IAB Chile


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Saatchi & Saatchi Mexico –  Gabriela Fenton , Luis Elizalde, Gabriela Gonzalez, Paula Tapia, Adrián Ponce ::: Emanuel Aldrey, Franco Luca –  Starcom MediaVest Group Argentina  ::: IAB Chile – Gonzalo Parra, Mauricio Otegui, Phillipe Lapierre, Pamela Zúñiga ::: IPG Mediabrands – Chad Stoller ::: Publicis One – Erasto Freytes, Julio Toro, Tero, Isabelita Ortiz, Cristina Echevarria ::: AOL – Joe Strolz, Brad Cressman :::

Click here for previous Latam Changing Places editions

3Gabriela Fenton is Saatchi & Saatchi Mexico new CEO. Analú Solana, who held that role, is taking a new direction in her professional career.Luis Elizalde will continue in his role as CCO.

Gabriela Gonzalez assumes full responsibility as VP Customer Service; Paula Tapia joins the team as VP of Strategic Planning and Adrián Ponce, will take the position of CFO.


Emanuel Aldrey and Franco Luca have joined Starcom MediaVest Group Argentina.

AAEAAQAAAAAAAAizAAAAJDI4OGQzYjEwLWRiY2YtNDczMS1iZTU3LWJkYzNjYzkyYmYwYgAldrey is the new digital regional director at Starcom for Mondelēz International Latin American hub. In this position, he will report directly to Guillermo Bonmati, VP and managing director of Starcom MediaVest Argentina and Chief Integration Officer of Publicis in that country. Aldrey will lead the account digital media team, running campaigns for brands Oreo, Beldent, Social Club, Halls, Tang and others, for all Latin America.


271b01bLuca joins as director of LiquidThread Argentina, Starcom’s digital agency.  Luca will lead this business unit and will be in charge of the implementation and amplification of advertising campaigns in new media. Luca began his career at Wunderman ten years ago.



Directiva2016_2IAB Chile has selected new directors for the 2016-2017 period at the first board meeting of the year.

Gonzalo Parra, head of middle office at Havas; as president of IAB Chile;

Mauricio Otegui, commercial manager at Cooperativa.cl; was elected first vice president;

Phillipe Lapierre, general manager of Blue Digital, as second vice president

and Pamela Zúñiga, assistant manager of business development at Chilevisión; as secretary of the association.

Chad Stoller HeadshotIPG Mediabrands, a division of Interpublic Group, has promoted Chad Stoller to the newly created role of evp, global innovation director. Stoller has been with the IPG media network for five years, serving as managing partner of its Media Lab. Prior to joining IPG Media Lab in 2011, Stoller spent two years as executive vp of digital strategy at BBDO New York and nearly three years as executive director of emerging platforms at Omnicom’s Organic. He will report to John Sintras, president of business development and product innovation for IPG Mediabrands.

descargaPublicis One has announced its local leadership in San Juan, Puerto Rico:



descarga (1)At a local management level, Erasto Freytes has been named Chief Executive Officer of Publicis One. Freytes has had a successful career in the industry with over 40 years of experience and is one of the most accomplished and celebrated strategic and creative leaders in Puerto Rico. For the last 31 years, he has been part of the team that has made Badillo Saatchi & Saatchi one of the leading agencies in the market.

In addition, Julio Toro joins the Publicis One board as Media Chairman. Toro has over 40 years experience and was a pioneer in media when he founded the Medianet agency, which later became ZenithOptimedia. In his new role, Toro will focus on leveraging the combined scale of all Publicis One’s media assets with the aim of driving value for our clients.

Tero Leon joins the Publicis One board as Chief Financial Officer of Publicis One. Leon has over 18 years of experience in managing finance, 13 of them as Finance Director of Badillo Saatchi & Saatchi.

Isabelita Ortiz will continue in her position as Managing Director of Starcom.

Finally, Cristina Echevarria assumes the role of Chief Talent Officer of Publicis One. Echevarria has over 18 years of experience and is a key leader in the human resources area and within Saatchi & Saatchi Badillo. Echevarria will ensure Publicis One attracts and develop the best talent in the industry.

All of the above newly-appointed leaders of Publicis One are already in their new roles and are fully operational in their respective markets.

