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We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

  • GetResponse, the email and digital marketing company that helps businesses improve response rates and automate their marketing has opened an office in São Paulo, Brazil. The company’s headquarters is in Poland but their worldwide footprint includes offices in the U.S., Canada, Malaysia, and Russia. The Brazil expansion reflects GetResponse’s attraction to the rapidly growing ecommerce market in Latin America, Simon Grabowski, CEO, said in a statement.

 

  • Marketers in the US are projected to spend US $15 billion on data in 2019 and the US spend is way ahead of Europe. According to MediaPost.com, analysis by OnAudience.com shows European spending on marketing data is expected to reach US $3.2 billion this year, while the US is projected to spend US $12.3 billion. Despite the gap in spending across the Atlantic, total spend on data for marketing is expected to double in nearly all of the countries analyzed, the report said.

 

  • Paid search and social media will account for more than 60% of all growth in advertising expenditures by the year 2020, according to a report by Zenith Media. Spending on paid search will lead, expanding from US $86 billion to US $109 billion between 2017 and 2020 while social media advertising will grow from US $48 billion to US $76 billion.

 

  • IBM has released a suite of new AI tools to help marketers analyze their data and drive sales. Using IBM’s new “WEATHERfx Football with Watson” tool, the fast-food chain Subway was able to increase visits to its stores by 15%, according to MediaPost.com. The tool takes into account factors including weather and location plus data analytics, and Subway successfully used it to promote a specific sandwich on the Weather Channel mobile app, driving more traffic to its restaurants.

 

  • The so-called “digital gap” between Hispanics and non-Hispanics in the US just got smaller thanks to the smartphone. Hispanics have the lowest rate of internet usage in the US at 82.8% compared to 86.1% for Whites, 85.4% for Asians, and 83.8% for blacks. Hispanics, however, use smartphones at about the same rate as the three other groups (65.5%) and their use of online social media networks is higher than the average of 60 percent by about 5%, according to a report in eMarketer.com.

 

  • Teens say they are using Snapchat and Instagram more this year than last. More than half (56%) of Gen Z, ages 16 to 24, surveyed by the social video marketing agency VidMob said their Snapchat usage had increased, according to reporting by eMarketer. More than half (55%) also reported increased Instagram use. Nearly 60% said their YouTube usage was also up over the previous year’s rate.

 

Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week.  If you’re trying to keep up, consider this your one-stop shop.

Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment.

Media agency UM’s Wave 9 social media tracker found that 85% of consumers globally use instant messaging to stay in touch with family and friends (compared with 69% in last year’s survey), and that instant responses are expected.

BBC StoryWorksstudy ‘Science of Engagement’ says no emotion is a bad emotion when it comes to creating content-led marketing campaigns. When you trigger serious emotions – puzzlement, fear and sadness – a deeper subconscious relationship with the brand occurs.

A study by Walker Sands has found that just 50% of US mobile users redeemed a coupon last year, despite the fact that 53% believe it would improve their in-store experience.

AT&T has overtaken Verizon as the world’s most valuable telecoms brand, and Nokia‘s brand value has reached $4.9bn on the back of newfound momentum following the revival of the 3310.

A satisfied customer is more than twice as likely to subscribe to a brand’s email marketing when compared to unhappy customer, according to the MarketingSherpa Customer Satisfaction Research Study.

Gartner released its periodic update to the Gartner Magic Quadrant for Application Security Testing, which analyzes vendors’ Static, Dynamic and Interactive Application Security Testing capabilities. IBM maintained its position in the “Leaders” Quadrant for Application Security Testing in a report that spanned 18 total vendors.

Research from Adgooroo revealed that Amazon came in at the top of the list of US paid search advertisers last year, generating 471.4m clicks in 2016, with Weather.com coming in second with 245.6m clicks. Macys was third with 167.6m clicks, followed by The Home Depot with 146.1 clicks.

PointSource’s latest study reveals that 48% of organizational leaders report that they aren’t sure they’re accurately addressing their audiences’ needs across platforms, while 84% say their organisation has outdated legacy systems that impact the ability to improve their digital experiences.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: IBM – Diego Calegari  ::: Schneider Electric – Sebastian Brunno  ::: Mindshare Argentina – Florencia Fórmica  ::: Danilo Castro- FCB Brazil  ::: Santiago Sarni, Rodrigo Luque – Don :::

Click here for previous Latam Changing Places editions
ITSitio_LibrodePases_DIEGO-CALEGARI_300IBM has named Diego Calegari Chief Information Officer for Argentina. Based in Argentina, Calegari will lead the technology units to support the company’s business objectives and operations, in line with IBM’s strategy globally. He held various positions within the company since joining as a young professional in the Distribution System support area, first with responsibility in the country, then as South America and Latin America manager.

