Portada´s Travel Marketing Board. 

 

  • The Unicomer Group

The Unicomer Group opened its MegaStore in Aruba, a one-stop shopping concept with six brands under one roof including AMC Unicon, Ashley HomeStore, Optica Unicon, Home and Nature, RadioShack and Smit & Dorlas Coffee Shop, offering a large assortment of products for everyday living, entertainment and enjoyment. The Unicomer Group operates more than 1,100 stores throughout the Caribbean and Latin America, with its retail brands: Courts, Courts Optical, Shop Courts, AMC Unicon, Lucky Dollar, ServiTech, Omni, RadioShack, Ashley Furniture HomeStore, Home and Nature, Ready Cash, Price Hacker and Hagemyer.Unicomer Group brings well-being to more than 1.5 million customers in the market, through the sale of its prestigious brand products at affordable prices. The Group continues with its plans of expansion, and consolidates once again as leader of the retail industry in 26 countries throughout Caribbean, Central America, South America and U.S.A. With the project investment the group will benefit both the local economy and Unicomer Aruba to re-affirm its commitment to positively impact the wellbeing of the countries where it operates.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • CenturyLink

CenturyLink, the second largest U.S. communications provider to global enterprise customers, is making a significant investment to expand its network in the South Florida market. Located in Miami – the gateway to Latin America – the new facility will also help the company serve the skyrocketing demand for enterprise services in Latin America, as well as from South Florida organizations doing business there.The expansion includes a new network gateway, to manage the flow of internet and data traffic on CenturyLink’s robust global network, and a state-of-the-art, high-efficiency data center. Together, they will help drive IT agility for South Florida and Latin American customers for years to come. The gateway will connect to nearby sub-sea landing stations, which provide access to sub-sea communications cables, and a large colocation facility that serves Latin America.

 

  • Choice Hotels International, Inc

Choice Hotels International, Inc. continues to expand through franchise agreements. Choice Hotels relies heavily on expansion in domestic as well as international markets. In the first quarter of 2019, this hotelier awarded 79 total franchise agreements. Alongside domestic growth, the company continues to expand its international footprint in new countries. Key international operating markets include Spain, Colombia, Panama, the Caribbean and Canada. The brand ecently strengthened its presence, with the launch of Clarion Pointe. Expansion of the brand is expected to occur through 21 Clarion Pointe franchise agreements. Meanwhile, in the last year, the company announced an alliance with Sercotel, a leading hotel operator and franchisor based in Spain. This alliance will enable the extension of Choice Hotels’ global footprint in Spain and other markets as well as the creation of opportunities for additional hotel development across Europe and Latin America.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Mondelez

Mondelez, one of the world’s largest snacks companies, has put its global creative business in review. The review follows a similar mid-2018 review of the company’s media business, according to Adweek.  The first round saw Mondelez consolidating the North American portion with Publicis Groupe’s Spark Foundry on buying and VaynerMedia on planning and digital. The subsequent global review proceeded on a regional basis, with WPP’s Wavemaker and Mindshare winning a majority of work in the AMEA and MEU. Spark Foundry retained most of its accounts in the Middle East and Latin America while adding work in China and Southeast Asia.Mondelez has made several significant changes to its leadership team over the past year, including the appointment of four regional CMOs for North America, Europe, Latin America and EMEA.

 

  • MCM Worldwide

MCM Worldwide, a leather luxury goods brand founded by Michael Cromer and bought out by Sungjoo Group in 2005, has appointed Spark Foundry as its global media agency following a competitive review. PGR Media was the incumbent.Spark Foundry will handle strategy, content, digital buying and data & analytics, across the brand’s U.S., EMEA and APAC markets.

 

 

  • Goya Foods

Goya Foods celebrates in May its first year of partnership with La Moderna in México, Abasto Hispanic reports. This alliance has allowed Goya to successfully expand the distribution of its food products in the neighboring country, where it seeks to continue growing.According to Goya Foods Senior Vice President, Joe Perez, La Moderna is the right vehicle to assist Goya Foods in this expanding effort.Goya Foods is using its´production plant in Texas to send its´products to La Moderna and focusing on northern México, but the brand hopes to continue expanding to other regions of the country.To continue with its global expansion plans, Goya appointed a new Director of International Business Development, according to Joe Pérez, Goya Senior Vice President.

  • Holiday Inn

IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies,  announced the opening of the newly-built 175-room Holiday Inn Express® Lima San Isidro hotel located in the heart of Peru’s bustling capital city. Located at Calle Coronel Andres Reyes No. 492 in the vibrant San Isidro neighborhood, travelers can enjoy the hotel’s proximity to the Jockey Plaza shopping mall, the Huaca Pucllana ancient archaeological site in nearby Miraflores district, and top restaurants and shopping areas surrounding the hotel. Holiday Inn Express Lima San Isidro opens with IHG® Connect, which delivers enhanced Wi-Fi with the fastest speeds in the industry, as well as an auto recognition feature for IHG® Rewards Club members, so guests only need to sign in once to access hotel Wi-Fi at all IHG Connect-enabled hotels.IHG currently has 82 Holiday Inn Express properties located throughout Mexico, Latin America and the Caribbean and 232 hotels across all brands and more than 39,317 rooms throughout Mexico, Latin America and the Caribbean.

  • Inmuebles24

Inmuebles24, the largest real estate portal in Mexico, and FCB&FiRe presented the new campaign “My Home, Your Home” with the concept #MeSientoMexicano (I feel Mexican) shows the feeling of pride that is strengthened after finding a home.
Mexico conquers and captivates for its human warmth, its culture and immensity of options where to live, in each place there is something magical. And “My Home, Your Home” tells the stories of those who are proud of Mexico, either because they were born there or because they decided to be part of it.With this multiplatform campaign that will have an important presence in digital and traditional media, Inmuebles24 tells how Mexico is one of the countries that generates more pride between its inhabitants.Inmuebles24, one of Grupo Navent’s companies, is the most outstanding sales platform with more than one audience in Mexico that has more than 370 million property notices and uses the most advanced technology to deploy sea content more relevant for each user Find the perfect place to live. Quiroga Medios is Inmuebles24´s Media agency of record.

  • MercadoLibre, Inc.

MercadoLibre, Inc., a Latin American e-commerce technology company, announced it intends to offer approximately US$1 billion of common stock. The company reported it also intends to grant the underwriters a 30-day option to purchase up to US$150 million of additional shares of common stock.MercadoLibre then revealed it has entered into an agreement pursuant to which PayPal Holdings, Inc. has committed to making a US$750 million strategic investment through the purchase of common stock. MercadoLibre noted that in a separate agreement, an affiliate of Dragoneer Investment Group has agreed to purchase US$100 million of Series A perpetual convertible preferred stock. The PayPal and Dragoneer investments are contingent upon the closing of the public offering and are expected to close at the same time or shortly after the public offering.Founded in 1999 and headquartered in Argentina, MercadP Libre provides solutions to individuals and companies buying, selling, advertising, and paying for goods online.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Reebok

English footwear and apparel company Reebok, subsidiary of sportsgiant Adidas,  has appointed Deutsch its new global creative agency of record after a formal review. Venables Bell & Partners was the incumbent. The appointment does not affect media incumbent MediaCom, which won the brand’s media review last year. The business will be led out of Deutsch’s New York office.

 

 

 

 

  • Bank of America

Bank of America is revamping its digital platforms to serve the nation’s Spanish-speaking community, South Florida Business Journal has reported. The move is aimed at luring the Hispanic population, the largest minority group in the country. At nearly 59 million, the U.S. Hispanic population constitutes 18.1 percent of the country’s population – and it’s only expected to grow. Approximately 41 million Hispanic-Americans are native Spanish speakers and another 11 million are bilingual, according to the U.S. Census Bureau.Andres Intriago, senior vice president and Spanish digital strategy lead for Bank of America, is spearheading the bank’s Spanish digital initiative. Bank of America’s website and mobile apps are already available in Spanish as 1.7 million of the bank’s 25 million mobile users have said Spanish is their language of preference, and another 2.5 million digital users have indicated they would like to see more Spanish-language products from the company.

 

  • Amazon

Amazon is offering a new service called Amazon Cash that allows customers without bank or credit accounts (or who would prefer not to use them) to make online purchases with good old-fashioned paper money. Amazon Cash users do need to have an Amazon account and a mobile phone.To take advantage of Amazon Cash, consumers bring cash to a participating CVS, GameStop or 7-Eleven store location. They then verify their Amazon account in one of two ways. Amazon’s strategy behind this move is to engage those 32.6 million consumers in the U.S. that don’t use banking services (unbanked) or make limited use of them (underbanked). Particularly, to attract more African-American and Hispanic consumers, who are the most likely ethnic groups to be unbanked, according to an FDIC study, Mediapost has reported. Amazon Cash is the most recent effort by Amazon to engage Hispanic and African-American consumers. In 2017, the brand released its Spanish-language version of Amazon.com.

  • Mastercard

Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct and memorable Mastercard melody will provide simple, seamless familiarity. The news comes on the heels of the company’s recent transition to a symbol brand and is part of its continued brand transformation. Mastercard tapped musicians, artists and agencies from across the globe, including musical innovator Mike Shinoda of Linkin Park.The Mastercard melody is the foundation of the company’s sound architecture and will extend to many assets, from musical scores, sound logos and ringtones, to hold music and point-of-sale acceptance sounds.In the lead up to the 61st GRAMMY Awards®, Mastercard will launch a new multi-channel marketing program starring GRAMMY-nominated artist Camila Cabello, which will be the first creative output to feature the brand’s sound logo.In addition, the company will showcase its new sonic brand at the Mastercard Sensory Lab at Fred Segal®, a one-of-a-kind space filled with interactive experiences and exclusive merchandise from Joe Freshgoods and KYLE that will engage visitors’ senses and bring the brand to life in an entirely new way.Located at 8500 Sunset Boulevard in West Hollywood, The Mastercard Sensory Lab will be open at Fred Segal on February 8 and 9 from 11 AM to 6 PM. Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC at Mastercard and Lorena Holguin, LAC Sponsorship Director at Mastercard are both members of Portada´s Council System. 

  • Planet Fitness

Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centres in the US with more than 1,600 locations system-wide, has appointed Kansas City-based independent agency, Barkley lead agency. Barkley will handle creative, strategy, experience and design in addition to media planning and buying for the brand. Barkley will primarily focus on brand awareness, growing memberships and expanding the Planet Fitness footprint in the US and internationally.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • P&G

P&G announced its acquisition of This Is L., owner of L. products, to meet growing consumer demands for period products in the naturals segment. Its portfolio primarily includes beautifully designed, high quality tampons, pads, liners and wipes made with organic cotton.L. is a purpose-driven, inspirational brand with many opportunities for future growth. For every L. product purchased, a donation is made to improve product accessibility to girls and women in need in the US and around the world.L. has experienced rapid growth, breaking barriers and making their products available to consumers in more than 5,000 stores across the U.S. With its donation program, the company is on track to provide access to over 250 million products, bringing the efforts to unprecedented scale.This acquisition will grow P&G’s Feminine Care business in the naturals segment and accelerate growth for L. products while continuing to support women and girls together.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Avon & Rappi

The international arm of Avon, Avon Products, Inc. continues to go after a millennial customer by partnering with on-demand delivery service Rappi. Currently, Avon is testing a pilot program of 150 products in the physical storefronts of 11 select top representatives, located in 11 different regions of greater São Paulo, Brazil. These stores are using the Rappi service to facilitate two-hour fulfillment to consumers. To use the Avon and Rappi service, customers are charged a delivery fee of US$1 to US$3, based on location. Danielle Bibas, Avon global chief creative and content officer said that “the company wants to become a digital social-selling company”Avon would not disclose the financial terms of the partnership. Avon is also offering this service in Colombian cities Medellin and Bogota, and it will expand it to 47 other cities in Colombia, Argentina, Peru, Chile and Mexico in the first half of the year.Avon has been operating in the country for over 60 years, and Brazil is its largest market.For its part, Latin America-based Rappi has 1 million subscribers in Brazil, and it increased penetration in the country by 30 percent month-over-month in 2018.

 

  • Emirates

Conversations are ongoing between authorities at Emirates in Dubai and Lima in Peru about starting flights between both cities continue to take place. According to Peru Trade, Tourism and Investment Office the lack of direct flights between Dubai and Lima is continuing to subdue trade between the two countries.Peru is the third largest investor in the UAE from Latin America, and was the second largest destination in South America for investment by UAE companies in 2018. For the time being, Emirates has “no firm plans to start services to Peru” but will continue to explore opportunities to strengthen the South American network.

 

 

  • Riviera Nayarit

Newlink, an internationally consulting firm based in Miami with offices throughout Latin America and Europe, will continue serving as public relations agency of record for the Riviera Nayarit Convention & Visitors Bureau in 2019 throughout North and South America. Newlink also announced that following a competitive RFP bidding process for public relations efforts, the agency has been tapped to lead media relations effort for the destination in Mexico. Newlink began spearheading strategic communications efforts for the Riviera Nayarit Convention & Visitors Bureau’s in 2018, where the firm provided strategic council and impactful media relations efforts in markets including the United States, Canada, Argentina, Brazil, Chile, Colombia, and Peru. In 2019, the agency is committed to building upon the momentum generated the previous year in the aforementioned markets while further positioning Riviera Nayarit as an ideal luxury travel destination for the Mexican domestic market.Newlink’s catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe and Hotel Xcaret México, among others across the United States, Latin America, and Europe.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Viva Air

Aviation entrepreneur Declan Ryan has confirmed that he hopes to float his Colombia-based Viva Air carrier on the stock market next year.The ultra-low-cost carrier (ULCC) operates in Colombia and Peru, flying routes in those countries and also to Miami. It carried four million passengers in 2017. It’s majority-owned by Dublin-based Irelandia Aviation, which has a track record of launching low-cost carriers. According to Mr Ryan, a son of the late Ryanair founder Tony Ryan, Viva Air is likely to undertake its initial public offering (IPO) in New York, and possibly also list in Colombia.Viva Air’s Colombian operations began in 2012, while the Peru unit was launched in 2017. In 2017, Viva Air placed an order for 50 Airbus jets in order to modernise its fleet and capture expansion opportunities in Latin America.Mr Ryan said digital innovation is playing a key role in airline development.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Walker & Company Brands/ P&G

Walker & Company Brands, the company that makes health and beauty simple for people of color, announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world. Both companies will come together to better serve multicultural consumers.Founded in 2013, Walker & Company Brands has spent the last five years developing products and services tailored for people of color. It brings with it well-respected, high performance brands, including Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair, and FORM Beauty, a premium hair care collection developed to meet the unique needs of the increasing number of women with textured hair.Walker & Company Brands will operate as a separate and wholly-owned subsidiary of P&G, continuing to be led by CEO and Founder Tristan Walker.The merger will grow P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well fuel the development of additional products designed for the specific needs of people of color.

 

  • Fiat Chrysler Automobiles

Fiat Chrysler Automobiles has awarded its´most important global market to Publicis Groupe’s Starcom, following a six-month review, Adweek has reported.The assignment includes media buying and planning for all of Fiat Chrysler’s brands, which include Jeep, Chrysler, Dodge and Ram.The IPG network has handled U.S. media buying and planning for Fiat Chrysler since December 2009, when it won the account away from Omnicom’s PHD.Fiat Chrysler spent US$970 million on paid media in the U.S. last year and US$444 million during the first half of 2018, according to the latest numbers from Kantar Media. This total accounts for all brands including Chrysler, Jeep, Fiat, and Ram, but does not include dealer totals.

 

 

  • Benjamin Moore

Paint brand Benjamin Moore, owned by Berkshire Hathaway, has appointed Fig and Horizon Media as its agencies of record for creative and media, respectively. The appointment follows a review. The agencies will jointly be handling strategy, creative, production, media planning and buying, activation, social and community management for the company. The Martin Agency was the creative and media incumbent since 2013. Benjamin Moore spent US$35.5 million on measured media in the U.S. in 2017 and US$18.2 million during the first half of 2018, according to Kantar Media.

