The 2016 NewFronts: US Hispanics Key to Digital Success
We look at all the trends from 2016’s NewFronts, including the rise of digital ad spending and increasing importance of Hispanic audiences.
We look at all the trends from 2016’s NewFronts, including the rise of digital ad spending and increasing importance of Hispanic audiences.
Xavier Mantilla is the new SVP Multicultural at UM. Mantilla will work across all UM clients and also work at Identity across all IPG agencies. Portada interviewed Mantilla, a veteran in both the U.S. Hispanic and Latin American advertising and media markets, about his new position and the challenges ahead.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers