April was the month of moves and appointments: with a clear panorama of the first half of the year, it’s important to put together the ideal team to put together a play. In this article, I share how some of the digital teams fared in region.
Catch up on last month’s news – and adjust your seat belt (just in case) – this new digital world never ceases to surprise us.
November is an intense month that sometimes resembles those football games in which the adjustments necessary to reach the desired results are achieved in the last minutes. This is the situation we are in this November, and here are a few of the month’s latest developments.
What: IMS, the digital marketing and communications company, will be Vevo’s advertising representative in Latin America through a partnership that was announced last week. Why
The announcement of Sony Pictures Television buying a majority stake in IMS, the Miami headquartered, Latin American media placement firm, has caught some industry observers by surprise. It is known that Sony Pictures Television, led in Miami by Irving Plonskier, SVP President/General Manager of Sony Pictures Television AdSales Latin America, and IMS, led by CEO Gaston Taratuta, have been talking about SPT buying IMS for a few years. But why is the transaction happening now? What is the synergy between both companies? Below are 4 key points, as obtained from industry observers by Portada, that may have motivated the transaction.
What: Twitter is expanding its operations in LatAm by opening new offices in Miami, Mexico and Colombia. Guilherme Ribenboim will now be VP Latin America, and Matthew Drinkwater, has
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Jorge Portugal – Volkswagen Brazil ::: Twitter
In this article, Lorena Hure, a Marketing and Media expert who is joining Portada’s editorial team, discusses the pros and cons of exclusive media representation business in Latin America, which has created a sort of gap after Punto Fox departure in early 2014.
Internet Media Services, IMS has obtained the exclusive rights from Apple to market Aples iAd advertising platform in Latin America. IMS recently won a similar exclusive representation agreement in Latin America for Sony’s online video platform Crackle. IMS will be immediately opening up Apple iAd to Brazil and Mexico, and then will bring iAd to the rest of Latin America.
IMS Internet Media Services (IMS), has been selected by Foursquare as their exclusive advertising sales partner in the Latin American region, expanding the reach and scope of Foursquare’s advertising tools to new markets in 2014.
AD-Tech New York, one of the most important events for digital marketers, concluded yesterday in New York City’s Jacob Javits Center. The event had a
AD-Tech New York, one of the most important events for digital marketers, concluded yesterday in New York City’s Jacob Javits Center. The event had a sizable number of Hispanic and Latin American oriented companies among exhibitors and attendees.They included…
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Vincent Cordero – HBO ::: Hernado Ruiz
Jaime Guerra, the recently appointed Managing Director for IMS Social, the company charged with overseeing Twitter’s advertising in Latin America, talked to Portada about the company’s expectations for the rest of this year and next, their strategy for increasing Twitter ad sales in the region, and how it plans to market the social network for the 2014 World Cup in Brazil.