 

 

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • Randalls

The Randalls at North Fry and Morton roads in Katy will close and be sold to El Rancho Supermercado, a fast-growing Hispanic grocery chain that entered the Houston market earlier this year. Randalls, locally based but now a subsidiary of national supermarket company Albertsons, will have just one store in Katy after closing its 1525 South Mason location in 2017 and its 3050 North Fry location this year. The chain will continue to operate its Katy location at 525 South Fry. In 2017, Albertsons Companies, one of the nation’s largest grocery retailers, announced an investment in El Rancho Supermercado.

 

 

  • Valeritas, Inc.

Valeritas, a commercial-stage medical technology company, has appointed agency Deutsch for the medical tech brand’s wearable insulin delivery device V-Go.Deutsch will handle all creative, media, and data analytics for the product’s direct-to-consumer efforts. Their first campaign will launch in the first half of 2019 in select U.S. metropolitan markets.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Lactalis

Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets.The win sees Zenith retain all its existing markets in EMEA, APAC and Lat Am and take on 11 new ones, including Canada, UK and USA. Lactalis is a global leader within the dairy industry, with leading local dairy brands in each of its markets. The group is the number one cheese manufacturer in the world and the European leader in milk consumption, butter and cream.As Master Agency Partner, Zenith will have lead media communications responsibility, with global coordination run from Zenith’s HQ in London. Zenith will now work with Lactalis both centrally and locally to deliver against the company’s growth targets.

  • ECHO Incorporated

Copa de la Diversión, the successful and growing Hispanic outreach program introduces last year by Minor League Baseball, has its first dedicated corporate sponsor in ECHO. The agreement, makes the Chicago company (via Japan) the “Official Outdoor Power Tool of MiLB” and of the Copa program. As the “Official Outdoor Power Tool of Copa de la Diversión” and the first commercial partner of the Hispanic/Latino fan engagement campaign, ECHO will help elevate MiLB’s Copa and Es Divertido Ser Un Fan™ platforms. ECHO, its distributors, and local dealers can use all participating teams’ marks and logos in their marketing communications and at retail. In addition, ECHO will feature Copa- and Es Divertido Ser Un Fan-related content across its web and social channels. The platform is specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities by bolstering their marketing and customer service efforts to create a culturally-relevant gameday experience. Copa de la Diversión will be expanding from 33 teams to 72 teams in 2019.  ECHO products, and teams will have their use for field and park maintenance. ECHO is a worldwide leader in the development and manufacturing of professional-grade, hand-held outdoor power equipment for commercial and homeowner use.

  • Amazon

Amazon has signed on to its largest ad buy on Univision Deportes, as presenting sponsor of “The Championship Week” soccer events this month. As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable, and published reports this week show that strategy around sports coming full circle this month.Amazon’s push to break through the clutter and engage with Latinos during the critical holiday retail season will be through soccer, as they have signed on as presenting sponsor of “The Championships Week” across Univision Deportes, a two-week festival of playoff soccer combining Univision’s premier fútbol properties. It represents Amazon’s largest ad buy on Univision Deportes.

  • La Bonita Market

Popular Hispanic supermarket chain La Bonita will open its first store in Henderson next summer.The new store, just north of Green Valley Parkway and Sunset Road, will be 50,000 square feet and employ about 150 people, according to Armando Martinez, La Bonita’s general manager.In 2010, Hispanics made up more than 15 percent of the population in Henderson and about a third in the valley overall, according to The U.S. Census Bureau.La Bonita has been in business for 27 years in the Las Vegas area and employs more than 700 people in the valley.

  • Fresco y Más

Southeastern Grocers, Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, will unveil the newest Fresco y Más store in Lauderhill, Florida, growing the popular Hispanic grocery store to 26 locations. Located at 1531 NW 40th Ave., the supermarket will be the first Fresco y Más to place a strong emphasis on products targeted to Caribbean customers, in addition to the traditional Hispanic offerings for which Fresco y Más is known.Customers can enjoy samples of delicious authentic Hispanic and Caribbean culinary favorites and live entertainment as they explore the new offerings available at the Lauderhill Fresco y Más.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Wingstop

Dallas-based, chicken wing-focused restaurant chain Wingstop has appointed Leo Burnett as its lead creative AOR, following a review.Leo Burnett will be tasked with the chain’s integrated marketing communications strategy, encompassing advertising and promotional marketing, as well as measurement and optimization efforts. Publicis Groupe media agency Starcom already handled media buying and planning for Wingstop.Wingstop spent nearly us$14 million on measured media last year and around us$7.7 million in the first six months of 2018, according to Kantar Media.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Natura

As of this month, Havas has expanded its relationship with Brazilian manufacturer and marketer of beauty products Natura in LatAm. The holding already handles strategy, negotiation and media buying for the brand, with regional coordination from Argentina. Now, Havas´Arena Media will be in charge of  digital branding and performance for Latam. This will cover five countries: Argentina, Mexico, Chile, Colombia and Peru. Havas will also handle online media for Red Natura, the brand´s e-commerce that currently operates in Argentina and Chile.

 

 

  • Marriott

Marriott International has announced plans to build four new hotels in the Latin America and Caribbean region, with the one of them already underway in the Colombian city of Medellin.The American hospitality giant has not disclosed the countries where the other three hotels will be built, but Caribbean Journal has reported that they will spring up in Costa Rica, Peru, and the Dominican Republic.At least one of the hotels will be up and running by the end of 2020. All four will be Moxy Hotels, a new brand of hotels that Marriott introduced four years ago.To support its expansion in the Latin American region, Marriott has opened satellite offices in places in including Mexico City, Bogota, Santiago, and São Paulo.

 

  • Mc­Don­ald’s

Mc­Don­ald’s re­cent­ly demon­strat­ed its com­mit­ment to greater trans­paren­cy with its Open Doors Day, a spe­cial cel­e­bra­tion of its year-round pro­gramme which has al­lowed over eight mil­lion cus­tomers in Latin Amer­i­ca and the Caribbean to have a be­hind the scenes look at how the world-fa­mous meals are pre­pared.Mc­Don­ald’s Open Doors ini­tia­tive was cre­at­ed four years ago in align­ment with the In­ter­na­tion­al Day for Uni­ver­sal Ac­cess to In­for­ma­tion.A re­cent con­sumer re­search by the con­sul­tant firm, Tren­si­ty, in Latin Améri­ca found that 94 per cent of con­sumers as­so­ciate open­ness with a trans­par­ent brand, while 91 per cent of con­sumers are con­cerned about the prepa­ra­tion process of their food in the restau­rants they fre­quent. Key top­ics of con­cern are the clean­ing process, staff hy­giene, and in­gre­di­ent qual­i­ty.Cus­tomers can re­quest an Open Doors tour through­out the year at any Mc­Don­ald’s restau­rant across T&T.

  • GUESS?, Inc.

GUESS?, Inc. announced the opening of its 50th retail store in Mexico, a milestone moment for the brand’s strategic expansion plans in Latin America. Located in the new shopping center development, Paseo Queretaro in the state of Queretaro, the 50th store recently opened its doors to the public on Thursday, September 20th.Mexico is a key market forthe brand.As the gateway to the Americas, Mexico represents strategic growth for the GUESS Brand and its global portfolio. GUESS reopened its doors in Mexico in 2006 with Grupo Axo. The first store opening was in Antara Fashion Hall in Mexico City. GUESS is also represented in more than 665 points of sale in major department stores such as Liverpool and Palacio de Hierro.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Ligne Roset

Furnishings company Ligne Roset has set aggressive growth plans for its North and South American territories.The European luxury lifestyle brand has two new dealer stores in the works for the United States and Canada, but the immediate focus is on a series of strategies designed to boost efficiency and productivity for its existing American operations, which includes 24 dedicated stores in major markets in the United States, Canada and Latin America. The brand is seeking a regional sales manager to head up Ligne Roset’s sales efforts for a territory that stretches from the Midwest through Latin America.  Only four of the companies 24 Americas stores are in Latin America, where the company sees “a lot of opportunity to grow.”

