AFM, Inc., the marketing group recently created to manage the advertising budget of the brand Avocados from Mexico, has appointed Ivonne Kinser as Head of Digital Strategy and completed a world-class marketing team. Kinser will report to AFM’s president Alvaro Luque.
AFM, Inc., the marketing group recently created to manage the US $47 million advertising budget of the brand Avocados from Mexico, has appointed Ivonne Kinser as Head of Digital Strategy. Kinser, who brings more than 15 years of digital marketing experience to the table, will report to AFM’s president Alvaro Luque – a CPG veteran. In her role as the Head of Digital Strategy, Kinser will oversee “all digital things” for all four business segments of the brand: general market, multicultural market, retail, and food service.
Previously, Kinser was the director of digital marketing at Haggar Clothing Co. She has also held key roles at some of the most respected advertising agencies in the region such as T:M Advertising (McCann Erickson), The Richards Group, and Richards/Lerma in Dallas, as well as top brands and Fortune 500 companies including American Airlines, The Home Depot, Unilever, HEB, and Metro PCS, among many others.
According to Kinser, who is returning to CPG (Consumer Packaged Goods) after several years in the apparel and retail categories, “CPG is a fun and very creative category. Being part of a well-grounded group that promotes innovation and embraces top-of-the-line technology makes it even more exciting. In addition, a product that holds a leadership position in its industry, with a 70 percent market share, and a marketing budget that grows steadily YOY, It’s definitely a dream combination.”
Kinser becomes the latest addition to what Luque refers to as an “A+ world-class marketing team,” which he has assembled within the past year. His team comprises a group of seasoned marketers coming from top brands within the category. The robust program of the Avocados from Mexico brand yields 1.5 billion media impressions and encompasses the development and launch of four new websites this year.