 

descargaSchneider Electric has announced the appointment of Sebastian Brunno as director of the IT Business Unit for Argentina, Paraguay and Uruguay. Brunno  will report to José Luis Valdellora, president for Argentina, Paraguay and Uruguay, and will be responsible for leading the marketing and sales teams of the company within the IT Business business unit.

 

 

 

descarga (3)Mindshare Argentina has appointed Florencia Fórmica Head of Platforms for the FAST team. Formica will cover digital trends in platforms and will give customers an insight on the next steps in industry. The executive has business administration degree from San Andrés University. In 2014, she joined Xaxis where he served as coordinator of GroupM programmatic buying unit.

 

 

descarga (1)Danilo Castro is the FCB Brazil new media director. Castro has held significant positions in agencies like Euro RSCG, where he worked for eight years, JWT, McCann Erickson and Talent. At FCB Brazil he will handle media for the Nivea account.

 

 

descarga (2)After having served as account VP at Havas Worldwide Mexico, Santiago Sarni returned to Argentina to become CEO of agency Don. Sarni had worked in the agency as brand managing director some years ago. Sarni also worked at Grey, Publicis, BBDO, Santo and La Comunidad.

 

2e0666bOn the other hand, Rodrigo Luque has also joined the agency to work along with Mariano Ricciarelli in the operational management.

 

 

 

 

 
Check out Lorena Hure’s Digital Bites column for more Breaking News about Changing Positions!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Brown-Forman- Mediavest ::: W+K Brasil – Old Spice ::: Blackrock – Mindshare -MEC  ::: Absolut Vodka-AnalogFolka ::: WPP -IBM :::

  • Brown-Forman

descarga (5)Brown-Forman has awarded its global media account to Publicis’ MediaVest (NOTE: not Starcom as incorrectly stated in the subject of our 12/8/2014 Latam E-letter) following a four month review.The agency will replace incumbent UM, which also participated in the final review. Other agencies competing for the account included Maxus and Zenith Media. UM held the account for over a decade. According to Kantar Media the company spent US$52m on advertising in the US in 2013 and works with several brands such as Jack Daniel’s, Chambord, Early Times, Old Forester and Southern Comfort.

  • Old Spice

oldSpice_W-K-W+K Brasil is P&G’s Old Spice brand agency. Old Spice was handled by agency Grey. Due to this agency shift, the firm will more frequently use the image of Terry Crews, the brand’s advertising ambassador in the United States for the last four years, in its Brazilian campaigns. Grey was in charge of positioning Old Spice in the Brazilian market, following the brand’s first campaign launch starring actor Malvino Salvador. The move is part of an international brand alignment with its global partners; hence it has shifted to Wieden & Kennedy Brazil.

  • Blackrock

descargaGlobal asset management company Blackrock has appointed WPP’s Mindshare and MEC to handle its global media account. Blackrock, which spent over US $400m on marketing and promotions in 2013, has opted for the GroupM agencies over Carat, part of Dentsu Aegis, and Omnicom’s PHD.Mindshare will pick up the business in the U.S, Europe and Latin America, while MEC – the incumbent on the account – will continue to handle Canada and Asia.

  • Absolut Vodka

descarga (2)Absolut Vodka has appointed digital agency AnalogFolk to handle its global social media, following a pitch.The agency, which has offices in London, New York and Sydney, already has Pernod Ricard-owned brands Chivas and Malibu as clients.AnalogFolk will be responsible for continuing the spirit brand’s new “storytelling” marketing strategy via social media channels, branded content and editorial publishing.

  • IBM

Martin_Sorrell-WPP has signed a US$ 1.25 million with IBM that will allow the US giant manage their operations in La Nube. As part of this seven-year agreement, WPP will be able to innovate in digital services that will be run and managed with a global hybrid cloud infrastructure created by IBM.The deal may be extended with WPP using large data and analysis to improve its’ creative process, accelerate the launch of new products and services and encourage greater horizontal communication and collaboration across multiple brands.