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • McDonald’s

The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s.  “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.The Hispanic consumer market work by the ALMA team is the latest addition to a new direction in McDonald’s brand strategy for Fall 2018, highlighting what people across cities, cultures, backgrounds and generations have in common.“It’s a tale every Hispanic can see themselves in fondly, and bringing that familiarity to the iconic family restaurant that is McDonald’s is the ultimate tie-in,” says Luis Miguel Messianu, CEO Creative Chairman of ALMA.

  • Nectar Sleep

E-Commerce mattress retailer Nectar Sleep is expanding its offerings to serve the Hispanic market with a Spanish-language website, dedicated social media, and Spanish language servicing. Additionally, the company has appointed Jose Romero as Business Head for the U.S. Hispanic Market.With these changes, Nectar Sleep becomes the first direct-to-consumer mattress brand with a full-service experience for Spanish-language shoppers available through mobile, desktop, chat and phone, according to Romero. The retailer has tailored the experience to the Hispanic market, which brings US$1.5 trillion in purchasing power, according to The Selig Center for Economic Growth.

  • Perry Ellis International’s Cubavera® Brand

Global fashion house, Perry Ellis International, Inc (PEI), and the company’s Latin-inspired Cubavera® brand are launching #CubaveraIcons, a multi-faceted campaign for National Hispanic Heritage Month.As part of the campaign, Cubavera has partnered with internationally-recognized artists Gustavo Novoa, Alexander Mijares and Edward Granger to produce one-of-a-kind works inspired by the brand’s iconic roots.The three works were unveiled September 24th on www.cubavera.com and on social media via @Cubavera and each artist’s personal page (@mijares, @_edwardgranger, and @gustavonovoapainter).Cubavera and PEI celebrate Hispanic Heritage Month because of their deep connection to Hispanic culture. The Cubavera brand embraces authentic latin lifestyle, infusing iconic styles with modern details to create a unique and fresh approach to fashion.  The three pieces will be live on Paddle8.com from October 15th to November 1st where all proceeds will benefit the National Hispanic Foundation for the Arts, aiming to advance the presence of Latinos in the media, telecommunications and entertainment industries.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Kroger / Walgreens

Kroger and Walgreens have announced a partnership of the companies to test a new format that combines Kroger’s grocery knowledge with Walgreens expertise in pharmacy, health and beauty.Both companies have chosen 13 Walgreen stores in Northern Kentucky to try the new format and will conduct the pilot over the next several months, listening closely to customer feedback, according to a press release.The pilot will let customers buy products and services from both retailers. Customers can order Kroger groceries online and pick them up at participating Walgreens locations.Customers will also be able to order Kroger store brands, including the retailer’s organic and natural brand Simple Truth at participating Walgreens locations.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Mars

Mars Inc., an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services, has kicked off a global media agency review. Mars Inc. spends an estimated US$1.5 billion on measured media annually. Currently, Mars Inc.’s media planning is handled globally by MediaCom. Media buying is locally contracted, with Publicis Media’s Starcom, handling the majority of local markets, and Mediacom and OMD handling the rest. The three agencies will continue to be contracted to Mars throughout the period of the review and have been invited to participate in it. Mars review is aimed at integrating planning and buying with a single global partner. Media and marketing consultant ID Comms will assist the company with the review process.

  • Pizza Hut

Pizza Hut has appointed McCann Worldgroup as its’ new creative agency for Latin America and the Caribbean, following a formal review among seven agencies. McCann will develop integrated regional campaigns and will help deploy a new brand identity across the region, working with Pizza Hut Latin America Headquarters in Dallas. In 2017, Initiative won Pizza Hut media account.

 

  • Air Canada

The arrival of flight AC1942 at Lima’s Jorge Chávez International Airport marked the successful launch of Air Canada’s non-stop service between Montreal and Lima, Peru. The twice-weekly flights will be operated by Air Canada Rouge with 282-seat Boeing 767-300ER aircraft featuring Premium Rouge and Economy class service.Over the past five years Air Canada has increased capacity from Montreal by 83% and added 29 new destinations.This new route also leverages Montreal as a pivotal connection point for cargo. This new route will facilitate the flow of air freight between Lima and other key markets in Air Canada’s network, including Shanghai, Tokyo, Tel Aviv, London, Frankfurt, Paris, Brussels and other major trade points.  The schedule provides for one of the best transit times available.Flights are time timed to optimize connectivity at Air Canada’s Montreal hub to and from the airline’s extensive network across North America and globally.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Bose

Bose has appointed WPP as its global agency to handle creative, media, localization, production and digital marketing, following a review. The business will be handled by a “custom-built team” of WPP shops, which were not identified by the company or agency.  The WPP team consists of creative shop Grey Group, digital agency Wunderman, marketing implementation unit Hogarth Worldwide and media agency MediaCom, Adweek has reported. Bose Corporation is a privately held American corporation, based in Framingham, Massachusetts, that designs, develops and sells audio equipment.

 

 

  • Mitsubishi Electric Corp

Ingersoll-Rand plc, a world leader in creating sustainable and efficient environments, and Mitsubishi Electric Corporation, a leading manufacturer of technologically advanced ductless and variable refrigerant flow (VRF) heating and air conditioning systems, are pleased to announce they have entered into an agreement to establish a 50 percent-50 percent joint venture (JV) pending global antitrust review.The new joint venture will include marketing, sales and distribution of ductless and VRF heating and air conditioning systems through Ingersoll Rand’s Trane and American Standard commercial and residential channels, and existing Mitsubishi Electric distributors and representatives in the United States and select countries in Latin America.The joint venture will be a leading provider of ductless and VRF systems in the United States and select countries in Latin America. Pending favorable global antitrust reviews and customary closing conditions, the new joint venture is expected to be operational in the first half of 2018. A chief executive officer will be named from Mitsubishi Electric, a chief financial officer will be named from Ingersoll Rand, and the business will operate from headquarters in Suwanee, Georgia. The financial terms of the deal were not disclosed and are not material.

  • Marriott International

Marriott International, Inc. announced that 2017 represented its most successful year for signing development contracts outside North America.Globally, at year end 2017, the company operated or franchised more than 6,500 hotels and over 1.25 million rooms, with a third of the rooms located outside North America. Marriott International and its franchisees opened more than 470 hotels with over 76,000 rooms around the world during the year, amplifying the company’s brand recognition among guests, owners and franchisees.In 2017, the company signed more than 750 contracts for new hotels representing nearly 125,000 rooms under long‐term management and franchise agreements. Its global pipeline grew to a record 460,000 rooms, with over half located outside of North America.Interest grew in the Caribbean and Latin American region with 19 hotel openings with a record 37 signed deals in 2017.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Marriott

American multinational hospitality Company Marriott International, Inc. is launching a review of its global media planning and buying business. This is the Company’s first formal media review since 2011 when it awarded MEC the assignment. Recently, MEC merged with agency Maxus to become Wavemaker. Sources said that Wavemaker would participate. Last year, Marriott merged with Starwood Hotels to become the world’s largest hotel company. Marriott International is headquartered in Bethesda, Maryland, in the Washington, DC metropolitan area.It has more than 5700 properties in over 110 countries and territories around the worldMarriott spent over US$232 million on ads in the U.S. in 2016 according to Kantar Media.

 

  • LATAM

LATAM Airlines Group announced its plans today to offer three new international routes in 2018 –Boston (United States), Rome (Italy), and Lisbon (Portugal) – all to its São Paulo/Guarulhos hub in Brazil, increasing connectivity from North America and Europe to Latin America.The city of Boston will be the sixth addition to LATAM’s offer in the United States. São Paulo is the most populated city in the southern hemisphere with over 12 million inhabitants. LATAM plans to offer flights from Boston Logan International Airport by mid-2018 – subject to regulatory approval – with more detail to be communicated in the coming months.Starting on March 16, 2018, LATAM Airlines Brazil will operate the route with Boeing 767 aircraft, offering 191 seats in Economy and 30 seats in Premium Business. There will be three weekly flights (increasing to five weekly flights in July 2018) from São Paulo to Rome, which will become the group’s second destination in Italy, after Milan.Tickets are now available at latam.com and other LATAM sales channels. (Check out our interview with Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group.)

