IMS

IMS and P&G Sign Panregional Video Ad Deal

IMS will manage P&G’s communications in ten Latin American markets across all digital platforms. The agreement allows P&G to reach audiences through short video adds ensuring brand safety and viewability.

DIGITAL BITES: IMS, Mercado Libre, Audio.ad, Headway, MMA

November is an intense month that sometimes resembles those football games in which the adjustments necessary to reach the desired results are achieved in the last minutes. This is the situation we are in this November, and here are a few of the month’s latest developments.

Analysis: Making Sense of Sony Pictures Television’s Purchase of IMS

The announcement of Sony Pictures Television buying a majority stake in IMS, the Miami headquartered, Latin American media placement firm, has caught some industry observers by surprise. It is known that Sony Pictures Television, led in Miami by Irving Plonskier, SVP President/General Manager of Sony Pictures Television AdSales Latin America, and IMS, led by CEO Gaston Taratuta, have been talking about SPT buying IMS for a few years. But why is the transaction happening now? What is the synergy between both companies? Below are 4 key points, as obtained from industry observers by Portada, that may have motivated the transaction.

IMS to market Apple’s iAd advertising platform in Latin America

Internet Media Services, IMS has obtained the exclusive rights from Apple to market Aples iAd advertising platform in Latin America. IMS recently won a similar exclusive representation agreement in Latin America for Sony’s online video platform Crackle. IMS will be immediately opening up Apple iAd to Brazil and Mexico, and then will bring iAd to the rest of Latin America.

Jaime Guerra: At IMS, “We breathe, think, and talk in Twitter speak for Latin America”

Jaime Guerra, the recently appointed Managing Director for IMS Social, the company charged with overseeing Twitter’s advertising in Latin America, talked to Portada about the company’s expectations for the rest of this year and next, their strategy for increasing Twitter ad sales in the region, and how it plans to market the social network for the 2014 World Cup in Brazil.

Google Finally Buys Waze

Google has acquired Waze. Terms of the deal have not been disclosed. Waze is a social traffic and navigation app that is based on a