What: According Brand Finance Global 500 2014 study, Apple has kept its place as the world’s most valuable brand.
Why it matters: Brands from US based companies make up just over half the list.As regards Latin America, Brazil came in 17th , Mexico 25th and Chile 26th.

appleAccording Brand Finance Global 500 this year’s study, Apple has kept its place as the world’s most valuable brand and is once again ahead of its rivals Samsung and Google who came in second and third place. The rest of the top 10 brands were Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart and IBM.
The 100 most valuable brands extent 33 countries across 20 broad industry categories. Brands from US based companies make up just over half the list.

 In Latin America:

  • • Brazil came in 17th with its 5 brands out of 500, achieving  a total brand value of 37,8 in 2014.
    • Mexico ranked 25th with 2 brands in 2014 and a total brand value of 7, 8.
    • Chile followed in the 26th position with 2 brands accounting for 7,4 of total brand value.

Top 20 world’s most valuable brands

Rank 2014

Rank 2013

Brand

Country

Brand value (USD bn)

Brand rating 2014

Brand value change(USD bn)

Brand value change (%)

Brand value 2013 (USD bn)

Brand rating 2013

1

1

Apple

US

104,68

AAA

17,38

20%

87,30

AAA

2

2

Samsung

South Korea

78,75

AAA

19,28

34%

58,77

AAA

3

3

Google

US

60,62

AAA +

16,49

32%

52,13

AAA +

4

4

Microsoft

US

62,78

AAA

17,25

38%

45,53

AAA

5

10

Verizon

US

53,47

AAA

22,74

74%

30,73

AA+

6

7

Genereal electric

US

52,53

AA+

15,37

41%

37,16

AA

7

11

AT&T

US

45,41

AA

15

49%

30,41

AA+

8

8

Amazon

US

46,16

AAA

8,36

23%

38,79

AAA

9

5

Walmart

US

44,78

AA+

2,48

6%

42,30

AA+

10

6

IBM

US

41,51

AA+

3,79

10%

37,72

AA+

11

16

Toyota

Japana

34,90

AAA-

8,92

34%

25,98

AA+

12

9

Coca Cola

US

33,72

AAA+

0,48

-1%

34,20

AAA +

13

20

China Mobile

Hong Kong

31,84

AA+

8,55

37%

23,30

AA

14

N/A

T

Germany

30,81

AA

9,06

42%

21,54

AA+

15

14

Wells Fargo

US

30,24

AAA-

4,20

16%

25,04

AA+

16

13

Vodafone

UK

29,61

AAA-

2,60

10%

27,01

AAA

17

21

BMW

Germany

28,96

AAA

5,73

26%

23,24

AAA

18

12

Shell

Netherlands

28,57

AA+

1,18

-4%

29,75

AAA

19

17

Volkswagen

Germany

27,08

AAA-

3,40

14%

23,67

AAA

20

22

HSBC

UK

26,37

AAA

4,01

18%

22,88

AAA

Total brand value by country

Country

Total Brand Value 2014(USD bn)

Total Brand Value 2013(USD bn)

Brand Value change(USD bn)

Brand

Value

Change(%)

Number of Brands in top 500

2014

Number of Brands in top 500

2013

United States

1908,6

1614,8

294,0

18%

186

185

Japan

376,7

338,7

38,0

11%

42

49

Germany

324,0

247,0

77,0

31%

32

33

France

268.0

212,5

63,4

25%

23

31

UK

262,1

218,4

43,7

20%

35

32

China

229,0

185,3

43,7

24%

27

25

South Korea

152,0

132,8

19,2

14%

12

14

Switzerland

120,8

97,3

23,6

24%

19

19

Netherlands

112,0

93,8

18,2

19%

12

11

Spain

76,2

70,6

5,6

8%

10

10

Canada

75,4

74,0

1,3

2%

13

14

Hong Kong

69,9

41,5

28,4

68%

7

4

Italy

57,2

51,3

5,9

11%

8

8

Sweden

54,8

50,5

4,3

8%

7

8

Australia

50,3

43,9

6,4

15%

8

6

Russia

42,2

45,4

-4,2

-9%

8

6

Brazil

37,8

59,9

-22,1

-37%

5

9

India

35,7

40,6

-4,9

-12%

6

6

Norway

15,8

15,5

-0,7

-5%

3

3

Denmark

10,2

7,0

3,3

47%

3

2

Austria

9,8

3,7

5,9

180%

2

1

Malaysa

9,2

9,9

-0,7

-8%

1

2

Uae

8,9

7,3

1,7

23%

2

2

Saudi Arabia

8,0

3,3

4,7

141%

2

1

Mexico

7,8

17,6

-9,9

-56%

2

4

Chile

7,4

3,0

4,4

145%

2

1

Singapore

7,3

9,3

-2,1

-22%

2

3

South Africa

5,4

6,2

0,2

4%

1

1

Luxemburg

4,8

3,8

1,0

26%

1

1

Taiwan

3,8

3,0

0,7

25%

1

1

Thailand

3,7

2,8

1,1

44%

1

1

Portugal

3,1

2,0

0,3

11%

1

1

What: According Brand Finance Global 500 2014 study, Apple has kept its place as the world’s most valuable brand.
Why it matters: Brands from US based companies make up just over half the list. As regards Latin America, Brazil came in 17th , Mexico 25th and Chile 26th.

appleAccording Brand Finance Global 500 this year’s study, Apple has kept its place as the world’s most valuable brand and is once again ahead of its rivals Samsung and Google who came in second and third place. The rest of the top 10 brands were Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart and IBM.
The 100 most valuable brands extent 33 countries across 20 broad industry categories. Brands from US based companies make up just over half the list .
In Latin America:
• Brazil came in 17th with its 5 brands out of 500,achieving
a total brand value of 37,8 in 2014.
• Mexico ranked 25th with 2 brands in 2014 and a total brand value of 7, 8.
• Chile followed in the 26th position with 2 brands accounting for 7,4 of total brand value.

Top 20 world’s most valuable brands

Rank 2014

Rank 2013

Brand

Country

Brand value (USD bn)

Brand

rating 2014

Brand

value change(USD bn)

Brand

value change (%)

Brand

value 2013 (USD bn)

Brand

rating 2013

1

1

Apple

US

104,68

AAA

17,38

20%

87,30

AAA

2

2

Samsung

South Korea

78,75

AAA

19,28

34%

58,77

AAA

3

3

Google

US

60,62

AAA +

16,49

32%

52,13

AAA +

4

4

Microsoft

US

62,78

AAA

17,25

38%

45,53

AAA

5

10

Verizon

US

53,47

AAA

22,74

74%

30,73

AA+

6

7

Genereal electric

US

52,53

AA+

15,37

41%

37,16

AA

7

11

AT&T

US

45,41

AA

15

49%

30,41

AA+

8

8

Amazon

US

46,16

AAA

8,36

23%

38,79

AAA

9

5

Walmart

US

44,78

AA+

2,48

6%

42,30

AA+

10

6

IBM

US

41,51

AA+

3,79

10%

37,72

AA+

11

16

Toyota

Japana

34,90

AAA-

8,92

34%

25,98

AA+

12

9

Coca Cola

US

33,72

AAA+

0,48

-1%

34,20

AAA +

13

20

China Mobile

Hong Kong

31,84

AA+

8,55

37%

23,30

AA

14

N/A

T

Germany

30,81

AA

9,06

42%

21,54

AA+

15

14

Wells Fargo

US

30,24

AAA-

4,20

16%

25,04

AA+

16

13

Vodafone

UK

29,61

AAA-

2,60

10%

27,01

AAA

17

21

BMW

Germany

28,96

AAA

5,73

26%

23,24

AAA

18

12

Shell

Netherlands

28,57

AA+

1,18

-4%

29,75

AAA

19

17

Volkswagen

Germany

27,08

AAA-

3,40

14%

23,67

AAA

20

22

HSBC

UK

26,37

AAA

4,01

18%

22,88

AAA

Total brand value by country

Country

Total Brand

Value 2014

(USD bn)

Total Brand

Value 2013

(USD bn)

Brand Value change

(USD bn)

Brand

Value

Change(%)