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Campbell

The Campbell Soup Company has put its’ global media planning and buying account in review, Adweek reports. Incumbent agency is WPP and GroupM agency MEC which has held both U.S. and global media since 2006. Prior to that MEC was Campbell’s U.S. media agency beginning in 1999. Campbell spent some US$165 million on U.S. measured media in 2016, according to Kantar Media.

 

 

 

 

 

  • Emirates

Emirates marks its 10th year of service to Brazil this month, having carried over 2 million passengers since its first flight to Brazil in October 2007. The number of passengers carried annually in Emirates’ first year of operations – over 26,000 in 2007—has grown to over 288,000 passengers in 2016. In 2012, Emirates expanded its presence in Brazil by adding a daily service between Dubai and Rio de Janeiro. Underlining its commitment to the Brazilian market, Emirates started to operate the first-ever scheduled commercial Airbus A380 flight to South America in March this year. The most traveled destinations from Brazilian passengers over the last few years have been Dubai, Bangkok, Shanghai, Tokyo and Hong Kong.Emirates SkyCargo has also played an important role in connecting Brazil to the world, carrying more than 25,000 tons of imported cargo and more than 11,000 tons of exported cargo between Dubai and Brazil since 2007.Emirates currently serves two Brazil gateways with services to Dubai from Sao Paulo, operated by the A380, and Rio de Janeiro, operated by the Boeing 777-300ER. Passengers can also fly to Buenos Aires on board the Boeing 777-300ER from Rio de Janeiro.In October 2016, Emirates announced a codeshare and frequent flyer programme partnership with GOL Linhas Aéreas Inteligentes S.A (“GOL”) allowing customers to purchase connecting flights on both airlines.

 

  • IHG®

IHG® (InterContinental Hotels Group) announces the opening of the newly-built 140-room and 12 suites Holiday Inn Express® & Suites León – Aeropuerto hotel. Located just five minutes from Bajio International Airport, both business and leisure travelers will appreciate the location of the newest Holiday Inn Express property in Mexico.The hotel joins four other IHG properties open in city: Holiday Inn® León hotel, Crowne® Plaza León hotel, Holiday Inn León Convention Center hotel and Holiday Inn Hotel & Suites León Plaza Mayor hotel.  This new hotel, located at Carretera 45 Silao –León Km. 156, Col. Nuevo Mexico, Silao, Guanajuato, is near multiple industrial parks including Puerto Interior, Castro del Río and Fipasi, which are home to automotive companies such as General Motors, Ford and Volkswagen.

 

 

  • Holiday Inn Goiânia

IHG, (InterContinental Hotels Group) also announced the opening of the new-build 209-room Holiday Inn Goiânia hotel. This is IHG’s eighth Holiday Inn property in Brazil and the first IHG hotel in the Midwestern city of Goiânia, located about 130 miles from Brasilia, the nation’s capital. The new hotel is centrally situated near the city’s main thoroughfares and is in walking distance to the ‘Feira do Sol’ and ‘Feira da Lua’, banks, the Bougainville Shopping mall and local parks.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Sprint

sprintSprint recently announced that it is teaming up with Telefonica owned Movistar Mexico & El Salvador,to become the first U.S. provider allowing customers to pay for a loved one’s wireless plan in Mexico and El Salvador. According to Alberto Lorente, VP, Multicultural Marketing, Sprint, there will also be an important campaign launched by Telefonica Movistar in México and El Salvador to raise awareness for this new innovative service called “Plan Conectados”. It is a multinational advertising campaign involving the three countries at the same time.

 

  • Kia Motors Argentina

descarga Midios, the media agency led by Héctor González, has been chosen by Kia Motors Argentina to work on the development of its communication strategies and media planning, which has already began in March.

 

 

 

 

  • Samsung

maxresdefaultLeo Burnett Argentina has created Samsung’s first commercial aimed at the LatAm market, as part of a new global campaign for the brand, entitled ‘Do what you can’t’. The campaign, which revolves around the idea that the current generation of smartphone users is able to do what in the past seemed impossible, launches the S8 Galaxy. The #dowhatyoucant concept originated with Samsung’s 2016 Olympic campaign ‘The chant’ with the aim to extend the message into an overarching brand philosophy, trading on emotion as well as information. This new approach aims to counteract the negative response to Samsung S7.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Norwegian

descarga (3)Low-cost airline Norwegian Airlines’s expansion plans in Spain are now focusing on Madrid’s Barajas airport, where the low-cost airline wants to offer flights to Latin America. The announcement represents the latest move in Norwegian’s ongoing battle with Iberia. In recent months, each company has sought to chip away at the other’s market.The IAG group, which includes British Airways, Iberia, Vueling and Aer Lingus, announced a month ago that it was creating a new brand, Level, to cover flights to the Americas from Barcelona’s El Prat airport, beginning in June.

 

  •  (add)ventures

descarga (2) descarga (4)Providence-based (add)ventures, a multidisciplinary brand communications firm, and Prism Group, Inc., a public relations and special events company in Miami, have joined together in a strategic alliance to offer “more competitive end-to-end solutions” to companies that market in Latin America {LATAM) and to the U.S. Hispanic population across the country.The recently signed agreement formalizes their work in Latin America, Puerto Rico and the Caribbean for clients such as Acer, Alcatel, Lexmark, Samsung and Welch-Allyn.(add)ventures, which was founded in Providence, now has offices in Miami, FL and New York City, NY, and has partnerships with firms in Argentina and Estonia.

  • Aeromexico 

descarga (5)Aeromexico, Mexico’s global airline, celebrates ten years serving the Argentinian market as the only carrier offering direct daily flights between the two capital cities.In 2016, Mexico ranked Argentina as its fifth largest market in terms of passenger arrivals, representing the second largest market in Latin America. To meet market demand and growth, Aeromexico currently offers seven nonstop flights per week to Argentina during the regular season, with 12 flights per week on high season.The carrier operates the route with two of its Boeing models, the B777 with 277 seats.Thanks to the Aeromexico and Aerolineas Argentinas codeshare agreement signed by these two SkyTeam members, customers are able to travel between Buenos Aires, Mexico City, and Cancun on flights that are jointly sold and operated by both carriers.With 20 years and 15 destinations in South America, Aeromexico consolidates its leadership position in Argentina by offering connectivity to 44 destinations in Mexico, 19 in the United States, four in Europe, four in Canada, and three in Asia, strengthening its ties through air connectivity and promoting tourism in both nations.

  • InterContinental Hotels Group

descarga (7)InterContinental Hotels Group is opening the 102-room Candlewood Suites Celaya hotel.Located in Celaya’s eastern commercial area, the hotel is ideal for both business and leisure travellers to Guanajuato.It will be IHG’s second Candlewood Suites property in Mexico, joining the Candlewood Suites Queretaro-Juriquilla hotel which opened November 2016.The Candlewood Suites Celaya hotel opened following a US$10 million investment by its owner OVQ Celaya.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sprint

pantene1-1Telecom giant Sprint is reviewing its media planning and buying assignment for the first time in 10 years. Last year, the company conducted a review for its’ creative AOR business won by agency Droga5.Media planning and buying incumbent since 2011 Mediavest is said to defend in the upcoming review.Alma continues to be Sprint’s Hispanic creative agency.

  • Honda

oxmaw2ms_400x400Santa Monica-based agency RPA has regained American Honda US$600 million media account. (for Honda’s corporate, automotive and Acura.) Publicis Groupe’s Mediavest was the incumbent on the account. RPA will officially incorporate media buying and planning for Honda in mid-March. In 2013, the car company awarded media duties to MediaVest following a review. In 2016, it began a new review.Orci, which retain the multicultural assignments, will continue to be Honda’s creative agency.Honda spent US$580 million on ads in the U.S. in 2015, in support of both its Honda and Acura nameplates, according to Kantar Media.

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price.

  • Tyson Foods

descarga-10Mindshare has been awarded Tyson Foods U.S. media planning and buying business following a review that includes marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand.IPG Mediabrands’ BPN was incumbent for three years. Tyson Foods spent over US$135 million on paid media in 2015, according to Kantar Media.

 

  • Fiesta Mart 
Fiesta logo (PRNewsFoto/Fiesta Mart, L.L.C.)

