Posts Tagged ‘Inc.’

Inc.

Sales Leads LatAm: Aloft Asuncion, Royal Enfield, Penfolds…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer […]


Changing Places LatAm: Jorge Chavez, Rodrigo Ortuzar, Robert L. Fornaro…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: IPG Latin America – Jorge Chavez  ::: Rodrigo Ortuzar – BBDO Chile ::: Spirit Airlines, Inc. – Robert L. Fornaro ::: Juan Lucca – D2L ::: Alexandre Gama – BBH  ::: Click here for previous Latam Changing Places editions Andrea Suarez, CEO of IPG Latin America, announced […]


Changing Places LatAm: Manuel Aguilera, Carlos Bustos, Guido Righetti…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Manuel Aguilera – Hispanopost.com ::: Red Hat, Inc. – Carlos Bustos ::: Guido Righetti  – Carat and Vizeum ::: Starcom  MediaVest Group Argentina – Guillermo Bonmatí  ::: Renata Lena and André França –  WMcCann Brazil  ::: Click here for previous Latam Changing Places editions Spanish Journalist Manuel Aguilera, former […]


Meredith Media General is Created as Multiplatform Media Company

What: Media General, Inc. and Meredith Corporation have announced a merger agreement under which Media General will acquire Meredith in a cash and stock transaction currently valued at approximately US$2.4 billion. Media General will also take on Meredith’s net debt of US $772m, giving the deal an enterprise value of $3.1bn. Why it matters: Media General will create a […]


Univision Files Registration Statement for IPO Offering and Strengthens Relationship with Televisa

Univision Holdings, Inc. and Grupo Televisa, S.A.B.  have announced that, together with Univision’s major shareholders, they have entered into a Memorandum of Understanding (“MOU”) and that certain subsidiaries of Univision and Televisa entered into an amendment to their existing Program Licensing Agreement (the “PLA Amendment”).In addition, Univison filed a registration statement on Form S-1 with the SEC ( the U.S. Securities and Exchange Commission) relating to a proposed initial public offering.


Laurie Silverman, new VP, Strategic Partnerships & National Accounts at Eclipse Marketing

Laurie Silverman has assumed the position of VP, Strategic Partnerships & National Accounts at Eclipse Marketing Services, Inc. She will lead the agency’s Strategic Partnerships team, assuring clients are provided with the insights, strategy, and marketing partnerships and campaigns needed to maximize their growth and revenue. Laurie will also be responsible for expanding the agency’s […]


Dieste Named AOR in the U.S. for Mexican Grupo Lala

What: Borden Dairy Company, parent for  the LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Why it matters: Dieste will assume AOR role in the United States for Latin America’s largest dairy company (Grupo Lala). It expanded into the United States in 2008 acquiring a manufacturing plant in Omaha, Nebraska and […]


Sales Leads: U.S. Army, Kohl’s, Liberty Tax, Inc. , KFC, Nestle…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]


MORE FROM PORTADA

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.