Check out our new roundup for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Posts Tagged ‘IAB’
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting US$19.6 billion, according to the latest IAB Internet Advertising Revenue Report. Revenues mark the highest Q1 earnings on record, climbing 23 percent, or US$3.7 billion, from the same period just a year ago.
The IAB has announced NGL Studios, part of NGL Media (co-founded by actor John Leguizamo), will be participating at the 2017 Digital Content NewFronts in New York City, where it will be presenting original digital content programs and platforms for U.S. Latino and multicultural millennial audiences, and advertisers seeking to engage them.
What: Mobile has captured more than half of all U.S. internet advertising revenue for the first time ever, while total digital ad spend hit a landmark US$72.5 billion in 2016 according to the latest IAB Internet Advertising Revenue Report. Why it matters:While mobile ad revenuesoars to an all-time high of US$36.6 Billion digital video surges to a […]
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
The Interactive Advertising Bureau (IAB) and its Multicultural Council have launched a “Multicultural Hub” to establish best practices across all multicultural considerations and segments.
According to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the IAB Digital media has reached parity with TV as a primary information source about presidential candidates.
The latest news features MassMutual, Meredith Hispanic Media, Vice, Microsoft and Fast Company. Pharma companies lag in Hispanic marketing Some pill-pushers just don’t get it – it being the importance of Hispanic consumers to any company. According to an analysis and report from AHAA, Johnson & Johnson-Janssen-Ortho-McNeil leads in marketing targeted to the nation’s Latinos, […]
NBCUniversal announces CultureFirst, the IAB hosts a multicultural town hall, Hispanics could drive auto sales, while the New York Times examines what makes multicultural TV shows relevant to all. Universality Is Key to Crossover Appeal of TV Programs The Hispanic audience is fragmenting along with all other TV audiences, as a plethora of over-the-top video […]
As 23% of all U.S. births are to Hispanic women and marketers looking to reach moms need to understand Hispanic moms, and tailor their message accordingly, IAB and BabyCenter just published 2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms. Portada talked with Jule Michaelson, Head of Global Sales, Baby Center on the (Hispanic) Millennial Mom.
The need for new metrics and to stop using clicks as a form of measurement was a common theme in several of the conferences. The importance of user selectivity and interaction were also salient themes. And mobile and the death foretold of the “Generation C” banner also occupied center stage. IAB Now Argentina, organized this […]