Houston-based Fiesta Mart LLC has announced the opening of their South Richey store on Wednesday, January 11. This new location will feature a Scratch Bakery where everything is baked in-store, an expanded product selection and a full-service Carniceria and kitchen offering traditional, home-cooked dishes.The grand opening event will begin with a ribbon cutting ceremony followed by a live Mariachi performance, and guests can enjoy complimentary cake to celebrate. The first 200 customers will receive a US$10 Fiesta gift card!In 2016, Fiesta embarked on a path of reinvigoration to improve customer experience within their 70 stores in the Houston, Austin and Dallas-Fort Worth markets.

  • The Carrolls Restaurant Group, Inc. 

bvax-wsv_400x400 kcljvctv_400x400Holding company Carrols Restaurant Group, Inc. was upgraded by Zacks Investment Research from a “sell” rating to a “buy” rating in a note issued to investors on Thursday. CARROLS RESTAURANT GROUP, INC., operating through its subsidiaries, including Carrols Corporation, is one of the largest restaurant companies in the United States. The Company operates three restaurant brands in the quick-casual and quick-service restaurant segments with over five hundred company-owned and operated restaurants in 16 states, and several franchised restaurants in the United States, Puerto Rico and Ecuador. Carrols Restaurant Group owns and operates two Hispanic Brand restaurants, Pollo Tropical and Taco Cabana. It is also the largest Burger King franchisee, based on number of restaurants, and has operated Burger King restaurants since 1976.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

What: Publicly traded media holding company Gannett Co., Inc., the largest newspaper operator in the U.S,   has submitted an unsolicited proposal to acquire Tribune Publishing Co. in a deal valued at around US$815 million.
Why it matters: If the deal goes through, the U.S. newspaper landscape will be farther consolidated. According to Gannett, a combination with Tribune Publishing, would rapidly advance Gannett’s strategy to grow the USA Today network, the largest local to national network of journalists in the country.

gannett_logo_detail Tribune-Publishing-logoTribune Publishing Co. has received an unsolicited proposal, with numerous contingencies, from Gannett Co., Inc. on April 12, 2016 to acquire all outstanding shares of Tribune Publishing for approximately US$388.3 million.

A combination with Tribune would rapidly advance Gannett’s strategy to grow the USA Today network, with distribution in cities including Chicago and Los Angeles.

Gannett Chairman John Jeffry explained that a combination with Tribune would rapidly advance Gannett’s strategy to grow the USA Today network, the largest local to national network of journalists in the country, “to include more local markets and new platforms, which we believe will benefit readers and result in significant and sustained value creation for Gannett stockholders.”The consolidation of both newspaper companies would also be aimed at cutting costs at a time of uncertainty for the industry. Gannett said it expected annual synergies of about $50 million.

Based in McLean, Virginia,Gannett is the owner of USA Today and other newspapers. Tribune’s properties include the Los Angeles Times, Chicago Tribune and other newspapers (e.g. Hoy Los Angeles and Hoy Chicago). Since the beginning of 2016, Tribune Publishing has been undertaking a transformation and has made significant organizational changes. The Company, which has a new Board chair, CEO (Justin Dearborn) and CFO, is focused on executing a content-first strategy. This strategy centers on using innovative technology to leverage Tribune Publishing’s valuable content and distribution channels. The Company plans to increase agility and drive innovation while driving efficiencies and reducing costs. Among other recent key initiatives, the Company has added new talent with expertise in technology and key industry verticals to identify and drive customer transactions.

The deal proposed by Gannet, includes about US$390 million of outstanding debt, is worth around US$815 million. On receiving the April 12 proposal, Tribune communicated by telephone to Gannett that the Board of Directors would engage financial and legal advisors to assist it in reviewing the proposal. On April 22, Tribune Publishing’s Board sent a letter to Gannett indicating it was finalizing engagements with Goldman, Sachs & Co. and Lazard as financial advisors and Kirkland & Ellis LLP as legal advisor. The Board is now engaged, with the assistance of its advisors, in a thorough review.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Starwood Hotels & Resorts Worldwide, Inc. – Aloft Asuncion  ::: Royal Enfield ::: Holiday Inn Express & Suites Mexicali ::: Penfolds ::: LatAm Airlines ::: Nuevo Up! – Volkswagen Mexico :::

  • Penfolds

descarga (3)Australian winery Penfolds, from Bristol Group, is increasing its Latin America presence in 2016, according to The Nassau Guardian. The Bahamas has been chosen as a priority market for Penfolds in LatAm. An exclusive selection of Penfolds collection red are available in limited supply as for this month and distributed by Bristol Wines and Spirits.

 

  • LATAM Airlines

vvvvLAN Airlines, part of LATAM Airlines Group, begins ticket sales for its nonstop service between Los Angeles and Santiago, which will operate three times per week between October 16, 2016 and March 25, 2017. The new nonstop service will shorten travel times by 2 hours and 20 minutes when compared to flights with layovers from Los Angeles to Santiago. South American passengers traveling through Chile to the US will enjoy shorter connection times from Los Angeles to 60 destination within the United States and additional destinations in Asia.

  • Volkswagen México

hghghghgAgency Arrechedera Claverol  has released its latest campaign Nuevo Up! for Volkswagen Mexico, Alatina reports. It consists of six spots, which will be available in traditional and digital media,  with the aim of advertising the new model of the German brand. The pieces were produced by Madre foca and directed by Santiago Chaumont. Amigos and  Sorpresa are two of the six videos.

 

  • Aloft Asuncion

Starwood Hotels & Resorts Worldwide, Inc. has debuted its Aloft brand in Paraguay with the opening of Aloft Asuncion. Located in the heart of the city’s financial district, Aloft Asuncion marks the first Aloft hotel in Paraguay and the sixth in Latin America. Aloft is set to more than double its footprint in Latin America from six to 13 hotels by 2018, with new openings in Mexico, Costa Rica, Colombia, Paraguay, Peru and Uruguay.

  • Royal Enfield

Royal Enfield, a manufacturer of motorcycles, bicycles, lawnmowers and stationary engines, is  currently  looking at Latin America and South East Asia regions to grow in international markets. Royal Enfield already has presence in Colombia, where it has established five stores, and now is figuring out a way to enter Brazil, the biggest market in Latin America. The company, however, did not share details on the time frame of entry into the Latin American country. Royal Enfield sells various popular models like Bullet, Classic, Thunderbird and Continental GT.

  • Holiday Inn Express® & Suites Hotel

InterContinental Hotels Group (IHG) has opened the new-build 126-room Holiday Inn Express & Suites Mexicali hotel. This is the first Holiday Inn Express® hotel and the first IHG property to open in Mexicali, Mexico, a growing industrial city. The hotel  is owned and managed by Desarrollo de Activos S.de R.L. de C.V. IHG® (InterContinental Hotels Group) portfolio of hotel brands include InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN(TM) Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.

What: Roots Media, Inc. has appointed Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, to lead the company.
Why it matters: Rockwell will serve as CEO of new place-based media and experiential marketing company. Roots Media has also added Michael Culver as Vice President, Business Development. He previously worked as Executive VP U.S. at Latcom.

AAEAAQAAAAAAAASRAAAAJDgyM2E1MjAwLTFjNzAtNGJlYy1iMWEyLWQ1Mzg2MjlkNThkYw2744d7aArthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.

Rockwell has spent 20+ years with companies such as La Opinión, Univision Radio (Heftel Broadcasting), Vista Media (Entravision), CBS Outdoor (Outfront Media) and Geoscape, among others. His deep experience in out-of-home media and marketing to culturally-diverse segments of the U.S. should serve him well in his new role.

“I am incredibly excited to begin this new venture,” stated Rockwell. “Roots Media is poised to revolutionize the place-based media space and our creativity around experiential marketing is unparalleled. We have very aggressive growth plans and I look forward to working with the very talented Roots Media team to deliver value and results for our clients.”