Number of Brands in top 500

2014

Number of Brands

in top 500

2013

United States

1908,6

1614,8

294,0

18%

186

185

Japan

376,7

338,7

38,0

11%

42

49

Germany

324,0

247,0

77,0

31%

32

33

France

268.0

212,5

63,4

25%

23

31

UK

262,1

218,4

43,7

20%

35

32

China

229,0

185,3

43,7

24%

27

25

South Korea

152,0

132,8

19,2

14%

12

14

Switzerland

120,8

97,3

23,6

24%

19

19

Netherlands

112,0

93,8

18,2

19%

12

11

Spain

76,2

70,6

5,6

8%

10

10

Canada

75,4

74,0

1,3

2%

13

14

Hong Kong

69,9

41,5

28,4

68%

7

4

Italy

57,2

51,3

5,9

11%

8

8

Sweden

54,8

50,5

4,3

8%

7

8

Australia

50,3

43,9

6,4

15%

8

6

Russia

42,2

45,4

-4,2

-9%

8

6

Brazil

37,8

59,9

-22,1

-37%

5

9

India

35,7

40,6

-4,9

-12%

6

6

Norway

15,8

15,5

-0,7

-5%

3

3

Denmark

10,2

7,0

3,3

47%

3

2

Austria

9,8

3,7

5,9

180%

2

1

Malaysa

9,2

9,9

-0,7

-8%

1

2

Uae

8,9

7,3

1,7

23%

2

2

Saudi Arabia

8,0

3,3

4,7

141%

2

1

Mexico

7,8

17,6

-9,9

-56%

2

4

Chile

7,4

3,0

4,4

145%

2

1

Singapore

7,3

9,3

-2,1

-22%

2

3

South Africa

5,4

6,2

0,2

4%

1

1

Luxemburg

4,8

3,8

1,0

26%

1

1

Taiwan

3,8

3,0

0,7

25%

1

1

Thailand

3,7

2,8

1,1

44%

1

1

Portugal

3,1

2,0

0,3

11%

1

1

What? IBM will insvest US $1.2 billion to expand its global cloud footprint.
Why it matters? Cloud services are aimed to be delivered from 40 data centers worlwide in 15 countries and five continents globally.

IBM will invest over US $1.2 billion to expand its global cloud footprint. The investment is thought to include a network of cloud centers designed to bring clients flexibility, transparency and control over how they manage their data, run their business and organize their IT operations locally in the cloud.

IBM is planning to deliver  cloud services this year, from 40 data centers worldwide in 15 countries and five continents globally, including North America, South America, Europe, Asia and Australia.  It will also open 15 new centers worldwide apart from the existing global footprint of 13 global data centers from SoftLayer and 12 from IBM.

The new data centers are aimed to be launched in cities such as China, Washington, D.C., Hong Kong, London, Japan, India, Canada, Mexico City and Dallas. With this, IBM longs to have data centers in all major geographies and financial centers so as to expand in the Middle East and Africa in 2015.

The global cloud market is estimated to grow to US$200 billion by 2020; driven mainly by businesses and government agencies arranging cloud services to market, sell, develop products, manage their supply chain and transform their business practices.

The new cloud investments will provide business clients the ability to place and control their data globally. IBM SoftLayer gives clients the chance to choose a cloud environment and location that best suits their business needs and provides visibility and transparency to where data reside, control of data security and placement.

IBM SoftLayer will deliver high performance services globally across the SoftLayer network. Local data centers in combination with global network allow  clients to place data where it is required, as well as to consolidate or aggregate data as needed. SoftLayer’s network also  allows clients to optimize global performance using a private network and not be subject to the uncontrolled nature of the public networks and the internet.

This type of automation and speed of access to data with great availability and control makes IBM SoftLayer cloud infrastructure an ideal capability for business clients worldwide.

” Today’s announcement is another major step in driving a global expansion of IBM’s cloud footprint and helping clients drive transformation,”  said Erich Clementi, senior vice president of IBM Global Technology Services.

“The investment IBM is making to expand their global footprint will not only help fuel our growth, but the growth of thousands of Cloudant users worldwide as well,” said Cloudant CEO Derek Schoettle.

“By investing in the cloud ecosystem, IBM not only makes it easier for enterprises to adopt cloud and drive innovation, but also helps new companies of all sizes get off the ground more quickly,” said Ann Winblad, co-founder and Managing Director of Hummer Winblad Venture Partners.

Source:Biztech Africa

What? IBM will insvest US $1.2 billion to expand its global cloud footprint.
Why it matters? Cloud services are aimed to be delivered from 40 data centers worlwide in 15 countries and five continents globally.

