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IHG® (InterContinental Hotels Group)

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Four Seasons

Four Seasons Hotels and Resorts, one of the world’s leading luxury hospitality company, unveils three unique Private Jet itineraries set to take flight in 2019. Newly added is Latin Escape, a 16-day adventure for those looking to explore the most exciting natural and cultural offerings of Central and South America. Just over two weeks in duration, this new journey is shorter than the 24-day around-the-world journeys, and takes travellers to Miami, Costa Rica, Buenos Aires, Bogotá and even includes an escape to the Galápagos Islands, all in the care of Four Seasons.Guests can opt into a wide range of experiences in each destination and tailor their trip to their interests, discovering authentic flavours and connecting with local cultures and communities without the added stress of planning. Latin Escape begins at USD 98,000 per person, also based on double occupancy.

  • Bombardier

Bombardier, a multinational aerospace and transportation company based in Montreal, Quebec,  has forecasted the Latin American airline fleet in its market sector to almost double over the next 20 years. Bombardier is confident its commercial aircraft line-up can secure it a good slice of the business. Bombardier’s global market forecast focuses on the 60-150-seater sector, where 650 aircraft are currently operating in Latin America region.Bombardier expects that Latin America deliveries will comprise 500 large regional aircraft seating 60 to 100 passengers, and 550 small single-aisles in the 100-to-150-seat category. Airlines worldwide have placed firm orders for over 360 CSeries aircraft, but none have been announced from Latin American carriers. Airbus sits high in Latin America, where companies like Avianca Holdings, LATAM Airlines Group, Volaris and Interjet have made Airbus narrowbodies foundations of their fleets. Bombardier is well-positioned to benefit as the market recovers following a “strategic commercial effort that started three years ago” to grow its business in the region. This involved the setting up of local offices in Miami and Sao Paulo and reinforcing customer support.

  • IHG

IHG (InterContinental Hotels Group), one of the world’s leading hotel companies and Grupo Presidente, announce the opening of the Staybridge Suites Silao, the brand’s first property in the Mexican State of Guanajuato.The opening ceremony was attended by the State Secretary of Tourism, Fernando Olivera Rocha and Silao City Mayor, Juan Antonio Morales Maciel. This is the first Staybridge Suites hotel in Guanajuato and represents an MXN US$200 million investment.Staybridge Suites Silao is managed by Grupo Presidente, a Mexican company operating six Presidente InterContinental Hotels, as well as a Holiday Inn, two Holiday Inn Resorts, and a Holiday Inn Express & Suites Hotel for the last 20 years, all of them located in Mexico’s largest tourist and leisure destinations.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

  • GOL Linhas Aéreas

GOL Linhas Aéreas Inteligentes has adopted a strategy for offering partnerships with hotels, car rental companies and travel insurance services, so it can complement the travel experience of customers and add value to the business. These products have wide public acceptance. As a consequence, the results more than doubled from January to October 2017, compared to the same period of the previous year.Another item that has conquered the customer is the GOL+ Conforto, which offers seats located at the front of the aircraft, offering even more space between the rows (34-inch seat pitch) and 50% more reclining. In addition, when purchasing it, the passenger guarantees priority at check-in and boarding, as well as access to the exclusive carry-on luggage compartment. In October, demand for GOL+ Conforto reached a record high since its launch four years ago, and in the period from January to October 2017, the increase in sales was 46% compared to the same period in 2016.GOL is Brazil’s largest airline, carrying 33 million passengers annually on more than 700 daily flights to 63 destinations, 52 in Brazil and 11 in South America and the Caribbean, on a fleet of 120 Boeing 737 aircraft, with a further 120 Boeing 737 MAX on order.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Marriott

American multinational hospitality Company Marriott International, Inc. is launching a review of its global media planning and buying business. This is the Company’s first formal media review since 2011 when it awarded MEC the assignment. Recently, MEC merged with agency Maxus to become Wavemaker. Sources said that Wavemaker would participate. Last year, Marriott merged with Starwood Hotels to become the world’s largest hotel company. Marriott International is headquartered in Bethesda, Maryland, in the Washington, DC metropolitan area.It has more than 5700 properties in over 110 countries and territories around the worldMarriott spent over US$232 million on ads in the U.S. in 2016 according to Kantar Media.