Roots Media has also added Michael Culver to the team as Vice President, Business Development. “Mike is a highly respected veteran of out-of-home,” said Rockwell. “We are very fortunate to have him on our team to help ramp up revenue in short order.” Culver’s background includes positions at Martin Outdoor Media and Coastline Advertising Corp.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: IPG Latin America – Jorge Chavez  ::: Rodrigo Ortuzar – BBDO Chile ::: Spirit Airlines, Inc. – Robert L. Fornaro ::: Juan Lucca – D2L ::: Alexandre Gama – BBH  :::

Click here for previous Latam Changing Places editions

RicardoFerraris-2yo5z7e2otbem9715pfzswAndrea Suarez, CEO of IPG Latin America, announced the promotion of Jorge Chavez as Regional Director for LatAm Programmatic area. Since joining IPG in 2008, Chavez has held several leadership positions in Mexico Mediabrands consistently contributing to business growth and expansion of digital services. In parallel to his new role at Mediabrands, Jorge will continue his current responsibilities as manager of MAP Mexico.

 

descarga (4)Rodrigo Ortuzar will be the new director of customer service at BBDO Chile, according to Adlatina. The executive comes from Havas Worldwide where he spent three years. Ortuzar will also handle the Visa account and he will additionally be responsible for new business development for the subsidiary. During his career, he went through various agencies such as Ogilvy & Mather, Grey Chile, Grey Mexico and G2. Starting this month, the executive will report to Porte.

 

descarga (2)Spirit Airlines, Inc. has announced Robert L. Fornaro has been appointed President and Chief Executive Officer, effective immediately. Fornaro, a seasoned airline executive with more than 35 years of experience in a variety of senior leadership and advisory roles, succeeds Ben Baldanza, who joined Spirit in 2005 as Chief Operating Officer and served as President and CEO since 2006. Robert Fornaro was appointed to the Spirit Airlines Board of Directors in May 2014. He previously served as the President and Chief Executive Officer of AirTran Holdings Inc. from November 2007 to May 2011, after which he served as a consultant to Southwest Airlines Co. and AirTran Airways Inc.

descarga (3)Juan Lucca has been appointed VP of sales for Latam at software Company D2L.

 

 

 

alexandre gama home finalBrazilian Alexandre Gama has resigned global CCO role at BBH he took 3 years ago, to focus on his Sao Paulo Shop Neogama and Other Passions, Adage reports.Because of this, Sao Paulo-based Neogama, previously Neogama/BBH, will operate as a standalone Publicis Groupe-owned agency in Brazil. BBH will name a new global CCO.According to Mr. Gama, his agency will still have an operational agreement with BBH and work with BBH clients on a case-by-case basis, and with other Publicis-owned companies.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Manuel Aguilera – Hispanopost.com ::: Red Hat, Inc. – Carlos Bustos ::: Guido Righetti  – Carat and Vizeum ::: Starcom  MediaVest Group Argentina – Guillermo Bonmatí  ::: Renata Lena and André França –  WMcCann Brazil  :::

Click here for previous Latam Changing Places editions

2d991a7Spanish Journalist Manuel Aguilera, former Director of Spanish-language newspapers El Mundo.es/America, Univisión.com and Diario las Américas, will lead the new editorial project Hispanopost.com: an emerging online platform distributing editorial and multimedia information, based on investigative and citizen journalism that provides relevant, rigorous and quality content, highlighting the main topics Spanish-language audiences around the globe feel concerned about. By his side stand Mark Wieting, Chief Editor of Hispanopost.com and Juan Pablo Herranz, Business Development Director of HispanoPost Media Group, among a large net of worldwide correspondents willing to report ” the other side of news.”

Carlos Bustos_01Red Hat, Inc., provider of open source solutions, has announced the appointment of Carlos Bustos as Country Manager of Red Hat in Chile. In this role, Burns will be in charge of all operations in Chile and will help to develop Red Hat presence regionally. He will report to Germán Soracco, regional director for South America, Central America and the Caribbean Region. Carlos comes to Red Hat with an extensive experience in the technology industry, after having  worked in companies like Novared, Microsoft and AT&T Latin America.

q9W9p93n_400x400As a result of Dentsu Aegis Network growth in Argentina, Guido Righetti has been appointed Chief Operating Officer of Carat and Vizeum. Guido will lead operations of both agencies, with the aim of maintaining identity and independence of each of them. Prior to this appointment, Guido was Managing Director at Vizeum.

 

 

descarga (1)Following Guillermo Tafets departure last November, Starcom  MediaVest Group Argentina has announced the appointment of Guillermo Bonmatí as CEO of the company. Bonmatí will be based in Buenos Aires, where he will direct operations and report to Monica Gadsby, CEO US Multicultural and LatAm. Bonmatí has been part of SMG since 2008. Most recently, he was director of the Coca-Cola account for Latin America.

descargaRenata Lena and André França are the new media directors at WMcCann Brazil.

Lena will head Nlab, a partnership between WMcCann and FLAGCX, which acts as an integrated media and business intelligence team to boost strategies for the Nestlé brand. With over 15 years of experience, Lena comes from DM9DDB. She will focus on Nestlé.

França will be media director for Latam Airlines and MasterCard accounts. Prior to LOV, he served as VP of digital media. He also served in Nestlé Brazil, where he was responsible for leading the brand communication of the company.

What: Media General, Inc. and Meredith Corporation have announced a merger agreement under which Media General will acquire Meredith in a cash and stock transaction currently valued at approximately US$2.4 billion. Media General will also take on Meredith’s net debt of US $772m, giving the deal an enterprise value of $3.1bn.
Why it matters: Media General will create a new multiplatform and diversified media company to be known as Meredith Media General following the agreement. Meredith, the second largest magazine publisher in the U.S,  has been seen as a potential buyer of Time Inc’s print assets, but now, analysts claim, Meredith Media General could put its large stable of magazines media assets up for sale.

logomg-logoMedia General, Inc. and Meredith Corporation have announced a definitive merger agreement under which Media General will acquire all of the outstanding common stock of Meredith in a cash and stock transaction currently valued at approximately US$2.4 billion to create a powerful new multiplatform and diversified media company to be known as Meredith Media General.

Until 2012 Media General was a major newspaper publisher. That year it sold most of its newspaper assets and to focus on its broadcast assets, currently 88 stations across 55 markets, and expand them through acquisition. Meredith Corporation, on its part, historically has been the largest magazine publisher targeting women in the U.S..

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J. Stewart Bryan III

Upon the closing, the Board of Directors will consist of 12 directors, eight appointed by Media General and four appointed by Meredith. J. Stewart Bryan III, current Media General Chairman, will be Chairman of Meredith Media General.

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Stephen M. Lacy

Stephen M. Lacy will lead Meredith Media General as Chief Executive Officer and President.

 

 

Joseph H. Ceryanec
Joseph H. Ceryanec

Joseph H. Ceryanec will be the Chief Financial Officer. The balance of Meredith Media General’s senior management team will be a combination of the two existing executive teams. The company will maintain corporate and executive offices in Des Moines and Richmond.  Meredith Media General will be incorporated in Virginia.

Meredith Media General will be well positioned to grow in a rapidly consolidating and evolving media industry.  It will use its strong financial profile to deliver substantial value to shareholders, customers and employees. This financial profile includes:

• Pro-forma annual revenues of US$3 billion and EBITDA of over US$900 million;

• More than US$800 million of total synergies expected within the first two years with US$60 million of run-rate synergies expected in the first 12 months of operations post-closing;

• Significant free cash flow that can be used to rapidly pay-down debt; forma adjusted EBITDA, as per Media General’s credit agreement;

• Expected pro forma net leverage at closing of less than 5.5x, based on 2014/2015 average pro

• Consistent with Meredith’s long history of Total Shareholder Return, a strong commitment to returning cash to shareholders via dividends over the longer term; and

• The opportunity to continue growing and expanding its portfolio on the national and local level as the media industry consolidates.

Media General Chairman J. Stewart Bryan III said, “This merger creates greater opportunities for profitable growth than either company could achieve on its own. Importantly, shareholders of both companies will benefit from the upside potential of a diversified and strategically well-positioned media company with a strong financial profile and the ability to generate significant free cash flow.”