Aol.black_copyVerizon-owned AOL is officially launching in Brazil with two new executives to head operations in the Americas, following the opening of its first LatAm office in Sao Paulo in October 2015.


strolzAOL Canada general manager and head of partner media for Microsoft Joe Strolz will take on the role of head of Americas, overseeing the strategy for the region outside of the US to build the brand in LatAm.




cressmanHead of business operations Brad Cressman has also been promoted to AOL Canada managing director, defining local strategy based on global objectives.

They will both report to AOL’s head of international Graham Moysey.

@AOL@PublicisOne@IABChile @wwsaatchi @smglatam

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Paul Meyer- Simpleshow  ::: Rodrigo Luque – Don :::  BBC – Miami :::  Tacho Orero – Maxus :::   Alejandro Reid – IAB Chile ::: Alexei Orlov – RAPP ::: Abel Reis – Dentsu Aegis Network Brasil and Isobar América Latina  ::: Verónica Cano – Wunderman Argentina :::

3dfc8b0Paul Meyer has been appointed Head of Sales North & South America for Simpleshow at its  Miami headquarters. Simpleshow offers customized and interactive explanation videos for marketing, training, education and sales. Among his responsabilities, he will contribute to help customers explain their product or idea through the production of concise explainer videos. simpleshow clients include Microsoft, American Express, BMW, J&J, McDonalds, among others. Meyer was previously  Vice President of Digital Strategy at Forward Equity Partners. Before working at Forward Equity Partners he was employed  Televisa Publishing as Director of Digital Media Operations USA & International Markets. Before that he occupied a senior position at Publicitas Latin America.

RoLuque - Don-drigo Luque, an accounts area professional with over 20 years experience,  has joined Don as CEO, as said by Papon Ricciarelli, founder and CEO of the agency.Luque worked at Graffitti DMB & B, JWT, FCB, Agulla & Baccetti, Lowe and Ogilvy & Mather, always on the accounts sector. Now, his challenge is to lead strategic projects for current and future brands of Don Argentina.

BBC Miami-After decades of business in Latin America and the U.S. Hispanic market, BBC Worldwide, the commercial arm and subsidiary of the BBC, has opened its offices in Miami, where from now on the company will manage all operations for the region.To strengthen its presence in two of the most dynamic markets in the television industry, BBC Worldwide has a team of over 50 professionals in the media industry in Miami , who are related to various business areas, including: channels distribution, content sales and TV formats, digital developments and consumer product licensing.

Orero Tacho, former country manager at Hi-Media, has joined Maxus as head of digital.He will report directly to Carmen Novo, CEO of the company.

Gordon_Domingos-McGarryBowen, an US agency acquired by Aegis Dentsu , has confirmed his arrival in Brazil. The new office will be based in Sao Paulo and will integrate global creative hubs currently operating in New York, Chicago, London, Dusseldorf and Shanghai. The brazilian headquarters will be directed by Carlos Domingos, founder, chairman and chief creative officer of Age Isobar.

Alejandro-Reid-IAB-Chile-IAB Chile has named Alexander Reid as its new president. Reid is an audiovisual communicator graduated from UNIACC. He has a Master of Science in Digital TV from engineering school at the University of Brighton, England, and an MBA from Brighton Business School.

Alexei Orlov-Agency RAPP, part of the Omnicom Group, has announced the appointment of Alexei Orlov as its´CEO to be effective in July. He will report directly to Dale A. Adams, president and CEO of the Group companies. Orlov Rapp comes from Volkswagen where he was CMO for China & ASEAN region. Prior to this, he was Senior Partner at The Partnership.

AbelReis-Abel Reis has been appointed CEO of Dentsu Aegis Network Brazil and Isobar Latin America. Leading Isobar Latin America, Reis will be responsible for the growth in the region and the establishment of Brazil as a hub of innovation and creativity within the global Isobar network. Dentsu Aegis Network brings together businesses Age Isobar, Isobar AgênciaClick, LOV, Amnet, Copernicus, Dentsu Brazil, iProspect and NBS.

VeronicaCano-Veronica Cano has joined Wunderman Argentina to direct the shopper marketing area. Amongher new responsibilities, Cano will focus on customer care for current customers the agency has such as :  Coca Cola, Movistar and Mabe, among others. In addition, she will be responsible for the diagnosis, development and implementation of strategic programs in order to generate new business for both existing customers and potential new ones.