How is Latin America’s Recession Impacting Panregional Marketing?
With Brazil being mired in wide corruption scandals and most Latin American countries going through a recession and heavy local currency devaluations, the economic framework
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With Brazil being mired in wide corruption scandals and most Latin American countries going through a recession and heavy local currency devaluations, the economic framework
The Latin America media and advertising markets are almost ruled by huge TV budgets. In this context, non-linear TV properties (e.g. native digital properties as well as digital properties of magazines and newspapers ) have a tremendous opportunity to capture some of these TV advertising monies.