Meredith CEO Steve Lacy said, “We are excited about the opportunity to create a powerful new multiplatform and diversified media company with significant operations on the local and national levels. This merger will create a strong and efficient company positioned to realize the significant earnings and cash flow potential of local broadcasting; leverage the unparalleled reach and rich content-creation capabilities of Meredith’s national brands; and capture the rapidly developing growth potential of the digital media space. It also positions Meredith Media General to deliver enhanced shareholder value and participate in future industry consolidation.”

Meredith Media General will boast a portfolio of best-in-class media platforms including:

Third-largest local television station owner, initially with 88 television stations across 54 markets that reach 30 percent – or approximately 34 million – U.S. TV households. It will include 40 Big Four network-affiliated TV stations located in the Top 75 DMAs. Stations in six markets will be swapped or otherwise divested in order to address regulatory considerations. These markets are Portland, OR; Nashville, TN; Hartford-New Haven, CT; Greenville-Spartanburg, SC-Asheville, NC; Mobile, AL-Pensacola, FL; and Springfield, MA. To the extent that the company is able to successfully execute swaps, as opposed to outright sales, it will further enhance the combined company’s size and scale. Moelis & Company has been retained to manage the process of divesting stations in overlapping markets to facilitate regulatory approval.

• Leading multiplatform national media brands with a top female reach of 100 million unduplicated American women and over 60 percent of U.S. Millennial women. These category leading brands include Better Homes and Gardens, Allrecipes, Parents and Shape.

• A powerful digital platform reaching over 200 million monthly unique visitors via a combination of leading national and local consumer sites and business-to-business digital capabilities in key growth sectors such as content, mobile, social, video, and native advertising. Digital revenues are expected to exceed US$500 million in the first full year of operations post closing.

• Diverse revenue streams including a Top 3 global brand licensing program and leading marketing services agencies.

 

What: Univision is getting ready for its IPO. The company filed a registration statement on Form S-1 with the SEC relating to a proposed initial public offering of shares of its Class A common stock. In addition, Univision Holdings, Inc. and Grupo Televisa, together with Univision’s major shareholders, have entered into a Memorandum of Understanding (“MOU”) and certain subsidiaries of Univision and Televisa entered into an amendment to their existing Program Licensing Agreement (the “PLA Amendment”).
Why it matters: Univision is by far the largest Hispanic media company and its backers are getting ready to monetize their investment through a public offering. The revised agreement between Univision and Televisa includes key points like term extension, revised royalty computation,equity capitalization  and conversion of  debentures. The number of shares to be offered and the price range for the proposed offering have not yet been determined.

PpaqCjsJ_400x400U4xpomT6_400x400Univision Holdings, Inc. and Grupo Televisa, S.A.B.  have announced that, together with Univision’s major shareholders, they have entered into a Memorandum of Understanding (“MOU”) and that certain subsidiaries of Univision and Televisa entered into an amendment to their existing Program Licensing Agreement (the “PLA Amendment”).

In addition, Univision filed a registration statement on Form S-1 with the SEC ( the U.S. Securities and Exchange Commission) relating to a proposed initial public offering of shares of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined.

Morgan Stanley, Goldman, Sachs & Co. and Deutsche Bank Securities Inc. are acting as lead book-running managers for the proposed offering.The proposed offering will be made only by means of a prospectus. A copy of the preliminary prospectus relating to the proposed offering, when available, may be obtained from Morgan Stanley & Co. LLC, Attention.A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective.

PLA Amendment

Under the PLA Amendment, the terms of the existing strategic relationship between Univision and Televisa have been amended as follows:

  • Term Extension: Univision’s exclusive U.S. broadcast and digital rights (with limited exceptions) to Televisa’s programming including premium Spanish-language telenovelas, sports, sitcoms, reality series, new programming and feature films, will remain unchanged. Subject to Univision completing a public offering of its common stock that results in net proceeds to Univision of a minimum agreed upon amount and no change of control having occurred, the PLA Amendment extends the term of the PLA from its current expiration date of at least 2025 to at least 2030.
  • Revised Royalty Computation: In exchange for Univision agreeing to make certain additional revenue subject to the royalty, effective January 1, 2015 and through December 2017, the royalty rate on substantially all of Univision’s Spanish-language media networks revenue is 11.84 percent, compared to 11.91 percent under the prior terms. On January 1, 2018, the royalty rate will increase to 16.13 percent, compared to 16.22 percent under the prior terms. Additionally, Televisa will continue to receive an incremental 2 percent in royalty payments on such media networks’ revenues above an increased revenue base of US$1.66 billion, compared to the prior revenue base of $1.65 billion. The royalty rate will again increase to 16.45 percent starting in June 1, 2018 and for the remainder of the term, compared to the prior rate of 16.54 percent. With this second rate increase, Televisa will receive an incremental 2 percent in royalty payments above a reduced revenue base of US$1.63 billion.

“These amendments to the PLA and the terms of our MOU underscore the strength of Univision’s relationship with Televisa and the significant and unique benefits of our mutually beneficial partnership”

Also, under the terms of the MOU, Univision, Televisa and the major shareholders of Univision have agreed to the following:

  • Equity Capitalization Amendment: The equity capitalization of Univision will be adjusted to realign the economic and voting interests of Televisa and Univision’s other stockholders. As a result, Televisa will hold common stock with approximately 22% of the voting rights of Univision’s common stock. The classes of Univision shares of common stock to be held by Televisa will also provide Televisa the right to designate a minimum number of directors to Univision’s board of directors.
  • Conversion of Debentures: Televisa will convert US$1.125 billion of Univision debentures into warrants that are exercisable for new classes of Univision’s common stock. As a result of the conversion, Univision’s annual interest payment obligations will decrease by approximately US$16.9 million. The conversion of Univision debentures into warrants will have the effect of reducing Univision’s consolidated debt by US$1.125 billion. Univision has agreed to pay Televisa on the date of conversion, US$135.1 million as consideration for the conversion using a combination of existing liquidity and previously restricted cash, which will become unrestricted as a result of the conversion.

“These amendments to the PLA and the terms of our MOU underscore the strength of Univision’s relationship with Televisa and the significant and unique benefits of our mutually beneficial partnership,” said Randy Falco, President and Chief Executive Officer of Univision. “By taking these steps and our pursuit of other related initiatives, Univision is in a stronger competitive position going forward. Televisa is the best Spanish-language content producer in the world, and we are pleased to continue to have its support as we enter the next exciting chapter of Univision’s history.”

“We are excited to enter into a new phase in the relationship with Univision, the leading media company serving Hispanic America. Univision today is one of the most successful and diversified media organizations globally thanks to the hard work and dedication of Randy Falco and his team,” said Alfonso de Angoitia, Executive Vice President of Grupo Televisa. “With these transactions we strengthen our relationship further and reiterate our full commitment to Univision and its future. On a personal note I want to thank Haim Saban for his leadership of the Company and personal dedication in bringing these transactions to fruition.”

Join us at PORTADA Mexico!

descargaLaurie Silverman has assumed the position of VP, Strategic Partnerships & National Accounts at Eclipse Marketing Services, Inc. She will lead the agency’s Strategic Partnerships team, assuring clients are provided with the insights, strategy, and marketing partnerships and campaigns needed to maximize their growth and revenue. Laurie will also be responsible for expanding the agency’s business in the entertainment and technology sectors.

Silverman is an award-winning, high-energy sales and marketing executive who has served most recently as VP, National Accounts for TVGN—a CBS/Lionsgate Partnership. While in that position, she was responsible for strategic development of many key accounts over the years: Comcast, Verizon, Bright House, Cox Communications, Charter Communications, and Mediacom. Previously, she was a key player at the TV Guide Network (and led the conversion initiative which positioned that company to be rebranded as TVGN), and held positions of increasing responsibility at Starz Entertainment and Gemstar-TV Guide.

An industry leader throughout her career, Silverman has served on the Board of Directors of the Greater Philadelphia Chapter of the Cable & Telecommunications Association for Marketing (CTAM). She has also been President of the Philadelphia Chapter of Women in Cable Telecommunications (WICT).

Margaret Boller, President and Founder of Eclipse, leads the agency in welcoming Silverman, praising her “extensive industry and marketing knowledge, professional relationships, and high, positive energy and ideas.”