IBM will invest over US $1.2 billion to expand its global cloud footprint. The investment is thought to include a network of cloud centers designed to bring clients flexibility, transparency and control over how they manage their data, run their business and organize their IT operations locally in the cloud.

IBM is planning to deliver  cloud services this year, from 40 data centers worldwide in 15 countries and five continents globally, including North America, South America, Europe, Asia and Australia.  It will also open 15 new centers worldwide apart from the existing global footprint of 13 global data centers from SoftLayer and 12 from IBM.

The new data centers are aimed to be launched in cities such as China, Washington, D.C., Hong Kong, London, Japan, India, Canada, Mexico City and Dallas. With this, IBM longs to have data centers in all major geographies and financial centers so as to expand in the Middle East and Africa in 2015.

The global cloud market is estimated to grow to US$200 billion by 2020; driven mainly by businesses and government agencies arranging cloud services to market, sell, develop products, manage their supply chain and transform their business practices.

The new cloud investments will provide business clients the ability to place and control their data globally. IBM SoftLayer gives clients the chance to choose a cloud environment and location that best suits their business needs and provides visibility and transparency to where data reside, control of data security and placement.

IBM SoftLayer will deliver high performance services globally across the SoftLayer network. Local data centers in combination with global network allow  clients to place data where it is required, as well as to consolidate or aggregate data as needed. SoftLayer’s network also  allows clients to optimize global performance using a private network and not be subject to the uncontrolled nature of the public networks and the internet.

This type of automation and speed of access to data with great availability and control makes IBM SoftLayer cloud infrastructure an ideal capability for business clients worldwide.

” Today’s announcement is another major step in driving a global expansion of IBM’s cloud footprint and helping clients drive transformation,”  said Erich Clementi, senior vice president of IBM Global Technology Services.

“The investment IBM is making to expand their global footprint will not only help fuel our growth, but the growth of thousands of Cloudant users worldwide as well,” said Cloudant CEO Derek Schoettle.

“By investing in the cloud ecosystem, IBM not only makes it easier for enterprises to adopt cloud and drive innovation, but also helps new companies of all sizes get off the ground more quickly,” said Ann Winblad, co-founder and Managing Director of Hummer Winblad Venture Partners.

Source: Biztech Africa

What: Multinational technology corporation IBM has invested US $17 million in a new data center facility in Bogota, Colombia.
Why is it important: Colombia is one of the fastest growing outsourcing datacenter services markets in Latin America, with estimated growth of 15.3% this year, and according to Fedesoft’s president, Paola Restrepo, the total IT software and related services sector in Colombia reached some 4.2tn pesos (US $2.34bn) last year. This hefty IBM investment reflects the country’s technological expected growth and reliability.

IBM recently announced it is investing $17 million in a new data center located in Bogota, Colombia. This new facility will provide Colombian companies with state-of-the-art cloud computing and big data services with which they will be able to meet the growing demands of local and international markets, focusing on industries including banking, insurance, healthcare, food and oil and gas. By means of these services, Bogota-based companies will have the ability to offer flexible, high quality, and personalized services to their customers.

This new data center facility will expand upon the $8 million investment IBM made in Colombia when it opened up its first data center, back in 2011.

According to Gustavo Mendez, IBM Latin America’s VP of strategic outsourcing, “data center and service center investments in the region have been a key priority for the company, as part of its efforts to boost infrastructure and service outsourcing business”. As a matter of fact, IBM has invested heavily in data centers in Latin America since 2009  (it has already opened nine IT service centers across the region) and earlier this year it also opened new data centers in Lima (Peru) and Santiago (Chile).

Sources: BN Americas, Dividend.com

What? IBM confirms it has acquired CSL International.
Why it matters: According to IBM, this acquisition strengthens the consolidation and cloud capabilities of IBM zEnterprise technology, by offering simplified set up and management of the virtualization environment.

On August 30, 2013, IBM announced it had completed the acquisition of CSL International, an Israel-based leading provider of virtualization management technology for its zEnterprise system. Financial terms were not disclosed.

zEnterprise enables clients to host the workloads of thousands of commodity servers on a single system, thus achieving simplification, improved security and cost reduction.

CSL-Wave software allows clients to monitor and manage their z/VM and Linux on System z environments, by means of a drag-and-drop interface. This software will become part of the IBM zEnterprise portfolio in early 2014.