 

  • LATAM

LATAM Airlines Group announced its plans today to offer three new international routes in 2018 –Boston (United States), Rome (Italy), and Lisbon (Portugal) – all to its São Paulo/Guarulhos hub in Brazil, increasing connectivity from North America and Europe to Latin America.The city of Boston will be the sixth addition to LATAM’s offer in the United States. São Paulo is the most populated city in the southern hemisphere with over 12 million inhabitants. LATAM plans to offer flights from Boston Logan International Airport by mid-2018 – subject to regulatory approval – with more detail to be communicated in the coming months.Starting on March 16, 2018, LATAM Airlines Brazil will operate the route with Boeing 767 aircraft, offering 191 seats in Economy and 30 seats in Premium Business. There will be three weekly flights (increasing to five weekly flights in July 2018) from São Paulo to Rome, which will become the group’s second destination in Italy, after Milan.Tickets are now available at latam.com and other LATAM sales channels. (Check out our interview with Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group.)

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Campbell

The Campbell Soup Company has put its’ global media planning and buying account in review, Adweek reports. Incumbent agency is WPP and GroupM agency MEC which has held both U.S. and global media since 2006. Prior to that MEC was Campbell’s U.S. media agency beginning in 1999. Campbell spent some US$165 million on U.S. measured media in 2016, according to Kantar Media.

 

 

 

 

 

  • Emirates

Emirates marks its 10th year of service to Brazil this month, having carried over 2 million passengers since its first flight to Brazil in October 2007. The number of passengers carried annually in Emirates’ first year of operations – over 26,000 in 2007—has grown to over 288,000 passengers in 2016. In 2012, Emirates expanded its presence in Brazil by adding a daily service between Dubai and Rio de Janeiro. Underlining its commitment to the Brazilian market, Emirates started to operate the first-ever scheduled commercial Airbus A380 flight to South America in March this year. The most traveled destinations from Brazilian passengers over the last few years have been Dubai, Bangkok, Shanghai, Tokyo and Hong Kong.Emirates SkyCargo has also played an important role in connecting Brazil to the world, carrying more than 25,000 tons of imported cargo and more than 11,000 tons of exported cargo between Dubai and Brazil since 2007.Emirates currently serves two Brazil gateways with services to Dubai from Sao Paulo, operated by the A380, and Rio de Janeiro, operated by the Boeing 777-300ER. Passengers can also fly to Buenos Aires on board the Boeing 777-300ER from Rio de Janeiro.In October 2016, Emirates announced a codeshare and frequent flyer programme partnership with GOL Linhas Aéreas Inteligentes S.A (“GOL”) allowing customers to purchase connecting flights on both airlines.

 

  • IHG®

IHG® (InterContinental Hotels Group) announces the opening of the newly-built 140-room and 12 suites Holiday Inn Express® & Suites León – Aeropuerto hotel. Located just five minutes from Bajio International Airport, both business and leisure travelers will appreciate the location of the newest Holiday Inn Express property in Mexico.The hotel joins four other IHG properties open in city: Holiday Inn® León hotel, Crowne® Plaza León hotel, Holiday Inn León Convention Center hotel and Holiday Inn Hotel & Suites León Plaza Mayor hotel.  This new hotel, located at Carretera 45 Silao –León Km. 156, Col. Nuevo Mexico, Silao, Guanajuato, is near multiple industrial parks including Puerto Interior, Castro del Río and Fipasi, which are home to automotive companies such as General Motors, Ford and Volkswagen.

 

 

  • Holiday Inn Goiânia

IHG, (InterContinental Hotels Group) also announced the opening of the new-build 209-room Holiday Inn Goiânia hotel. This is IHG’s eighth Holiday Inn property in Brazil and the first IHG hotel in the Midwestern city of Goiânia, located about 130 miles from Brasilia, the nation’s capital. The new hotel is centrally situated near the city’s main thoroughfares and is in walking distance to the ‘Feira do Sol’ and ‘Feira da Lua’, banks, the Bougainville Shopping mall and local parks.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.